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The One Thing You Need to Close the Deal on Change

The One Thing You Need to Close the Deal on Change

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    You know what you want. You know what to do. So why is nothing happening?

    There are thousands of texts and approaches in the productivity & success universe. Many of them are good, some are great. Some, like the writings of Marcus Buckingham approach genius in their rich simplicity.

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    So why, if there are so many great ways to become more productive and more successful, are so many of us still struggling to make real change happen in our businesses and lives?

    I believe we consistently miss one key element is undertaking a change process: the coaching relationship.

    Change is an abstract idea until it is made real in three ways: what you are committing to must appear on your schedule, have a line in your budget, and be supported by a coaching relationship. I have seen no evidence that it is possible to successfully conclude a change process without commitment through these three constants.

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    Of the three constants that must be brought to bear on a change process, the most important is the coaching relationship. I want to be clear that I am not talking only about professional business or personal coaches, but any person or group that meets certain criteria in order to play a coaching role in your process.

    Coaching relationships are distinct from others in your life. A coaching relationship is one that fits the following criteria:

    • Coaching requires fearless honesty. Not brutal, not abrasive, just consistent, unflinching honest feedback about your goals and your progress.
    • Coaching has a mentoring component. While it is possible to be in a coaching relationship with an individual or group that is not an expert in the area you are working on changing (health, finances, employee relations, etc.), the risk of making errors that may derail you will increase.
    • Look for commitment. The coaching relationship is a formal one, with a clear commitment to a particular process. If you have hired a professional coach like a personal trainer, a business coach, a re-designer, a financial advisor, etc. the commitment on their part is built in. The commitment is that you will work with them for a specified period of time to reach a specified goal. That same commitment can be made between friends, collegues, mentors at work, or other team members. The more clearly the nature of the coaching relationship is spelled out (preferably in writing) the greater the chance of success.
    • Look for ease and openness. A great coaching relationship has one additional hallmark: an inter-personal ease that encourages openness, honesty, and trust. Keep this in mind when seeking or establishing a coaching relationship. Mentoring is possible between people who do not share that ease that is also found in great friendships, but coaching is made more difficult without it.

    When you have established a coaching relationship, what role will it play in your change process?

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    • Outside perspective. We all have blind spots. The best coaching relationships allow the perceptions and voice of another person to help us avoid old patterns or see things in ways defined by our existing prejudices. Great coaching relationships allow us to break truly new ground in our journeys.
    • Scaffolding. A good coach will provide a manageable approach to the change process by creating a structure to follow, and by breaking down a huge task into small, daily or weekly pieces. This is the mentoring component of most coaching relationships, and why they should be knowledgeable in the area they are coaching you in. They erect the scaffold for you based on what they know about what needs to be done. You do the building.
    • Accountability. A coach will help you be accountable for your commitments. A coach will monitor your progress and encourage you to complete the tasks you have committed to.
    • Unconditional support. Change is hard. Sometimes change is deeply disruptive in unpredictable ways. There are always moments where everything feels like it is going backwards, and things are worse than they ever were. In those moments, coaching provides support, encouragement, comfort, and the confidence that you need to refocus on your journey. Coaching support is unconditional. It is without judgement, without expectations other than your success, and is unshakeable within the timeframe you have committed to.

    As you can see from this list, sustained success without coaching support is almost impossible. Without the outside perspective, scaffolding, formal accountability, and unconditional support, the likelihood that a change process will stall or go off the rails is unacceptably high.

    Without a coach, a plan is only a possibility. Without a coach, a budget and a timeline only signal good intentions.

    When you rely entirely on your own perspectives and habits there is a good chance that, like someone lost in the woods, you will find yourself where you started again, after months of hard work. When you work without a scaffold assembled by a knowledgeable mentor, the task becomes overwhelming, its foundations weakened by flaws right at the start. When you have not made yourself accountable to someone, in the darkest moments it is too easy to walk away, because no one will know. When you hit those those deeply disruptive setbacks that come out of nowhere, there are few of us who can keep moving forward without someone providing that steadying hand on our shoulder.

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    When you begin the next change in your business or in life, consider it truly started once it has a place on your schedule and budget. But most of all don’t start without identifying the one relationship that will make the difference between getting lost and getting there: the coaching relationship.

