Advertising
Advertising

Graphic Design Can Greatly Help Your Business in These 6 Ways

Graphic Design Can Greatly Help Your Business in These 6 Ways

Any business owner knows that the success of a company is a sum of multiple things: some are small and their influence may not be immediately apparent, others are obvious. But no matter what kind of business you run, there is one thing you simply cannot afford to neglect – your graphic design.

1. Company Logo

Your company’s logo is what people first encounter when they get in touch with your business. All successful businesses share one trait: their logos are immediately recognizable, even if they are partially obscured. One may say that they are recognizable because these companies are so well-known, but this works both ways, and the logo itself contributes greatly to the overall name recognition of the company.

Advertising

Take Apple, for example. Their original design was overly complicated and rather generic. It would, of course, be an exaggeration to say that it is the change of logo that brought them success; but it is certain that its current logo has long ago became an immanent part of Apple’s corporate identity and cannot be changed without harming the company’s standing a great deal. It ideally combines all the features of the best logos: simplicity, unmistakability and consistency.

2. Collateral Materials

Business cards, brochures, window stickers, visual aids, letterheads – all these things can and should be used to create and maintain your corporate identity. Don’t think that the age of physical collateral material has passed. On the contrary, people today are so used to web marketing, social networks and suchlike that good old printed marketing tools can make all the difference.

Advertising

For example, recent research carried out by Deliver magazine shows that clients from all age categories who received printed catalogs spent 28% more on average than those who didn’t receive one.

3. Web Design

Today, in a world where people get most of their information from the Internet, it doesn’t come as a surprise that web design plays an enormous role in improving sales. Trends, principles and tricks of the trade aimed at improving conversion rates evolve all the time; and fortunately for business owners, it is one of the best documented marketing directions of today. The Internet is rife with case studies showing the results of various A/B tests, and according to them even seemingly unimportant changes in web design can lead to increase in conversion rates ranging from 5-10% to a whopping 595%.

Advertising

4. Social Media

Social media design is directly connected with more orthodox web design, but in recent years it has gradually turned into an industry of its own. Various social media, such as Facebook, Twitter, Pinterest, Instagram and so on occupy an ever-growing part of people’s lives. They spend more time there than simply surfing the Internet. They communicate with each other. They find new information. And businesses that manage to harness this trend are harvesting enormous benefits. The Q3 Social Intelligence Report from Adobe shows that last year such social networks as Facebook, Pinterest and Twitter saw respectively a 39, 150 and 300 percent increase in revenue per visitor.

5. Packaging

Most companies treat packaging in a purely utilitarian fashion – as a way to ship their product to clients so that the product isn’t damaged on the way. Which doesn’t mean that it is the way you should behave as well. On the contrary, it is an excellent opportunity to stand out. And it isn’t just a theory. For example, an eye-tracking study by Strategir that researched the influence of different variants of packaging on customer behavior resulted in design changes that increased overall sales by 15%!

Advertising

6. Advertising

With all that new-fangled online marketing one can forget about good old-fashioned methods of attracting attention. TV, magazines, newspapers, signboards, yard signs, flyers and suchlike can and should still be used to promote your services and products. You simply should take into account what mediums may sell your product best. For example, TV ads are the best medium in terms of reach (71%) among affluent adults, being especially effective in selling luxury items (costing more than $75,000). The same goes for magazines. Although magazine reach is somewhat lower than that of online ads (48% vs. 50%), among luxury prospects magazines show much better results.

Graphic design is crucial for creating your company’s identity; and once it is created and established, it is very hard to change it. That is why if you are just starting out it is wise to have a brainstorm and consider every idea very carefully before making any final choices.

Featured photo credit: Bee & Bear Calendar 2010 by 2B design/Victor Chang via flickr.com

More by this author

Melissa Burns

Entrepreneur

Wealthy, Successful People Who Choose Less over More: 10 Real-Life Stories of Minimalists If You Want to Succeed in Life, You Need to Find Your True Calling First Why Do We All Feel Empty Sometimes Everything We Can Learn from the Most Famous Entrepreneurs Around the World YouTube Blogger 4 Pillars of Becoming a Successful YouTube Blogger

Trending in Work

1 How to Lead a Team More Effectively and Be a True Leader at Work 2 10 Business Networking Tips: Grow Your Professional Network 3 4 Effective Ways to Motivate Employees During the Busy Holiday Season 4 8 Things to Remember When You Don’t Know What to Do with Your Life 5 11 Ways to Revive Company Culture

Read Next

Advertising
Advertising

Last Updated on December 5, 2018

How to Lead a Team More Effectively and Be a True Leader at Work

How to Lead a Team More Effectively and Be a True Leader at Work

Being an efficient manager and a charismatic boss at the same time can seem like an impossible task. Is there a way to deliver the desired results for your business while remaining liked and respected by your staff?

