Advertising
Advertising

Your Personal Brand is Equal to Your Google Results

Your Personal Brand is Equal to Your Google Results

Your Personal Brand is Equal to Your Google Results

    People you know or have never met yet are googl’ing you. Let’s face it, you’re even google’ing yourself! At the end of

    Advertising

      2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. It’s a pretty safe bet that percentage has climbed to over 50 or 60% by this year.

      Some people might can it ego-surfing, but it’s actually a good practice to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google’ing you either for fun or because they want to learn more about you. Hiring managers want to see if you have a clean record in Google, which is your permanent record because every move you make (yes even a blog comment) is stored there forever. Before I went on a second date once, the girl Google’ed me. If she hadn’t liked what she saw, the second date wouldn’t have happened. Try doing it right now and see what you get.

      Advertising

      There is no hiding from Google!

        Google keeps track of just about everything you do on the internet. It patrols and captures your online behavior, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children’s children will be able to find out everything about you when they grow older. “Mom, look what I just found out about Dad in Google.” Your personal brand can’t hide from Google. There is one major exception to this though.

        Common names

        If your name is common, such as Mike Smith, then it will be very hard to own your Google results. There are over 54 million results for “Mike Smith” in Google. You won’t be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either become very famous or work extremely hard at building content each and every day for your entire life. At the age of sixty you might find out that Google changed their algorithm and you’ll lose all that hard work. The point being is that you’ll have to differentiate your name in order to rank high. I typically recommend you use your middle name or a nickname in this case. The worst case scenario is that you change your name completely ;).

        Advertising

        Celebrity names

        Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We’re talking Google PageRank’s of eight and higher! Your blog posts about these celebrities will never end up on the top twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don’t have any friends with these names, but even with C-level celebrities, you don’t stand a chance. If you are stuck with a celebrity name, I suggest that you build your brand around an area of your expertise or interest and connect it to your brand name.

        Unique names

        While growing up, you might have been made fun of people of your unique name because it was “different.” Although you were ostracized and made fun of, right now you get to laugh at everyone else! With a distinct name, you are able to easily manipulate the results for your name on search engines. When you go to your high school reunion and see your friends, you’ll get the last laugh because you can be visible and control perceptions, while they simply cannot. When you Google your name, whether you have results that reflect your brand, you’ll see how hard it will be to rank high for it or not. Depending on the competition, it may take you a few days or a few months. Over time, if you work very hard, you’ll own the top ten results for your name.

        Advertising

        In my next post, I’ll talk about what you can do to gain control over your Google results and let your personal brand shine through.

        More by this author

        Personal Branding Basics 3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand

        Trending in Work

        1 How to Quit Your Job That You Hate and Start Doing What You Love 2 8 Things to Remember When You Don’t Know What to Do with Your Life 3 17 Things You Need to Know to Achieve Career Success at Any Age 4 19 Ways to Improve Creative Thinking Skills in the Workplace 5 Top 10 Online Learning Sites To Advance Communication Skills at Work

        Read Next

        Advertising
        Advertising

        Last Updated on October 16, 2018

        How to Quit Your Job That You Hate and Start Doing What You Love

        How to Quit Your Job That You Hate and Start Doing What You Love

        Everyone of us has a plan in our head that was taken over by family responsibilities, social pressure or sheep mentality. This made us a slave to instant gratification and started killing our plan and dreams.

        There is a way to revive your plans and dreams and live a happier life. No amount of salary can exceed your desire to do something that you are really passionate about.

        If you hate your job and have thought about leaving your job, here’s how to quit your job and start doing what you love:

        1. Identify if you really want to quit to follow your passion

        There could be many possible reasons to figure out why you are discouraged to go to work and start thinking about how to quitting your job. Figure out the reasons or signs that make you feel that you should really quit your job.

        If these reasons are not related to your office environment or your ultimate goal is to pay your bills from your job, you should consider getting a new job in the same field. It’s better to be an experienced receptionist than to live a dream that is not yours.

        2. Start with the side hustle and keep it going

        Work after you get back home and build up your product or service enough to gain confidence to quit your job.

        Build the website, write down the business plan, design your product, make marketing collaterals or do whatever it takes for you to start working full time on your new venture before quitting your current job.

        You could also consider part-time working opportunities if your current job sucks a lot of your energy. This way you could save your energy and dedicate more time to your side hustle.

        Ensure that you don’t quit until your new venture really demands your full time dedication. You might lose interest in your new venture if you fall short of survival money.

        3. Save enough to pay your bills

        If you need to pursue your passion, you need your monthly bills to be taken care of, without any worries. You must cut down on unnecessary expenses and squeeze in those extra bucks on your savings while you are at your current job. You should forget those weekend parties and social outings unless they’re meant for networking.

        It makes no sense to quit your job without having any savings. Your new venture will not start paying you immediately. Starting a recurring deposit account is a good idea to start off with. Put aside a considerable amount every month as soon as you get your paycheque and forget about that money until you quit your job.

        4. Write down your goals

        It is important to have visual proof and a daily reminder of why you quit your job and started a new hustle.

        Advertising

        Write down your goals and read them at least once a week. If you are a forgetful person, create cell phone or desktop wallpapers of your goals and set them until you achieve them. Visual proof keeps you on track.

        These goals are the bigger picture of what you wish to achieve in your pursuit to doing what you love.

