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How to Make Presentations That Don’t Put Your Audience to Sleep

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How to Make Presentations That Don’t Put Your Audience to Sleep

Editor’s Note: This is a guest post from Mauro D’Andrea. Mauro D’Andrea (founder of Blog Growth) is an internet marketing expert that helps people to reach their goals. If you want to succeed online, take his 12-part course “Online Income from A to Z” for FREE. Also you’ll get his guide “Increase Your Conversions” as a Bonus.

It’s common: you are in the middle of your presentation when you realize that your audience is not listening to you. You can’t hold their attention. Someone is not listening, someone else is talking with his friend, and there are even few people who are sleeping. At the end of your presentation, you feel pretty badly about your performance. You can’t understand, you offered many interesting ideas, but they were bored. You trained for that presentation every day in the past few weeks. You are pretty sure that your speech was great, how is possible that people weren’t listening to you? You feel confused and a little frustrated. Probably you don’t know one thing…

The Problem is on the Screen

The problem wasn’t you; the problem was your presentation. Most of the presenters don’t make good slides. Be honest: how many boring, flat, black and white presentation have you seen on the screen for the last years? If you give a look at SlideShare, you’ll notice that most of the presentations there are boring. Not one, not two, not half…most of the presentation! The fault isn’t of the presenters: no one taught them how to make a great presentation; no one taught them that their slides are as important as their speech.

Your Presentation has to Grab Attention

The only way to make people listen to you is to grab their attention with a phenomenal presentation. If your slides show a lot of text, they will bore people. People are lazy; they don’t want to read while you are speaking. They don’t need to read what you are saying them. If your slides are black and white, they’ll appear uninteresting. If your slides show confused data and/or text people won’t pay attention. People want to learn while they get entertained. Some boring slides won’t entertain them.

How to Make a Stunning Presentation

Making a great presentation is pretty easy if you know how to do it. You can follow these steps to learn how to make presentations:

1. Use Big Marvelous Images

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“One picture is worth one thousand words”

Images can be very powerful, use them. They are probably the most important part of the presentation. Through the right images, you can evoke emotions in your audience. Think about how effective funny images are. Another example is shocking images: they have a great impact (but don’t exaggerate!). One thing that you should avoid with images is to insert clip art. They are horrible. When you see a clip art on a presentation, you instantly perceive it as unprofessional.

Use your images to cover the whole slide. Smaller images can work well if you use them well, but avoid them if you don’t know how to put them in an excellent way.

Use similar images. If your images seem to come from a related source, your presentation will get a more professional (and better) look.

On the contrary, if your images are totally random, your presentation will appear more…random! Give a look at these two great sources to get good free images:

2. Use Text in the Right Way

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Don’t insert tons of text in your slides. You are making a presentation, not the next bestseller romance. Insert less text per slide. This means that you have to write only the key points. Your text has to be BIG. Big text impacts, small text will barely be noticed. Give your text a good-looking structure. Try to make a nice composition with your words; don’t put them in a random way. Your text should fit perfectly with your images.

Don’t use bullet points!

While they are great to highlight key points in an article, they are boring in a presentation. Use one slide per bullet point, it will look better.

3. Fonts

This is one of the most undervalued parts of a presentation, but it’s really important. Differentiate your presentation with a little known font. How many times have you ever seen words written in Arial or Times New Roman? As you know, the things that we see often are boring. Instead, we feel pretty excited and curious when we see something different.

Choose a beautiful font. There are many ugly fonts. You don’t want to use them. You want the best of the best. Search your best font and insert it in your slides. Remember that other people will see your slides so don’t choose unreadable fonts even if they are marvelous. If no one can read it, it will make more damages than benefits.

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Use two fonts per presentation. If you use too much fonts, your presentation will look confused. You want to build a scheme with your fonts. Use one heavy font to highlight important concepts and one light font for the normal text.

These are some great sources to get appealing fonts:

4. Colors

Colors are what make the difference between a good presentation and a great one. Choose your 2-3 colors and stick to them. The best presentations have some recurring colors. Because of that, your presentation will appear more professional. Your colors have to highlight the text in your slides. For example, if you have a black and white photo, use a vivid color for the text.

Train Yourself

To improve your slides you have to watch other great ones, borrow ideas, and make lots of attempts. As you get more experience about slides, your presentations will be more appealing. Like writing, speaking, and every other skill, only the training will make you improve. If you want to give a look at some awesome presentations, you can check these down here:

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Up to You

Have you ever thought about the importance of communication in our lives?

How we communicate with other people has a huge impact in our lives.

Presentations have the power to help us communicate better.

What do you think about presentations and communication in general?

 

Also, if you have a presentation, insert a link to it in your comment and I’ll give you advice on how to improve it ;)

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Featured photo credit:  Large Group of Sleeping students via Shutterstock

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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