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Will Social Media Replace The SEO in 2014? 10 Useful Tips for Your Business to Survive.

Will Social Media Replace The SEO in 2014? 10 Useful Tips for Your Business to Survive.

Is SEO dead?

Thanks to the recent introduction of the Hummingbird algorithm, the rumors of SEO heading towards its demise are circulating around the Internet.  With social media marketing gaining immense importance for online businesses, the role of SEO is questioned. Dark clouds loom over SEO, but before you jump into any conclusions, a fair question to ask at this point is whether or not SEO is being replaced by social media marketing.

A few years ago, this statement would have been termed preposterous. However, Google’s new algorithm has emphasized the importance of long tail keywords that have enhanced the meaning of search.
Now users are able to carry out voice activated searches which include conversation in the search.  Specifically targeted towards products and services, 70% of all searches across the globe are conversational. This new addition has revolutionized the old fundamentals of SEO.

Is social media marketing the future?

Lately, social media has emerged as the new face of marketing and manipulating searches online. Google has launched a personal search results feature page that consists of photos and other results shared by friends on social networks.  With the new personal search result, the conventional model of packing the headline with keywords will become gradually replaced by social activity on Google’s own social network.

In the long-run, the  big guns of social media marketing such as Twitter and Facebook, also want to be included by Google in personal search results. Therefore, social media is not just about your social presence on Facebook, Twitter and other social platforms but it has taken the form of a powerful engine that develops social followings and optimization of content.

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The content itself is not just restricted to the Internet but also spans out to mobile phones. Anyone who has been oblivious to the new wave of social media marketing is going to miss out on engaging with the increasing number of digital audience.  In order to survive the cut-throat competition and save your business from being banished away, you need to learn how to market through social media as soon as possible.

Social media can multiply your SEO impact. Read these 10 tips on effective social media marketing.

1. Know what your competition is up to

By evaluating the content written on various blogs, you can write on similar topics, but obviously this does not mean “copying” someone else’s idea. In fact, you can take ideas from those sources and write with a different take on similar topics. Some tools such as Social Crawlytics and SEMRush help you to analyze competitor’s content and to find the count of each post shared across social networks.

2. Increase views with attractive thumbnails

YouTube is a vital weapon for helping you grow your business online. Since everyone these days is on YouTube posting videos, how can you increase your chances of being pick out by potential customers? The answer lies in creating compelling and attention-grabbing thumbnails for your videos. The secret behind those awesome thumbnails is three simple words: Graphics, Text and X-Factor.

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3. Pick and choose the platforms

It is better to pick three or four social media platforms where you can build the strongest presence for your company. There are a number of media platforms to choose from. Instead of being jack of all trades and master of none, try to build a strong presence on a few where you find the most number of potential customers. How do you figure out where your audience is? Simple! Join online groups and communities with those platforms that focus on your products or services.

4. Take advantage of Twitter’s advanced search feature

Twitter can be handy for finding ways to interact with prospect customers. Thanks to the Advanced Search option in Twitter, you can instantly find customers looking for products or services similar to what you have to offer.  The best part is that it is free of cost and it provides an instant opportunity to connect with the customers and bring business your way.

5. Connect with email subscribers

Considered a traditional method, email is still one of the most critical tools for sending out notifications and offers to your visitors/ customers. With the latest Gmail Promotional tab, it is likely for the email to be overlooked, as not many people even check the email if it doesn’t appear in the primary Inbox. You can get around this problem by connecting with your blog update subscribers on LinkedIn and Facebook. A social CRM tool by the name of Rapportive helps you export and connect with social network connections on your Gmail sidebar.

6. Make your podcast easily consumable on mobile

Don’t forget the importance of mobile phones and their role in social media marketing. Smart phones are your vital weapon as the majority of people listen to podcasts through them.  When a user clicks on a podcast, most smart phones launch a new window and start playing the content. To make the experience richer, install a simple HTML5 audio player on your blog so that the new users can read and hear the podcast in same window all at the same time.

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More to read on: How To make Enhanced Podcasts

7. A picture is worth a thousand words

Adding Pintrest into your business can make all the difference. With 65% of human beings as visual learners, you should pay heed to this wide percentage of people who still rely on visuals. By adding an original photo pertaining to your business and pinning it on Pinterest, you are engaging people with visuals. Continue this practice for a month and then find out the kind of traffic you are able to drive through this method with the help of Google Analytics.

8. Employ Google+ Reverse Image Lookup

Google is not just about links and ranks. Now Google+ helps you build relationships in your related industry of expertise. Through Google+, you can engage with people of which Google thinks highly. Do a Google reverse image search to find where they are currently contributing and convert from great guest opportunities for your business.

9. Engage social media as a publicity engine

Brain Clark, founder and CEO of Copyblogger, emphasizes on imagining the social media platform as a publicity engine. Okay, you have added all the appropriate content on social networks, but traffic from these platforms means nothing unless it is actually converted into customers. So make sure you add relevant content to attract the right kind of prospect customers and not just random traffic on your website. This requires sensitive planning and monitoring of your content to see what you are doing right and what is not going in your favor. Remember, content in social media marketing is a valuable asset because if someone finds it worthy, they are likely to share it with others also which will help you generate the necessary buzz for your business.