        For example, if you are wish to design the best dresses in the whole state, write it down. If you wish to fly to Mars, write it down. If you really wish to give up your career for something, it better be worth remembering everyday. Show it to yourself daily.

        5. Make a plan

        Write down a plan of action for the next 12 months. It’s like writing down an elaborate execution plan in your calendar. This could be a daily, weekly or monthly to-do list of your tasks to achieve your goals.

        Learn how to make a plan if that’s not your area of expertise. Ensure that you know what you’re going to do next and not run like a headless chicken after two months of working for yourself.

        Review the plan time and again to track your progress. This will give you a clear picture of your performance and your shortcomings.

        Also, have a backup plan. Even great planners and strategists fail before achieving success. Ensure that you have a second plan if your first one does not work out as you predicted.

        6. Get professional advice

        Talk to experienced people in the field you want to venture out. Go to networking events and connect with people in your industry. Most people will help you out with good advice and good contacts.

        Get professional courses in part time colleges. It could be great to network and the teachers can be of great help to understand more about the industry. They will help you analyse your plan and connect you to influential people.

        7. Prepare yourself to put a resignation

        Prepare yourself mentally to quit your job after you’ve realized the potential and prepared yourself to take a deep dive into your new profession.

        Leave on a friendly note. Don’t make enemies with your bosses. These connections could help you further in your profession.

        Don’t burn the bridges. It’s better to have a face-to-face conversation with your boss or reporting manager than sending a surprise mail.

        Advertising

        Tell them sincerely about your new venture and why it is important for you. Serve the notice period completely and work till the last day. Complete all your tasks as you would on a regular day. This will maintain your respect and keep your relationships intact.

        8. Be prepared to get your hands dirty

        As an entrepreneur, you have to do everything that’s needed to keep your work going.

        You have to perform all the tasks needed to keep your new venture going. You have to be a janitor, an administrator, an accountant, a designer or a salesperson all at once.

        There would be a point of time where you will have to perform tasks that aren’t your favourite. Be ready to perform such tasks without cringing.

        9. Have no baggage

        Don’t have a debt! Clear all your loans, debts and pending commitments before starting off. You want to fully concentrate on your new activity and not be bent down by loading your shoulders with any burden.

        You would want to enjoy your freedom to work incessantly. No distractions whatsoever are allowed to come close to you when you are fully involved in the rhythm of development. Shun away materialism!

        10. Don’t be in two minds

        It’s good to analyze the best and the worst possibilities in your head, but it’s not at all good to doubt yourself.

        Move ahead with confidence. It’s your life, your plan and your rules. Nothing and nobody can stop you from doing what you wish to do.

        The more you start getting noticed, the more people will point fingers at you. Don’t let them affect you and create doubts in your head. As William Shakespeare said,

        “Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt.”

        11. Learn to handle failure

        You are going to be a loser and it’s a good thing! If you fail and lose, you will learn to not repeat your mistakes and make yourself stronger with every punch you throw out.

        It takes time till you start losing. The key is to not be demotivated by failure. The more the failure, the more closer you are to success.

        Advertising

        12. Try your hands at investing in stock market or cryptocurrency

        It’s a good way to keep your side income rolling in. While you are busy building your dream project, you could invest your money in the stock market or cryptocurrency and let it grow while you sleep.

        As Warren Buffet famously quoted,

        “If you don’t find a way to make money while you sleep, you will work until you die.”

        Find a good stock broker who has enough experience to not lose your money. Stop immediately if you are losing a lot of money. Don’t burn away your money.

        13. Keep a healthy routine

        It’s easy to forget about your health when you are working on something that you’re really passionate about. Set reminders about your health routine.

        Exercise! Most successful people start their day early and take time out to exercise at least thrice a week. It helps you give more energy and time to your work.

        Always remember that you started your new venture to be happier. Bad health will not let you enjoy your success.

        Join yoga classes or learn meditation from youtube. Avoid sitting too long at one place for more than 15 minutes at a stretch, take breaks. take a walk, especially up-down the staircase as much as you can to skip age related joint pains and muscle atrophies.[1]

        14. Enjoy your days off

        Taking a break helps your creativity and clears your mind from clutter. You need your days off to come back afresh and take on your tasks. You can’t be working 24/7.

        Remember that being able to take your days off is one of the beneficial quirks of an entrepreneurial journey. You can have a routine designed by yourself, for yourself.

        Take your days off when you are too stressed and can’t think straight. Self-discipline might sound simple but practice takes ages. Schedule down time for yourself.

        15. Take these steps to quit your job without burning bridges

        Resume.io has this infographic about the steps you should take after you’ve decided to quit your job:[2]

        Advertising

          16. Remember why you quit your job

          Lastly, remember why you quit your job and started doing what you love. There would be bad days that will make you regret your decision, but don’t let them dominate the reason why you took the plunge.

          Your soul wasn’t happy with what you were doing. Your new venture is what you always wanted to do.

          Never forget that.

          If nothing works out, you could still go back to any job you want, but at least, you’d be spared from regrets and constantly arriving “What if?” question in your head.

          So, start now and live without any regrets.

          Execution matters more than thought. Turn your dream into a reality starting today. Start small and grow big.

          Besides, it’s never too late to do what you want to do. Here’s the proof:

          How to Start Over and Reboot Your Life When It Seems Too Late

          Featured photo credit: Pexels via pexels.com

          Reference

          Read Next