Advertising

16 Social Media Rules You Should Never Ever Break

Advertising
16 Social Media Rules You Should Never Ever Break

Social media is an amazing tool as well as a source of entertainment, news, information and more. Even if you are not on your social media accounts a lot, what you do so can stay with you. In fact, anything you post on Facebook, Twitter or any other account can impact your professional and personal life. And if you are friends or followed by people from both aspects of your life, it’s important to keep your postings to things that are appropriate for both. Your boss, for example, may not be impressed at the sight of you sucking beer straight out of the keg at a party over the weekend.

In addition, don’t think that just because it’s the Internet you are somehow anonymous. The rules of polite society should, in many ways, still apply.

1. Don’t Be a Tattletale

This was true in school and is true in social media, as well. Just because you know someone’s secret doesn’t mean everyone has to! Keep confidential information confidential — this goes for work and friends. If your company is working on something new and exciting, let it be up to the company to decide when to tell. If one of your friends is pregnant or getting a divorce, keep it to yourself until you hear otherwise.

2. Don’t Violate Copyright Laws

It’s fun to post quotes, pictures and other amusing things on Facebook or Twitter — but make sure you attribute them properly. The informal nature of social media does not mean that you can repost someone else’s poem on your blog without proper attribution. When in doubt, use quotation marks! And if you don’t know who wrote something or took a picture, ask your friends; usually, someone knows.

Advertising

3. Don’t Assume Anonymity

Just because you post something under a different name, don’t assume no one can find out who you are. As humans, we are notoriously bad at covering our tracks, and unless you also understand the nuances of IP addresses and other tracking technology, be careful what you post online. Many times, a post from a phone or laptop, even under an anonymous account, can be linked back to the owner of the cell phone or the account holder of the Internet service provider.

4. Don’t Be a Bully

Unfortunately, even adults need to be reminded of this entirely too often. Don’t use ethnic slurs online. Don’t sling personal insults. Don’t do anything online that you wouldn’t do in person, at work. Just don’t.  If you would do those things at work, you might want to consider professional etiquette lessons. Or anti-bullying classes.

5. Don’t Friend Strangers

If your only intention is to sell them things, don’t friend people you don’t know. It’s rude. And you will lose your credibility quickly. Besides, if the only things your real friends see online are your posts trying to sell stuff, you might lose them too.

6. Don’t Send Out Game Requests

Or other timewasters to all of your friends. If you and a few friends like playing Scrabble or other games online, make sure you keep the invites and requests to that specific group. Some people are very annoyed with game requests and will unfriend even their bestie for doing this.

Advertising

7. Don’t Post Angry

Or intoxicated, upset, over-tired, jet-lagged or otherwise compromised. Do it one time and you’ll see why. Don’t do it at all and you’ll have a happier following. In general, no one wants to see a person who constantly posts negative things. Try and keep most of your posts happy, light, funny or inspirational. If something tragic happens in your life, and you’d like to receive prayers or help, use social media for that. But remember the boy who cried wolf — if you’re always posting sad or negative items, when something truly bad happens, most of your friends might just scroll past.

8. Do Publish Positively

Remember, what you post might be around for a long time — or searchable for a long time. Make sure your posts are positive and reflective of your best side. People who have tried to delete bad or wrong posts often lose because others can take screenshots of that horrid thing and it will stay around forever. Delete doesn’t always mean erase.

9. Do Check Your Online Profiles

Keep your online profiles consistent. If you have social media accounts you no longer use (remember MySpace?), delete them or update them accordingly. Make sure each of your profiles shows information you want the world to see.

10. Do Take Responsibility for Your Online Actions

Did you rant online? Are you genuinely upset with a company for some reason? If you say something and you stand behind it, then stand behind it. Don’t retract or recant. People will often admire your willingness not to retract your story as long as it’s honest and not posted in a hateful way. If you do make a mistake and say something rude or bully-ish,  then own up to it, apologize and move on.

Advertising

11. Do Add Value

Whether you are a blogger, real estate agent, doctor or other professional, try to add value to what’s already out there. Do you know of a great new home in the area for your neighborhood peeps? Post it. Read about a new treatment for a disease? Let your followers know. Did you write a great article on the benefits of reading great articles? Share it. People crave information; if you have some, let your friends know about it.

12. Do Show Consideration

Always err on the side of kindness and consideration. If you’re not sure if someone wants particular information posted, don’t post it. Always think about how you would feel if someone posted that type of information about you without your knowledge.

13. Do Think First

Before you post something, think about it. Do your friends really care what you ate for breakfast or how long your bike ride was? Really? Unless you ate at a famous chef’s restaurant, made a cake so unusual and unique that it just begged to be shared or rode your bike from your house to a city far away, assume that some information can be kept to yourself. In the words of the editor of my first book, “you may care about that, but no one else does.” It hurts, I know, to think no one else cares that you ate two scrambled eggs for breakfast, but really…really?

14. Do Tag Gently

It’s fun to tag our friends in our comments, thoughts, posts and pictures, but be gentle. Unless the comment or picture is directly related to that person, avoid the tag. Your friends don’t want their notifications loaded up with tags anymore than you do. If it’s important, tag it.

Advertising

15. Do Check for Grammar

You don’t have to be a grammarian, but really, do you want to look like you’ve never read a book — even on a Kindle? How you post (and that includes your grammar and spelling) is a reflection on you and how much you care about what others hear or see from you. If you are posting in a professional capacity, always run your post through a spell and grammar check first. Professionals should always be seen as capable and intelligent. No one wants to go to a doctor who posts, “come n c me 4 grt medicul attn.”

16. Do Participate Online

Nothing is more irritating than being friends with a person who only posts about themselves or their business and never “likes,” comments or replies to anything anyone posts. I have a number of Facebook friends who seem to sit back and just lurk, or even just assume that because they are popular or well-known in their business, that they are too good to “hang out” with the rest of us. Get in there. Wish someone a “Happy Birthday!” Like someone’s pictures. Offer up a little advice. No one likes a lurker.

More by this author

Michelle Kennedy Hogan

Michelle is an explorer, editor, author of 15 books, and mom of eight.

10 Benefits of Deadlifts You Probably Never Knew 8 Things to Remember When You Don’t Know What to Do with Your Life 30 Fun Things To Do With Your Friends Without Spending Much 9 Benefits of Jumping Rope You Probably Don’t Know 9 Signs It’s Time to Quit Your Job

Trending in Work

1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next