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What Entrepreneurs Can Learn from Autodesk

What Entrepreneurs Can Learn from Autodesk

In a recent, surprising move, Autodesk announced some of their educational apps and programming will be available for free to students, teachers, schools, and colleges.

More than 680 million students and teachers will benefit from this worldwide, and it could impact as many as 800,000 schools in nearly 200 countries.

Their software will give students access to design tools and programs, helping in a wide array of industries.

From engineering to manufacturing, Autodesk helps users gain the skills to solve important, relevant challenges.

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This is an important day for the educational community, and other companies are taking notice. It’s a big move by Autodesk, and may change how software programming is distributed in the future.

Only time will tell, but, thanks to this decision, we foresee big changes coming.

What This Means for Entrepreneurs

A few lessons can be learned from Autodesk’s decision to invest in the educational community. Whether you’re a startup or an established software company, here are some immediate takeaways you may find valuable.

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1. Education is important.

From a public relations perspective, Autodesk’s strategy is crystal clear. By investing in education, they are showing that they care about the next generation and are willing to aid in their growth.

It’s about more than offering a free product; it’s about extending goodwill where generosity is needed. As an entrepreneur, the takeaway is that investing in education can provide excellent PR benefits.

2. Build from the ground up.

When marketing an existing product, repositioning an old product, or launching a new one, it’s important to strategically build on a solid foundation.

For a company that makes money by supplying the workforce with design tools, it only makes sense that they would start with the next generation of the workforce.

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By focusing on students who are five or ten years away from becoming potential customers, Autodesk is planting proverbial seeds.

3. Develop a unique product that retains customers.

By utilizing innovative, proprietary software features, Autodesk is setting certain standards that users will begin to expect. Once users become used to the features offered by Autodesk, they won’t ever want to part ways.

Strategically speaking, Autodesk is choosing to become a leader in the industry, as opposed to a follower or imitator. People will continue to choose Autodesk, not because they have to, but because they want to.

4. Consumers want ease of use.

While Autodesk’s latest announcement about their new business model is certainly interesting for those involved in the software development industry, more telling are the various types of products and services they offer.

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When analyzing Autodesk and other companies like Invision, a workflow collaboration tool for mobile app designers, it’s becoming clear that the future of the industry lies in ease of use. Designers are looking for clear features that minimize misunderstandings and maximize output.

5. Resources are available.

Never before in the history of the world has there been so much technological capability and key resources. When looking at Autodesk as a whole, entrepreneurs should be encouraged.

They should be excited about the capabilities and resources available at their fingertips and enthusiastic about how they’ll help them accomplish tasks and collaborate in the future.

Invest in Learning

As an entrepreneur looking to develop products and services that reach millions of people and successfully satisfy the need for creative design platforms, it’s up to you to learn from the best. Companies like Autodesk and Invision are widely considered leaders in the industry and provide aspiring entrepreneurs with plenty of life-lessons.

Not only do they provide a solid picture of what it looks like to invest in consumers, but they also supply valuable insight about the future of the design industry, and what you need to experience long-term success. Follow their example, and you’ll likely encounter success in the future.

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Larry Alton

Business Consultant

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Last Updated on June 13, 2019

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

1. Think and Grow Rich by Napoleon Hill

    This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

    Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

    Get the book here!

    2. The Lean Startup by Eric Reis

      A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

      In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

      Get the book here!

      3. The E-Myth Revisited by Michael E. Gerber

        In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

        Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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        Get the book here!

        4. Rework by Jason Fried

          Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

          However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

          Get the book here!

          5. How to Win Friends and Influence People by Dale Carnegie

            This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

            Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

            Get the book here!

            6. Outliers: The Story of Success by Malcolm Gladwell

              Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

              His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

              Get the book here!

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              7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                Get the book here!

                8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                  Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                  Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                  Get the book here!

                  9. Liar’s Poker by Michael Lewis

                    Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                    Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                    Get the book here!

                    10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                      A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                      In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                      Get the book here!

                      11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                        Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                        His premise? That productivity is proportional to your ability to relax.

                        Get the book here!

                        12. The 7 Habits of Highly Effective People by Stephen R. Covey

                          In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                          Get the book here!

                          13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                            In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                            If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                            Get the book here!

                            14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                              The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                              Get the book here!

                              15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                Branson, however, did business by following a simple philosophy:

                                “Oh, screw it, let’s do it”

                                Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                Get the book here!

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                                Featured photo credit: rawpixel via unsplash.com

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