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Increase the Benefits from Meetings You Can’t Get Out Of

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Increase the Benefits from Meetings You Can’t Get Out Of


    Are you beyond tired of sitting through endless successions of meetings, with no time between to organize your thoughts and capture follow-on actions?

    Much is made about shorter meetings, having no formal meetings at all, making everyone stand so they stay focused in shorter daily or weekly meetings, and myriad other ways to make people more effective via quirky or gimmicky techniques. Several articles have appeared here on Lifehack recently about improving meeting productivity overall, and Chris Brogan’s Nail Meetings Down Tight and Take Your Laundry Off The Line are two great ones. Mike Vardy’s post on using MeetingBurner to support great virtual meetings is also a great resource.

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    Right now, though, I’m going to give you six ways to make any meeting more effective for you beginning right now. These techniques will work for you even if you have no control over the meeting content, length, or style.

    Read the pre-briefs.

    Seems obvious, doesn’t it? It is obvious, but it often doesn’t get done. If you knew how many leaders – from junior to very senior – of major and not-so-major public and private organizations I’ve seen walk into meetings with absolutely no foreknowledge of the meeting’s content, except maybe the topic, you would be appalled. And it would instantly become obvious why progress moves with glacial slowness. Read the pre-briefs. Have some idea of what you’re likely to hear. Then, you’ll have an idea of where to look for problems and opportunities.

    If the pre-briefs are terrible, privately tell the person who prepared them. They should appreciate it; no one wants to look like an idiot in public. If you don’t have the horsepower to approach them, use your network.

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    Pay attention.

    Don’t use the time to prepare for your next meeting. Don’t have impromptu meetings with your neighbor. If the meeting isn’t worth your attention, it isn’t worth attending. Focus your attention on what is being said and presented. Are they congruent? Is the speaker presenting information you know to be inaccurate, or overly optimistic or pessimistic? Are all stakeholders present, or is something being discussed someone else really needs to know about or contribute to? Engage your mind on the meeting, even if you don’t find the meeting engaging.

    No messaging.

    Yes, I could have put this under  “Pay Attention,” but enough people violate this that it deserves a separate mention.

    If you are reading email or texts, or writing new ones, you cannot be fully engaging your attention on the person speaking or on their presentation. And I often find the real information is hiding on a slide and never mentioned aloud, while the conversation goes on around it.  And, messaging during a meetng is just bad manners.

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    Take notes on printed presentations (as well as notepaper).

    I have a system of flagging and coding critical information I need to remember, and to visually cue my eyes to follow a certain path through the notes. I also have a special coding system to flag actions for me and others, and to indicate at a glance whether I initiated the action or it came from someone else.

    Use an assistant.

    Even if it’s a peer. A good executive assistant’s worth is immeasurable, especially one with the ability to learn what you need to know, and when you need it. If you’re fortunate enough to have one, let them tell you what he or she believes is important for you from the meeting. Integrate the insight into your own notes. If you don’t have an assistant, try reaching an agreement with a peer to provide this support for each other. You’ll both gain greater benefit from the meetings you attend, and you’ll have a greater incentive to pay attention for the entire thing.

    Taking notes on the presentations themselves allows you to jot questions, concerns, or follow-up actions next to the material, automatically creating a connection and preventing you from having to write as much. A paper-saving alternative is to write a memory-jogging note first on your notepad, and then jot the slide number or subject so you can refer back to it. I also typically write the name of a presenter and their main subject at the section of my notes where they begin speaking. If I end up with no notes for them, then it’s only cost me a single line on the note page and I can go back and see who spoke on a given topic if I have a question later.

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    Walk out.

    Really. Get up and walk out. Is it rude? That depends on how you handle it.

    Make it clear you have limited time when you accept the invitation. Show up for as long as it takes to glean what you need, and then quietly leave. If you’re one of several attendees, it should be clear you have other commitments. If the meeting is for you, then you just made it clear your time was being misused.

    Take care, and have productive meetings,

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    (Photo credit: Bored in a Meeting via Shutterstock)

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      Last Updated on August 25, 2021

      Why Personal Branding Is Important to Your Career

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      Why Personal Branding Is Important to Your Career

      As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

      Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

      According to Celinne Da Costa:[1]

      “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

      A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

      What Is Your Personal Brand?

      “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

      Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

      Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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      I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

      A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

      Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

      Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

      Your Personal Brand Is Essential for Your Career Success

      In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

      According to Castrillon,[2]

      “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

      The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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      As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

      In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

      “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

      When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

      The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

      Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

      The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

      5 Key Steps to Creating Your Personal Brand

      These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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      1. Set Your Personal Goals

      What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

      2. Create Your Unique Value Proposition

      Create your unique value proposition by asking yourself these four questions:

      1. What are your personality features? What benefit do you offer people?
      2. Who are you and why do people enjoy working with you?
      3. What do you do and what do people want you to do for them? How do you solve their problems?
      4. What makes you different from others like you?

      The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

      3. Write Your Professional Story

      Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

      4. Determine Which Platforms Will Support Your Personal Brand

      Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

      5. Become Recognized for Sharing Your Knowledge and Expertise

      A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

      The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

      Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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      As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

      Other People’s Stories

      Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

      Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

      Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

      “your story is what you have, what you will always have. It is something to own.”

      So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

      Featured photo credit: Austin Distel via unsplash.com

      Reference

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