We all know bad examples of team leaders who seem to fail at one aspect or the other, or even at both. But we’ve also heard of awesome managers who seem to juggle both things well enough.

How do they do it?

By sticking to few proven ways that let them maintain a positive karma score while remaining efficient. In this article, we’ll guide you through 11 smart management tips on how to lead a team and become something more than a boss – a leader.

1. Find a Management Strategy and Stick to It

There’s nothing worse than a boss that keeps changing his or her opinions and assignments depending on their mood or a book they read this week. Chaotic decisions increase the insecurity and frustration of your team, so you better find your strategy and stick to it.

If you do find some new methods you want your staff to follow, make sure they don’t contradict the general direction you are taking. Otherwise, you risk making your team take one step forward and two steps back.

2. Set Goals​ and Track Progress in Reaching Them

Set individual and collective goals​ for your team and track the progress in reaching them. This might sound obvious at first, but too often we find ourselves stuck between daily customer requests and monthly reports, and the bigger goal or vision seems to fade away.

According to Elon Musk (and many other successful CEOs around the Globe), it’s crucial to have a clear and motivating aim to where the company is heading. His aim for the space transportation company SpaceX is “to make humankind a multi-planetary species”.[1] That’s a huge goal but the company is slowly moving closer to it by reaching smaller steps and milestones, like launching self-landing rockets. This is also a very inspiring and meaningful goal that helps employees endure the company’s extremely high expectations and 60 to 70-hour work weeks.[2]

Even if your goals are not as grand, setting and reaching milestones will give you a clear insight into the team’s overall efficiency and daily progress. With time, you will be able to see the weak spots and improve your results.​

Advertising

3. Demand Learning from Your Team

CEO of print on demand startup Printful, Davis Siksnans, believes that:[3]

“The key for a company going through rapid growth is to empower your employees’ self-development.”

His company with 500 employees spanning two continents demands a culture of learning and provides all the tools necessary to do it.

Their idea is –  as the company scales, people have to grow in their positions too, which means that they have to be constantly learning. Siksnans says:

“We try to hire people for what they might become, but they need to have that drive.“

Alternatively, you can provide educational courses for your employees or invite informal lecturers to educate and inspire your team. You can also encourage peer-to-peer learning by asking employees to teach their particular experience or skill to co-workers.

4. Invest in a Pleasant Work Environment

Studies show that a well-designed office environment can increase your team’s overall performance by as much as 20%. You’ll be surprised to see that even very small interior tweaks that don’t require major investments can improve your workers’ performance.

Some ideas for a more productive and pleasing work environment:

  • Invest in modern furniture – offer ergonomic chairs, standing desks, and individually arranged workplaces​.
  • Start an in-house library – reading for pleasure just 30 minutes a day is proven to be enough to become more effective at work,[4] improve focus, and deal with problems like depression and anxiety.​
  • Play jazzy office music – rhythmic background music will help workers feel more energetic and enthusiastic while doing everyday tasks.​
  • Set up entertainment or break rooms – being able to relax and have fun at work creates a strong commitment, helps employees relax and clear their minds, and boosts productivity.​
  • Bring in uplifting office decor – it’s been found that art in the workplace can boost productivity,[5] lower stress, and even encourage employees to innovate.​
  • Decorate the office with live plants for freshness and a welcoming feel. Furthermore, plants are found to ensure better air quality and increase workers’ productivity by 15%.[6]

5. Be Kind and Sincere to Your Team

Did you know that 50% of employees quit because they dislike working with their manager?[7] In fact, most times when people leave their jobs they actually leave their managers. Being friendly and sincere may not be enough to be a successful manager, but it’s a big part of it.

Advertising

Some ways to show you appreciate and care for your staff:

  • Celebrate the progress and achievements of your employees. And don’t be shy to simply say thanks.​
  • Talk to your employees regularly and really listen to what they have to say. Address their concerns, help them reach their goals and do your best to improve their work and daily life.
  • If you’re having a bad day, don’t pour out your stress and anger on the staff. Instead, try to recharge yourself by appreciating the achievements of your team and setting the next goals.
  • Try not to overload your team with work. Every company has rush periods when it’s okay to have more work than usual. But remember that people cannot work under prolonged pressure and stress.
  • Don’t be selfish – it can be very demotivating to see that the manager only focuses on what you can do for him and doesn’t care about your goals and well-being.​ As the CEO of Xerox Anne M. Mulcahy put it,[8]

    “Employees who believe that management is concerned about them as a whole person — not just an employee — are more productive, more satisfied, more fulfilled.”

