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What are the Real Reasons People Get Promoted and Others Don’t?

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What are the Real Reasons People Get Promoted and Others Don’t?

If we want to move onwards and upwards in our careers, we need to climb the ladder. It may seems like it’s a long game of politics but that is not always the case. There is usually an element of fogginess and it’s not entirely transparent how the promotion process works, so what are the real reasons that people get promoted or not?

Jason M. Lemkin, CEO and Co-Founder of Echosign which was acquired by Adobe and then worked as a VP in Adobe provides some insights into the process from his personal experience as found in his Quora Answer (Thanks to Jason for letting us share this answer).

get promoted 2

    I’d like to provide some insights from my experience as a VP as a leading F500 tech company, and as a reasonably successful start-up CEO.

    Promotions in the F500 are indeed complicated, but let me focus instead first on Performance Reviews, which is a penultimate step to promotion, and something in my F500 experience that materially impacts your compensation.

    And here is my learning.  Reviews go into High, Strong, Good, and Needs to Improve basically in all Big Tech Cos.  (Some have SuperHighs, but that’s rare).  And in my experiences, even at Adobe, even at a F500 leader with 10,000 employees … there were zero politics in becoming a HighBecause it’s so clear who the Highs are.  

    The only real issues, the politics, is the fact that some groups have too many High candidates (often the outperforming products), and some have too few, which warps the curves a bit.  So it’s actually harder to be a High in an outperforming group than an underperforming group.

    Having said all that … really no politics.  This was pretty surprising to me.

    Now, of course, not every High can get promoted.  But even the promotions, while not always the decisions I might make or you might make — were always based on results.  

    I know some of you will say your experience is different, but I’m going to suggest once you strip away the emotion, and once you see how the sausage is really made … that it’s probably the same in any growing tech company of any scale that has solid, experienced management.

    So now, How to Get Promoted?  In both (x) my Big Tech Co experience, and (y) my post-20-50 employees in a strong start-up experience, to get promoted, here are my learnings:

    1. Demonstrate successful leadership. 

    This is what everyone is looking for.  Everyone.  Someone to take and carry the load.  As long as you have an experienced boss — they will take notice.  Because what we all really need ishelp — real help getting our initiatives done.  If you can get one of my key initiatives done for me — not talked about, not analyzed, not discussed, butdone — you are a rockstar.

    2. Work in a hot or at least warm area of the company.

    No need to promote anyone in the EOL’d (End of Life)  products — though it does happen.

    3. Don’t schmooze.  Just engage and be positive and respectful.

    Schmoozing is a turn-off.  Instead, as you Demonstrate Leadership, also positively (never negatively) engage with your peers and colleagues outside of your small group.  Be critical as needed — but always positive.  Naked criticism will get you worse than nowhere, it will get you in the cellar.  Your peers’ feedback, even if just informal and word-of-mouth … is critical to your promotion.

    4. Don’t sell up. 

    Yes, I know selling up sometimes “works” in Big Companies, but it doesn’t really get you promoted  — and really it’s a sign you are weak.  Focus instead on selling down, and selling across.  On getting your colleagues to follow your ideas and insights.  That’s how you demonstrate true leadership.

    5. “Dress” for success.

    I don’t mean that completely literally (but yes, dress a little better than the rest, it can’t hurt).  I mean act and carry yourself like someone that cares.  That always goes the extra yard.  Never look at the carpet, or yawn.  Never be late to a meeting — ever.  Always be positive, give constructive feedback, but never destructive feedback.  Never be cocky, but be confident in what you know is correct.

    6. (Try) to Be Patient. 

    Even if you do everything right, there can only be so many promotions.  It may take another whole year.  This isn’t politics per se, but companies of any size have a finite number that can make.  Don’t give it more than one extra year, but assume it will take one more cycle than it should.

    7. Ask.

    Ask your boss how and what it will take to get promoted.  If you don’t ask, you probably won’t get.  Just be ready to get some tough feedback when you ask, and be ready to grow, change, and learn.

    8. Working Hard and Doing a Good Job Is Insufficient. 

    Again, promotion in Big Cos and tech companies of any scale is about leadership, and in many cases, management.  You’ll get well paid if you work hard and do a good job.  You just won’t get promoted all that far.
    Just my learnings / observations in the BigCo.  I’d say all but the second point also apply to start-ups too.

    I know some companies are much more fracked up than this.  But I think / hope maybe 50% of the well run ones work just this way.

    Featured photo credit: A girl with sunset on the mountain in silhouette via Shutterstock

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    Hoi Wan

    Hoi is a mobilist who blogs about technology trends and productivity.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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