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    Last Updated on June 1, 2020

    How to Start an Online Business That Will Grow and Succeed

    How to Start an Online Business That Will Grow and Succeed

    There are thousands of free guides available online on how to start an online business. However, the most valuable lesson they never discuss is that starting a new business online is probably going to fail.

    Successful professionals that excel at some point with a venture never gave up, had a passion for creating a meaningful service or product idea, and never stopped trying.

    Starting a business is a great opportunity for anyone with a passion to work on something you never get tired of. If people like coming to you for advice or to help them with work-related tasks, then you have the necessary skills and experience to start a business.

    In addition, if you have a curiosity about services and products, maybe you have the capacity and capabilities to create something more innovative.

    In the next section, we will comprehensively examine the core elements in starting a business. They will not necessarily catapult you to create Google, Facebook, or Apple, but they will guide you on how to start an online business.

    1. Remember That the Likelihood of Your Business Failing Is High

    Building a product or service is a process that takes a lot of time, so do not think that successful CEOs did it with the snap of their fingers.

    According to the Small Business Association (SBA), only 30 percent of businesses will fail in the first two years and 50 percent will probably stay open in the first five years.[1] It is something to think about when launching your online business.

    However, this does not mean you should be discouraged, and it’s actually a valuable lesson to fail since it will give you clues on what to do right the next time.

    2. Focus on Your Audience and Targeted Niche Market

    One of the most difficult things is figuring out who your customers are and tailoring your product or service for them. Depending on your available resources and the size of your network, the scale of your venture will be contingent on this. Knowing your targeted niche is important in knowing how to start an online business.

    If you are launching a business, will you go the retail route or create an online store? Will your service satisfy the needs of a startup, small business, enterprise, or corporation? There is no right or wrong answer.

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    Think about your audience and what the size of your customer base will be. Without knowing your customers, you cannot start a business.

    3. Conduct a Lot of Research and Examine the Segment of Your Potential Market

    Depending on the sort of business, you will have to do hours of research and ask a lot of questions. It helps a lot to look at specific companies or businesses to get an idea of how they started.

    This may be a daunting task for some, and there are other avenues to explore to assist you with building a business. The web has tons of resources and you can check out Fundera’s list of 50 tools to help grow your business.[2]

    In addition, you must tap into a reliable business networking list of people to guide you on how to start an online business.

    4. Tap Into the Reach of Social Media and Expand Your Message

    Gone are the days of paying expensive advertising budgets. Thanks to social channels like Twitter, YouTube, and Facebook, businesses can advertise for free. On the other hand, you can spend and create marketing campaigns on those different platforms.

    Figure out which one is best suited to your needs and where that audience is active. When your online business has figured out where its message has the most impact and when your customers are responding to your message, then you know you are in the right place.

    5. Network With Influencers and Brand Your Company on an Optimized Blog

    Depending on the size of the organization and the number of employees, you may need to consider networking in the initial phases. If you want to know how to start an online business, then you should also learn how to network with influencers.

    Social media is a valuable tool, and you can reach out to brand influencers depending on the line of products or services you wish to promote. Gone are the days of just putting an advertisement campaign and expecting a big return. Instead, you now have to create partnerships and blog about your branded efforts.

    Make sure you have an optimized blog with search engine optimization (SEO) tools built-in, so you can focus on attracting customers and followers.

    6. Create a Monetization Plan Tailored to Your Products and Services

    Whether you are a startup, small business, enterprise, or a large company, you have to be strategic with your company efforts. Do you have an omni-channel strategy in place to attract clients and potential business?

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    In other words, you must have the integration with your site and selected social media channels to generate revenue from products or services.

    Believe it or not, not having a clear investment plan on how you will generate business is one factor often overlooked by starting businesses. The technology is there and depending on your institutional resources, you will have to look at a couple of vendors to see which one gets you the best value for your company.

    7. Monitor Your Progress and Schedule Meetings Weekly

    When your business is live online, you need to monitor progress. You must look at your data, key performance indicators (KPIs), and financials to see how your company is progressing over time.

    This is a very different mindset when you are in a large company, but an average-sized online business has to do housekeeping procedures. The products or services advertised online are just one part of the equation.

