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How to Make Your Job Search Productive

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How to Make Your Job Search Productive

Job searching is a time-consuming, stressful process. If you’re unemployed, it becomes your full-time job, and if you already have a job but are looking for a new one, it’s like taking a second job (that you can’t tell your first job about!). However, there are ways to organize your time and energy to make your job search productive — and a productive job search is one that gets you hired.

First, let’s think about all the parts of a successful job search:

  1. Networking — maintaining current and making new contacts
  2. Monitoring your online presence
  3. Searching for jobs
  4. Researching companies
  5. Updating resumes
  6. Writing cover letters
  7. Applying to jobs
  8. Following up on applications
  9. Interviewing for jobs
  10. Following up on interviews

That’s 10 basic steps for a typical job interview, and at least eight of those you’re doing over and over again. How can you make this a more productive process? Follow these tips:

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1) Make a daily plan for yourself.

For example:

  • Mondays, Wednesdays, and Fridays: Follow up with one networking contact each day
  • Tuesdays and Thursdays: Research new companies to apply to, make one new networking contact
  • Every Thursday: Google your name and update your social networking sites if necessary.
  • Every Friday: Follow up on job applications you sent the previous week

2) Maintain a spreadsheet of your activities.

This should include a sheet for the jobs you’ve applied to (with which companies, on what date, to whom, and with which resume/letter, and dates of follow-up). You should have a separate sheet of the networking contacts you’ve followed up with (who, when, what transpired, leads to follow up with). Make part of your daily routine updating this sheet to stay on track.

3) Use technology to job search for you.

Most job search websites offer you free alerts, via either email or text, when a new job is posted that matches your search. Some even offer Twitter feeds that tweet new job postings as they come in. Choose whichever type of alert is most convenient for you, and choose daily or to-the-minute updates so you learn about new job openings as soon as they are posted.

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4) Always rework resumes and cover letters for specific jobs.

You don’t have to rewrite your entire resume and cover letter for every job you apply to, but you should update keywords, your Summary of Qualifications, and your letter’s content for each job. It may take you longer, but your applications will be much more targeted and effective. Here are some ways to customize your resumes and cover letters:

For your cover letter:

  • Research the company’s website and mention, in one sentence, why you are interested in working for this company specifically. What’s their mission statement? Their community involvement? Their products?
  • Speak directly to the main required and preferred qualifications in the job description. This makes it easy for the recruiter to discover that you are qualified for the position.
  • Clearly explain why you are passionate and excited about the job, and give them a positive sense of who you are.

For your resume:

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  • Circle the keywords in the job description’s qualifications section to pinpoint the employer’s wants in an employee.
  • Integrate some of these keywords into your resume, perhaps by rewriting a bullet or two in your work histories.
  • Use a “Summary of Qualifications” section at the top that can be easily changed depending on the job. Include three to four bullets that describe your unique qualifications for the position.

5) Hire a reputation protector.

If you’re worried that your online image could impact your job search, but you don’t have the time to monitor the web every day, consider outsourcing this to one of many companies that specialize in online reputation management. Companies like Reputation.com will constantly monitor your online reputation, alert you to new findings, and help you resolve issues. You spend less time worrying about this and more time crafting excellent job applications. Find other ways to outsource your job search.

6) Use niche job search sites.

Big box job search sites are like big box stores. They might have every type of job out there, but they’re large, not job seeker-focused, and often difficult to navigate with too many ads and scams mixed in. Smaller, niche job sites are targeted to specific industries, job types, or experience levels so you’ll find a small group of better-fitting job postings, and they’re more likely to be responsive to job seekers’ needs than a large site.

To find niche job search sites:

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  • Google your industry or career keywords and “job search website” or “career website” to see what comes up.
  • Join professional associations and see what other members recommend.
  • Read industry-specific websites to see what job search sites they recommend.

These steps help you save time and become a more productive job seeker and a better applicant. As a job seeker, you need to spend your time on what’s most important — networking, finding the right opportunities, and tailoring your applications to suit each job.

Featured photo credit:  Successful business people standing over blue sky via Shutterstock

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Brie Weiler Reynolds

Senior Career Specialist at FlexJobs

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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