Advertising
Advertising

Social Proof: The Worst Enemy That Lives in Your Head

Social Proof: The Worst Enemy That Lives in Your Head

crowd

    The concept of “social proof” (or informational social influence, if you’re a sadist for typing) tells us that, often subconsciously, individuals will look to the other people around them in ambiguous social situations to determine the appropriate way to behave. It’s a result of the subconscious mind assuming that those around us are better informed on what is acceptable and appropriate.

    Advertising

    Unfortunately social proof became a bit of a buzzword for marketers a few years ago. Pesky buzzword or not, I think it’s a concept worth looking at from a personal development point of view. The bottom line is that the concept of social proof as described is something that is built in to the human mind and something we should be trying to build out through intellectual exercise as quickly as we can.

    When your decisions are informed by the assumption that those around you are better informed than you on what the appropriate action to take is, you are destined towards several places, and none of them are good. When you make your decisions according to what other people think or do you end up quite unspectacular and rarely achieving anything of note, nor any of your dreams and goals in life.

    Advertising

    The right attitude to assume is that you know what you want and you need to do whatever you can to get there. Obviously, acting too far outside of social norms will just have you ostracized and prevented from reaching your goals by others, so those who would argue that trying to evolve out of our in-built “social proof” mechanism causes anti-social and even criminal behavior will be pleased to know that working towards one’s goals (usually) has checks and balances like these in place. You can’t get far alone — as much as you don’t want to follow others, you do need them.

    When my wife and I made the decision to move across the country to a better location, one of our considerations was the people we were living behind. Our families — our children’s grandparents, aunts and uncles — and friends live here and we felt bad about the prospect of leaving them (well, most of them!). But in the end your life is your life, and you need to take control of it and bring about the results you want to see.

    Advertising

    That isn’t precisely social proof by the book because we weren’t taking cues from anybody but ourselves, but in the context of decision-making processes it’s the same principle at work.

    If you know the results you want to create in your life and you do nothing to go about obtaining them, you are weak. There is no way of pussyfooting around that truth. To have strength of character you must always be moving towards your optimal way of life.

    Advertising

    Maybe you’re in a situation where you can’t bring about those desired results just now, but you can at least start to plan for a time when that situation changes, or preferably, has been changed by you.

    Staying because others want you to? Not going to help you achieve results. Not giving your dreams a shot because nobody else is giving theirs a shot? Definitely not going to get you anywhere. Social proof is bad. This process is probably a remnant of a time when social proof helped you decide which food was good to eat and which was poisonous; I don’t know, I’m not a scientist. All I know is that it doesn’t serve much of a purpose now. It gets in the way.

    And while I know that, in a neutral state I’m as prone to it as anyone. The difference is that I do my best to catch myself and take measures — drastic if they have to be — to get out of that rut and leave the cattle behind.

    To improve yourself you need to define your goals and optimal situation and work towards that regardless of whether others are doing the same. That doesn’t mean disregard and disrespect others — it means don’t make your decisions based on what others are doing, thinking, or desiring. You should still formulate decisions that mitigate the negative effects on others, and preferably have positive effects for them — but if the negative effect is an acceptable one and the rewards for your goals are worthwhile, you know what you need to do.

    More by this author

    Joel Falconer

    Editor, content marketer, product manager and writer with 12+ years of experience in the startup, design and tech digital media industries.

    How to Master the Art of Prioritization The Importance of Scheduling Downtime How to Make Decisions Under Pressure 11 Free Mind Mapping Applications & Web Services How to Use Parkinson’s Law to Your Advantage

    Trending in Work

    1 12 Practical Interview Skills to Help You Land Your Dream Job 2 10 Key Elements of Effective Meetings to Avoid Wasting Time 3 Pick Your Job Based On What You Love To Do, Not How Much You Have Invested In. 4 What Is a Mentor And Why You Should Find One For Yourself? 5 10 Signs You Have Created a Good Work-Life Balance

    Read Next

    Advertising
    Advertising
    Advertising

    Published on September 16, 2020

    12 Practical Interview Skills to Help You Land Your Dream Job

    12 Practical Interview Skills to Help You Land Your Dream Job

    Today, with many companies going remote—at least until there’s a COVID-19 vaccine—technical proficiency is a vital skill for every interviewee to master. You may be asked to interview for a job on Zoom or Microsoft Teams. The way you handle yourself in the online interview (your interview skills) will say much about your ability to work from home efficiently.

