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Your Personal Brand is Equal to Your Google Results

Your Personal Brand is Equal to Your Google Results

Your Personal Brand is Equal to Your Google Results

    People you know or have never met yet are googl’ing you. Let’s face it, you’re even google’ing yourself! At the end of

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      2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. It’s a pretty safe bet that percentage has climbed to over 50 or 60% by this year.

      Some people might can it ego-surfing, but it’s actually a good practice to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google’ing you either for fun or because they want to learn more about you. Hiring managers want to see if you have a clean record in Google, which is your permanent record because every move you make (yes even a blog comment) is stored there forever. Before I went on a second date once, the girl Google’ed me. If she hadn’t liked what she saw, the second date wouldn’t have happened. Try doing it right now and see what you get.

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      There is no hiding from Google!

        Google keeps track of just about everything you do on the internet. It patrols and captures your online behavior, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children’s children will be able to find out everything about you when they grow older. “Mom, look what I just found out about Dad in Google.” Your personal brand can’t hide from Google. There is one major exception to this though.

        Common names

        If your name is common, such as Mike Smith, then it will be very hard to own your Google results. There are over 54 million results for “Mike Smith” in Google. You won’t be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either become very famous or work extremely hard at building content each and every day for your entire life. At the age of sixty you might find out that Google changed their algorithm and you’ll lose all that hard work. The point being is that you’ll have to differentiate your name in order to rank high. I typically recommend you use your middle name or a nickname in this case. The worst case scenario is that you change your name completely ;).

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        Celebrity names

        Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We’re talking Google PageRank’s of eight and higher! Your blog posts about these celebrities will never end up on the top twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don’t have any friends with these names, but even with C-level celebrities, you don’t stand a chance. If you are stuck with a celebrity name, I suggest that you build your brand around an area of your expertise or interest and connect it to your brand name.

        Unique names

        While growing up, you might have been made fun of people of your unique name because it was “different.” Although you were ostracized and made fun of, right now you get to laugh at everyone else! With a distinct name, you are able to easily manipulate the results for your name on search engines. When you go to your high school reunion and see your friends, you’ll get the last laugh because you can be visible and control perceptions, while they simply cannot. When you Google your name, whether you have results that reflect your brand, you’ll see how hard it will be to rank high for it or not. Depending on the competition, it may take you a few days or a few months. Over time, if you work very hard, you’ll own the top ten results for your name.

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        In my next post, I’ll talk about what you can do to gain control over your Google results and let your personal brand shine through.

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        Dan Schawbel

        Dan Schawbel is the leading personal branding expert for young professionals.

        Personal Branding Basics You Need to Know for Career Success 3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand

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        Published on August 4, 2020

        36 Important Resume Skills (For All Types of Jobs)

        36 Important Resume Skills (For All Types of Jobs)

        Most jobs require specialized skills. At the same time, there are a lot of resume skills that apply across the board.

        If you’re on the hunt for a new job, give your resume a refresh. Employers want to know: Can you communicate effectively? Are you easy to get along with? Can you manage your time effectively?

        Remember, you may not get a second look. Use your resume to make a great first impression.

        Holistic ability is what employers want to see when hiring. These resume skills can make you a top pick regardless of what role you’re applying for.

        Communication

        Being properly understood is critical. On any team, you must be able to relay and interpret messages with speed and precision. How you describe yourself, the concision of your phrasings, and the layout of your resume are great ways to showcase these skills.

        1. Writing

        Whether it’s emails or official documents, writing skills are essential for candidates in any industry. Clear, concise phrasings minimize misunderstandings and save the recipient time. This is probably one of the most important resume skills.

        2. Verbal Communication

        Speaking clearly and eloquently is one of the first things a hiring manager will note in an interview. Communicating over the phone is commonplace in business. Outline this skill on your resume, and they’ll invite you in to listen for themselves. This is easily one of the most important resume skills in most industries.

        3. Presentation

        Sales pitches and company meetings may include presentations, which require special communication skills. Being able to spearhead and properly carry out a presentation shows organization and resolve.

        4. Multilingualism

        Knowing more than one language can open doors for you and the business you represent.[1] Being able to speak another language allows your company to serve a whole new demographic.

        5. Reading Comprehension

        At any job, employee handbooks, company newsletters, and emails will come your way. Being able to decipher them quickly and effectively is an important resume skill. This goes hand in hand with having excellent writing skills.

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        Tech Savvy

        Technology is evolving rapidly, especially in the business world. Be sure to mention the technologies you’re familiar with on your resume, even if you don’t expect to use them daily.

        6. Social Media

        Almost everyone has some form of social media these days. Companies use platforms like LinkedIn and Facebook to reach new audiences, provide customer service, and build brand loyalty.

        7. Operating Systems

        Can you use a Mac? What about a PC? Most jobs today require the use of a computer. Prior experience navigating common operating systems will help you acclimate much more quickly. This has become an important resume skill ever since the start of the information age.

        8. Microsoft Office

        Of all the software in the world, Microsoft’s Office suite might be the most popular. Word, Excel, Powerpoint, and Outlook are widely used in the business world. Having this as part of your resume skills is very helpful especially in certain industries.

        9. Job-Specific Programs

        Did you get the hang of HubSpot in your last role? Is Slack something you’ve mastered? Be sure to mention them on your list of resume skills. These demonstrate that you can pick up new tools quickly.

        Interpersonal Skills

        Despite the rise in technology, businesses are run by people. Working with and for people means you need to be able to handle yourself with poise in different social settings. Highlight roles and situations on your resume that involved tricky conversations.

        10. Customer Service

        No company can succeed without its customers. Being able to treat customers with respect and attention is an absolute must for any applicant. Specific industries regard this as the most important resume skill their prospective employees should have.

