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How to Retain Current Clients (And Reactivate Old Ones)

How to Retain Current Clients (And Reactivate Old Ones)

    If you’ve been in business for awhile, then you know there are times when you see steady growth and times when your business flatlines. There’s one way to revive your business growth quickly, and the big surprise is that it costs you nothing.

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    Small business owners are often quick to throw money at flatlining growth, thinking that more marketing and more advertising will make the difference. In fact, during down times, many consultants recommend increasing spending in these areas. You’ll often see consultants recommending expensive advertising and direct mail campaigns in the hopes of growing a business and increasing cashflow. But often, a business that’s flatlined can be fixed by looking in your own back yard.

    The truth is that the most cost-effective and fastest way to grow your business without spending a dime is to keep the customers you have and reactivate past customers. Sound easy? Well, it’s probably easier than you think, but a little harder than it sounds. Let’s start with keeping the customers you have.

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    Keeping The Customers You Have

    To keep your customers and clients, you’ll need to delight and thrill them with how great you are. To do that, start by listening. Listening is the most underrated and underutilized skill in your arsenal. If you listen carefully enough, your customers will tell you what they want from you. They’ll tell you exactly how to make them deliriously happy. It’s not rocket science. So listen. And when you hear what they want from you to be really delighted with you…ready for it? Go do that.

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    Another way to keep your customers and clients and to make them really happy is to do what you say you’ll do when you say you’re going to do it. Again, it sounds simple, but many people find follow-through to be quite difficult. It’s like any habit, though: the more you do it, the easier it becomes.

    Reactivating Inactive Customers

    In every business, there are clients and customers who stopped buying. Maybe they got everything they needed from you, but it’s more likely that there were other ways you could’ve served them. For some reason, they decided not to continue giving you their money. The cheapest (and fastest) way to grow your business is to figure out why and to remedy the problem.

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    Sometimes that will mean surveying old customers. You can send an e-mail, a letter through snail mail, or heck, just call them. Tell them you’d like the chance to earn back their business and ask them what it will take. Then, do that and invite them back.

    Sometimes you may have to jump through some hoops to get them back. Maybe you had an employee who was rude, or maybe you yourself failed your client or customer in some way. It’s up to you to find out what happened and remedy the problem. The truth is, whatever answer you get will help you in the long run, even in that particular customer doesn’t come back. You’ll have learned about a flaw in your business and have the chance to fix it before other clients are affected.

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    The fact is, growing your business doesn’t have to start with expensive marketing or advertising. Start in your own back yard by improving your relationships with your existing clients and customers, delighting them with your follow through, and then reactivate old clients. Your business will improve and grow, and you won’t have spent a dime.

    Remember: It’s always cheaper to re-sign a former client rather than spend the time and effort courting a new client contract.

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    Susan Baroncini-Moe

    Susan Baroncini-Moe is an executive coach and business leader with over sixteen years’ experience.

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    Last Updated on May 23, 2021

    10 Best Free Job Apps You Need For Effective Job Hunting

    10 Best Free Job Apps You Need For Effective Job Hunting

    Seeking for the right job but not sure how to do it in a more effective way?

    Try job search apps!

    To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

    1. jobandtalent

    jobandtalent

      Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

      Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

      Download it for iOS and Android.

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      2. Jobr

      jobr

        This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

        Download it for iOS.

        3. Monster Job Search

        monster job search

          I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

          Download it for iOS and Android.

          4. Jobs and Career Search

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          job and career search

            This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

            Download it for iOS.

            5. Hyper Networking Groups

            hyper networking groups

              This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

              Download it for iOS.

              6. CardDrop

              CardDrop

                CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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                Download it for Android and iOS.

                7. Job Interview Questions

                interview questions both

                  Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                  Download it for Android.

                  8. 101 Interview Questions and Answers

                  101 both

                    This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                    Download it for Android.

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                    9. Job Interview Question-Answer

                    q and a

                      Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                      You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                      Download this app for iOS and Android.

                      10. HireVue

                      hirevue

                        HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                        When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                        Download it for Android and iOS.

                        Featured photo credit: Yura Fresh via unsplash.com

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