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Your Personal Brand is Equal to Your Google Results

Your Personal Brand is Equal to Your Google Results

Your Personal Brand is Equal to Your Google Results

    People you know or have never met yet are googl’ing you. Let’s face it, you’re even google’ing yourself! At the end of

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      2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. It’s a pretty safe bet that percentage has climbed to over 50 or 60% by this year.

      Some people might can it ego-surfing, but it’s actually a good practice to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google’ing you either for fun or because they want to learn more about you. Hiring managers want to see if you have a clean record in Google, which is your permanent record because every move you make (yes even a blog comment) is stored there forever. Before I went on a second date once, the girl Google’ed me. If she hadn’t liked what she saw, the second date wouldn’t have happened. Try doing it right now and see what you get.

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      There is no hiding from Google!

        Google keeps track of just about everything you do on the internet. It patrols and captures your online behavior, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children’s children will be able to find out everything about you when they grow older. “Mom, look what I just found out about Dad in Google.” Your personal brand can’t hide from Google. There is one major exception to this though.

        Common names

        If your name is common, such as Mike Smith, then it will be very hard to own your Google results. There are over 54 million results for “Mike Smith” in Google. You won’t be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either become very famous or work extremely hard at building content each and every day for your entire life. At the age of sixty you might find out that Google changed their algorithm and you’ll lose all that hard work. The point being is that you’ll have to differentiate your name in order to rank high. I typically recommend you use your middle name or a nickname in this case. The worst case scenario is that you change your name completely ;).

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        Celebrity names

        Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We’re talking Google PageRank’s of eight and higher! Your blog posts about these celebrities will never end up on the top twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don’t have any friends with these names, but even with C-level celebrities, you don’t stand a chance. If you are stuck with a celebrity name, I suggest that you build your brand around an area of your expertise or interest and connect it to your brand name.

        Unique names

        While growing up, you might have been made fun of people of your unique name because it was “different.” Although you were ostracized and made fun of, right now you get to laugh at everyone else! With a distinct name, you are able to easily manipulate the results for your name on search engines. When you go to your high school reunion and see your friends, you’ll get the last laugh because you can be visible and control perceptions, while they simply cannot. When you Google your name, whether you have results that reflect your brand, you’ll see how hard it will be to rank high for it or not. Depending on the competition, it may take you a few days or a few months. Over time, if you work very hard, you’ll own the top ten results for your name.

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        In my next post, I’ll talk about what you can do to gain control over your Google results and let your personal brand shine through.

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        Personal Branding Basics 3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand

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        Last Updated on January 21, 2020

        How to Increase Work Productivity: 9 Ground Rules

        How to Increase Work Productivity: 9 Ground Rules

        We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

        So, what can we do about it? How to be productive at work?

        While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

        Keep reading to find out our tips on work productivity.

        What Does It Mean to Be Productive?

        How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

        But what does being productive actually entail?

        Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

        Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

        It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

        Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

        9 Ground Rules on How to Be Productive at Work

        1. Avoid Multitasking

        Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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        Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

        If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

        2. Turn off Notifications

        According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

        Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

        The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

        Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

        3. Manage Interruptions

        There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

        Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

        If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

        By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

        4. Eat the Frog

        Mark Twain once famously said that:

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        “if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

        What this basically means is that you should get your biggest, most urgent task out of the way first.

        We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

        Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

        5. Cut Down on Meetings

        Meetings can use up a lot of time, which is time that can be used to do something useful.

        You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

        The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

        But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

        If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

        6. Utilize Tools

        Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

        If you’re the manager or business owner, ensure your team has the right tools in place.

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        And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

        Some examples of tools that could be used:

        Communication
        • Slack for team chat and collaboration.
        • Samepage for video conference software.
        • Zendesk for customer service engagement.
        Task Management
        • Zenkit for task and project collaboration.
        • Wunderlist for listing your to-do’s.
        • Wekan for an open source option.
        Database Management
        Time Tracking
        • Clockify for a free tracker.
        • TMetric for workspace integrations.
        • TimeCamp for attendance and productivity monitoring.

        You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

        7. Declutter and Organize

        Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

        Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

        Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

        Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

        8. Take Breaks

        Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

        As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

        Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

        Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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        9. Drink Water

        Although we know we should, it’s easy to forget to drink enough water during the working day.

        Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

        Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

        A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

        If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

        You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

        The Bottom Line

        The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

        After all, it’s something that can be perceived differently depending on the exact job and work environment.

        In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

        A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

        Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

        More About Boosting Productivity

        Featured photo credit: Cathryn Lavery via unsplash.com

        Reference

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