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The Surefire Way to Make This Your Best Year Ever

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The Surefire Way to Make This Your Best Year Ever

    You read it right. I have a surefire way to make this your best year…ever.

    It does not have anything to do with how many more books you read or how much better your productivity becomes. Instead, it’s the addition of what I consider to be the missing element in many people’s personal or business success planning.

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    Too often, many folks try to educate themselves in the areas that they want to improve in. There’s nothing wrong with this, but where people often fall short is when they try to achieve their goals as solo efforts. For some reason, some think that the journey to success must be traveled on their own.

    The fact of the matter is that there is a much better approach to achieving success, which will guarantee a better year for you compared to all past years. In addition to education and acquiring knowledge, if you adopt the approach that you will no longer attempt to achieve all your goals in isolation, you will reach higher levels faster.

    Actively Being with Like Minded People

    The surefire way I’m referring to is to actively be with other like-minded people who are also interested and committed to achieving the same type of goals that you are. Some of these people may have more experience than you do in certain areas and therefore are in a position to help you.

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    They can share with you their experiences that made them successful so far and even point out any mistakes they have made or failures they had along the way. These can help prevent you from making the same type of mistakes — some of which can be costly.

    By having people share their direct and relevant experiences with you, your learning curve can be shortened which in turn will help you reach your own success faster. But having experienced people to talk about past successes is not the only benefit of being with like-minded individuals.

    Increased Motivation and Accountability

    Not all other like-minded people will necessarily have more experience than you. Some might even have less experience compared to you but that doesn’t make them useless to spend time with. Being with all types of like-minded people, whether they have more, less or the same level of experience compared to you, will have the ability to motivate and inspire you further in working towards your goals.

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    This is something that you definitely can’t get if you work on your goals alone. You miss out on the motivation that others can provide. This is something that I personally notice all the time in my own experience.

    For example, when I attend training sessions with other ski instructors, whether they are on the snow or indoor educational programs, I always feel more pumped up from the group motivation I feel with my colleagues. This helps me work towards being a better ski instructor myself.

    You also can get some accountability to ensure that you do the steps that you have to work on in order to progress. This is yet another huge benefit that you can get when you have other people to push you a bit. Quite often, you don’t have any accountability at all when you are solo and therefore can easily slack off on the things you must do to get better.

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    Look for the Right Groups of People

    In order to be with other like-minded people, look for the right groups of individuals in the form of special interest clubs in your area. You can also network with others at events like conferences, meetings and seminars. You can even form your own informal groups of like-minded people to meet on a regular basis to help each other.

    I will be using this very approach for an area that I am new to: real estate investing. I want to invest in real estate to help secure my own financial future but I’m a newbie in this area. So to help me, I will be checking out real estate investment clubs in my area as well as networking with other like-minded people I meet at seminars.

    I’m certain that this type of activity will help me make this year my best ever, and it will do the same for you just by adding like-minded people into your regular schedule.

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    Feel free to share below how you would include other like-minded people into your life this year.

    (Photo credit: Shallow Depth of Field Shot via Shutterstock)

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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