Advertising

Ten Lessons from China’s Olympics Preparations

Advertising
Ten Lessons from China’s Olympics Preparations

Ten Lessons from China's Olympics Preparations

    It looks like much of the gold that was brought to China for this year’s Olympics will remain there after the games’ end. Michael Phelps’ legendary 8 gold medals for the US team helped the Americans bring up their count but not nearly enough to keep them in the top spot for winning gold since the fall of the Soviet empire. Even if you discount a few from China for biased judging, they still won this year’s Lycra War. This 29th Olympiad became China’s great coming out party. Everyone was invited and entertained while these enthusiastic hosts met their ambitious goals for the August event.

    There are some important lessons we can learn from what some call China’s great awakening. This relates to Napoleon’s account to his European colleagues that China was a sleeping tiger – one he figured should best be left asleep while his forces agitated in Europe and the New World. Since Napoleon is no longer around, we decided to fill in and take some careful notes from our experience in China these past several days. We have come up with the following ten lessons from China’s Olympic preparations:

    Advertising

    1.    Plan

    China had a plan that went into high gear from the moment they learned the country won the bid in 2001 to host the 2008 Games. An important aspect was the focus on addressing the approximately 120 sports the country had never achieved any measurable success in such as swimming, track and field and water events.

    The country and organizing host city engaged in massive planning efforts to ensure the infrastructure was in good shape. Fabulous venues, subways, airports, highways and railways were built, dirty factories shut down, and automobiles restricted. The IOC suggested China went a bit too far in its planning that went overboard in some aspects of security and media control. The IOC had to publicly tell the hosts not to obstruct reporters.

    Plan well and start planning far enough in advance to achieve your goals, however lofty your goals may seem when they first start to take shape.

    Advertising

    2.    Slogans for communicating the strategy

    “China Project 119” was a simple and clear slogan for communicating the strategy for China’s need to concentrate special resources on the 119 events in which the country was the weakest.  “Impossible is nothing” was an Adidas co-sponsor slogan that became one of the main public slogans used for boosting the Games to the general public. Use such slogans if you have a need to communicate ideas to large numbers of people.

    3.    Public buy-in

    Those who suggest that these Olympic Games were primarily a propaganda gimmick that came from a committee located in Beijing do not understand the Chinese people or the country very well. One would need to go deep into the countryside to find someone who did not have an awareness of or interest in this major national undertaking. Even mountain goats in the Tibet region had Olympic rings painted onto them! If that was purely propaganda, it does not explain how traffic patterns in diverse cities changed in response to events in Beijing with crowds gathered around television sets in the cities and around radios on the trains during various events.

    On the other hand, the Hong Kong crowd seemed indifferent in comparison to the mainland Chinese. Olympic flags, T-shirts and paraphernalia are everywhere although it is hard to know how much of it is authentic and from IOC approved suppliers. The Chinese buy-in was huge and you should make sure that you have whatever buy-in you need for your great undertakings.

    Advertising

    4.    Resources

    There was about $40 billion dollars invested in this year’s Olympic Games by the Chinese. Some claim about $6 million was additionally spent on each medal-winning athlete. The country has only recently become able to afford this level of spending but did not appear to cut corners on costs. Put up the required resources for your project, plus support and reward your key players well is the message here.

    5.    Know yourself and the competitive landscape

    The Chinese Olympic leadership set its sights very high – taking aim at the American gold medal count as being the only target worth beating. The sights were high but the leadership understood its own strengths and weaknesses well enough to know that it was an achievable goal. It also knew the strengths and weaknesses of the competition. The American team had its traditional great individual capabilities which Phelps demonstrated to an extreme. The Chinese were able to overcome this through numbers, sifting through a quarter of the world’s population to create its talent pool.

    6.    Bring in the best

    The country brought in about 50 top coaches from a dozen countries to give their team the edge needed to make it over the top. This comes on top of the 2500 coaches China has sent to over 100 countries beginning in the 1960s. Great planners, architects, engineers, administrators and professionals of all types were brought in or consulted on the myriad aspects of the Games. As an example, China had global accounting powerhouse PricewaterhouseCoopers working on medal count spreadsheets.

    Advertising

    7.    Great propaganda

    Starting several years ahead of time, a 24-hour national television channel was launched featuring Chinese athletes winning events and preparing for the upcoming Games. It is hard to see how this could not inspire athletes and interest the public. This programming was continually available considering that there are relatively few television channels available in China with about half of them still dedicated to old Chinese martial arts based movies and shows. Currently, the other half are dedicated to the Olympics and news. This is only one example of the positive propaganda used to generate and sustain interest in these events. There are many others. The lesson here is to deploy effective propaganda to support your initiatives.

    8.    Sufficiently developed infrastructure

    Along with new railways, airports and roadways, the whole nation’s plumbing system was reworked as part of the preparations for the Games. Entire river systems were altered with water, sewage and industrial wastewater pollution standards substantially upgraded. Ten years ago, finding a relatively clean western-style toilet complete with paper was a treat to find. Now it is the norm. The lesson here is to ensure you have sufficient infrastructure in place that you won’t find yourself in an uncomfortable place due to lack of suitable facilities for whatever you are trying to accomplish.

    9.    Strong motive

    The Chinese have accomplished amazing things in their recent development into a modern society. The Games represent a great opportunity for individual athletes, communities and the country as a whole to show off in a constructive way. This strong motivation is reinforced by the clearly aligned need to continue promoting Chinese interests internally and abroad. Whether your primary motive is showing off or something else, make sure it is a strong one that is clearly aligned with your interests.

    Advertising

    10.    Selection, screening and training process

    CBS News correspondent Barry Peterson recently reported that “Nine-year-old Zhang Huiman is on the lonely road to Olympic gold, running 20 miles a day preparing for the games of 2020.” Peterson also reported that the nation is “so obsessed with Olympic gold that it is training 200,000 handpicked kids in state-run sports boarding schools. It’s the same system the Soviets used to train gold medalists like Maria Filatova in their Cold-War sports duel with the United States.” The systems and processes are robust. When Chinese star athlete Liu Xiang failed to clear his first hurdle in Beijing, the massive selection, screening and training process ensured that China’s Olympic aspirations were not dashed. China’s numerous gold-winning weightlifters, divers and gymnasts were more than able to compensate. Have a similarly reliable process for achieving your goals.

    We’ll need to see how much of the gold China ends up with at the end of the Games. We already know it will be more than the Americans, who have been dominant since the former Soviet team divided into multiple countries. If you’ve learned any other lessons from China’s Olympic preparations, please share them in the comments.

    More by this author

    Tatsuya Nakagawa

    Tatsuya Nakagawa is the CEO of Castagra and a Podcaster.

    How to Move Forward Once You Have Achieve a Big Goal The Golden Rule Of Referrals: Learn to Give a Perfect Referral Burn The Business Plan: Write a Book Instead How to Give a Killer Evaluation Increasing your Credibility in 30 days: How to Brag without Bragging

    Trending in Work

    1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

    Read Next

    Advertising
    Advertising

    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

    Advertising
    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

    Advertising

    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

    Advertising

    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

    Advertising

    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

    Advertising

    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

    Read Next