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The Behaviors that Destroy Communication in Workplace (and How to Avoid Them)

The Behaviors that Destroy Communication in Workplace (and How to Avoid Them)

I’m going to kick this article off by giving you examples of two kinds of people: these are generalizations of course, but the idea here is for you to get a clear picture in your head of these people and see how that makes you feel. Who knows—maybe you’ll see yourself in one of these examples, as self-reflection often comes in unexpected places, and realize that there are a few things you could work on. Then again, let’s not get too lofty.

The Worst Guy 1:

Heather storms into your office (or cubicle or what have you), and says “Please tell me you’re ready for the meeting this afternoon. I hope you are, because I haven’t had time to get any of the work done. I’ve been so slammed with this extra project that Jack gave me, you know Jack right, the head of marketing? Well, he gave me this project to work on and I just haven’t had time to prepare for this meeting, so you’d better be on the ball because we don’t want to look stupid do we? Anyways, it’s not like you’ve been busy have you, I mean, what do you make thirty two a year…?”

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As you can imagine, it goes on for a bit longer, and you don’t manage to get maybe one or two words in, if you’re lucky. Heather, in this example, is far too aggressive. She barges in and starts yapping without any regard to what you may have been working on or what you may have been doing. Not only that, she is completely unprepared for a meeting and expects you to carry her. To add icing to the aggressive/annoying/obnoxious cake that she has brought into your office, she says that the reason that she isn’t prepared is because she was given this extra project and, in a way, is implying that she is special for having been chosen to do it.

Basically everything about this approach to communicating in the workplace is wrong.

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The Worst Guy 2:

You’re at the machine in the copy room, making sure there are enough flyers advertising the softball team to go around (keep in mind that these are just examples and it doesn’t matter whether there is a softball team, or if you work in a real office, at all). Gary walks in and stands behind you. He hasn’t announced himself yet, or tapped you on the shoulder, but you know he’s there. You also know that he’s the shy sort and likely won’t announce himself, so you turn around. “Heya, Gary” you say. “Oh. Hey, you” he responds. “So. I know that we have the end of quarter analysis coming up and that we’re all going to be busy, but, I don’t know, do you think that you could hurry up with that spreadsheet? I mean, you don’t have to. I guess. I could do it. It’s only, you know, I have this vacation coming up and, well, I did kind of want to take it before the next quarter. I guess I don’t have to, go on vacation I mean, it’s just that…”

This isn’t as bad as Heather, for sure, but nearly. Gary, in this case, is much too passive. In fact, he’s well beyond passive and bordering on milquetoast. For those of you who don’t know what a milquetoast is, it’s the perfect way to describe people like Gary: wishy-washy pushovers who don’t seem to be able to stand up for themselves, but also can’t help but play the victim.

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Again, the examples were drastic, but the point was to get the type across. When dealing with office relationships you can’t come off as too aggressive (it never pays to be on everyone’s “people to kill” list), and passive doesn’t work either because you’ll never get the respect that you deserve.

There is a fragile balance in the workplace where communication is concerned, especially at modern shared workspaces where you may not be speaking to someone in the same company.

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Here are some short-but-helpful tips to keep in mind when it comes to coworker communication:

  1. Get to know your coworkers—taking the time to befriend the people you work with is time well spent, believe me. It’s always nice to have someone on your side, and a friendly work environment is more productive.
  2. Look for the positive—everyone has faults, but it’s often the case that someone’s faults can become positive attributes, when focused through the right lens.
  3. Goals are the key to a successful business relationship—this goes for clients as well as coworkers. If you find yourself having difficulty communicating with someone, approach them and try to find a common goal you can both work towards. You’ll be surprised how quickly the differences between you fade.
  4. Stand up for yourself—there always comes a point, unfortunately, when looking for positive traits, and commons goals just doesn’t work. It’s then that you have to stand up for yourself. Don’t submit to the Heathers of the world who expect you to do their work for them.
  5. 5. Keep the dialogue open—this goes for everyone. Whether you are having a phenomenal time with Heather, or are about to nudge Gary out of an open window, the lines of communication must be open; between you, your coworkers, and your boss. This is easier said than done, I know, but well worth the effort in the end.

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Last Updated on September 29, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

1. Becoming the Master of ‘ONE’ Trade

Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

What Speaks to Your Heart?

This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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Decisions Based on Knowledge

The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

Undiscovered Potential

Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

2. When Is Your Idea Valid?

All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

3. Crafting the Map to Success

Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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To help you out, here’s a list of all the information online business plans must include:

  • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
  • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

4. The Virtual Storefront: A Process of Development

The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

What does that perfect business website look like? Let’s follow these steps to create an effective business website.

Choose Your Approach

There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

  • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
  • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

Design Can Bring You Maximum Success!

For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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  • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
  • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
  • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

Where the Website Becomes Reality

Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

Here are some development issues you have to pay attention to while building the business website:

  • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
  • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

5. Some Tricks to Increase Online Sales

Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

So, what are these tricks?

Utilize the Magic of SEO

With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

Entice With Free Value

Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

A Killer Customer Service Is Everything

Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

It’s an Easy Process: All You Have to Do Is to Start

And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

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Featured photo credit: Austin Distel via unsplash.com

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