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Not A Communicative Person At Work? You Will Be After Reading This

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Not A Communicative Person At Work? You Will Be After Reading This

Are you an effective communicator at work? If not, there’s no shame in admitting this, especially since there’s a lot that you can do about it. Even if you are simply hesistant about speaking up, you can actually add value by learning to become a more effective, engaged, and confident communicator using a few tried and true tips.

Consider the following five ways to hone your communication skills at work:

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1. Become a better listener

When people think about becoming a better communicator, listening is usually not the first thing that comes to mind. However, before you can raise your communication IQ, you must first learn to become a better listener. By listening in earnest to what others think, feel, and expect, you can learn to craft your message more effectively. Too often people dimiss this idea and simply focus on crafting responses to what others are saying, rather than listening with the intent to learn and connect more deeply.

2. Focus on connecting with others

We’re humans and by definition, “we’re meant to connect,” says Lucidity CEO and communication expert Michele Gilliam Morrissey. We need human interaction and for reasons that range from biology to sociology, connecting with others is what the survival of our species requires. Social media and technology may have revolutionized the way that we communicate and of course we may even enjoy them. However, they cannot replace the warm, intimate, and interactive conversations that have fueled our need to be connected.

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By focusing on connecting and developing rapport with others, you lay the foundation for trust, which allows you to communicate more effectively and capture the undivided attention of your audience.

3. Don’t be defensive

All great minds don’t necessarily think alike. And when they don’t, sometimes conflict can ensue. However, you can make the choice in advance not to become defensive and graciously allow others to express differing opinions without getting upset or lashing out. Also, because maintaining an open, positive, and collegial work environment is critical to supporting the lines of communication, being defensive is actually one of the least effective kinds of postures to assume. It also puts everyone else on edge, which is counterproductive.

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4. Begin with the end in mind

Every opportunity to communciate, is an opportunity to become more effective and achieve specific goals. Get clear on which goal you are trying to accomplish before you begin. It’s easy to get sidetracked once an conversational exchange begins, but if you know which points you need to cover – even if you have to write them down – then you will be far more successful than if you haphazardly muddle your way through the conversation.

Additionally, if you begin to run short on time, you have the option of tabling your point(s) until the next available opportunity without sacrificing the meat of the discussion. You will also feel like you are making progress because you are keenly focused on achieving specific outcomes.

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5. Step outside your comfort zone

Becoming a more effective communicator may require you to step outside of your comfort zone to become better. Maybe you are used to keeping quiet during critical discussions at work for fear that your ideas may be rejected. But why not begin to speak up and become part of needed solutions, instead of leaving them for others to solve?

Maybe you could benefit from communication training, but fear getting constructive feedback from others. If so, why not encourage yourself to be vulnerable and challenge yourself to grow for the greater good? Your ability to communicate will certainly improve and over time, the process won’t feel so uncomfortable, which is its own reward.

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If you really want to become a more effective, engaged, and confident communicator at work, use thes five tips to hone your skills until you become better. Just like learning to walk, take one step at a time, and before you know it, you’ll be light years ahead of where you started.

Featured photo credit: http://www.freedigitalphotos.net/images/businessman-working-on-the-digital-tablet-photo-p278067 via freedigitalphotos.net

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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