Advertising
Advertising

What Entrepreneurs Can Learn from Autodesk

What Entrepreneurs Can Learn from Autodesk

In a recent, surprising move, Autodesk announced some of their educational apps and programming will be available for free to students, teachers, schools, and colleges.

More than 680 million students and teachers will benefit from this worldwide, and it could impact as many as 800,000 schools in nearly 200 countries.

Their software will give students access to design tools and programs, helping in a wide array of industries.

From engineering to manufacturing, Autodesk helps users gain the skills to solve important, relevant challenges.

Advertising

This is an important day for the educational community, and other companies are taking notice. It’s a big move by Autodesk, and may change how software programming is distributed in the future.

Only time will tell, but, thanks to this decision, we foresee big changes coming.

What This Means for Entrepreneurs

A few lessons can be learned from Autodesk’s decision to invest in the educational community. Whether you’re a startup or an established software company, here are some immediate takeaways you may find valuable.

Advertising

1. Education is important.

From a public relations perspective, Autodesk’s strategy is crystal clear. By investing in education, they are showing that they care about the next generation and are willing to aid in their growth.

It’s about more than offering a free product; it’s about extending goodwill where generosity is needed. As an entrepreneur, the takeaway is that investing in education can provide excellent PR benefits.

2. Build from the ground up.

When marketing an existing product, repositioning an old product, or launching a new one, it’s important to strategically build on a solid foundation.

For a company that makes money by supplying the workforce with design tools, it only makes sense that they would start with the next generation of the workforce.

Advertising

By focusing on students who are five or ten years away from becoming potential customers, Autodesk is planting proverbial seeds.

3. Develop a unique product that retains customers.

By utilizing innovative, proprietary software features, Autodesk is setting certain standards that users will begin to expect. Once users become used to the features offered by Autodesk, they won’t ever want to part ways.

Strategically speaking, Autodesk is choosing to become a leader in the industry, as opposed to a follower or imitator. People will continue to choose Autodesk, not because they have to, but because they want to.

4. Consumers want ease of use.

While Autodesk’s latest announcement about their new business model is certainly interesting for those involved in the software development industry, more telling are the various types of products and services they offer.

Advertising

When analyzing Autodesk and other companies like Invision, a workflow collaboration tool for mobile app designers, it’s becoming clear that the future of the industry lies in ease of use. Designers are looking for clear features that minimize misunderstandings and maximize output.

5. Resources are available.

Never before in the history of the world has there been so much technological capability and key resources. When looking at Autodesk as a whole, entrepreneurs should be encouraged.

They should be excited about the capabilities and resources available at their fingertips and enthusiastic about how they’ll help them accomplish tasks and collaborate in the future.

Invest in Learning

As an entrepreneur looking to develop products and services that reach millions of people and successfully satisfy the need for creative design platforms, it’s up to you to learn from the best. Companies like Autodesk and Invision are widely considered leaders in the industry and provide aspiring entrepreneurs with plenty of life-lessons.

Not only do they provide a solid picture of what it looks like to invest in consumers, but they also supply valuable insight about the future of the design industry, and what you need to experience long-term success. Follow their example, and you’ll likely encounter success in the future.

More by this author

Larry Alton

Business Consultant

We’ve Been Dreaming of These 10 Inventions, and They’re Almost Here How to Make Someone Who’s Angry at You Suddenly Become Nice (Even If He’s a Stranger!) You Have to Read This Before Going into Your 10 Day Juice Cleanse! boston 5 Historic U.S. Cities You Have to Visit in 2017 How to Teach Your Non-Tech Savvy Parent Some Useful Skills How to Teach Your Non-Tech Savvy Parents Some Useful Skills

Trending in Work

110 Huge Differences Between A Boss And A Leader 217 Versatile Work Skills Employers Want to See in Potential Employees 317 Tactics to Drastically Improve Communication in Relationships 4What are MBTI Types and How Can They Affect Your Career Choices? 5How to Use Visual Learning to Boost Your Career or Business

Read Next

Advertising
Advertising

Last Updated on August 16, 2018

10 Huge Differences Between A Boss And A Leader

10 Huge Differences Between A Boss And A Leader

When you try to think of a leader at your place of work, you might think of your boss – you know, the supervisor in the tasteful office down the hall.

However, bosses are not the only leaders in the office, and not every boss has mastered the art of excellent leadership. Maybe the best leader you know is the co-worker sitting at the desk next to yours who is always willing to loan out her stapler and help you problem solve.

You see, a boss’ main priority is to efficiently cross items off of the corporate to-do list, while a true leader both completes tasks and works to empower and motivate the people he or she interacts with on a daily basis.

A leader is someone who works to improve things instead of focusing on the negatives. People acknowledge the authority of a boss, but people cherish a true leader.

Puzzled about what it takes to be a great leader? Let’s take a look at the difference between a boss and a leader, and why cultivating quality leadership skills is essential for people who really want to make a positive impact.

1. Leaders are compassionate human beings; bosses are cold.

It can be easy to equate professionalism with robot-like impersonal behavior. Many bosses stay holed up in their offices and barely ever interact with staff.

Even if your schedule is packed, you should always make time to reach out to the people around you. Remember that when you ask someone to share how they are feeling, you should be prepared to be vulnerable and open in your communication as well.

Does acting human at the office sound silly? It’s not.

A lack of compassion in the office leads to psychological turmoil, whereas positive connection leads to healthier staff.[1]

If people feel that you are being open, honest and compassionate with them, they will feel able to approach your office with what is on their minds, leading to a more productive and stress-free work environment.