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10. Use SlideShare Pro to get subscribers

Anyone who is familiar with SlideShare Pro is aware of its enormous power in allowing you to collect leads and subscribers. By paying a meager fee of $16 a month, you can acquire a SlideShare Pro account and engage with a vast number of potential customers through it. SlideShare was purchased by LinkedIn and sees about 100 million visitors every month.  Easily integrated with most marketing automation systems, you can acquire subscribers and ultimately drive new leads through this handy tool.

Conclusion

SEO is transcending towards social media marketing. The importance of all these social media platforms continues to increase. 2014 is only a few weeks away. This makes it all the more reason to put your thinking cap on and develop new ways for surviving and expanding your business further. By taking into account these valuable tips, you can enhance your marketing strategies, develop new leads and put your business into new heights. It is time to evolve into something better. Take a little time to decide where you want to be the next year in terms of your business and its future. Best of luck! :)

So what would be your online marketing strategy for 2014? Share your thoughts in the comments section below.

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Faisal Rehman

Faisal Rehman writes about work and productivity, trying to help businessmen build their brands and increase sales.

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Last Updated on July 10, 2019

10 Great Skills to Include in Your Resume When You Change Careers

10 Great Skills to Include in Your Resume When You Change Careers

So you want to land a new job in a new field? That’s great. But before you start sending out applications left and right, you might want to make sure you have a solid resume first. Your resume will most likely be the first thing a potential employer looks at when evaluating you as a job candidate, and if you want to make a good first impression, having a knock-out resume is key.

Considering how competitive the workforce is now, it’s even more important that you create your best resume. Here are ten skills to include in your resume when you switch careers:

1. Computer/ Tech Skills

As technology continues to evolve, it’s essential that you stay up-to-date with the latest emerging trends. You should have a basic knowledge of social networking sites, computer programs such as Microsoft Word, PowerPoint, Excel and depending on the job you’re applying for, programs such as Adobe FrameMaker, Photoshop or Madcap Flare.

Take a look at this artice on How to Improve Your Computer Skills to Get Ahead in Your Career

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And research the required computing skills for the profession that interests you, and then if you aren’t already proficient in them, consider taking online courses via a these sites to learn them.

2. Adaptability

Employers value people who can adapt and go with the flow when they need to. In an environment where things are constantly changing, being flexible can be a tremendous asset. If you’re a flexible person, make it clear through your resume, and if you’re selected for an interview, be prepared to give an example of a time when you showed flexibility.

3. Organization

Nobody wants to hire someone who’s scatterbrained and totally lacking in organizational skills. People who are organized are able to work efficiently because they aren’t constantly searching for important documents they’ve misplaced.

Also, being organized signals to your employer that you can manage your workspace well. If you’ve got a knack for being organized, let it be known through your resume.

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4. Communication

Being able to communicate well with others is definitely a desirable trait in an employee. That means responding promptly to emails, voicing concerns right when they pop up and keeping supervisors and team members in the loop about important information they need to know.

Good communication skills deserve a place on your resume for sure and will go a long way towards making you an attractive job candidate.

5. Leadership

If you know how to step up and be a leader, you have a skill that will wow any employer out there.

Think of a time at your current or previous position when you’ve spearheaded a project, organized an event or rallied everyone together for a certain cause. Any leadership experience or skill that you have needs to be highlighted on your resume.

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6. Work Ethic

Working hard and consistently going above and beyond makes you extremely appealing to employers. It’s impressive when an employee takes initiative and does what needs to be done without having to be asked.

If you are a driven, hard worker who routinely goes the extra mile, make it known on your resume.

7. Dependability

When employers have a task that needs to be done, they need to know that the person they ask is going to follow through and do it. Being a dependable person makes you valuable in the eyes of an employer because they want to hire someone who they can trust to do what they say.

If you’re dependable, be sure to list it as a skill on your resume.

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8. Multi-Tasking Abilities

If you’ve ever taken on two different roles at once or juggled working on two different projects, mention on your resume that you’re an exceptional multi-tasker. Many jobs demand that employees can juggle multiple roles at once, so if you excel at doing so, you’ll have an edge over other candidates who aren’t so good at multi-tasking.

9. Analytical/ Problem- Solving Skills

Are you a pro at analyzing situations and assessing things from all angles? Can you analyze trends affecting performance and solve problems and glitches when they surface? If you have the ability to analyze and solve problems, then you have a skill that’s in high demand.

You can save employers valuable time and money because with you on their team, they won’t have to stall and wait too long for a problem to be solved, and they also won’t have to pay to get someone else involved to fix it. This skill absolutely deserves a place on your resume.

10. Interpersonal “People Skills”

Employers want to hire someone who will be able to get along with all different kinds of people. If you work well with others and know how to make them feel appreciated and valued, especially if you can motivate them and get them to come together and cooperate for the common good, then you have excellent interpersonal “people skills” that make you a great candidate for the job.

In a world where the competition is cutthroat for landing the job you want, you have to do what you can to set yourself apart from the competition. Step up your game by listing the skills you have that employers are looking for on your resume. If you play your cards right, with a little luck, a job offer can be yours!

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Featured photo credit: J. Kelly Brito via unsplash.com

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