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Why Resumes Aren’t Quite Dead (Yet)

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Why Resumes Aren’t Quite Dead (Yet)
    From Flickr at http://www.flickr.com/photos/dreamingofcalifornia/

    Being someone that just entered the job market about 2 months ago after graduation from a four year school, I placed the emphasis on creating a résumé to give to potential employers. In fact, I even met with some of my universities “career development” professionals that help me craft and hone my résumé, making sure that it was the best it could be.

    But according to many of the tech, productivity, and social media experts online, my résumé was all wrong. According to many of these outlets I shouldn’t even be using a résumé at all.

    I consider myself to be a tech-geek type of guy, trying to keep up with the latest and greatest stuff online and in the technology realm. But I notice most times that many of these “experts” online give advice that they and their direct colleagues hold to be true and not what the mainstream still knows to be true.

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    The résumé is dead… sort of

    The social media experts will tell you that the résumé is dead, and that if you are trying to get a job in today’s market that using one will not only get you overlooked, but will almost guarantee you not to get a job.

    That’s not entirely the truth.

    The idea that the résumé is dead could be true in some fields, like graphic and web design, marketing and social media jobs, some development and programming jobs, etc., but to say that it is dead (period) is pretty hyperbolic.

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    So, here is what these experts should really be telling you:

    “A résumé alone is in bad company”

    Why you need more than a résumé

    Listen, if you are going for a position in the aforementioned fields, then making something other than a résumé is the right thing to do. But, if you are in the other 90% of applicants in the world in other fields you have to have a strong résumé along with some other things.

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    I will give an example of something I know the best, software development. When applying for a programmer analyst or developer type of position it’s important to have the following things:

    • A strong résumé. Also ditch the “objective” section, that is so 2000’s. Instead consider using an “executive” or “skills” summary where you highlight what you are the best at right off the top. It helps when HR people are going through hundreds if not thousands of candidate profiles.
    • A creative, well thought out, custom, cover letter. Cover Letters is where you can show some more about yourself that isn’t in your résumé and where you can show your communication skills. Also, if you have heard of the position through someone in the company, this is a good place to name drop. Yeah, maybe a little sleazy, but it works.
    • Information regarding your current or latest projects. Including a link to your site or online profiles at GitHub or Codeplex (remember for software developers) is an awesome way to show potential employers that you are busy and that you really love to do what you are applying for.

    Giving your employer some stuff to pick through rather than just a simple résumé will surely get you noticed. I remember how interested my potential employers were when I had that I wrote about technology and software and included links to some of these writings.

    Remember, it isn’t that hard to stand out from the status quo; anything more than a résumé and dinky cover letter will do the trick.

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    How to hone your résumé to be the best it can be

    Since you need a résumé for most “mainstream” type of jobs, you need to make sure that it is honed and looks awesome. I don’t agree with the “social media experts” that employers will laugh at the idea of sending in a résumé in 2011, but I do agree that they will if you don’t meet the following criteria in your résumé.

    1. No spelling mistakes. Seriously, NO SPELLING MISTAKES. Checking for spelling errors is cheap. If you have spelling errors on your résumé you should consider it to be complete garbage.
    2. No cliché and run-of-the-mill résumé sayings. If you have “strong interpersonal skills, productivity skills, and communication skills”, that’s pretty cool. But don’t write it like that. Cookie-cutter sayings are noticed a mile away by HR professionals. Be creative and avoid clichés like the plague.
    3. Length doesn’t really matter. Many people argue about this but in reality having a two page résumé is pretty good. I don’t agree with the idea of student coming out of college only having one page résumé. To me that means you really haven’t done enough. Coming out of school mine was about a page and three quarters and after talking to a few HR reps in large companies that looked it over, they all agreed that the length was good. Don’t worry about length, worry about content.

    So, the next time you are online looking for a job just see how many companies don’t require a résumé; it won’t be many. Unless they are social media companies. But, if you want to make sure that you résumé is kept up with the times, try to include more than just a simple, dull, boring résumé with cover letters and links to other work online.

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    CM Smith

    A technologist and writer who shares advice on personal productivity, creativity and how to use technology to get things done.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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