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Will Social Media Replace The SEO in 2014? 10 Useful Tips for Your Business to Survive.

Will Social Media Replace The SEO in 2014? 10 Useful Tips for Your Business to Survive.

Is SEO dead?

Thanks to the recent introduction of the Hummingbird algorithm, the rumors of SEO heading towards its demise are circulating around the Internet.  With social media marketing gaining immense importance for online businesses, the role of SEO is questioned. Dark clouds loom over SEO, but before you jump into any conclusions, a fair question to ask at this point is whether or not SEO is being replaced by social media marketing.

A few years ago, this statement would have been termed preposterous. However, Google’s new algorithm has emphasized the importance of long tail keywords that have enhanced the meaning of search.
Now users are able to carry out voice activated searches which include conversation in the search.  Specifically targeted towards products and services, 70% of all searches across the globe are conversational. This new addition has revolutionized the old fundamentals of SEO.

Is social media marketing the future?

Lately, social media has emerged as the new face of marketing and manipulating searches online. Google has launched a personal search results feature page that consists of photos and other results shared by friends on social networks.  With the new personal search result, the conventional model of packing the headline with keywords will become gradually replaced by social activity on Google’s own social network.

In the long-run, the  big guns of social media marketing such as Twitter and Facebook, also want to be included by Google in personal search results. Therefore, social media is not just about your social presence on Facebook, Twitter and other social platforms but it has taken the form of a powerful engine that develops social followings and optimization of content.

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The content itself is not just restricted to the Internet but also spans out to mobile phones. Anyone who has been oblivious to the new wave of social media marketing is going to miss out on engaging with the increasing number of digital audience.  In order to survive the cut-throat competition and save your business from being banished away, you need to learn how to market through social media as soon as possible.

Social media can multiply your SEO impact. Read these 10 tips on effective social media marketing.

1. Know what your competition is up to

By evaluating the content written on various blogs, you can write on similar topics, but obviously this does not mean “copying” someone else’s idea. In fact, you can take ideas from those sources and write with a different take on similar topics. Some tools such as Social Crawlytics and SEMRush help you to analyze competitor’s content and to find the count of each post shared across social networks.

2. Increase views with attractive thumbnails

YouTube is a vital weapon for helping you grow your business online. Since everyone these days is on YouTube posting videos, how can you increase your chances of being pick out by potential customers? The answer lies in creating compelling and attention-grabbing thumbnails for your videos. The secret behind those awesome thumbnails is three simple words: Graphics, Text and X-Factor.

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3. Pick and choose the platforms

It is better to pick three or four social media platforms where you can build the strongest presence for your company. There are a number of media platforms to choose from. Instead of being jack of all trades and master of none, try to build a strong presence on a few where you find the most number of potential customers. How do you figure out where your audience is? Simple! Join online groups and communities with those platforms that focus on your products or services.

4. Take advantage of Twitter’s advanced search feature

Twitter can be handy for finding ways to interact with prospect customers. Thanks to the Advanced Search option in Twitter, you can instantly find customers looking for products or services similar to what you have to offer.  The best part is that it is free of cost and it provides an instant opportunity to connect with the customers and bring business your way.

5. Connect with email subscribers

Considered a traditional method, email is still one of the most critical tools for sending out notifications and offers to your visitors/ customers. With the latest Gmail Promotional tab, it is likely for the email to be overlooked, as not many people even check the email if it doesn’t appear in the primary Inbox. You can get around this problem by connecting with your blog update subscribers on LinkedIn and Facebook. A social CRM tool by the name of Rapportive helps you export and connect with social network connections on your Gmail sidebar.

6. Make your podcast easily consumable on mobile

Don’t forget the importance of mobile phones and their role in social media marketing. Smart phones are your vital weapon as the majority of people listen to podcasts through them.  When a user clicks on a podcast, most smart phones launch a new window and start playing the content. To make the experience richer, install a simple HTML5 audio player on your blog so that the new users can read and hear the podcast in same window all at the same time.

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More to read on: How To make Enhanced Podcasts

7. A picture is worth a thousand words

Adding Pintrest into your business can make all the difference. With 65% of human beings as visual learners, you should pay heed to this wide percentage of people who still rely on visuals. By adding an original photo pertaining to your business and pinning it on Pinterest, you are engaging people with visuals. Continue this practice for a month and then find out the kind of traffic you are able to drive through this method with the help of Google Analytics.

8. Employ Google+ Reverse Image Lookup

Google is not just about links and ranks. Now Google+ helps you build relationships in your related industry of expertise. Through Google+, you can engage with people of which Google thinks highly. Do a Google reverse image search to find where they are currently contributing and convert from great guest opportunities for your business.

9. Engage social media as a publicity engine

Brain Clark, founder and CEO of Copyblogger, emphasizes on imagining the social media platform as a publicity engine. Okay, you have added all the appropriate content on social networks, but traffic from these platforms means nothing unless it is actually converted into customers. So make sure you add relevant content to attract the right kind of prospect customers and not just random traffic on your website. This requires sensitive planning and monitoring of your content to see what you are doing right and what is not going in your favor. Remember, content in social media marketing is a valuable asset because if someone finds it worthy, they are likely to share it with others also which will help you generate the necessary buzz for your business.

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10. Use SlideShare Pro to get subscribers

Anyone who is familiar with SlideShare Pro is aware of its enormous power in allowing you to collect leads and subscribers. By paying a meager fee of $16 a month, you can acquire a SlideShare Pro account and engage with a vast number of potential customers through it. SlideShare was purchased by LinkedIn and sees about 100 million visitors every month.  Easily integrated with most marketing automation systems, you can acquire subscribers and ultimately drive new leads through this handy tool.

Conclusion

SEO is transcending towards social media marketing. The importance of all these social media platforms continues to increase. 2014 is only a few weeks away. This makes it all the more reason to put your thinking cap on and develop new ways for surviving and expanding your business further. By taking into account these valuable tips, you can enhance your marketing strategies, develop new leads and put your business into new heights. It is time to evolve into something better. Take a little time to decide where you want to be the next year in terms of your business and its future. Best of luck! :)

So what would be your online marketing strategy for 2014? Share your thoughts in the comments section below.

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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