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7 Personal Branding Strategies That Will Advance Your Career

7 Personal Branding Strategies That Will Advance Your Career

A great way to differentiate yourself in the workplace is to “Brand” yourself as an effective, reliable, trustworthy, and hard-working professional. It’s about more than being productive—it’s about building a reputation as someone who gets things done, can be relied upon and who is considerate of others’ time and effort.

You might not consider your attitude, your interpersonal skills, or even your conduct as factors of productivity, but they are important considerations for employers. Branding yourself as an effective and professional employee can be a significant advantage in advancing your career, regardless of whether you have the most experience, or the most talent: you can ensure that you’re recognized as being one of the most dependable candidates out there.

Best Practices for Professional Branding

1. Respond to voice-mail in a timely manner

This might seem awfully basic, but if somebody leaves you a message, return it. Call back or send an email—whichever you prefer—just as long as you do it within an acceptable time frame (24 hours is fine, or a few days at the most.) Respond even if you don’t have the answer: it’s better to admit that you don’t know something than to ignore the message.

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2. Leave an effective message

This should actually be part of the first tip, but phone tag is so annoying that it deserves its own section. The typical “call me back,” message is not effective. Instead, explain the reason for your call, what you need in return, and the best time to call back. This allows the recipient to gather the information for the return call and leave a response if necessary, thus avoiding the unnecessary back-and-forth exchange.

3. Complete projects by deadline

Be realistic when setting or agreeing upon deadlines; if something comes up that will make it impossible to meet the deadline, inform the other party of the delay and agree on a revised due date. The familiar business saying, “under-promise and over-deliver” is a good strategy to keep in mind.

4. Manage Email Efficiently

The concept of “inbox zero” may seem overwhelming, but make an effort to clean up your inbox each day. The average American worker sends and receives over 100 emails per day, and though your own volume of email may vary, the principal remains the same. Not staying on top of your email leads to missed opportunities and frustration for both the sender and the recipient. The acceptable time window for returning an email is usually even less than with voice-mail, and it’s both a frustrating and a waste of time for people to have to fire off a reminder email to follow up on the previous one.

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Set aside a period of time each morning (30 – 60 minutes) to take care of your inbox emails, and do so again in the afternoon. If this seems impossible, it’s likely that you’re either receiving too many emails, (reduce newsletters and notices, and if possible, suggest to your team that they not copy everyone unless necessary,) or you’re not processing your inbox efficiently. (Hint: Use 4D’s method – Delete, Do, Delegate, Defer.)

5. Follow-up

When a task or project has been completed, send a brief email to confirm that the required action has been taken. This may be as simple as a quick email just saying “Task done” or a summary of actions completed.

6. Step Up

Take on additional responsibilities when possible, such as volunteering for projects or taking a leadership role if appropriate. When you do more than what you absolutely have to, you demonstrate motivation and effectiveness. Most importantly, do a great job: don’t take on something that you don’t think you can do well, as excellence is far better than adequacy.

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7. Get Along:

The ability to get along with co-workers and be a part of a team is a valuable asset. Excellent interpersonal skills will help you stand out from the higher-maintenance employees, and will also increase the likelihood that you will be given a leadership role, thus improving your chances for career advancement both with your current employer, and future ones.

Branding yourself as an effective, reliable, productive employee is one of the most valuable strategies to advance your career. You have to do the work anyway, so why not save yourself time and build trust along the way? Doing so will pay off in success dividends later on.

 

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Royale Scuderi

A creative strategist, consultant and writer who specializes in cultivating human potential for happiness, health and fulfillment.

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Last Updated on July 22, 2019

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

A cover letter is an introduction to what will be found in the resume. In a cover letter, the applicant is able to use a conversational tone, to explain why the attached resume is worth reviewing, why the applicant is qualified, and to express that it’s the best application the reader will see for the open position.

Employers do read your cover letter, so consider the cover letter an elevator pitch. The cover letter is the overview of your professional experience. The information in the body presents the key qualifications, the things that matter. The cover letter is the “here is what will be found in my presentation”, which is the resume in this case.

Something really important to point out- a cover letter should be written from scratch each time. Great cover letters are the ones that express why the applicant is the best for the specific job being applied to. Using a general cover letter will not lead to great results.

This doesn’t mean that your cover letter should repeat your most valuable qualifications, it just means that you don’t want to recycle a templated, general letter, not specific to the position being applied to.

Here’re 10 cover letter tips to nail every interview.

1. Take a few minutes to learn about the company so that you use an appropriate tone

Like people, every company has its own culture and tone. Doing a bit of research to learn what that is will be extremely beneficial. For instance, a technology start-up has a different culture and tone than a law firm. Using the same tone for both would be a mistake.

