Advertising
Advertising

You Want Engagement? Then Start Being Clear!

You Want Engagement? Then Start Being Clear!

20090507-sky

    keys1
      How to keep the wheels turning even when you aren’t looking…

      The Problem: you want your staff to go the extra mile. You want your team to take some risks. You want your employees to ‘get the big picture’ and do what it takes to make it happen. You want the wheels to stay on the bus even when you aren’t there.

      What you want is engagement. But no one’s buying. If you want something done you have to spell it out in detail, or just give up and get to that ugly “I’ll just do it myself” place of the defeated manager. You feel like every time you turn your back, the wheels come off the bus again. You’ve got zero engagement.

      Engagement was defined by John Gibbons (writing for the Conference Board) as “a heightened emotional connection that an employee feels for his or her organization, that influences him or her to exert greater discretionary effort to his or her work”. Notice the line from emotional connection to greater discretionary effort.

      Advertising

      Discretionary effort is the phrase that describes what every employer wants: for the employee to figure out what is needed for success in the bigger picture, and to do whatever is needed to get there – without anyone standing over their shoulder… Stuff just gets done.

      So how do you get your team to this place? What do we require to become fully engaged? In my experience, three things are needed: clarity, hope, and commitment.

      Clarity
      In his book The One Thing You Need to Know… Marcus Buckingham writes that the one thing you need to know about great leadership is “Discover what is universal, and capitalize on it.” Buckingham tells us that what is universally required of leadership is clarity. Specifically, an optimistic clarity about the future.

      We’ll work our hearts out for you (that’s discretionary engagement) if you can make us see with crystal clarity the great future we are all headed for.

      Leadership is the work of leaders. That means get out front and lead. You must see what others cannot yet see. You must see the future with an optimistic clarity that inspires others to follow. Leadership does not just require clarity; leadership is clarity.

      Advertising

      If you can’t see the future more clearly and more optimistically than the rest of us, what makes you a leader?

      Hope
      If there is clarity about the future, then the next link in the chain is possible: hope.

      Hope, as I have defined it, has two components: an optimistic vision of the future, and the belief that we have what it takes to get there. As a leader your clarity of vision creates the precondition for that kind of hope. We must see where we are going, and we must believe it is a place worth getting to, before we decide to invest our blood, sweat, and tears to get there! The success of every great religious leader, every reformer, every leader of any expedition across any ocean or continent has been dependent on their clarity of just how much greener that grass over there is.

      When we can see that where we are headed is better than where we are now, clarity becomes hope.

      Great managers play a critical role in inspiring hopefulness in teams. With their defining work in understanding the strengths of every employee (Buckingham again), great managers help us understand exactly what our role is, and leverage our strengths in achieving the goals of the organization. Great managers support our contribution by constantly encouraging further growth where they know we are strong, and by giving us opportunities to use those strengths for the greater good.

      Advertising

      Great managers act as match-makers between our strengths and the jobs that need to get done. The result, when all is right, is that powerful feeling of a team that is firing on all cylinders, and every member is clear about their role in the success of the overall project. And like so much in life, success builds more success: feeling like we are successful contributors to the greater good, and being part of a successful initiative, builds the confidence and hopefulness that leads to more success.

      When clarity and true hopefulness exist in an organization, the stage is set for the third component of total engagement: commitment.

      Commitment

      When our leaders give us clarity and hope about our futures and the future of the organization, the stage is set for us to make a commitment. Starting on a journey of change and growth requires clarity and hope. But there is no journey at all without commitment. Commitment is the action piece. It’s time to start walking. Commitment is, to paraphrase Nike Corp., ‘just doing it’.

      If organizational change sometimes feels like going over a cliff, then clarity is envisioning just how we will make the tricky descent, and hope is the confidence we will make it to the bottom in one piece. Commitment is taking the first step over the edge. Commitment is the point at which there is no turning back.

      Advertising

      If clarity is the domain of leadership, and engendering hopefulness the domain of great managers, commitment is the responsibility of the whole team. Literally, if clarity and hopefulness are the call, commitment is the response. We are all going over the edge together, and my commitment as a team member is that I will take that first step with everyone else, and every required step after it, until we reach our goal.

      Now we have engagement.

      So you want complete engagement? Give us complete clarity. Don’t complain that you can’t get anyone involved/engaged/committed in your project, your vision, if you can’t help us see it. Do your job as a leader, or we will wander off somewhere else. Require that our managers provide the kind of intelligent feedback and empowerment that strengthens our confidence in ourselves and in the organization we work for, or we will falter and lose our commitment.

      Do you want your employees to tap into that mysterious ‘discretionary effort’ that means the wheels stay on the bus even when you are out of the building? Then make sure that you have done your part to be clear, and to connect our strengths with the task at hand. If you’ve really done your part, then you’ll get passionate engagement and everyone will take that first step towards extraordinary growth and change together, and then keep on walking!

      More by this author

      The One Thing You Need to Close the Deal on Change If your business disappeared tomorrow… You Want Engagement? Then Start Being Clear! Are you Satisfied? Searching for a Shared Virtual Workspace?

      Trending in Work

      1 10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable 2 Top 5 Easy-to-Use Accounting Software for Small Businesses 3 10 Best Success Books You Need to Read to Be Great at Business 4 16 Young And Successful Entrepreneurs Who Prove That Age Is Nothing but a Number 5 How to Use Visual Learning to Work More Effectively

      Read Next

      Advertising
      Advertising
      Advertising

      Last Updated on February 11, 2021

      10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

      10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

      Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

      You have to work hard to develop the right skills

      If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

      1. Make your presentation short and sweet

      With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

      JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

      Advertising

      2. Open up with a good ice breaker

      At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

      • Joking
      • Tugging on their heart strings
      • Dropping a bombastic statement
      • Telling an interesting and relevant anecdote
      • Using a metaphor or drawing comparisons

      You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

      3. Keep things simple and to the point

      Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

      4. Use a healthy dose of humor

      Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

      Advertising

      It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

      5. Try to tell a story instead of ranting

      Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

      6. Practice your delivery

      Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

      Advertising

      7. Move around and use your hands

      Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

      8. Engage the audience by making them relate

      Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

      9. Use funny images in your slides

      Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

      Advertising

      10. End on a more serious note

      When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

      As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

      Featured photo credit: Austin Distel via unsplash.com

      Read Next