        11. Active Listening

        Listening is an underrated skill, especially for leaders.[2] If you can’t listen to other people, you’ll struggle to work as part of a team.

        12. Sense of Humor

        You might wonder why having a sense of humor is a part of your resume skills. Humor is important for building rapport, but getting it right in the workplace can be tough. Everyone loves someone who is entertaining and can lighten the mood. On the other hand, people are turned off by immaturity and inappropriate jokes.

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        13. Conflict Resolution

        A customer stomps up to your desk and starts yelling about a problem he or she is having – how do you handle this situation? The right approach is to work to resolve the situation, not to escalate or avoid it.

        Teamwork

        One of the best parts of any job is the bonds you build with your co-workers. Fostering healthy relationships can make the workspace more enjoyable for everyone.

        14. Collaboration

        Whatever your line of work, chances are good that you’ll be working with others. Being able to collaborate effectively with them is critical if the whole team is to hit its goals. You can use various apps and tools available to help you collaborate with your team.

        15. Leadership

        Even if the title of the job you’re applying to isn’t “manager” or “executive,” there will still be moments when it’s your turn to lead. Prove that you’re up to the challenge, and you’ll be looked at as a long-term asset. Listing this as one of your resume skills is certainly an eye-catcher for most.

        16. Reliability

        Work isn’t always easy or fun. You have to be willing to pull your weight, even when times are hard. Otherwise, your co-workers won’t feel as if they can count on you. Reliability is important in maintaining the cohesion of a team. You should let people know that they can rely on you.

        17. Transparency

        To work as a team, members must be willing to share information with each other. Are you willing to own up to your mistakes, share your challenges, and accept consequences like an adult? Let them know that you’re transparent and reliable.

        Personal Traits

        Your resume is about selling yourself, not just your education and work history. The good news is, your “soft” skills are a great opportunity to differentiate yourself. Use bullets beneath your past experiences to prove you have them.

        18. Adaptability

        In any role, you’ll need to adjust to new procedures, rules, and work environments. Remember, these are always subject to change. Being able to adapt ensures every transition goes smoothly.

        19. Proactivity

        An autonomous employee can get work done without being instructed every step of the way. Orientation is one thing; taking on challenges of your own accord is another. Being proactive is an essential resume skill, especially if you’re eyeing for managerial roles in the future.

        20. Problem-Solving

        When problems arise, can you come up with appropriate solutions? Being able to address your own problems makes your manager’s life easier and minimizes micro-management. Problem-solving is an important yet often overlooked resume skill.

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        21. Creativity

        Can you think outside of the box? Even roles that aren’t “creative,” strictly speaking, require creative thinking. Creativity also helps in your ability to solve problems.

        22. Organization

        Staying organized makes you more efficient and reduces the risk of mistakes. Organization skills make life easier not just for you, but also for other members of your team. This makes it an important skill to put in your list of resume skills.

        23. Work Ethic

        Every company wants hard workers on its team. You’re applying for employment after all, not a place to lounge around. Putting this on your list of resume skills is just as important as actually exhibiting it in the workplace once you’re hired.

        24. Stress Management

        How well do you work under stress? If you’ll be required to meet tight deadlines, you’ll have to prove you can handle the heat.

        25. Attention Management

        Whether you’re developing a partnership or writing a blog post, attention to detail makes all the difference. People who sweat the details do better work and tend to spot problems before they arise. Use Maura Thomas’s 4 Quadrants of Attention Management as a guide to managing attention.[3]

        26. Time Management

        Time is money. The better you are at using company time, the more valuable you’ll be. Show that you can make every second count. Managing your time also means being punctual. No employer wants to deal with a team member who’s constantly tardy. This is commonly included in most people’s resume skills, but not everyone lives up to it.

        27. Patience

        Things won’t always go your way. Can you calmly work through tough situations? If not, you’ll struggle with everything from sales to customer service to engineering.

        28. Gratitude

        When things do go your way, are you gracious? Simply being grateful can help you build real relationships.[4] This also helps foster a better team atmosphere.

        29. Learning

        Employers want to invest in people who are looking to grow. Whether you love to take online courses, read, or experiment with hobbies, make sure you show you’re willing to try new things.

        30. Physical Capability

        Many job postings have the classic line, “must be able to lift X amount of pounds” or “must be able to stand for X hours per day.” Play up past positions that required you to do physical labor.

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        31. Research

        How easily can you dig up new details about a concept? Research skills are critical for marketing, business analysis, writing, account management, and more.

        32. Money Handling

        Being able to count bills quickly and accurately is important at any company with a brick-and-mortar storefront. Integrity and honesty are key when you’re running the cash register or reconciling bank statements.

        Commitment

        To employers, every new hire represents an investment. Are you worth investing in? Prove it. Employers need to see signs of commitment before they bring you on board.

        33. Longevity

        Hiring managers love to see long tenures on your resume. This suggests that you’re in it for the long haul, not just passing through for a quick buck.

        34. Fidelity

        For an employer-employee relationship to work, there has to be trust. Employers tend to find out when someone is hiding side gig or sharing information they shouldn’t be. References from past employers can prove that you’re loyal to companies that hire you.

        35. Obedience

        You won’t agree with every choice your employer makes. With that said, you have to respect your role as an employee. Obedience is about doing what your leader decides is best, even if you have a different perspective.

        36. Flexibility

        Life is full of surprises. A month into your new job, your role could change entirely. Flexible people can roll with the punches.

        Final Words

        Perform a self-audit: Which of these skills will your potential employer want to see? Add them to your resume strategically, and you’ll be that much closer to your dream job.

        Tips on How to Create a Great Resume

        Featured photo credit: Van Tay Media via unsplash.com

        Reference

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