Advertising

My Employer, My New World Teacher

Advertising
My Employer, My New World Teacher

Last week Thursday, I challenged you to consider how you can best take advantage of our “New World” of learning opportunities. The possibilities waiting for you are extraordinary.

I asked you to reflect back on when you feel you have learned best, so you can rally together those lessons-learned about when you have been a great student. Think of that self-knowledge as a collection of the great learning behaviors you can turn into great habits; you do them without thinking about them anymore. Arming yourself with those great habits, you can continue to set a stage for your sequential and consequential learning. You can accomplish amazing things.

Now this week, I’d like you to imagine you are in a “New World” workplace, one which is managed with the aloha of a great manager. There, you would find a boss whose intention is to be your learning coach and mentor. How would you recognize that person? In both managing and mentoring you, they [he/she] will create an environment for learning while building a powerful partnership with you in eight different ways.

1. Desire to Learn
Learning will come up as a question the very first time you are interviewed. You’d be asked something like, “What was the last thing you learned about? Why was it important to you? What has your new knowledge done for you? How did you use it? Will you use it again? What do you want to learn about next? Why?”

Advertising

How would you answer those questions? Learning to love learning is a must in today’s New World, where personal learning spills into professional results by creating more intellectual capital, and New World bosses “get it.”

2. Intention to Question
The next set of questions they have for you will be something like these: “What have you learned about US so far? Why do you want to be here? What would you still like to know about us? What do you need to know, so that you can begin to make an impact here, helping us to continually improve and grow along with you?”

They want to know how inquisitive you are, and what you’re curious about, and yes, they want to know what you intend to deliver in earning your keep. They want to know how good you are at being the one to ask the questions, both because you have a need to know, and because you aren’t afraid to plainly state what you still must learn if the company is to evolve with you.

Are you comfortable asking those kinds of questions? Are you willing to admit what you don’t know? Are you willing to grow the company along with you?

Advertising

3. Talents and non-Talents
Let’s say you get the job. Your new boss will make it their priority to find out what you feel your strengths are, and they will set out to establish a baseline of where you’re starting from with them. Next, they will help you set some personal goals which systematically help you take your strengths from good to great. Third, they will watch how you work. They want to see how you naturally align your values with your habits, and how you instinctively make your weaknesses irrelevant. If you need help with those challenges, they will coach you, and offer you some alternatives.

Do you already know those things about yourself, and how your talents and non-talents affect your learning capacity? How do you learn more about the person you are, and the person you are meant to be?

4. Access to Knowledge
Next, your boss will seek to establish a fairly regular pattern of communication with you, understanding that your access to the knowledge they can provide you with is critically important to your success. They will assure you know about all the channels of information available to you. You will quickly get accustomed to being asked, “What else do you need to know? What’s next? When will you need it? Where have you started to look?” and you will start to develop a habit of always having those answers, those requests, ready for them.

Right now, with the work you are currently doing, and the mission you are currently steeped in delivering, what would your request for New World Knowledge be?

Advertising

5. What it Takes to Inspire
When it comes to skills, you will find that your new boss considers your task-related and industry-related skills the easy part, the givens, and the first 3-6 months kind of things. Skills training is certainly important, but it has become grade-school stuff. Beyond that time, skills training is something they will expect you to easily research and set your own next goals and new learning habits for. They themselves will seek to inspire you. They won’t ask you to deliver your best work, they’ll expect it. What they’ll ask you to deliver is inspired work.

So, when are you now inspired? What does it take to have you leaping out of bed in the morning, excited about the day ahead, and hoping that day will never end? Once you have learned a new skill, one that enhances one of your talents, what next action with it lights that fire in your spirit?

6. Relationships, Peers, and Community
Your boss will often talk to you about your professional relationships within the workplace and within your chosen industry, in regard to how you can learn from them, and learn to improve them. Their own relationship with you will be a model you can replicate with others. They understand that in our New World you will love learning collaboratively, and learn what’s most important for your own well-being within your associations with other people. They will take it for granted that what is personal for you is professional, and what is professional for you is personal, understanding the synergy and harmony between the two is a very good thing for you and for everyone concerned.

Whether you are a visual, auditory, or kinesthetic learner, how do other people factor into your learning habits? How do you learn in the company of others as opposed to when you learn alone, left to your own devices?

Advertising

7. Take-Aways and Lessons-Learned
The boss who is today’s best learning coach is never satisfied with purely academic learning, and they don’t want their students to be either. While they’ll acknowledge that any kind of learning will be somehow useful, they mentor their students to make all learning count for something, to have it be adapted in some practical, tangible, and meaningful way. They always have an answer ready for the person who asks, “Why do I have to learn this stuff?” From the litigation-prevention classes HR does, to entertaining clients , business trips and travel to conferences, your boss will ask, “What did you get out of it? What can we use? What was your take-away, and what will be your next action now?” Learning is consequential.

Today’s new student needn’t have their boss ask these questions, for they’ve already asked them of themselves. With each new learning, how good are you at the self-discipline of measuring up your results from the effort? Have you learned to value your time for the precious resource it is?

8. New World Awareness
Let’s see. There’s Web 2.0, Globalization 3.0 and Learning 4.0 … This list would not be complete without these undeniable drivers of possibility, creativity and innovation in this, our “new world.” I do believe the boss of today must be virtually savvy, and must consider your access to electronic communication, collaboration and productivity tools as basic as the timeclock and telephone. Geography must be thought of as opportunity and not boundary, community as both virtual and sensory, and nationality as irrelevant. There are countless examples of jobs today which are still not using web-based tools, but they are jobs, and not the evolving roles of Today’s Learner and tomorrow’s leader.

How electronically and virtually savvy are you, and what kind of “new media” will you be learning to use next? Who is in your learning community, and who will be? Is your boss open to reinventing the nature of work as you both know it?

Advertising

Are you?


Rosa Say is the author of Managing with Aloha, Bringing Hawaii’s Universal Values to the Art of Business and the Talking Story blog. She is the founder of Say Leadership Coaching, a company dedicated to bringing nobility to the working arts of management and leadership.
Rosa’s most recent learning is with an online collaboration effort called JJLN: the Joyful Jubilant Learning Network. More of her Lifehack.org articles on learning can be found at this index.


More by this author

Rosa Say

Rosa is an author and blogger who dedicates to helping people thrive in the work and live with purpose.

12 Rules for Self-Management The Six Basic Needs of Customers What’s the difference between Mission and Vision? 7 Steps for Resolving Customer Complaints Reap Joy from this Thanks – Giving Holiday

Trending in Work

1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next