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How Blogging Can Help You Grow Your Professional Network

How Blogging Can Help You Grow Your Professional Network

Amazingly, blogging can actually help us accomplish several core networking strategies. Blogging networking is a great way to engage your existing contacts, as well as reach a new audience. Below are six core networking strategies and how blogging can help us accomplish each of them.

Offer Value

One of the core principles of effective networking is to first make the effort to be helpful and add value to your contacts before expecting anything in return. When your network gets stronger, you get stronger. Blogging is a great way to deliver valuable content to your network. Writing content that’s of interest to your audience, such as “how-tos” or summarizing research you’ve conducted, is a great way to be helpful. For example, if you’re an expert in sales, you could share your knowledge of various sales tactics. If you’re an expert on the healthcare industry, you could share research you’ve conducted on the industry.

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Build Your Reputation

People like to have professional relationships with others they respect, admire, and/or see as potentially being valuable to their career or business. Blogging is a great way to display your expertise. Write about topics to impress your network in a non-imposing way. Writing your perspectives and providing analysis will help you to be recognized as an expert. Write about your recent learnings and accomplishments. When people understand the value that you have, they be more inclined to stay in touch with you or connect you to others in their network.

Be Authentic

While there’s no perfect substitute for in-person interaction, blogging is a great way to build rapport. When you write in an authentic voice, your character shines through. Doing so can provide a great supplement for people to get to know you better and build rapport. Tell stories and share your opinion to show your character and help people get to know you.

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Cast a Wide Net

People are often inclined to share great content with their peers and via their social channels. By reaching a wide audience, you increase the chances of people reaching out to you directly. In-person events and meetings can be time consuming; blogging allows you to network in a more time-effective way. In addition, when you’re reaching out to or meeting new people, if someone has read your posts, they may feel more inclined to respond and meet with you. To increase your visibility, simply write awesome content that people enjoy and get value from.

Stay in Touch

Sharing blog posts on social networks such as LinkedIn, Facebook, and Twitter, is a great way to stay on top of the mind of your connections. Everyone’s busy, and many busy people know a lot of people. If you don’t stay in touch with busy people, it can be easy for them to forget about you. Simply seeing your blog post on their LinkedIn feed can be enough for you to stay in touch with people. It’s also much less time consuming than meeting everyone you know for coffee once a week.

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Promote your Network

Promoting people in your network is a great way to be helpful. If a contact has big news, cover it on your blog. An interview with the person may also be of value to your audience. Offering your network a guest post on your blog would be especially helpful if your audience is large and relevant to your contacts. Linking back to a contact’s blog or website when contextual to a post you’re publishing is a small but still nice way to promote your network. When your network gets stronger, you get stronger.

Key Takeaways:

  • Writing content that’s valuable to your audience and displays your expertise is an effective way to build your professional network.

  • Blogging is a great way to stay in touch, update, and build rapport with your network.

More by this author

Mike Fishbein

Mike is an enterpreneur and digital marketing leader.

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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