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How to Make a Plan That Will Help Your Business Thrive

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How to Make a Plan That Will Help Your Business Thrive

What is the difference between a successful company and an unsuccessful company? Why do some entrepreneurs succeed where others have failed miserably?

What makes someone successful?

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    Everyone is looking for the answers to these questions; everyone wants to find the keys to succeed, the shortcut that will make it all easier.

    The problem is in that word, shortcut.
    The real key, the real secret is that there is no shortcut.
    You need to work hard, endure long hours, and maintain focus if you want success.

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    You can succeed

    Many studies have been made to why some entrepreneurs succeed while others don’t.
    In many cases, it all comes down to planning.

    There’s an old saying: every minute spent on planning saves up to 10 minutes in execution. Even though we know this, very few people spend enough time planning.

    Spending time before you start your business making plans is tiresome to many. You are essentially working without getting paid, in the short run. But when you plan you create a roadmap; you build yourself a guide that will help you on your entire journey towards success.

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    Successful entrepreneurs plan and then do something completely different

    The hard part about planning is getting it right. When you plan you try to foresee circumstances in the future, to predict how things will play out and make plans for how you will react and what you will need, you can’t always get a 100% success rate. Since no one knows what the future brings, most plans become obsolete as soon as the entrepreneur starts his business.

    All successful entrepreneurs started off with a set of plans, but many ended up doing something completely different. (But they all had a plan).

    Unsuccessful entrepreneurs fail because of lack of planning

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    Because studies show that many original business plans become obsolete soon after the business gets off the ground, some entrepreneurs decide to skip the whole planning process. But without an exact idea of what they are going to do, what they need, what opportunities to look for and without a frame of reference to evaluate situations by, they fail.

    Successful entrepreneurs have a plan to update

    When you have a plan, you can modify it, you can evaluate things happening around you and compare them to your plans. You will be able to see if this opportunity is in line with your goals, values and dreams. If it isn’t, you know it is a bad idea to follow. Thanks to this whole planning process, you will have a long term mindset, you will constantly be thinking about what the things you are doing today will have for affects on your future.

    This mindset is a precious commodity and one of the most important parts of being an entrepreneur. Remember, all successful entrepreneurs have made business plans, even if they didn’t always do exactly what they expected.

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    Action Exercises

    1. Create a business plan
    Ask yourself the following questions – What do you plan on doing? Who is it you are selling to? What do you need to be successful at it? How much do you need to sell to brake even? What costs will you have? How many employees do you need? What kind of office space will you require? What can you delegate? What do you need to do yourself?

    2. Create a vision
    Try to crystallize the values you want your company to stand for in simple terms. Make sure everyone who joins the company learns about what the company stands for, and prove it to them by living by those values.
    Let the employees be a part of the creative process, come back to it once in a while, look it over, and let them give you their input.

    3. Never be afraid to update your plan
    You will need to update your plan many times, you might even change to a new industry after some time has passed. Don’t be afraid of this, but make sure that the change is in line with your goals and your vision. If the path you are on won’t lead you to your goals, change that path now to one that is more suitable.

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    More by this author

    Daniel M. Wood

    Daniel is the founder of Looking To Business.com. He writes about Motivation, Success and Time Management.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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