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Will Social Media Replace The SEO in 2014? 10 Useful Tips for Your Business to Survive.

Will Social Media Replace The SEO in 2014? 10 Useful Tips for Your Business to Survive.

Is SEO dead?

Thanks to the recent introduction of the Hummingbird algorithm, the rumors of SEO heading towards its demise are circulating around the Internet.  With social media marketing gaining immense importance for online businesses, the role of SEO is questioned. Dark clouds loom over SEO, but before you jump into any conclusions, a fair question to ask at this point is whether or not SEO is being replaced by social media marketing.

A few years ago, this statement would have been termed preposterous. However, Google’s new algorithm has emphasized the importance of long tail keywords that have enhanced the meaning of search.
Now users are able to carry out voice activated searches which include conversation in the search.  Specifically targeted towards products and services, 70% of all searches across the globe are conversational. This new addition has revolutionized the old fundamentals of SEO.

Is social media marketing the future?

Lately, social media has emerged as the new face of marketing and manipulating searches online. Google has launched a personal search results feature page that consists of photos and other results shared by friends on social networks.  With the new personal search result, the conventional model of packing the headline with keywords will become gradually replaced by social activity on Google’s own social network.

In the long-run, the  big guns of social media marketing such as Twitter and Facebook, also want to be included by Google in personal search results. Therefore, social media is not just about your social presence on Facebook, Twitter and other social platforms but it has taken the form of a powerful engine that develops social followings and optimization of content.

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The content itself is not just restricted to the Internet but also spans out to mobile phones. Anyone who has been oblivious to the new wave of social media marketing is going to miss out on engaging with the increasing number of digital audience.  In order to survive the cut-throat competition and save your business from being banished away, you need to learn how to market through social media as soon as possible.

Social media can multiply your SEO impact. Read these 10 tips on effective social media marketing.

1. Know what your competition is up to

By evaluating the content written on various blogs, you can write on similar topics, but obviously this does not mean “copying” someone else’s idea. In fact, you can take ideas from those sources and write with a different take on similar topics. Some tools such as Social Crawlytics and SEMRush help you to analyze competitor’s content and to find the count of each post shared across social networks.

2. Increase views with attractive thumbnails

YouTube is a vital weapon for helping you grow your business online. Since everyone these days is on YouTube posting videos, how can you increase your chances of being pick out by potential customers? The answer lies in creating compelling and attention-grabbing thumbnails for your videos. The secret behind those awesome thumbnails is three simple words: Graphics, Text and X-Factor.

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3. Pick and choose the platforms

It is better to pick three or four social media platforms where you can build the strongest presence for your company. There are a number of media platforms to choose from. Instead of being jack of all trades and master of none, try to build a strong presence on a few where you find the most number of potential customers. How do you figure out where your audience is? Simple! Join online groups and communities with those platforms that focus on your products or services.

4. Take advantage of Twitter’s advanced search feature

Twitter can be handy for finding ways to interact with prospect customers. Thanks to the Advanced Search option in Twitter, you can instantly find customers looking for products or services similar to what you have to offer.  The best part is that it is free of cost and it provides an instant opportunity to connect with the customers and bring business your way.

5. Connect with email subscribers

Considered a traditional method, email is still one of the most critical tools for sending out notifications and offers to your visitors/ customers. With the latest Gmail Promotional tab, it is likely for the email to be overlooked, as not many people even check the email if it doesn’t appear in the primary Inbox. You can get around this problem by connecting with your blog update subscribers on LinkedIn and Facebook. A social CRM tool by the name of Rapportive helps you export and connect with social network connections on your Gmail sidebar.

6. Make your podcast easily consumable on mobile

Don’t forget the importance of mobile phones and their role in social media marketing. Smart phones are your vital weapon as the majority of people listen to podcasts through them.  When a user clicks on a podcast, most smart phones launch a new window and start playing the content. To make the experience richer, install a simple HTML5 audio player on your blog so that the new users can read and hear the podcast in same window all at the same time.

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More to read on: How To make Enhanced Podcasts

7. A picture is worth a thousand words

Adding Pintrest into your business can make all the difference. With 65% of human beings as visual learners, you should pay heed to this wide percentage of people who still rely on visuals. By adding an original photo pertaining to your business and pinning it on Pinterest, you are engaging people with visuals. Continue this practice for a month and then find out the kind of traffic you are able to drive through this method with the help of Google Analytics.

8. Employ Google+ Reverse Image Lookup

Google is not just about links and ranks. Now Google+ helps you build relationships in your related industry of expertise. Through Google+, you can engage with people of which Google thinks highly. Do a Google reverse image search to find where they are currently contributing and convert from great guest opportunities for your business.

9. Engage social media as a publicity engine

Brain Clark, founder and CEO of Copyblogger, emphasizes on imagining the social media platform as a publicity engine. Okay, you have added all the appropriate content on social networks, but traffic from these platforms means nothing unless it is actually converted into customers. So make sure you add relevant content to attract the right kind of prospect customers and not just random traffic on your website. This requires sensitive planning and monitoring of your content to see what you are doing right and what is not going in your favor. Remember, content in social media marketing is a valuable asset because if someone finds it worthy, they are likely to share it with others also which will help you generate the necessary buzz for your business.

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10. Use SlideShare Pro to get subscribers

Anyone who is familiar with SlideShare Pro is aware of its enormous power in allowing you to collect leads and subscribers. By paying a meager fee of $16 a month, you can acquire a SlideShare Pro account and engage with a vast number of potential customers through it. SlideShare was purchased by LinkedIn and sees about 100 million visitors every month.  Easily integrated with most marketing automation systems, you can acquire subscribers and ultimately drive new leads through this handy tool.

Conclusion

SEO is transcending towards social media marketing. The importance of all these social media platforms continues to increase. 2014 is only a few weeks away. This makes it all the more reason to put your thinking cap on and develop new ways for surviving and expanding your business further. By taking into account these valuable tips, you can enhance your marketing strategies, develop new leads and put your business into new heights. It is time to evolve into something better. Take a little time to decide where you want to be the next year in terms of your business and its future. Best of luck! :)

So what would be your online marketing strategy for 2014? Share your thoughts in the comments section below.

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How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

Change begins today

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities.

Featured photo credit: Pexels via pexels.com

Reference

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