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Want To Start A Business? Read This Tutorial First

Want To Start A Business? Read This Tutorial First

If you are among those people who constantly dream of starting a business of their own but never get around to actually doing it, we have news for you – good and bad. The good is that there is nothing supernatural and impossible about doing it – all you have to do is to make a first step. The bad is that in order for the first step to lead to any kind of success, you have to learn a lot about modern business realities. People who found their businesses today have it completely different than, say, ten or twenty years ago.

1. Social Media Is Your Best Friend

You may love social media or hate it, but you can’t ignore it. It is everywhere and it occupies an extremely important part in lives of most people. They communicate through it, find new friends, make purchases, share their impressions – you name it. Some would say it depreciates direct human interaction, but one thing is certain: if you have a business, the benefits of social media can hardly be overestimated. Without a large marketing budget, it is your best shot at getting the message about your product or service to potential clients.

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2. Learn. A Lot

Reading online manuals and doing things intuitively is all fine and dandy, but you have to be really lucky to get your first business off the ground based on just this. If you start out with nothing but enthusiasm and hope to learn all you need on the go or from reading tips online, you should be ready for failure. It is not all that bad, mind you – the best way to learn something is to fail doing it. But it would save you a lot of time and money if you do some learning beforehand: take a couple of online courses, read some books, get a job at a startup to learn the ropes.

“The biggest risk is not taking any risk… In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks”.

M. Zuckerberg, creator of Facebook

3. Listen to Those Who Have Been There

There is nothing like direct experience to learn from, but the next best thing is people who have this experience. There are thousands of people around who have created startups, either successfully or not, and you can learn from either their results or failures. Don’t think that they have better things to do than to teach you – you will be amazed how many people will be happy to share their practical knowledge if you just ask them nicely.

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4. Build Connections

It follows from the previous point, but it is important in and of itself. Business has always been as much about products and services as about building up connections with the right people, but it is even more so today. The Internet makes it easier to get in touch with people who are infinitely far away from you both in terms of distance and status – and you can benefit from it. Learn the right business etiquette, never shy away from getting new acquaintances, maintain old contacts – you never know who or what may come in handy.

5. Manage Your Money Wisely

It applies to any person, but especially to those who plan to start a business. If you want to be successful, you have to learn how to manage your money and keep track of it. Check your incomes and expenses. Find reasonable investments that will allow you to have passive income even if you get out of job and your business fails. Look for ways to cut losses. Starting a new business is always scary, especially if you don’t have previous experience in this sphere. But if you are determined to learn there is nothing you cannot do.

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6. Love Your Work

It may sound naive and idealistic, but it is the view shared by most people who are generally considered to be insanely successful. And it doesn’t seem like it is a pretty tale they tell after they’ve achieved their goal – usually they either find their calling early in life and tenaciously pursue it ever since, or keep looking for their thing in order to firmly attach themselves to it and, again, pursue it with full passion of their hearts. Listen to what Steve Jobs said on this (and you can hardly call him naive):

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it”.

Starting a new business is always scary, especially if you don’t have previous experience in this sphere. But if you are determined to learn there is nothing you cannot do.

Featured photo credit: Businessman/vlczak11 via flickr.com

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Melissa Burns

Entrepreneur

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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