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7 Personal Branding Strategies That Will Advance Your Career

7 Personal Branding Strategies That Will Advance Your Career

A great way to differentiate yourself in the workplace is to “Brand” yourself as an effective, reliable, trustworthy, and hard-working professional. It’s about more than being productive—it’s about building a reputation as someone who gets things done, can be relied upon and who is considerate of others’ time and effort.

You might not consider your attitude, your interpersonal skills, or even your conduct as factors of productivity, but they are important considerations for employers. Branding yourself as an effective and professional employee can be a significant advantage in advancing your career, regardless of whether you have the most experience, or the most talent: you can ensure that you’re recognized as being one of the most dependable candidates out there.

Best Practices for Professional Branding

1. Respond to voice-mail in a timely manner

This might seem awfully basic, but if somebody leaves you a message, return it. Call back or send an email—whichever you prefer—just as long as you do it within an acceptable time frame (24 hours is fine, or a few days at the most.) Respond even if you don’t have the answer: it’s better to admit that you don’t know something than to ignore the message.

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2. Leave an effective message

This should actually be part of the first tip, but phone tag is so annoying that it deserves its own section. The typical “call me back,” message is not effective. Instead, explain the reason for your call, what you need in return, and the best time to call back. This allows the recipient to gather the information for the return call and leave a response if necessary, thus avoiding the unnecessary back-and-forth exchange.

3. Complete projects by deadline

Be realistic when setting or agreeing upon deadlines; if something comes up that will make it impossible to meet the deadline, inform the other party of the delay and agree on a revised due date. The familiar business saying, “under-promise and over-deliver” is a good strategy to keep in mind.

4. Manage Email Efficiently

The concept of “inbox zero” may seem overwhelming, but make an effort to clean up your inbox each day. The average American worker sends and receives over 100 emails per day, and though your own volume of email may vary, the principal remains the same. Not staying on top of your email leads to missed opportunities and frustration for both the sender and the recipient. The acceptable time window for returning an email is usually even less than with voice-mail, and it’s both a frustrating and a waste of time for people to have to fire off a reminder email to follow up on the previous one.

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Set aside a period of time each morning (30 – 60 minutes) to take care of your inbox emails, and do so again in the afternoon. If this seems impossible, it’s likely that you’re either receiving too many emails, (reduce newsletters and notices, and if possible, suggest to your team that they not copy everyone unless necessary,) or you’re not processing your inbox efficiently. (Hint: Use 4D’s method – Delete, Do, Delegate, Defer.)

5. Follow-up

When a task or project has been completed, send a brief email to confirm that the required action has been taken. This may be as simple as a quick email just saying “Task done” or a summary of actions completed.

6. Step Up

Take on additional responsibilities when possible, such as volunteering for projects or taking a leadership role if appropriate. When you do more than what you absolutely have to, you demonstrate motivation and effectiveness. Most importantly, do a great job: don’t take on something that you don’t think you can do well, as excellence is far better than adequacy.

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7. Get Along:

The ability to get along with co-workers and be a part of a team is a valuable asset. Excellent interpersonal skills will help you stand out from the higher-maintenance employees, and will also increase the likelihood that you will be given a leadership role, thus improving your chances for career advancement both with your current employer, and future ones.

Branding yourself as an effective, reliable, productive employee is one of the most valuable strategies to advance your career. You have to do the work anyway, so why not save yourself time and build trust along the way? Doing so will pay off in success dividends later on.

 

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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