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2. Don’t use generic cover letter terms — be specific to each company and position

Hiring managers and recruiters can easily identify generic cover letters. They read cover letters and resumes almost every day. Using words and terms like: “your company” instead of naming the actual company, and “your website” instead of “in your about us section on www.abc123.com”, are mistakes. Be as specific as possible, it’s worth the additional few minutes.

3. Address the reader directly if you can

It is an outdated practice to use “To Whom it May Concern” if you know the person that will be reviewing your documents. You may wonder how you’ll know this information; this is where attention to detail and/or a bit of research comes into play.

For example, if you are applying for a job using LinkedIn, many times, the job poster is listed within the job post. This is the person reading your documents when you “apply now”. Addressing that person directly will be much more effective than using a generic term.

4. Don’t repeat the information found in the resume

A resume is an action-based document. When presenting information in a resume, the tone isn’t conversational but leading with action instead, for example: “Analyze sales levels and trends, and initiate action as necessary to ensure attainment of sales objectives”.

In a cover letter, you have the opportunity to deliver your elevator pitch: “I have positively impacted business development and growth initiatives, having combined two regions into one and achieving 17% in compound growth over the following three-year period”.

Never use your resume qualifications summary as a paragraph in your resume. This would be repeating information. Keep in mind that your cover letter is the introduction to your resume- the elevator pitch- this is your opportunity to show more personality.

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5. Tell the company what you can do for them

As mentioned above, this is your chance to explain to the company why you are the best person for the open position. This is where you tell the company what you can do for them: “If hired as the next (job title) with (company name), I will cultivate important partnerships that will enhance operations while boosting revenue.”

Many times, we want to take the reader through the journey of our life. It is important to remember that the reader needs to know why you are the best person for the job. Lead with that.

6. Showcase the skills and qualifications specific to the position

A lot of people are Jack’s and Jill’s of all trades. This can be a great big picture, but not great to showcase in a cover letter or resume.

Going back to what was mentioned before, cover letters and resumes are scanned through ATS. Being as specific as possible to the position being applied to is important.

If you are applying for a coding position, it may not be important to mention your job in high school as a dog walker. Sticking to the exact job being applied to is the most effective way to write your cover letter.

7. Numbers are important — show proof

It always helps to show proof when stating facts: “I have a reputation for delivering top-level performance and supporting growth so that businesses can thrive; established industry relationships that generated double digit increase in branch revenues”.

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8. Use testimonials and letters of recommendations

A cover letter is a great place to add testimonials and information from your letter of recommendations. Mirroring the example above, here is a good way to use that information:

I have a history of consistently meeting and exceeding metrics: “(Name) rose through the company and became a Subject Matter Expert, steadily providing exceptional quality of work.”- Team Manager.

9. Find the balance between highlighting your achievements and bragging

There is fine line between telling someone about your achievements and bragging. My advice is to always use facts first, and support that with an achievement related to the fact, as shown in the examples above.

You don’t want to have a cover letter with nothing but bullet points of what you have achieved. I can’t stress this enough — cover letters are your elevator pitch, the introduction to your resume.

10. Check your length — you want to provide no more than an introduction

The general rule for most positions is one page in length. Positions such as professors and doctors will require more in length (and they actually use CV’s); however, for most positions, one page is sufficient. Remember, the cover letter is an introduction and elevator pitch. Follow the logic below to get you started:

Start with: “I am ready to deliver impeccable results as (name of company) next (Position Title).

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What you know and like about the company, what initiatives, missions, goals resonate with you: “I read/listened to an interview that your Chief of Staff did on www.abc123.com. His/her statement regarding important up and coming employee engagement initiatives really resonated with me”.

Overview of your qualifications and experience: “I have a strong background in developing, monitoring, and controlling annual processes and operational plans related to community relations and social initiatives”.

Highlight/ Back up your facts with achievements: “I’m a vision-driven leader, with a proven history of innovation and mentorship; I led an initiative that reduced homelessness in four counties and received recognition from the local Homeless Network and the County Commissioner”.

Close with what will you do for the company: “As your next (job title), I am focused on hitting the ground running as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to the growth of (name of company).

Bonus Advice

When applying for a job online or in person, a resume and a cover letter are standard submissions. At least 98% of the time, both your resume and cover letter and scanned via ATS (applicant tracking systems). You can learn more about that process here.

The information provided in a cover letter should be written and organized to be compatible with these scans, so that it can make to a human; from there, you want to make sure that you capture the recruiter and/or hiring managers attention.

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Featured photo credit: Kaleidico via unsplash.com

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