Advertising

2. Leaders say “we”; bosses say “I”.

Practice developing a team-first mentality when thinking and speaking. In meetings, talk about trying to meet deadlines as a team instead of using accusatory “you” phrases. This makes it clear that you are a part of the team, too, and that you are willing to work hard and support your team members.

Let me explain:

A “we” mentality shifts the office dynamic from “trying to make the boss happy” to a spirit of teamwork, goal-setting, and accomplishment.

A “we” mentality allows for the accountability and community that is essential in the modern day workplace.

3. Leaders develop and invest in people; bosses use people.

Unfortunately, many office climates involve people using others to get what they want or to climb the corporate ladder. This is another example of the “me first” mentality that is so toxic in both office environments and personal relationships.

Instead of using others or focusing on your needs, think about how you can help other people grow.

Use your building blocks of compassion and team-mentality to stay attuned to the needs of others note the areas in which you can help them develop. A great leader wants to see his or her people flourish.

Make a list of ways you can invest in your team members to help them develop personally and professionally, and then take action!

4. Leaders respect people; bosses are fear-mongering.

Earning respect from everyone on your team will take time and commitment, but the rewards are worth every ounce of effort.

A boss who is a poor leader may try to control the office through fear and bully-like behavior. Employees who are petrified about their performance or who feel overwhelmed and stressed by unfair deadlines are probably working for a boss who uses a fear system instead of a respect system.

Advertising

What’s the bottom line?

Work to build respect among your team by treating everyone with fairness and kindness. Maintain a positive tone and stay reliable for those who approach you for help.

5. Leaders give credit where it’s due; bosses only take credits.

Looking for specific ways to gain respect from your colleagues and employees? There is no better place to start than with the simple act of giving credit where it is due.

Don’t be tempted to take credit for things you didn’t do, and always go above and beyond to generously acknowledge those who worked on a project and performed well.

You might be wondering how you can get started:

  • Begin by simply noticing which team member contributes what during your next project at work.
  • If possible, make mental notes. Remember that these notes should not be about ways in which team members are failing, but about ways in which they are excelling.
  • Depending on your leadership style, let people know how well they are doing either in private one-on-one meetings or in a group setting. Be honest and generous in your communication about a person’s performance.

6. Leaders see delegation as their best friend; bosses see it as an enemy.

If delegation is a leader’s best friend, then micromanagement is the enemy.

Delegation equates to trust and micromanagement equates to distrust. Nothing is more frustrating for an employee than feeling that his or her every movement is being critically observed.

Encourage trust in your office by delegating important tasks and acknowledging that your people are capable, smart individuals who can succeed!

Delegation is a great way to cash in on the positive benefits of a psychological phenomenon called a self-fulfilling prophecy. In a self-fulfilling prophecy, a person’s expectations of another person can cause the expectations to be fulfilled.[2]

In other words, if you truly believe that your team member can handle a project or task, he or she is more likely to deliver.

Advertising

Learn how to delegate in my other article:

How to Delegate Work (the Definitive Guide for Successful Leaders)

7. Leaders work hard; bosses let others do the work.

Delegation is not an excuse to get out of hard work. Instead of telling people to go accomplish the hardest work alone, make it clear that you are willing to pitch in and help with the hardest work of all when the need arises.

Here’s the deal:

Showing others that you work hard sets the tone for your whole team and will spur them on to greatness.

The next time you catch yourself telling someone to “go”, a.k.a accomplish a difficult task alone, change your phrasing to “let’s go”, showing that you are totally willing to help and support.

8. Leaders think long-term; bosses think short-term.

A leader who only utilizes short-term thinking is someone who cannot be prepared or organized for the future. Your colleagues or staff members need to know that they can trust you to have a handle on things not just this week, but next month or even next year.

Display your long-term thinking skills in group talks and meetings by sharing long-term hopes or concerns. Create plans for possible scenarios and be prepared for emergencies.

For example, if you know that you are losing someone on your team in a few months, be prepared to share a clear plan of how you and the remaining team members can best handle the change and workload until someone new is hired.

9. Leaders are like your colleagues; bosses are just bosses.

Another word for colleague is collaborator. Make sure your team knows that you are “one of them” and that you want to collaborate or work side by side.

Advertising

Not getting involved in the going ons of the office is a mistake because you will miss out on development and connection opportunities.

As our regular readers know, I love to remind people of the importance of building routines into each day. Create a routine that encourages you to leave your isolated office and collaborate with others. Spark healthy habits that benefit both you and your co-workers.

10. Leaders put people first; bosses put results first.

Bosses without crucial leadership training may focus on process and results instead of people. They may stick to a pre-set systems playbook even when employees voice new ideas or concerns.

Ignoring people’s opinions for the sake of company tradition like this is never truly beneficial to an organization.

Here’s what I mean by process over people:

Some organizations focus on proper structures or systems as their greatest assets instead of people. I believe that people lend real value to an organization, and that focusing on the development of people is a key ingredient for success in leadership.

Learning to be a leader is an ongoing adventure.

This list of differences makes it clear that, unlike an ordinary boss, a leader is able to be compassionate, inclusive, generous, and hard-working for the good of the team.

Instead of being a stereotypical scary or micromanaging-obsessed boss, a quality leader is able to establish an atmosphere of respect and collaboration.

Whether you are new to your work environment or a seasoned administrator, these leadership traits will help you get a jump start so that you can excel as a leader and positively impact the people around you.

For more inspiration and guidance, you can even start keeping tabs on some of the world’s top leadership experts. With an adventurous and positive attitude, anyone can learn good leadership.

Featured photo credit: Unsplash via unsplash.com

Reference

Read Next