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Social Media Marketing Secrets Revealed

Social Media Marketing Secrets Revealed

We’ve all heard the hype and seen the blogs: everyone in the online world is simply gushing over the results they’ve had with social media marketing. It’s certainly hard to disagree with them, as the potential benefits certainly outweigh the cost — it is free, after all.

But how exactly does one transcend into social media superstardom? What is the secret, and how do they do it? Here are some quick and easy tips that most people haven’t tried.

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1. Don’t Discount Myspace

The truth is, Myspace is still one of the most popular social networking platforms on the Internet, and it truly doesn’t deserve all the negative hype it gets. According to the Guardian UK, “The website claimed that about 40,000 people a day had signed up to Myspace since it introduced new ties with rival social networks, Twitter and Facebook.” The article estimated Myspace’s total number of users at about 25 million, and now that the once struggling social media platform has hitched its wagon onto Facebook and Twitter, that number is projected to keep growing.

2. Post Smarter, not Harder

Once you have your company Facebook page established and you’ve got a couple of “likes” it’s time to start delivering content that will engage people. You want as many likes, shares, and comments as you can get, but how do you get people to go from an amused observer to an engaged user? The answer is not to kill yourself coming up with content all day long, but to utilize some easy strategies to get a bigger response, with less effort.

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  • Research suggests that 2-5 posts a day is ideal. You want to walk that razor thin line between always being there in someone’s newsfeed, but you don’t want to overwhelm them with spam and make them angry.
  • Keep your posts at 80 words or fewer. A study performed by Buddy Media showed that posts between one and 80 characters had, on average, a 27% higher engagement rate than posts with over 80 characters. Nobody wants to read an essay, it’s Facebook!

3. Be Consistent

The biggest mistake many people make with social media marketing is that they lose interest and slow down. The winners are the ones who faithfully post day after day. Many people start large scale social media campaigns and hit the ground running with hourly updates, and a constant stream of fresh content. These are usually the same people who have completely unrealistic expectations, thinking that everything they post will instantly go viral—when they don’t see the results they were anticipating, they get discouraged and their pages die.

This kind of marketing is a marathon, not a race. Regular updates over a solid period of time will always win over sporadic posting sprees.

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4. Have a Clear Goal Before You Start

Okay, if you’ve already started, it’s still not too late to set goals. Many misguided folks jump on the social media marketing bandwagon because their favorite blog told them to. You should have a deeper reason other than “because everyone else is doing it”. Ask yourself what exactly you’re trying to do with all this. Do you want to build customer loyalty? Increase brand awareness? Boost conversion rate? Most people might answer “all of the above”, but in reality you can’t effectively do all three with the same profile. For example, if you really want to increase sales, then you may want to create a separate profile so you can push the envelope in your marketing without the risk of damaging your brand name.

5. Understand That Nobody Cares About You (Yet)

Many small businesses and startups make the same mistake with their social media strategy as oafish men who don’t know how to hit on girls. They swagger into someone’s online life and brag about themselves thinking that their audience will be impressed. Don’t boast about your company in your blog or brag excessively on Facebook; It’s obnoxious, and only your mom is going to retweet it (sad). According to a study done by Social Media Scientist Dan Zarrella, tweets that contain a self-reference get far less RTs than those that don’t. The same rings true for almost all social media platforms. Unless you’re an established, beloved brand with a captive audience who will do whatever you say, people are going to share your content because it’s good content; not because they want to help your company, so give them good stuff that is not simply self-serving!

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Don’t Learn Your Lessons the Hard Way

Social media marketing is like a siren call for businesses. It tempts them forward with irresistible promises of high rewards, but most of the time, people steer towards this fickle niche without knowing what they’re doing, only to wind up shipwrecked on the jagged rocks of failure. Get a clue about how to do it right, before the sweet sounds of success lead you down a path of imminent demise.

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Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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