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If your business disappeared tomorrow…

If your business disappeared tomorrow…

20090308-disappeared-business

    If your business disappeared tomorrow, would anybody miss you?

    No one wants to close their doors. But let’s imagine the unthinkable: how would your customers respond if you did have to close up shop? Imagine two scenarios…

    Scenario one: you disappear and no one notices… That would be a disaster, but what would it tell you? Maybe it tells you that whatever needs your service or product fulfilled, a competitor was able to replace. What you had to offer was a commodity, and all commodities are replaceable.

    Scenario two: you close your doors and your customers wander around dazed and confused; they can’t imagine life without you. That would be remarkable, but again, what does this scenario tell you? It tells you that no one else could meet your customers’ needs the way you did. Whatever you had to offer was not a commodity.

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    We all want to survive and we all want to thrive. But how cool would it be if your customers needed you to survive even more than you did? What would you be prepared to do to be that irreplaceable?

    Any commodity you sell can be replaced, often more cheaply, by someone else. People selling commodities are always looking over their shoulders. So what is not a commodity? What can you offer your customers that can’t be replaced? The answer is: a relationship.

    A relationship is the opposite of a commodity.

    Relationships are as unique as snowflakes. No two customers, no two businesses, and therefore no two relationships, are exactly the same. They cannot be reproduced – not more quickly, not more cheaply. Not at all. And what cannot be reproduced cannot be competed against. A relationship is the ultimate ‘unique competitive advantage’.

    How do we create a unique relationship with our customers? You can start by answering some key questions.

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    1. Who are your customers? Do you really know them? What do they want, what do they hate, what will they splurge on and what do they buy in bulk, where do they live, what excites them, what are their values?
    2. Do you know what your customers value your business for? What brings them through your door? What do you have that they want? What do you offer that makes them choose you over your competitors?
    3. What are your customers’ triggers? What ‘language’ do they speak? What gesture can you make that would make your customers feel like you ‘get them’? What can you bring to the relationship that will make them feel like they are truly important when you do business with them? What words and images speak to your customers?

    Answer these questions with confidence and accuracy and you will already be huge strides ahead of others in your market.

    Remember, the answers shouldn’t be about a product or service! If the only thing that you know about your customers is what your in-store stats tell you, or that your customers value your business for great parking, or that their trigger is a loss leader sale on detergents, you need to ask better questions. Without better answers, your business will still be about commodities. 2-for-1 pricing is not the basis of a great relationship.

    When you can paint a picture of your customer, yourself, and your relationship, in sharp colours, then you have the most important part of creating the customer experience we are after. You are then ready to ensure that your customers have a relationship-based experience every time they do business with you.

    There are many ways you can create unique relationships with your customers. Here are a few suggestions:

    Treat your customers as individuals with names. Who doesn’t like to go into a shop to be greeted by name and to be asked if you’ll have ‘your usual’? Make it a practice to have a conversation with every customer who comes through the door. Exchange names if it is appropriate. Keep a few notes of key conversations, likes and dislikes. Share information about key customers at staff meetings.

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    Make your customers feel like they are on the inside. Everyone loves to feel like they are part of an ‘inner circle’. Give your customer insider tips on your industry. Give away trade ‘secrets’ for free; not big ones, not all of them, but enough to let them know that you are on their side.

    Educate. Take the time to provide ‘rich’ information to your customers. Keep them informed about new developments in your industry, and about trends that are affecting the products and services they are buying. Everyone loves being ‘in the know’ and these days, particularly younger consumers, are educated and looking for the ‘back story’ on what they are getting.

    Show your customers they matter more than their money. How did Radiohead and Trent Reznor make a fortune giving away music for free? They understood that relationships with their fans matter more than their money. And their fans reward them royally. You don’t have to give your business away, but you can find ways to go that extra mile without charging for it.

    Get out there. Still on the ‘matter more than money’ theme, though on a larger scale, this is about community service initiatives. Become more than a business, become an active member of your community. Like any great relationship, you get back what you put in.

    Give your customers something to talk about. Do something remarkable for them. It doesn’t have to be anything huge, it doesn’t have to be every time, but it has to be remarkable enough that it makes people talk about you. A little gift, a special delivery, a few more minutes of your time… Whatever it is, be consistently remarkable, and people will talk.

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    And most important of all…
    Talk with your customers. There is no substitute for conversation to build a relationship. No survey, no marketing report, can take the place of a conversation. Never miss an opportunity to give customers a chance to talk about themselves, and about the things that have brought them into your business. Ask questions. And when they talk, listen. Really listen. You are listening for two things in particular: anything that gives you more information about who your customers are, and anything that tells you why they are with you now. These two pieces of information are critical, because with them you can continue to feed the ‘great experience’ positive feedback loop. If you know intimately who your customer is, and why they come to you, you are more able to tailor their experience of your business to their needs and triggers.

