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Will Social Media Replace The SEO in 2014? 10 Useful Tips for Your Business to Survive.

Will Social Media Replace The SEO in 2014? 10 Useful Tips for Your Business to Survive.

Is SEO dead?

Thanks to the recent introduction of the Hummingbird algorithm, the rumors of SEO heading towards its demise are circulating around the Internet.  With social media marketing gaining immense importance for online businesses, the role of SEO is questioned. Dark clouds loom over SEO, but before you jump into any conclusions, a fair question to ask at this point is whether or not SEO is being replaced by social media marketing.

A few years ago, this statement would have been termed preposterous. However, Google’s new algorithm has emphasized the importance of long tail keywords that have enhanced the meaning of search.
Now users are able to carry out voice activated searches which include conversation in the search.  Specifically targeted towards products and services, 70% of all searches across the globe are conversational. This new addition has revolutionized the old fundamentals of SEO.

Is social media marketing the future?

Lately, social media has emerged as the new face of marketing and manipulating searches online. Google has launched a personal search results feature page that consists of photos and other results shared by friends on social networks.  With the new personal search result, the conventional model of packing the headline with keywords will become gradually replaced by social activity on Google’s own social network.

In the long-run, the  big guns of social media marketing such as Twitter and Facebook, also want to be included by Google in personal search results. Therefore, social media is not just about your social presence on Facebook, Twitter and other social platforms but it has taken the form of a powerful engine that develops social followings and optimization of content.

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The content itself is not just restricted to the Internet but also spans out to mobile phones. Anyone who has been oblivious to the new wave of social media marketing is going to miss out on engaging with the increasing number of digital audience.  In order to survive the cut-throat competition and save your business from being banished away, you need to learn how to market through social media as soon as possible.

Social media can multiply your SEO impact. Read these 10 tips on effective social media marketing.

1. Know what your competition is up to

By evaluating the content written on various blogs, you can write on similar topics, but obviously this does not mean “copying” someone else’s idea. In fact, you can take ideas from those sources and write with a different take on similar topics. Some tools such as Social Crawlytics and SEMRush help you to analyze competitor’s content and to find the count of each post shared across social networks.

2. Increase views with attractive thumbnails

YouTube is a vital weapon for helping you grow your business online. Since everyone these days is on YouTube posting videos, how can you increase your chances of being pick out by potential customers? The answer lies in creating compelling and attention-grabbing thumbnails for your videos. The secret behind those awesome thumbnails is three simple words: Graphics, Text and X-Factor.

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3. Pick and choose the platforms

It is better to pick three or four social media platforms where you can build the strongest presence for your company. There are a number of media platforms to choose from. Instead of being jack of all trades and master of none, try to build a strong presence on a few where you find the most number of potential customers. How do you figure out where your audience is? Simple! Join online groups and communities with those platforms that focus on your products or services.

4. Take advantage of Twitter’s advanced search feature

Twitter can be handy for finding ways to interact with prospect customers. Thanks to the Advanced Search option in Twitter, you can instantly find customers looking for products or services similar to what you have to offer.  The best part is that it is free of cost and it provides an instant opportunity to connect with the customers and bring business your way.

5. Connect with email subscribers

Considered a traditional method, email is still one of the most critical tools for sending out notifications and offers to your visitors/ customers. With the latest Gmail Promotional tab, it is likely for the email to be overlooked, as not many people even check the email if it doesn’t appear in the primary Inbox. You can get around this problem by connecting with your blog update subscribers on LinkedIn and Facebook. A social CRM tool by the name of Rapportive helps you export and connect with social network connections on your Gmail sidebar.

6. Make your podcast easily consumable on mobile

Don’t forget the importance of mobile phones and their role in social media marketing. Smart phones are your vital weapon as the majority of people listen to podcasts through them.  When a user clicks on a podcast, most smart phones launch a new window and start playing the content. To make the experience richer, install a simple HTML5 audio player on your blog so that the new users can read and hear the podcast in same window all at the same time.

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More to read on: How To make Enhanced Podcasts

7. A picture is worth a thousand words

Adding Pintrest into your business can make all the difference. With 65% of human beings as visual learners, you should pay heed to this wide percentage of people who still rely on visuals. By adding an original photo pertaining to your business and pinning it on Pinterest, you are engaging people with visuals. Continue this practice for a month and then find out the kind of traffic you are able to drive through this method with the help of Google Analytics.

8. Employ Google+ Reverse Image Lookup

Google is not just about links and ranks. Now Google+ helps you build relationships in your related industry of expertise. Through Google+, you can engage with people of which Google thinks highly. Do a Google reverse image search to find where they are currently contributing and convert from great guest opportunities for your business.

9. Engage social media as a publicity engine

Brain Clark, founder and CEO of Copyblogger, emphasizes on imagining the social media platform as a publicity engine. Okay, you have added all the appropriate content on social networks, but traffic from these platforms means nothing unless it is actually converted into customers. So make sure you add relevant content to attract the right kind of prospect customers and not just random traffic on your website. This requires sensitive planning and monitoring of your content to see what you are doing right and what is not going in your favor. Remember, content in social media marketing is a valuable asset because if someone finds it worthy, they are likely to share it with others also which will help you generate the necessary buzz for your business.

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10. Use SlideShare Pro to get subscribers

Anyone who is familiar with SlideShare Pro is aware of its enormous power in allowing you to collect leads and subscribers. By paying a meager fee of $16 a month, you can acquire a SlideShare Pro account and engage with a vast number of potential customers through it. SlideShare was purchased by LinkedIn and sees about 100 million visitors every month.  Easily integrated with most marketing automation systems, you can acquire subscribers and ultimately drive new leads through this handy tool.

Conclusion

SEO is transcending towards social media marketing. The importance of all these social media platforms continues to increase. 2014 is only a few weeks away. This makes it all the more reason to put your thinking cap on and develop new ways for surviving and expanding your business further. By taking into account these valuable tips, you can enhance your marketing strategies, develop new leads and put your business into new heights. It is time to evolve into something better. Take a little time to decide where you want to be the next year in terms of your business and its future. Best of luck! :)

So what would be your online marketing strategy for 2014? Share your thoughts in the comments section below.

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Faisal Rehman

Faisal Rehman writes about work and productivity, trying to help businessmen build their brands and increase sales.

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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