    Does your workspace look clean or cluttered? Is the area free from noise? Is your home office well lit?

    Once hired, you may be asked to organize meetings on Zoom and other platforms. Along with mastering the technology, you will have to learn to follow certain protocols.

    Now is the time to get up to speed on your technical skills. Learn which interview skills are needed for the particular job for which you are applying and practice them.

    Online learning sites, such as LinkedIn Learning and Udemy, offer courses for free or a nominal membership fee. If you are a DIY type, make use of training videos offered through your particular digital tools.

    Additionally, demonstrating that you have these 12 interview skills will help you land your dream job.

    1. Organization

    When you work in a brick-and-mortar office, some of the organizing is left to others. Your direct supervisor may host a Monday morning quarterback meeting where each worker reports on the progress on their tasks.

    When you work from home, much of the organizing will be left up to you. To a much greater extent than before, you will need to develop a schedule and stick to it. Some tasks may be faster to complete from your home office where you don’t have other workers competing for your attention.

    Conversely, you may find that some tasks that would have gone quickly in an office seem to take forever from your home computer. Your phone may ring a lot, which can distract you, or you may have kids and a spouse who inadvertently disrupt your schedule.

    To do: Set a schedule and stick to it.

    To discuss during your interview: Be specific. Point to the interview skill you utilized to create a schedule for a complex work project and followed it.

    Advertising

    2. Flexibility

    You set a schedule for the completion of your tasks, but your prospective boss gets their work done between the hours of 2:00 and 8:00 a.m. Your West Coast partners are three hours behind your East Coast partners, and one of your partners lives in England while another lives in Australia.

    Feedback and collaboration (see point 3) may need to happen asynchronously. Be the flexible candidate—the person who is willing to occasionally disrupt their schedule for the greater good of the team.

    For extra credit: don’t just look up time zones, look up whether they observe Daylight Savings Time.

    To do: Be flexible about meeting times.

    To discuss during your interview: Highlight a time when you worked on a team where members lived in different time zones. Discuss your processes.

    3. Collaboration

    As recently as six months ago, before the pandemic raged around the world, collaboration wasn’t quite as essential as it is today. In a remote office setting, collaboration doesn’t just mean working well with others—but actually sharing documents and editing them online on time.

    Several cloud-based tools, such as Google Drive, Basecamp, and Trello, enable the type of collaborative teamwork that most companies want today.

    To do: Download the correct software and practice using it.

    To discuss during your interview: Discuss how you worked remotely with a group. Share how you overcame certain challenges.

    4. Poise

    Murphy’s Law states, “Anything that can go wrong will go wrong.”

    When things do go awry, keeping your wits about you will demonstrate your consummate professionalism under fire. This will show your future bosses that you will be able to work well under the pressures of remote work.

    Advertising

    What could go wrong, you ask? You might be muted without realizing it—your Internet connection may not be robust, your headphones may blip out, your cellphone may ring, Zoom could have an outage. The list goes on and on.

    To do: Make sure you have the most up-to-date versions of Skype and Zoom uploaded.

    To discuss during your interview: Consider highlighting a time when a project did not go as planned. Demonstrate the interview skills that allowed you to rise to the challenge.

    5. Communication

    Your ability to handle online communication is one of the top critical skills you will need to thrive in today’s remote workplace. Download Slack if you haven’t already. Get used to toggling to a different form of online communication if one of your tools fails.

    When it comes to the preferred format for your online interview, demonstrate proficiency by offering several different options. Give your phone number, Google Chat Hangouts name, and Skype ID.

    To do: Familiarize yourself with video conference and online chat tools, such as Slack, Fleep, or Workplace by Facebook.

    To discuss during your interview: Be prepared to share the online communication tools you’re using and examples of how you use each one.

    6. Good Computer Hygiene

    Setting up a backup system for your computer files is one of today’s crucial requirements for working in the digital age. Storing documents that can be shared by team members is also an efficient way to work together on presentations, articles, and reports—although studies show nearly one-third of employees avoid them because of the time it takes to find documents.