    The more you can do to build relationships with your customers, the more they will come to feel that you understand them and their needs. You will have crossed that magical threshold where your customers come to you for a relationship and an experience, not for a commodity. They do business with you because they want that experience, and they value your relationship. And that cannot be reproduced.

    If you were to close your doors after developing relationships based on these suggestions, you would be missed indeed. But even better, you will have the customer loyalty that ensures you will never have to close your doors!

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    Last Updated on July 2, 2020

    13 Common Life Problems And How To Fix Them

    13 Common Life Problems And How To Fix Them

    In life, we encounter problems as we breathe. But it doesn’t get to us until we feel a major impact, and that’s when it becomes a source of concern, hurt, or sorrow.

    Life problems, depending on their magnitude, can be clogs in the wheel of progress, and we may not be able to attain our full potential if we don’t learn to place our problems in the proper perspectives as suggested in Robert Schuller’s Tough Times Never Last.

    In this article, I have identified some common areas where you will most likely face problems as you make progress towards reaching your full life potential. I have also suggested practical approaches in handling, managing, and solving such problems.

    1. Financial Crisis

    We live in an uncertain world and a financial crisis may come at different stages of life. While you should always anticipate and prepare for a financial crisis, it may still catch you off guard or the magnitude may be far more than any preparation you have made over the years.

    It could be that you lost your job or a major investment, got slammed with a lawsuit that threatens your savings, or have your livelihood be affected by a major disaster. So what do you do when you are in a financial mess?

    Solution

    To overcome a financial crisis, you will have to come to terms with the crisis. Acknowledge and accept the situation and begin recovery by setting your financial priorities right.

    The next thing to do is to identify the cause of the crisis. If it’s due to a job loss, then your effort should be directed at getting a new job. If it is having multiple debts, look for ways to consolidate your debt so that your monthly debt repayment can be consolidated into one instead of being burdened with multiple payments.

    You can also sell some of your assets to raise money to save the situation, or look for a better job if you are earning less at your current job. Don’t hesitate to ask for help from family and friends if you need to.

    2. Health Crisis

    Another major problem that might come up in your life is a health crisis. This is not far-fetched because our body systems work round-the-clock, even when we are sleeping. As a result of this, and if you don’t maintain routine health habits, health deterioration might begin to set in. Things might even get serious if you don’t attend to it early.

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    Solution

    When you are facing a major health crisis, the first thing to do is to consider lifestyle changes. This includes cutting down on junks, eating healthy diets, exercising, breathing fresh air, taking some sun, etc.

    Apart from the lifestyle changes, you have to seek quality medical help and make sure you get different opinions about the state of your health so you can get the best affordable care.

    3. Relationship, Marriage, and Family

    There may not be anything as sweet as love and family life, but it can also be the source of pain for some. Human imperfections in a relationship can cause a major crisis in life. This has been a stumbling block to many on their path to fulfillment.

    Solution

    The best thing to do is to prevent relationship problems from happening, but if they do happen, you need to face reality and begin to take steps towards addressing them. Do your best to keep the lines of communication open as this can help in strengthening your struggling relationship. Talk about the challenges with your partner and look for common grounds.

    You can also arrange to see a counselor together or read books that address the specific challenges you are facing. The worst thing you can do is to end a relationship and that’s only when you have exhausted all other options.

    4. Workplace

    The workplace is supposed to be a place where we dutifully render the services for which we’ve been hired.

    However, it is not impossible to face animosity at work—dealing with toxic people who would rather not see any good in what you do. It might be caused by differences in background, attitudes, and unhealthy competition that can result in personal conflicts. This can create undue stress and reduce productivity.

    Solution

    Be as professional as possible when dealing with toxic people. Be kind and show understanding, and try to avoid personal confrontation.

    You can even try to reach out to the persons and invite them over for a coffee and get to understand their worldview. This can help you to connect with them at their level so that you can avoid unnecessary stress for yourself.

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    5. Career Pressure

    In your quest to become more successful, you will likely encounter work-related pressure. Such can come when trying to stabilize your career or climb the career ladder. It can also come as a result of overworking and having no life. Career pressure is one of the most common life problems.

    Sometimes, it may be that the promotion you are working hard to get is not coming or positions you are qualified for are being offered to others. The pressure can get more intense when you find that most of your colleagues are moving ahead of you.

