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Learning from A Master: Review of “Bear Bryant, CEO”

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Learning from A Master: Review of “Bear Bryant, CEO”

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    Richard Truman.  2006.  Bear Bryant, CEO.  Sweetwater Press.

    Legendary coaches are great sources of inspiration and wisdom, and Paul W. “Bear” Bryant, the iconic coach of the Alabama Crimson Tide from the late 1950s through the early 1980s, is revered as something approaching a minor deity in the state of Alabama.  There is a museum named for him at the University of Alabama (my alma mater), and every year adds a new pile of books to the literature on the man and his legacy.  Last Christmas, I was given a copy of Bear Bryant, CEO, a short volume that compiles anecdotes and quotes from the great coach’s career.  As one might expect, it’s a very easy read, and its contents are a great source of inspiration even when they are almost creepily reverential at times.  There is much we can take away from the book, and even if you aren’t an Alabama football fan you might find it useful.  Here are a few takeaway points.

    Fundamentals Matter. Bryant, “the master of hard work and determination” (p. 7), was obsessed with perfect fundamentals.  This paid off handsomely everywhere he went and culminated in six national championships during his tenure at the University of Alabama.  Sound fundamentals mean not having to think about the basics and, therefore, having more time and energy to devote to higher-level creative projects.

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    Principles Matter. Bryant was also devoted to principle in part because of the way compromising his principles would change incentives.  When it was suggested by higher-ups that Bryant compromise his principles at the University of Maryland, he resigned instead.  This didn’t seem to affect his job prospects: he left Maryland for the University of Kentucky and went on to become one of the most successful and revered coaches in the history of sports.

    Details and Delegation.  Bryant also noticed the little things and delegated authority where necessary, all the while shouldering blame when things went wrong and making absolutely certain that everyone knew that he was the boss.  The book relates a story about Bryant talking to one of his assistant coaches before a game.  Bryant notices that the wind is a little peculiar and suggests that his assistant take this into consideration.  This illustrates a couple of important things.  First, Bryant paid attention to a small detail that might matter.  Second, he has delegated its analysis to a trusted subordinate.  This allows him, as head coach, to focus on bigger and more important issues.

    Just Do It.  Bryant was a doer, not a dreamer, and he expected nothing less from his players: “(i)t’s not the will to win, but the will to prepare to win that makes the difference.”  This was also reflected on a plaque Bryant allegedly had in his home: “Ask God to bless your work.  Do not ask Him to do it for you.”

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    Know What Your Time is Worth.  Bryant was extremely conscientious about making the best use of his time.  A poem Bryant was fond of sharing with friends is entitled “What I Have Traded”:

    This is the beginning of a new day.
    God has given me this day to use as I will.
    I can waste it or I can use it for good.

    What I do today is very important because I’m exchanging a day of my life for it.
    When tomorrow comes this day will be gone, forever,
    Leaving something in its place I have traded for it.

    I want it to be gain, not loss, good, not evil,
    Success, not failure, in order that I shall not
    forget the price I paid for it.

    For Bryant, every minute of every day was precious.  It’s difficult to imagine him (or, say, Joe Paterno) frittering away a morning on Facebook.

    Always Evaluate What You’re Doing and Don’t Be Afraid to Change.  As the 1970s started, Bryant’s Alabama teams had weathered a few down years and people were wondering if Bryant was washed up.  A few weeks before the start of the 1971 season, he installed the wishbone offense.  This set the stage for unprecedented dominance as the Crimson Tide went on to compile a record of 103-16-1 in the 1970s.

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    There is much to be learned about productivity and discipline from great coaches like Bear Bryant, John Wooden, Woody Hayes, and others.  Bear Bryant, CEO is an interesting contribution to the “management and leadership lessons from coaches” genre, and it will probably be interesting even to people aren’t Alabama Crimson Tide devotees.

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    Art Carden

    Art Carden is an Assistant Professor of Economics and Business at Rhodes College in Memphis, Tennessee.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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