    Be prepared in your interview to indicate your experience utilizing this technology, describing how you organize and store files using cloud-based collaboration tools. How do you keep track of links and tabs? Do you use Dropbox? Google Docs? Confluence? Others?

    To do: Take inventory of the cloud-based document sharing and storage systems you know and use.

    To discuss during your interview: Describe the document sharing tools and backup systems you utilize—both for personal protection and professional file sharing.

    Advertising

    7. Proper Meeting Etiquette

    Today, presenting yourself virtually has its pros and cons. While you only have to show a professional persona from the waist up (make sure to straighten up your office space behind you), you must boost your energy to show that you’re engaged in the discussion.

    Make your voice as upbeat as possible. Have your talking points at the ready and be careful not to ramble on, as long virtual meetings easily become tiresome. Use the mute and chat features to avoid interruptions.

    To do: Once you know the meeting platform, make sure you have it mastered before your interview.

    To discuss during your interview: Offer to share your screen to show an example of a work project— while at the same time demonstrating your prowess with video conferencing tools.

    8. Respecting Feedback

    In the age of working remotely, there may not be as many systems in place to obtain feedback (such as yearly performance reviews). Workers may need to ask for feedback, while managers may need to give more feedback than usual as the team adjusts to working off-site. Respecting feedback is on top of the interview skills list that you should learn.

    Taking a proactive approach with giving and receiving feedback and incorporating it into your work style is a desirable quality that your employers will note.

    To do: Reflect on the positive feedback you’ve received from past employers to bolster your confidence.

    To discuss during your interview: Share a time when you received feedback that made you grow in the job. If you’re a manager, share a time when you gave feedback to an employee who needed to better their job performance.

    9. Project Management

    Staying on task with projects has evolved far past a to-do list, with electronic tools that can track time, manage team workloads, and even do the client billing. While your prospective employer may have its preferred project management program, your experience with any of the various options—whether it’s Basecamp, Teamwork, Smartsheet, or another—will be applicable.

    To do: Know which project management software is likely to be used by the industry in which you’re interviewing, and familiarize yourself with its features.

    To discuss during your interview: Highlight a project management feature that is particularly useful in helping you excel in your work, and explain how you utilize it.

    Advertising

    10. Staying up to Speed

    Employers expect their remote workers to be technically proficient so that technology runs smoothly and doesn’t create work disruptions. Bosses count on remote workers to know enough about their systems to manage them without relying on the help of overworked IT staff.

    To do: Make sure you have a fast internet connection and have a back-up plan, such as a second computer or other tethered devices.

    To discuss during your interview: Note that you are diligent about keeping your computer and software up to date.

    11. Attention to Cybersecurity Issues

    “Virus” is a loaded term these days. Spreading a computer virus in your company, however, will not only bring productivity to a halt, but it will also make you a pariah. While working from public places using free Wi-Fi (with uneven security provisions) has waned, in pre-pandemic times, coffee shops accounted for 62 percent of Wi-Fi security breaches.

    To do: Keep antivirus software updated and don’t download software without verifying its authenticity.

    To discuss during your interview: Emphasize your awareness of cybersecurity risks and your care in taking necessary safety measures.

    12. Teamwork

    Work relationships now mostly happen in virtual settings, yet employers value team-oriented workers.

    Being a part of a team gives you a sense of connection and shared purpose. A well-honed team understands how mutual reliance makes the sum of its parts greater than when individuals act on their own, improving the end product.

    To do: Take stock of your attributes as a team player and where you can cultivate skills that will enable you to work more collaboratively.

    To discuss during your interview: Inquire about the company’s culture and how it encourages a sense of community despite working remotely.

    Final Thoughts

    Preparing for remote positions available in today’s job market will mean honing your interview skills to highlight your technical abilities as well as your adaptability. By adhering to these To-Do’s and perfecting your online interview skills and charisma, you will rise above the competition and win over any prospective employer.

    More Tips to Improve Your Interview Skills

    Featured photo credit: Christina @ wocintechchat.com via unsplash.com

    Read Next