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Should We Adopt France’s New “Unplug After 6 p.m.” Law?

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Should We Adopt France’s New “Unplug After 6 p.m.” Law?

How often do you check your work email?

If you’re like me–and a lot of people these days–the answer is too often.

I confess that I check my work email after hours and on the weekend. If I see something coming in that I can respond to at the moment, I do. So even if I’m “relaxing,” I am working. My mind is always at least half-plugged into my job.

That’s why the news coming out of France is an interesting topic of discussion. While the initial headline (“France Outlaws Work Email After 6 p.m.”) is not quite true, it is still a bold statement in favor of unplugging and work/life balance.

Should we, in the U.S., follow suit and unplug after the workday is over? Can, and should, we limit the hours we spend working, either at the office or while thumbing through our inbox while waiting at the post office?

Working smarter, not harder

One of the popular reactions to France’s move was a figurative roll of the eyes. Some folks were not surprised France did this. As the stereotype goes, French workers spend most of their time sipping wine and eating baguettes. That’s why their productivity, at the individual level as well as a country, is so far below America’s. Right?

Let’s look at the facts. The graph below (from Business Insider) shows the average number of work hours per year for a full-time employee in the U.S. (blue), France (red), and Germany (green). Germany is in there because it’s one of the United States’ fiercest competitor in the race for most productive industrial country in the world.

usvsfrenchvsgermany

    As you can see, the United States is currently leading the pack with the average American worker spending over 1,700 hours at work a year. Meanwhile, French workers spend around 1,450, and the German worker spends slightly over 1,400 hours at work a year.

    Notice how the American domination of the “Burning the Midnight Oil” race (they get medals and everything) is recent. A few decades ago, the French were putting in many more hours than their American counterparts, but that has changed with stricter labor laws.

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    This graph is definitive proof that all those extra hours are making the American economy the burliest in the land by leaps and bounds, right?

    Cool your jets, engine. Not quite.

    Look at the GDP per Capita (productivity or output per worker) for the same three countries over the last thirty years.

    GDP per Capita in 1980

    US: $12,180

    France: $12, 214

    Germany: $11,746

    GDP per Capita in 1990

    US: $23,038

    France: $21,359

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    Germany: $21,584

    GDP per Capita in 2011

    US: $48,112

    France: $42, 379

    Germany: $44,021

    While Americans spend nearly 20% more of their time at work than the Germans and French, they only have an 8.5% edge over them in productivity.

    There are a variety of reasons for this: how specialized the work in each country is, the average level of education, etc. But one thing is clear: an increase of work hours does not increase productivity on an arithmetic, much less exponential, scale. There is a simple reason why: we are talking about human beings.

    Unlike machines or software, we can’t go on and on without suffering from fatigue or wear. We add stress to our bodies and minds throughout the day. This is called the allostatic load.

    Being plugged in to work (via emails, calls, or having it on your mind) is wear and tear on your entire self. After a certain point, it starts to affect your productivity. Each extra hour at work has diminishing returns. Fatigue, lack of concentration, and loss of functional memory set in.

    Ironically, not working is one of the most important secrets to doing great work.

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    Research shows that taking an email vacation can significantly reduce your stress and increase your concentration.

    From a University of California – Irvine study:

    “We found that when you remove email from workers’ lives, they multitask less and experience less stress.”

    Taking a work email vacation lets your internal microprocessor cool down. You’re turning off the hum from the part of your brain still thinking about deadlines and memos. Do this, and the next time you re-engage with work, you’ll be fresh and focused, ready to do great work.

    Every time you work into the wee hours of the night, sending emails or finishing a project, you are risking doing poor work. Your body and mind are tired, so mistakes are likelier to happen. If you want to do work you’ll be proud of, you have to find ways of working smarter, not harder.

    Warning: cliff ahead

    Our brains are amazing. They can calculate, visualize, and operate with tremendous power. But they have limits. These limits don’t just affect your productivity, but your health.

    Quite literally, working long hours can kill you.

    A study published in the American Journal of Epidemiology combined numerous studies, and found a simple, irrefutable truth:

    “Spending too long in the office resulted in a 40 to 80 percent greater chance of heart disease compared to an eight hour work day.”

     

    “Doing more than 11 hours of work a day raised heart disease risks by 67 percent.”

    Another study review listed all of the proven links between working long hours and your health:

    “[It] shows that long work hours are indeed associated with adverse health, in particular cardiovascular disease, disability retirement, subjectively measured poor health, and fatigue.”

     

    “The most interesting studies show that working more than 11 hours a day is associated with a three times higher risk of myocardial infarction and about a four times higher risk of noninsulin-dependent diabetes”

    This is no longer just an issue of whether you want to do great work, but whether you want to do this to your health?

    The move made in France is bold. It’s potentially revolutionary, and may, hopefully, set the tone for other countries. But it makes you wonder why it had to get to that point. Why did we need something official to limit us to the 40-hour work week when these nasty facts linking productivity and health have been confirmed time and again for decades?

    Maybe it’s custom, or maybe it’s naivete. Whatever it is, there’s no good excuse to ignore it anymore. Ask yourself this question: do you want to do very good work for a long time? If you said yes, then give yourself a break and step away from the smartphone.

     

    How do you achieve work life balance? Tell me in the comments below.

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    Featured photo credit: Chris Chan via flickr.com

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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