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This Is Why So Many People Leave Your Company

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This Is Why So Many People Leave Your Company

In recent times it is becoming difficult to keep top talent as the ability to engage and retain talented employees seems to be a critical skill in the face of people job hopping companies regularly. The average employee term in a company is now 1.5 years according to the Department of Labor. While employees may look forward to putting their enthusiasm into their new job it has been discovered that this zeal doesn’t last that long. This has become a modern day crisis for HR and recruiters as they cannot ascertain the future and commitment of even the smartest employees to the brand or companies they represent. Here are some reasons why people leave your company.

You have a poor management/employee relationship

People will leave if they don’t like their manager. This is built on sentiment rather than whether they are well paid, receive acknowledgement or an opportunity to grow. It is important for your company to provide a better nurtured relationship between employees and management.

Your company doesn’t have a strong mission statement

Every employee wants to be part of the picture. It is about the company offering them a sense of purpose and belonging. A connection to the big picture motivates and bolsters people to make a difference and focus on a general objective. While the business strategies of your company may change, your mission statement shouldn’t.

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You are frequently reorganizing the company

Believe it or not employees begin to form an attachment to other employees over a period of time. People see the workplace as another place to bond and network, and nurture relationships. However if there is a constant reshuffling and reorganization this may spell that people lose people who may be pivotal to their career and personal growth. People are committed to consistency rather than sudden changes every now and then.

You are not tapping from the core skills of your employees

People like to perform in their comfort zones. Your organization should offer them the environment to express proficiency in what they are adept at. An accountant will always prefer to be an accountant; a public relations officer will always prefer to be a public relations officer.

You are not providing resources for your people

A photographer cannot be a photographer without camera lenses. It is important to provide people with the resources and the tools to function and excel in a work environment. When resources become scarce or you are not providing necessary resources people start having a second thought about your company.

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You are acknowledging people poorly

Employees tend to feel a sense of loyalty to an employer who appreciates him or her. It goes beyond a gift item. Acknowledgement could be in a form of attention or empathy.

You are not providing an opportunity for growth

People would consider if a company is providing them the opportunity to grow and become central to the company’s culture.

You don’t offer flexibility

People would love to go on vacation and experience a form of flexibility such as maternity leave and sabbaticals. If employees are stifled and pushed to the extreme, this will prompt departure when there is another offer.

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Your are delegating duties poorly

Poor delegations of duties can be as a result of poor communication within the company but it is imperative that persons within an establishment are offered clear expectations of what they are required to accomplish.

Your salary benefits are not attractive enough

One of the major reasons people leave companies is that their salary or benefits do not match their input to the company.

Your organization does not provide fun

We live in a “now generation” of persons who believe in instant gratification. With the evolution in technology everything seems to be on demand all the time. Yet people are easily distracted and will only be attracted to employers who can provide fun and an exciting environment.

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You don’t respect their time

People believe their time is a precious commodity, and offering some of it to you should mean that you value it beyond you just paying them for it. Humans appreciate freedom so respect the time they are offering whether in work hours or extra hours.

You are criticizing your employees all the time

Criticizing an employee all the time makes he/she feel unappreciated or abused. Even when criticism has to be made, let this be private and constructive.Employees hate to work for bosses who are selfish and want to take the glory for themselves. When bosses look up and do not look down to acknowledge the efforts of every member of his team then people will be forced to leave.

You don’t believe in your employees

Belief is having a mindset that your employees can do it if they are challenged to. Entrusting them with responsibility and the enabling environment to take charge will be an effort a boss takes to keep his people.

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You don’t engage your workers

Engaging workers mean you train and request for feedback. We live in an expressive society where people want to express themselves to the people around them, and your company is not an exception.

Featured photo credit: https://unsplash.com/ via mohtthttps

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Casey Imafidon

Specialized in motivation and personal growth, providing advice to make readers fulfilled and spurred on to achieve all that they desire in life.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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