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Seven Ways to Procrastinate for Better Results

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Seven Ways to Procrastinate for Better Results
Try procrastination!

Procrastination is a dirty word. It doesn’t need to be. Procrastination that stems from a lack of discipline, causes you to lose sight of your goals, and results in decreased productivity deserves a bad rap. But what about postponing or avoiding things that can otherwise cause us pain and frustration if we apply the go-forward, “get it done” approach? Is this type of procrastination such a bad thing? We don’t see it as a bad thing. In fact, we suggest that you include strategic procrastination among your most important tools for increased productivity.

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Let’s take today’s postponement as an example. We were scheduled to travel into a remote part of British Columbia to visit a pulp mill construction site tomorrow. Actually, it is a deconstruction site because the mill is being dismantled and shipped to China for reconstruction. It snowed in the area last night and is expected to snow again tomorrow. We could still visit the site because the weather hasn’t been bad enough to shut it down. We simply figured that the place is dangerous enough as it is with all sorts of concrete and steel debris sticking up from the frozen ground. Adding a blanket of snow makes it worse. The travel to and from the site is also harder. We decided to put it off until next week and to cancel it altogether if things got worse in the meantime. This is an obvious example but the idea applies to more subtle things just as well.

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There are a few good reasons to postpone things. Here is a list of seven places where you should consider applying a strategic postponement:

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  1. Where problems go away with time. The above weather example is a typical instance of where time makes a problem go away. Snow melts and evaporates. Many medical problems go away with time. Don’t be too quick to order a back surgery when natural healing processes can do a much better job if given enough time.
  2. Where problems are best ignored. Email spam and quasi-spam is a great example of this. Going out and trying to stop the spammers and beating up on friends and associates who send you stuff you don’t want is likely going to be a waste of time and effort leading to increased frustration for everyone involved. Just ignore the spam and delay the responses to email that comes in multiples. A delayed but polite and short response to a group of emails from a friend or associate received over days, weeks or longer can save you time, effort and frustration.
  3. Where you have good back-up and support systems in place. Don’t feel overly obligated to arrange or attend a meeting where you have others who can take part or all of the load if you simply postpone the meeting. Many urgent meetings, whether scheduled or not, deserve to be postponed. Sometimes they become effectively canceled after a postponement because a constructive solution appears in the meantime.
  4. Where something more important comes up. Be careful to properly assess the relative importance of things that come up. Skipping lunch to take an urgent call from your stockbroker is probably more important if you are being asked to sell than to buy. Postpone the call rather than skip lunch if you value your health.
  5. Where you are getting into a deal. Most Japanese business people are experts at procrastinating when being asked to get into a new deal or venture. This gives them time to carefully consider the relevant aspects and prepare for whatever consequences there are. Once in the deal, you should be fully prepared to follow through. Don’t be too quick to buy into stuff.
  6. Where you are tired, hungry or angry. This should be obvious but often isn’t. If you need to rest, sleep or cool down, postpone whatever it is that is preventing you from obtaining your basic needs. For instance, if you haven’t slept more than four hours in the past day or if you are feeling ill, it would probably be a good idea to postpone any major decisions.
  7. Where people are on your back because you are known to be a doer. Rather than going ahead and doing everything you are asked to do every time, depending on your position and priorities, procrastinate once in a while. Sometimes a good approach is to use someone else’s tendency to procrastinate in your defense. For example, if someone asks you to do something right away, respond by requesting a prerequisite to your going ahead. Maybe request an approval, budget, briefing paper or other useful piece that will help with the overall outcome. Be careful not to create useless work by asking for something irrelevant that does not add value to the process.

There is no need to sweat all the stuff that comes your way as soon as it comes. By applying these Strategic Postponement tools, you will be able to increase your overall productivity, enhance your well-being, and more effectively move toward your goals at a pace of your choosing. Feel free to occasionally say “Not now, maybe later.”

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More by this author

Tatsuya Nakagawa

Tatsuya Nakagawa is the CEO of Castagra and a Podcaster.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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