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The Importance of Direct Mail to Your Company’s Marketing

The Importance of Direct Mail to Your Company’s Marketing

With the growth of technology and the internet, there has been a steady decline in direct mail marketing campaigns. However, there is a strong indication that a company could greatly benefit from implementing an integrated marketing approach. Touching a customer across multiple channels will not only increase your branding, but it also keeps your company top-of-mind for your potential clients. Research also indicates that direct mail is one of the cheapest and most effective marketing strategies. Here are some of the benefits to direct mail and how it can be used in conjunction with your other marketing strategies.

High Conversions

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    Image via Flickr by Sam Saturday

    The United States Postal Service reported that 98% of consumers bring their mail in the day it is delivered, and 77% sift through it immediatly. The ability to reach the consumer is one of the hardest parts of marketing, so direct mail, unlike email marketing, allows you to allude that pesky spam folder and get in front of your target.

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    Utilize this opportunity to mention an upcoming sale or event. Evoke a response or drive that customer to your website for more information. This will allow you the opportunity to communicate your message across a variety of different channels.

    Flexibility

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      Image via Flickr by gegeyteaghea

      Direct mail is flexible in that it can serve a variety of different goals. It can be used as an invitation or short term promotional tool, like in the form of a coupon or sales collateral. This would be an excellent approach for a new company that is looking to drive initial use or generate quick revenue. However, this type of direct mail is not a long term sustainable approach for your marketing campaigns.

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      Direct mail can also be used as a reminder or informational tool. This is perfect for companies not looking to generate short term sales, but rather establish a long-term relationships with their clients. These mailers are usually very personalized and serve the purpose of reminding the client about their relationship. They could be the form of birthday cards or other holiday reminders, or even Newsletters that give that individual a glimpse into the inner workings of your company.

      Direct mail can also be used as a tool to gather more information about your customer or your company; surveys and questionnaires are a great way to leverage direct mail, serving as an information gateway to your customers and also strengthens the relationship by receiving their opinions. You can also utilize this opportunity to gain more information such as email addresses, phone numbers, or other personal information that may be outdated or unknown.

      Effective and Efficient

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      targeting

        Direct mail is one of the most measurable forms of marketing—you can easily record the number of mailers that are sent out, and use coupons or codes to record response rates.

        Not only is it measurable, but it also allows you to easily target your recipients  Unlike other forms of marketing that can hit outside of your target market, direct mail is personalized to the point that you are able to select a geographical target, demographical, or even physiological group.

        Use Direct Mail in an Integrated Approach

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          The Direct Marketing Association reports that communicating to customers across multiple channels will greatly increases the customers value.

          • Across Two Channels : Increases the customers value 20-60%
          • Across Three Channels : Increases the customers value 60-125%

          Direct mail is a great tool when used in conjunction with other marketing campaigns. It can utilize a message, develop a brand, generate short term return, or even gather important information.The benefits of this approach on your marketing campaigns is greater than the alternatives.

          A successful marketing campaign depends on a variety of factors, but essentially, the process hinges on the ability to reach the target market, effectively communicate a message, and monitor the results. Even though there is a trend towards digital marketing and online media, direct mail still remains a very important part of the marketing mix and should be a part of your business.

          Do you think direct mail impacts your purchasing behavior?

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          Last Updated on November 5, 2018

          20 Best Places to Work for a Great Career in 2018

          20 Best Places to Work for a Great Career in 2018

          Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

          Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

          To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

          Take a look at these 20 best place to work for a great career:

          1. Salesforce, San Francisco, California,

            Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

            Find out more about careers in Salesforce

            2. Wegmans Food Markets Inc.,Rochester, New York

              Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

              Find out more about careers in Wegmans

              3. Ultimate Software, Weston, Florida

                Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

                Find out more about careers in Ultimate Software

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                4.The Boston Consulting Group, Inc., Boston, Massachusetts

                  Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

                  Find out more about careers in The Boston Consulting Group

                  5. Edward Jones, St. Louis, Missouri

                    Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

                    Find out more about careers in Edward Jones

                    6. Kimpton Hotels and Restaurants, San Francisco, California

                      Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

                      Find out more about careers in Kimpton Hotels and Restaurants

                      7. Workday, Pleasanton, California

                        Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                        Find out more about careers in Workday

                        8. Genentech, South San Francisco, California

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                          Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                          Find out more about careers in Genetech

                          9. Deloitte, New York, New York

                            Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                            Find out more about careers in Deloitte

                            10. Baird, Milwaukee, Wisconsin

                              Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                              Find out more about careers in Baird

                              11. Quicken Loans, Detroit, Michigan

                                At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                                Find out more about careers in Quicken Loans

                                12. Capital One, Mclean, Florida

                                  Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                                  Find out more about careers in Capital One

                                  13. Cooley LLP, Palo Alto, California

                                    Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                                    Find out more about careers in Cooley LLP

                                    14. Southern Ohio Medical Center, Portsmouth, Ohio

                                      The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                                      Find out more about careers in Southern Ohio Medical Center

                                      15. American Express, New York, New York

                                        American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                        Find out more about careers in American Express

                                        16. Adobe Systems Inc., San Jose, California

                                          The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                          Find out more about careers in Adobe Systems Inc.

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                                          17. The Cheesecake Factory Inc., Calabasas, California

                                            The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                            Find out more about careers in The Cheesecake Factory Inc.

                                            18. Sap America, Newtown Square, Pennsylvania

                                              If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                              Find out more about careers in Sap America

                                              19. NVIDIA Corporation, Santa Clara, California

                                                NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                                Find out more about careers in NVIDIA

                                                20. KPMG LLP, New York, New York

                                                  Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                                  Find out more about careers in KPMG LLP

                                                  All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                                  Happy job hunting!

                                                  Featured photo credit: Pexels via pexels.com

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