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How Blogging Can Help You Grow Your Professional Network

How Blogging Can Help You Grow Your Professional Network

Amazingly, blogging can actually help us accomplish several core networking strategies. Blogging networking is a great way to engage your existing contacts, as well as reach a new audience. Below are six core networking strategies and how blogging can help us accomplish each of them.

Offer Value

One of the core principles of effective networking is to first make the effort to be helpful and add value to your contacts before expecting anything in return. When your network gets stronger, you get stronger. Blogging is a great way to deliver valuable content to your network. Writing content that’s of interest to your audience, such as “how-tos” or summarizing research you’ve conducted, is a great way to be helpful. For example, if you’re an expert in sales, you could share your knowledge of various sales tactics. If you’re an expert on the healthcare industry, you could share research you’ve conducted on the industry.

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Build Your Reputation

People like to have professional relationships with others they respect, admire, and/or see as potentially being valuable to their career or business. Blogging is a great way to display your expertise. Write about topics to impress your network in a non-imposing way. Writing your perspectives and providing analysis will help you to be recognized as an expert. Write about your recent learnings and accomplishments. When people understand the value that you have, they be more inclined to stay in touch with you or connect you to others in their network.

Be Authentic

While there’s no perfect substitute for in-person interaction, blogging is a great way to build rapport. When you write in an authentic voice, your character shines through. Doing so can provide a great supplement for people to get to know you better and build rapport. Tell stories and share your opinion to show your character and help people get to know you.

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Cast a Wide Net

People are often inclined to share great content with their peers and via their social channels. By reaching a wide audience, you increase the chances of people reaching out to you directly. In-person events and meetings can be time consuming; blogging allows you to network in a more time-effective way. In addition, when you’re reaching out to or meeting new people, if someone has read your posts, they may feel more inclined to respond and meet with you. To increase your visibility, simply write awesome content that people enjoy and get value from.

Stay in Touch

Sharing blog posts on social networks such as LinkedIn, Facebook, and Twitter, is a great way to stay on top of the mind of your connections. Everyone’s busy, and many busy people know a lot of people. If you don’t stay in touch with busy people, it can be easy for them to forget about you. Simply seeing your blog post on their LinkedIn feed can be enough for you to stay in touch with people. It’s also much less time consuming than meeting everyone you know for coffee once a week.

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Promote your Network

Promoting people in your network is a great way to be helpful. If a contact has big news, cover it on your blog. An interview with the person may also be of value to your audience. Offering your network a guest post on your blog would be especially helpful if your audience is large and relevant to your contacts. Linking back to a contact’s blog or website when contextual to a post you’re publishing is a small but still nice way to promote your network. When your network gets stronger, you get stronger.

Key Takeaways:

  • Writing content that’s valuable to your audience and displays your expertise is an effective way to build your professional network.

  • Blogging is a great way to stay in touch, update, and build rapport with your network.

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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