    Are you attracting customers? Are your interactions with clients translating to transactions or conversion?

    These questions can only be answered by looking at your data and financial statements. When you can compare both, you will have an excellent understanding of the current state of affairs.

    8. Once You Have Refined Your Online Product or Service, Officially Launch Your Business

    Once you have more or less found the online product or service to serve customers, you are ready for prime time.

    As long as your monetization plan lines up carefully with your investment, you can go live with your business. This can be in the form of an official announcement via your site, hosting a live event, or reaching out to media outlets to plug your company launch.

    There is no right or wrong way to go about his process. But make sure that the state of the company propels you to launch the online service or product.

    9. Once Your Business is Growing, Retain Customers and Attract New Ones

    Having customers at the beginning is crucial for an online business. In fact, it is important for any business period.

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    For the customers who have decided to adopt or buy your service, make sure you are delivering above and beyond customer service. They will not only continue to buy services, but they will also likely recommend your service to others. So, go the extra mile to thank them for their business.

    If possible, develop perks programs and giveaways since customers enjoy the red carpet and celebrity treatment.

    10. Use Social Media Networks Ethically and Steer Away From Shady Business Practices

    It is tempting to use several social media platforms and buy fake followers. The problem is if the business is a lot bigger than it seems, it will come back to haunt you.

    There is nothing more embarrassing or outright unprofessional than having thousands of followers who never interact with the posts you share. Unfortunately, social media has lost credibility when it comes to building fake followers and fake news. So, do not fall in the trap of trying to grow your brand artificially.

    Aim for organic followers. This means having real customers following you and engaging your brand in authentic ways.

    11. Continue Tracking the Results of the Business

    Meetings are essential to tracking the state of affairs and the state of your staff. These meetings should also include tracking the performance as a result of your online business (product or service).

    Are the results positive? Are they negative? Are they producing productive results?

    Analytics is vital to understanding how the business is performing, so make sure you can get a snapshot of where you are at. Successful businesses cover their tracks and that includes looking at the bottom line performance of their product or service.

    12. Utilize Search Engines to Attract Targeted Customers to Your Site

    There are advertising systems and price tiers for the different social networks, but search engines like Google and Bing are still important.

    Pay-per-click (PPC) advertising is offered in tiers through the Google search engine and Microsoft’s search engine Bing. This remains one of the simplest and most effective ways to generate traffic to a brand new site.

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    As reported by Entrepreneur, the PPC offers two advantages. One advantage is that PPC ads show up on the search pages right away. The second one is it allows you as a business to test different keywords including headlines, prices, and selling approaches.[3]

    13. Provide Expert Advice and Testimony Through Different Mediums

    It can be challenging to get brand visibility when you are a brand business. However, if you have some significant knowledge and expertise in your company product or service, you should offer insight. This means you can publish a blog post with powerful visuals, an infographic, a webinar, a YouTube video, etc.

    The idea is to plug your service but make it an interesting testimony that tells a story. It is not enough to tell the story of your product, but you have to connect with popular culture if possible.

    Be creative and take risks because that may be the difference between success and failure.

    14. An Online Business Cannot Succeed Without Effective Email Marketing Strategies

    When you are compiling customer data, one of the most valuable pieces of information is a phone number and particularly an email address.

    With an email, you can build an opt-in list. This list allows you to create newsletters or announcements to be sent to their inbox for exclusive offers.

    You can set up a provider or a third party to analyze customer interactions with your email offers. What it will provide your business is cost opportunity and it is cheaper than print, TV, or radio.

    Final Thoughts

    After you have found your calling in building a product or service, start putting the building stones to create your service and product. It needs to solve a problem that no other business offers. If you are about solving problems, an online business is a right venture for you.

    Launching an online business is a complicated undertaking, so do not expect instant results. Building a successful online business takes time, investing money, and developing a service that makes a profit.

    Finally, make sure you have the available resources and a reliable team that will accompany you throughout your journey. They need to be loyal and have to bring something unique to your big idea.

    Take risks and fail early because these experiences are the foundations for launching a successful company.

    More Tips for Aspiring Entrepreneurs

    Featured photo credit: Olu Eletu via unsplash.com

    Reference

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