    Solution

    Check to find if you have personal or attitudinal problems. Some attitudinal problems can put you at a disadvantaged end. It may be poor communication, poor personal grooming, or poor relationship and networking skills. If it is any of these problems, then work on improving yourself in those areas.

    You can also observe your colleagues who are succeeding and take note of what they are doing differently.

    6. Unfair Treatment

    We are in a world where some people often think they have some privileges over others and may want to exercise this thinking and treat others unfairly. If you find yourself in an environment where you are being oppressed or treated badly because of your race, gender, or current status, this can make you feel really bad and can also affect your psyche and productivity.

    Solution

    There is the temptation to decry your treatment, defend yourself, and demand a change immediately, but you should really wait for the right opportunity to do that.

    When the time is right, reach out directly to the person or authority involved, and make it private. Meanwhile, you should be factual about the instances of your unfair treatments. Don’t just say it that you are being treated badly; give several undeniable instances.

    Once you’ve made your grievances known politely, keep being you. If things don’t change, you can cocoon yourself in that environment. If you have an option to leave, you can do so as well.

    7. Emptiness and Boredom

    When you are in a rut, everything becomes normal, dull, unproductive, and yet difficult to change. This can lead to feelings of emptiness and boredom. This may not seem like a serious life problem, but it can have a great impact on your life.

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    Solution

    To overcome boredom and emptiness, break out of your routines, and deliberately create a new experience for yourself. If you can’t leave your job to find a new one, start doing other things that reflect your true passion. Sometimes, the things that give us the needed drive in life are not our day jobs.

    8. Confusion

    Confusion is described as a change in mental status in which a person is not able to think with their usual level of clarity.[1]. It is inherent in forgetfulness and lack of concentration.

    It can be caused by different things including medical and environmental factors. It can also be due to the experience of a loss, a heartbreak, or abuse.

    Solution

    Don’t allow the situation to deteriorate into something more serious. Try to snap out of whatever experiences you have had that is causing confusion. Seek medical help if necessary or talk to a psychologist.

    9. Friendship Problems

    We need friends in our lives to rob minds and hang out together and even help us when we run into trouble. But many people have found themselves in serious trouble as a result of the company of friends they keep. They’ve experienced jealousy, backstabbing, and betrayal of trust. Some friends have even used the information freely provided in times of friendship to betray trust.

    Solution

    Don’t open up on everything to friends. Keep some information only to yourself. If you notice that a friend is working against you, confront them with the truth. Limit your interaction with them or get rid of such toxic friends completely.

    10. Haunting Past

    We all have pasts, and we might have done some crazy stuff in the past before we begin to live a more civilized and decent life. But sometimes, the past comes back haunting. It’s even worse when life problems of the past haunt you back and become problems of the present.

    It may be that what you have done is now striking your conscience, keeping you awake at night. Or someone who knows about it is trying to use it against you, and it is standing in the way of your progress.

    Solution

    Be true to yourself and forgive yourself. If it is an issue with another person, you can reach out to the person to settle with them. If it is a secret that is now being leaked out, own up to it, take responsibility, and move on.

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    11. Safety and Security

    You may find yourself in an environment where there have been unexplained murder, gun violence, police brutality, insurgencies, and other life-threatening situations. This can make you feel like you might be the next victim. What should you do in this situation?

    Solution

    Ensure that you watch where you go and keep your home secure. You can also get involved in a neighborhood community watch to collectively find solutions to the threat. If the situation persists, you can move to a more secure location.

    12. Failure

    Failure can bring disappointment and can also slow the pace of progress. But failure is also part of life, and we have to learn to deal with it. But what do you do when an experience of failure weighs you down?

    Solution

    You can read a book or biography to get inspired by other people’s success stories.

    13. Grief

    No one loves to grief but we can’t totally shield ourselves from it. The loss of a loved one is painful and, if not properly handled, can lead to an emotional breakdown.

    Solution

    Take your time to express emotions. You can also pen an emotional tribute to the individual. Writing can help us bring out the feelings that cannot be expressed otherwise, and it helps us breathe a sigh of relief.

    You can also cope with your grief by helping them to realize some of their unfulfilled dreams or do something in their honor. Lastly, while you think about your loss, you will still have to move on, accepting the fact that life is transient.

    The Bottom Line

    Problems are what make life worth living. They help us adapt to become tougher as we adapt to different situations. Always remember that whatever problem you are facing has a solution or, at least, a manageable approach.

    Therefore, never allow your challenges to stop you from fulfilling your true potentials in life.

    More Tips to Help You Get Unstuck

    Featured photo credit: Danka & Peter via unsplash.com

    Reference

    [1] Medicinet: Confusion: Symptoms & Signs

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