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Why Resumes Aren’t Quite Dead (Yet)

Why Resumes Aren’t Quite Dead (Yet)
    From Flickr at http://www.flickr.com/photos/dreamingofcalifornia/

    Being someone that just entered the job market about 2 months ago after graduation from a four year school, I placed the emphasis on creating a résumé to give to potential employers. In fact, I even met with some of my universities “career development” professionals that help me craft and hone my résumé, making sure that it was the best it could be.

    But according to many of the tech, productivity, and social media experts online, my résumé was all wrong. According to many of these outlets I shouldn’t even be using a résumé at all.

    I consider myself to be a tech-geek type of guy, trying to keep up with the latest and greatest stuff online and in the technology realm. But I notice most times that many of these “experts” online give advice that they and their direct colleagues hold to be true and not what the mainstream still knows to be true.

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    The résumé is dead… sort of

    The social media experts will tell you that the résumé is dead, and that if you are trying to get a job in today’s market that using one will not only get you overlooked, but will almost guarantee you not to get a job.

    That’s not entirely the truth.

    The idea that the résumé is dead could be true in some fields, like graphic and web design, marketing and social media jobs, some development and programming jobs, etc., but to say that it is dead (period) is pretty hyperbolic.

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    So, here is what these experts should really be telling you:

    “A résumé alone is in bad company”

    Why you need more than a résumé

    Listen, if you are going for a position in the aforementioned fields, then making something other than a résumé is the right thing to do. But, if you are in the other 90% of applicants in the world in other fields you have to have a strong résumé along with some other things.

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    I will give an example of something I know the best, software development. When applying for a programmer analyst or developer type of position it’s important to have the following things:

    • A strong résumé. Also ditch the “objective” section, that is so 2000’s. Instead consider using an “executive” or “skills” summary where you highlight what you are the best at right off the top. It helps when HR people are going through hundreds if not thousands of candidate profiles.
    • A creative, well thought out, custom, cover letter. Cover Letters is where you can show some more about yourself that isn’t in your résumé and where you can show your communication skills. Also, if you have heard of the position through someone in the company, this is a good place to name drop. Yeah, maybe a little sleazy, but it works.
    • Information regarding your current or latest projects. Including a link to your site or online profiles at GitHub or Codeplex (remember for software developers) is an awesome way to show potential employers that you are busy and that you really love to do what you are applying for.

    Giving your employer some stuff to pick through rather than just a simple résumé will surely get you noticed. I remember how interested my potential employers were when I had that I wrote about technology and software and included links to some of these writings.

    Remember, it isn’t that hard to stand out from the status quo; anything more than a résumé and dinky cover letter will do the trick.

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    How to hone your résumé to be the best it can be

    Since you need a résumé for most “mainstream” type of jobs, you need to make sure that it is honed and looks awesome. I don’t agree with the “social media experts” that employers will laugh at the idea of sending in a résumé in 2011, but I do agree that they will if you don’t meet the following criteria in your résumé.

    1. No spelling mistakes. Seriously, NO SPELLING MISTAKES. Checking for spelling errors is cheap. If you have spelling errors on your résumé you should consider it to be complete garbage.
    2. No cliché and run-of-the-mill résumé sayings. If you have “strong interpersonal skills, productivity skills, and communication skills”, that’s pretty cool. But don’t write it like that. Cookie-cutter sayings are noticed a mile away by HR professionals. Be creative and avoid clichés like the plague.
    3. Length doesn’t really matter. Many people argue about this but in reality having a two page résumé is pretty good. I don’t agree with the idea of student coming out of college only having one page résumé. To me that means you really haven’t done enough. Coming out of school mine was about a page and three quarters and after talking to a few HR reps in large companies that looked it over, they all agreed that the length was good. Don’t worry about length, worry about content.

    So, the next time you are online looking for a job just see how many companies don’t require a résumé; it won’t be many. Unless they are social media companies. But, if you want to make sure that you résumé is kept up with the times, try to include more than just a simple, dull, boring résumé with cover letters and links to other work online.

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    Published on December 18, 2018

    How to Brand Yourself and Make Your Business Stand Out

    How to Brand Yourself and Make Your Business Stand Out

    You’ve been in business for years and have finally hit your plateau.

    The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

    The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

    Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

    In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

    1. Win Your Audience’s Hearts with Authenticity

    The truth has always shined.

    Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

    For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

    Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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    For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

    But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

    2. Share a Story No One Will Be Able to Copy

    A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

    Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

    This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

    That’s why you need to share your story with your audience.

    For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

    Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

    Take some time to share your story with the world, your audience will love you more for it.

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    3. Stop Reinventing Every Single Thing

    “Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

    You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

    For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

    Why?

    Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

    Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

    That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

    4. Shine Because of Your Uniqueness

    Stop trying to help the entire world and focus on helping a specific group of people instead.

    I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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    Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

    But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

    Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

    Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

    5. Be the Brand Everyone Can Depend On

    Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

    Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

    View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

    Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

    For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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    The Bottom Line

    Imagine serving fewer customers and getting paid more than ever.

    Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

    The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

    Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

    Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

    You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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    Featured photo credit: rawpixel via unsplash.com

    Reference

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