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The Importance of Direct Mail to Your Company’s Marketing

The Importance of Direct Mail to Your Company’s Marketing

With the growth of technology and the internet, there has been a steady decline in direct mail marketing campaigns. However, there is a strong indication that a company could greatly benefit from implementing an integrated marketing approach. Touching a customer across multiple channels will not only increase your branding, but it also keeps your company top-of-mind for your potential clients. Research also indicates that direct mail is one of the cheapest and most effective marketing strategies. Here are some of the benefits to direct mail and how it can be used in conjunction with your other marketing strategies.

High Conversions

sending letters

    Image via Flickr by Sam Saturday

    The United States Postal Service reported that 98% of consumers bring their mail in the day it is delivered, and 77% sift through it immediatly. The ability to reach the consumer is one of the hardest parts of marketing, so direct mail, unlike email marketing, allows you to allude that pesky spam folder and get in front of your target.

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    Utilize this opportunity to mention an upcoming sale or event. Evoke a response or drive that customer to your website for more information. This will allow you the opportunity to communicate your message across a variety of different channels.

    Flexibility

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      Image via Flickr by gegeyteaghea

      Direct mail is flexible in that it can serve a variety of different goals. It can be used as an invitation or short term promotional tool, like in the form of a coupon or sales collateral. This would be an excellent approach for a new company that is looking to drive initial use or generate quick revenue. However, this type of direct mail is not a long term sustainable approach for your marketing campaigns.

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      Direct mail can also be used as a reminder or informational tool. This is perfect for companies not looking to generate short term sales, but rather establish a long-term relationships with their clients. These mailers are usually very personalized and serve the purpose of reminding the client about their relationship. They could be the form of birthday cards or other holiday reminders, or even Newsletters that give that individual a glimpse into the inner workings of your company.

      Direct mail can also be used as a tool to gather more information about your customer or your company; surveys and questionnaires are a great way to leverage direct mail, serving as an information gateway to your customers and also strengthens the relationship by receiving their opinions. You can also utilize this opportunity to gain more information such as email addresses, phone numbers, or other personal information that may be outdated or unknown.

      Effective and Efficient

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      targeting

        Direct mail is one of the most measurable forms of marketing—you can easily record the number of mailers that are sent out, and use coupons or codes to record response rates.

        Not only is it measurable, but it also allows you to easily target your recipients  Unlike other forms of marketing that can hit outside of your target market, direct mail is personalized to the point that you are able to select a geographical target, demographical, or even physiological group.

        Use Direct Mail in an Integrated Approach

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          The Direct Marketing Association reports that communicating to customers across multiple channels will greatly increases the customers value.

          • Across Two Channels : Increases the customers value 20-60%
          • Across Three Channels : Increases the customers value 60-125%

          Direct mail is a great tool when used in conjunction with other marketing campaigns. It can utilize a message, develop a brand, generate short term return, or even gather important information.The benefits of this approach on your marketing campaigns is greater than the alternatives.

          A successful marketing campaign depends on a variety of factors, but essentially, the process hinges on the ability to reach the target market, effectively communicate a message, and monitor the results. Even though there is a trend towards digital marketing and online media, direct mail still remains a very important part of the marketing mix and should be a part of your business.

          Do you think direct mail impacts your purchasing behavior?

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          How to Achieve Goals and Increase Your Chance of Success

          How to Achieve Goals and Increase Your Chance of Success

          Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

          If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

          Luckily, you can realize almost any dream when you harness the right goal-setting methods.

          In this article, I’ll show you how to achieve goals and get closer you success.

          1. Break your dreams down into specific and measurable steps

          We couldn’t talk about goal-setting without mentioning SMART goals.

          SMART goals are specific, measurable, assignable, realistic, and time-related.

          Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

          Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

          Find out more tips about utilizing SMART goals here:

          How to Use SMART Goal to Become Highly Successful in Life

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          2. Have at least one clearly defined goal for every interest and role in your life

          It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

          To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

          Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

          You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

          3. Align your goals with your life’s mission, purpose and passion

          Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

          Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

          Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

          Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

          4. Create goals that ignite your spirit and inspire you to take action

          If you can’t be fired up about your goals from the start, they might not be good goals for you.

          The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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          You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

          If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

          5. Write down all your goals in specific, measurable detail

          This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

          When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

          When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

          Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

          If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

          6. Commit to hitting each of your targets without exception

          You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

          You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

          Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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          We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

          7. Share your goals with others to motivate each other

          There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

          When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

          This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

          8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

          Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

          Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

          Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

          In addition, celebrating small wins helps you stay motivated. Here’s how:

          How To Celebrate Small Wins To Achieve Big Goals

          9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

          Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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          When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

          It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

          10. Take an action step toward reaching your goals every day

          Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

          Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

          Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

          Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

          Change begins today

          Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

          It’s time to start turning your dreams into goals and your goals into realities.

          Featured photo credit: Pexels via pexels.com

          Reference

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