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How to Retain Current Clients (And Reactivate Old Ones)

How to Retain Current Clients (And Reactivate Old Ones)

    If you’ve been in business for awhile, then you know there are times when you see steady growth and times when your business flatlines. There’s one way to revive your business growth quickly, and the big surprise is that it costs you nothing.

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    Small business owners are often quick to throw money at flatlining growth, thinking that more marketing and more advertising will make the difference. In fact, during down times, many consultants recommend increasing spending in these areas. You’ll often see consultants recommending expensive advertising and direct mail campaigns in the hopes of growing a business and increasing cashflow. But often, a business that’s flatlined can be fixed by looking in your own back yard.

    The truth is that the most cost-effective and fastest way to grow your business without spending a dime is to keep the customers you have and reactivate past customers. Sound easy? Well, it’s probably easier than you think, but a little harder than it sounds. Let’s start with keeping the customers you have.

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    Keeping The Customers You Have

    To keep your customers and clients, you’ll need to delight and thrill them with how great you are. To do that, start by listening. Listening is the most underrated and underutilized skill in your arsenal. If you listen carefully enough, your customers will tell you what they want from you. They’ll tell you exactly how to make them deliriously happy. It’s not rocket science. So listen. And when you hear what they want from you to be really delighted with you…ready for it? Go do that.

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    Another way to keep your customers and clients and to make them really happy is to do what you say you’ll do when you say you’re going to do it. Again, it sounds simple, but many people find follow-through to be quite difficult. It’s like any habit, though: the more you do it, the easier it becomes.

    Reactivating Inactive Customers

    In every business, there are clients and customers who stopped buying. Maybe they got everything they needed from you, but it’s more likely that there were other ways you could’ve served them. For some reason, they decided not to continue giving you their money. The cheapest (and fastest) way to grow your business is to figure out why and to remedy the problem.

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    Sometimes that will mean surveying old customers. You can send an e-mail, a letter through snail mail, or heck, just call them. Tell them you’d like the chance to earn back their business and ask them what it will take. Then, do that and invite them back.

    Sometimes you may have to jump through some hoops to get them back. Maybe you had an employee who was rude, or maybe you yourself failed your client or customer in some way. It’s up to you to find out what happened and remedy the problem. The truth is, whatever answer you get will help you in the long run, even in that particular customer doesn’t come back. You’ll have learned about a flaw in your business and have the chance to fix it before other clients are affected.

    The fact is, growing your business doesn’t have to start with expensive marketing or advertising. Start in your own back yard by improving your relationships with your existing clients and customers, delighting them with your follow through, and then reactivate old clients. Your business will improve and grow, and you won’t have spent a dime.

    Remember: It’s always cheaper to re-sign a former client rather than spend the time and effort courting a new client contract.

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    Last Updated on June 19, 2019

    8 Life-Changing Skills You Can Learn in Less Than 6 Months

    8 Life-Changing Skills You Can Learn in Less Than 6 Months

    Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

    By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

    In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

    1. Speed reading

    Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

    Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

    2. Public speaking

    Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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    Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

    Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

    3. Spanish

    As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

    Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

    One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

    It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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    Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

    4. Accounting

    If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

    This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

    Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

    5. Microsoft Excel

    Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

    Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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    Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

    6. Blogging/Vlogging

    Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

    Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

    7. Weight training

    Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

    We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

    Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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    8. Photo and video editing

    In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

    Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

    Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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