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Social Media Marketing Secrets Revealed

Social Media Marketing Secrets Revealed

We’ve all heard the hype and seen the blogs: everyone in the online world is simply gushing over the results they’ve had with social media marketing. It’s certainly hard to disagree with them, as the potential benefits certainly outweigh the cost — it is free, after all.

But how exactly does one transcend into social media superstardom? What is the secret, and how do they do it? Here are some quick and easy tips that most people haven’t tried.

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1. Don’t Discount Myspace

The truth is, Myspace is still one of the most popular social networking platforms on the Internet, and it truly doesn’t deserve all the negative hype it gets. According to the Guardian UK, “The website claimed that about 40,000 people a day had signed up to Myspace since it introduced new ties with rival social networks, Twitter and Facebook.” The article estimated Myspace’s total number of users at about 25 million, and now that the once struggling social media platform has hitched its wagon onto Facebook and Twitter, that number is projected to keep growing.

2. Post Smarter, not Harder

Once you have your company Facebook page established and you’ve got a couple of “likes” it’s time to start delivering content that will engage people. You want as many likes, shares, and comments as you can get, but how do you get people to go from an amused observer to an engaged user? The answer is not to kill yourself coming up with content all day long, but to utilize some easy strategies to get a bigger response, with less effort.

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  • Research suggests that 2-5 posts a day is ideal. You want to walk that razor thin line between always being there in someone’s newsfeed, but you don’t want to overwhelm them with spam and make them angry.
  • Keep your posts at 80 words or fewer. A study performed by Buddy Media showed that posts between one and 80 characters had, on average, a 27% higher engagement rate than posts with over 80 characters. Nobody wants to read an essay, it’s Facebook!

3. Be Consistent

The biggest mistake many people make with social media marketing is that they lose interest and slow down. The winners are the ones who faithfully post day after day. Many people start large scale social media campaigns and hit the ground running with hourly updates, and a constant stream of fresh content. These are usually the same people who have completely unrealistic expectations, thinking that everything they post will instantly go viral—when they don’t see the results they were anticipating, they get discouraged and their pages die.

This kind of marketing is a marathon, not a race. Regular updates over a solid period of time will always win over sporadic posting sprees.

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4. Have a Clear Goal Before You Start

Okay, if you’ve already started, it’s still not too late to set goals. Many misguided folks jump on the social media marketing bandwagon because their favorite blog told them to. You should have a deeper reason other than “because everyone else is doing it”. Ask yourself what exactly you’re trying to do with all this. Do you want to build customer loyalty? Increase brand awareness? Boost conversion rate? Most people might answer “all of the above”, but in reality you can’t effectively do all three with the same profile. For example, if you really want to increase sales, then you may want to create a separate profile so you can push the envelope in your marketing without the risk of damaging your brand name.

5. Understand That Nobody Cares About You (Yet)

Many small businesses and startups make the same mistake with their social media strategy as oafish men who don’t know how to hit on girls. They swagger into someone’s online life and brag about themselves thinking that their audience will be impressed. Don’t boast about your company in your blog or brag excessively on Facebook; It’s obnoxious, and only your mom is going to retweet it (sad). According to a study done by Social Media Scientist Dan Zarrella, tweets that contain a self-reference get far less RTs than those that don’t. The same rings true for almost all social media platforms. Unless you’re an established, beloved brand with a captive audience who will do whatever you say, people are going to share your content because it’s good content; not because they want to help your company, so give them good stuff that is not simply self-serving!

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Don’t Learn Your Lessons the Hard Way

Social media marketing is like a siren call for businesses. It tempts them forward with irresistible promises of high rewards, but most of the time, people steer towards this fickle niche without knowing what they’re doing, only to wind up shipwrecked on the jagged rocks of failure. Get a clue about how to do it right, before the sweet sounds of success lead you down a path of imminent demise.

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Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

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