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How to Become the MVE (Most Valuable Employee) for Your Organization

How to Become the MVE (Most Valuable Employee) for Your Organization

Most valuable employee

    Just because you read Lifehack and other sites that encourage you to start your own businesses and be out on your own as a entrepreneur, doesn’t mean that working for a small, medium, or large company is a bad thing. In fact, what if you actually like working for a corporation other than your own?

    There are definitely some benefits to working for a large company like access to more resources, often better benefits, and even access to smart individuals that have a ton of experience you can learn from.

    So, rather than all this hubbub of “company’s suck and you should quit and work for yourself”, how can you become your company’s MVE (most valuable employee)? Here are some ideas to get you started.

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    Get up and get moving

    One of the plagues of early morning work hours is the dreaded “dead hour”. This is the phenomena of the first hour of the work day is spent waking up, drinking a bunch of coffee, and lazily doing something. Some people love the early mornings because it is a great time to get stuff done, but it’s tough to do when you are slathering around with your eyes barely open.

    To fix this, try to get up about 30 minutes earlier everyday and go for a short walk outside, do some jumping jacks, squats, or stretches to get your blood flowing. Any exercising will do. This will ensure that the first hour at the office will be a productive one.

    Have a backlog of ideas

    If you are a knowledge worker, then your company is paying you for your ideas. Rather than rely on one or two played out ideas that got you into the company, you need to ensure that you have a backlog of them to keep yourself relevant as the company and the company’s goals may change.

    One of the best resources for helping you identify and develop ideas is Mark Levy’s (the man behind Accidental Genius) List-Making as a Tool of Thought Leadership ebook. Mark goes through the process and the reasoning on why we need to create ideas and have them at our disposal. This will not only make you more valuable, but will make your company more valuable in the process.

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    Accept and embrace change

    When I was working for a large insurance company, HR put on a presentation for the IT division about how to accept and embrace change. It was an OK presentation, but it made me think about why they were even putting it on in the first place, especially for IT. Were layoffs coming? Was there another reorganization brewing? Were we about to adopt a new technology that people were apprehensive about?

    It didn’t really matter what the change was. That was the point.

    To become an MVE you have to embrace change and become comfortable with it quickly. If your company is going to stay alive for any amount of time it will have to change positions, technologies, employees, rules and policies, systems, etc. Rather than sitting on the sidelines, try to spearhead this change and almost become an advocate for it.

    Another thing that you can do to embrace change is to constantly keep learning about your industry or career to hone and create new skills. There are so many people that don’t push themselves to learn after they have “learned everything they could know” in their current position. Don’t be this guy/girl. To become an MVE and a better human you should be continually learning.

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    Don’t buy into politics for the sake of politics

    One of the worst parts of a large company is their office politics and bureaucratic policies. Although playing the politics game at your company can help you move forward, you will most likely lose credibility and stature with fellow employees and colleagues because of your “company man” nature.

    Some political situations can’t be avoided, but to be an MVE you should try to avoid office politics as much as possible. Rather than going behind people’s backs or doing a favor for the right person, try to be open and transparent about your actions. This will help ensure that you are doing the right things for the right reasons with as little political actions as possible.

    Be honest

    Rather than letting “group-thought”, bad idea try to come to fruition, open your mouth and make your concerns known. If someone asks you your opinion, give it. Your company hired you for your perspective and expertise; don’t let it go to waste by not “upsetting the apple cart”.

    If someone has a good idea that isn’t getting heard, bring it out into the open and help them support it. If you are having trouble in your team with certain people, let your manager or even them know your problems. People mostly don’t like confrontation, but it’s a part of life and has to be dealt with before resentments and issues are built.

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    Also, being honest is all about knowing your strengths and weaknesses. Rather than act like you know how to do something and run the risk of doing that something incorrectly, make it known that you are not strong in a certain area. This will help with committing to time estimates on projects, or even the ability to take on a project.

    Becoming and MVE is hard work. It takes time, energy, smarts, and perseverance. Also, to become an MVE you have to not be afraid to make mistakes while you are bettering yourself and your company. So, instead of just floating buy in your large organization and being just “good enough”, apply these tips to become a most value employee at your company.

    (Photo credit: Business people going along via Shutterstock)

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    Published on December 18, 2018

    How to Brand Yourself and Make Your Business Stand Out

    How to Brand Yourself and Make Your Business Stand Out

    You’ve been in business for years and have finally hit your plateau.

    The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

    The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

    Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

    In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

    1. Win Your Audience’s Hearts with Authenticity

    The truth has always shined.

    Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

    For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

    Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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    For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

    But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

    2. Share a Story No One Will Be Able to Copy

    A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

    Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

    This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

    That’s why you need to share your story with your audience.

    For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

    Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

    Take some time to share your story with the world, your audience will love you more for it.

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    3. Stop Reinventing Every Single Thing

    “Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

    You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

    For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

    Why?

    Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

    Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

    That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

    4. Shine Because of Your Uniqueness

    Stop trying to help the entire world and focus on helping a specific group of people instead.

    I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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    Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

    But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

    Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

    Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

    5. Be the Brand Everyone Can Depend On

    Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

    Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

    View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

    Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

    For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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    The Bottom Line

    Imagine serving fewer customers and getting paid more than ever.

    Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

    The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

    Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

    Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

    You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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    Featured photo credit: rawpixel via unsplash.com

    Reference

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