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Shifting Back Into Gear: Coming Back From Something Big

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Shifting Back Into Gear: Coming Back From Something Big

    In our lives, we face small problems and big problems. Small problems can be easily dealt with: if you’ve got some sort of productivity system already in place, a minor issue is nothing more than a bump in the road. But what about the big problems? What about the stuff that throws off weeks, rather than days? Or the stuff that takes you away from your system for a month? We’re talking about the major illness, out of the office for a month level of stuff happening.

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    Coming back from just a few days outside of your normal routine is tough. But once you’re measuring the time you’ve been out of things in weeks, it can seem absolutely impossible to get back into gear. I think it may even be worse if you used to have a system like GTD in place. I know that I’ve looked at a month’s worth of mail and paperwork before and wondered how the heck I was going to get all of that processed into tasks I could actually get my head around, especially since now that I was back on the job the boss expected me to get some ‘real’ work done. There are a number of approaches you can take, though:

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    1. Ignore the Entire Pile — For a long time, I was an advocate of ignoring everything that had built up during a long absence. I would file everything in the trash bin, send out word that I’d ‘lost’ everything and ask people to resend items. I could usually get back into the swing of things as things came in at a more regular pace, rather than appearing in a pile on my desk. Just like with email bankruptcy, you might wonder if you’ll miss anything important, but other people are surprisingly diligent about whatever they find important. There are some problems with this system, of course: you might irritate a whole list of people (some of whom may not have previously realized you were gone). And you can run into major problems with anything in that stack that was time sensitive.
    2. Just Get Started — Everyone hates the platitudes along the lines of ‘if you just get started, it will be over before you know it.’ Straightening out your paper mail from a month out of commission certainly feels like it can take forever, let alone thinking about your email and other online accounts and those face-to-face meetings scheduled immediately after your return. Diving in to the pile is awful, but it really can be the fastest way get through the pile. It’s worth picking out a plan of attack, first, though: are you just going to start at the top and work your way downward? Or are you going to go with a ‘first in, first out’ approach? No matter which you choose, set your course and follow through.
    3. Process in Parts — There is a compromise available, of course. Rather than just diving in, you can sort and throw as much away as possible. Then, you handle what actually needs your attention. This solution is probably the most practical of those available. But even with this approach, catching up can take a while and can get frustrating.

    There are a few ways to make playing catch up a little easier, at least on your mental health. They can work with any approach you take — and if you think of any more tips, please add them in the comments.

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    • Get back in your routine as soon as possible — even if you barely remember it. If your routine calls for only 30 minutes of processing email, that’s okay. You can get through your email in 30 minute chunks, and you can always schedule an appointment with your email.
    • Touch base on projects before you get into catching up. There may be something that actually needs to be done before you become immersed in your email — and it may not even be mentioned in your email inbox if no one knows you’re back.
    • Let people know that you’re catching up. Ask them to let you know if there’s something actually urgent in your pile of paperwork.
    • Start with what you think is important. I know I just suggested asking people to let you know what they think is important — but you may not agree with their estimation of the situation.
    • Start with something pleasant, and end with something pleasant as well. It’s pretty likely that somebody got irritated about something in your office. Your mother might need her VCR reprogrammed or a client may be unhappy at your absence. Don’t make that unpleasant stuff the first or last thing you handle in a day — or you might not be up to Day 2.
    • Avoid scheduling anything for your first day back. You may not have control over your own calendar, if anyone’s been waiting to see you, but put people off long enough for you to reorient yourself. Depending on the nature of your return, you may be able to get away with telling people that you’ll be back the day after you’ll really return.
    • Decide what it really means for you to catch up. You probably can get away with not reading every newsletter that made it into you inbox — and there may be a few tasks you can ignore equally easily.

    Remember, it took time to get behind. It’s definitely going to take time to catch back up.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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