Whenever you are having doubts about your kind attitude, remember – satisfied employees are productive employees which lead to satisfied customers and eventually – success for your company.

6. Offer Flexible Work Hours

The traditional Monday to Friday, 9 to 5 job is beginning to slip away. Increasingly more people are working remotely or having flexible work hours, and we can expect this trend to continue. To adapt to these changing habits and remain competitive in the labor market, more employers are offering the chance to choose your own work hours, work from home or even from another city or country.

Offering flexible hours is a powerful way to inspire your existing staff and give them intrinsic motivation. Why not let your employees choose their preferred working hours while keeping the 8-hour day? For example, night owls are unhappy and unproductive if they have to come to work before 10 AM, while others might prefer to start at 7 and finish earlier.

You can go even farther and hire remote workers – this way you’ll be able to recruit from a global talent pool and even save money on office expenses like desks, stationery, electricity, etc.[9]

7. Track Your Team’s Productive Time

Not monitoring your employees’ progress and efficiency can result in poor performance and slacking. Instead of letting things go with the flow, you should consider installing time-tracking software on your employees’ computers and see who’s doing great and who might need a productivity boost.

But don’t get it wrong – there’s no need to become big brother and watch every step your employees take. If you use the time-tracker as a spying tool, you will only see increasing suspicion and insecurity around you, and your employees’ happiness levels will drop.

On the contrary, choose software that allows employees to mark private time that won’t be tracked. In addition, consider these time-management tactics:

Advertising

  • Allow flexible work hours. (see Tip No 6)
  • Encourage breaks – studies show that employees who take regular breaks are more productive than those who don’t.[10]
  • Enable remote work to show your employees that you trust them and that they can work from home or even from another country (if they can maintain sufficient productivity).
  • Consider offering bonuses to your most productive employees (those who show productivity levels above 90 or 95%).

8. Use Only Constructive Criticism

Constructive criticism means offering valid and rational opinions about the work of others, involving both positive comments and remarks about what should be improved. Constructive criticism is usually expressed in a friendly manner rather than an oppositional one.

When you evaluate your team’s work, give them feedback that’s helpful, specific, and sincere. Don’t be shy to praise, but also be direct and even strict when necessary.

9. Don’t Give Special Treatment to Yourself

The boss’s actions are – directly or indirectly – observed by your team. This means that your employees look up to you and often mimic your attitude towards your work and the company – especially if your actions don’t show commitment. Nobody wants to work for a leader who doesn’t go all in or inspire motivation.

What you should do is lead by example. If you expect your employees to arrive at work on time and work 8 hours, do the same yourself. If you want them to show initiative, show it yourself and encourage others to do the same.

Jeff Weiner is the CEO of LinkedIn – a company of 3,000 employees that consistently ranks as one of the best workplaces with a 92 percent employee-approval rating.[11] Weiner’s workdays are reported to be equally long or even longer than those of his employees, allowing him to stay “extremely credible as a leader.”

10. Empower Your Employees

Here’s a common mistake many managers make:

They don’t motivate their staff and assume they simply love to work for their company.​ Such belief can result in painful losses for the company – especially these days when many companies are in desperate need of a reliable workforce.

Instead of directly thinking about bonuses and perks, consider intrinsic motivation. For example, enable flat organization in your team and listen to your employees’ ideas when they come up with opinions and suggestions. Your company might actually benefit a great deal from the feedback, and the unique ideas employees come up with.

You can also start an initiative where employees can freely share or pitch their business ideas to you or the founders of the company. If the idea is accepted by the management, the project can be developed, and the employee can have equity options.

Advertising

If people feel they have an impact in the company, they become more motivated, engaged and interested in the company’s growth.

11. Nurture Your Company Culture

Company culture is the personality of a company that defines the overall work environment and relationships between teammates. It also includes company mission, values, ethics, and goals.

Some examples of company cultures are the Horizontal corporate culture (collaborative and equal; popular among startups and free-spirited businesses) and Conventional corporate culture (a more risk-averse and hierarchy-based approach common in traditional companies).

However, you don’t have to stick to pre-existing boxes when creating your corporate culture. You might think of your team as a family, a sports team, or even a hippie camp if it fits your business and purpose. But keep in mind that by the time a company’s size reaches 20 employees, the company culture is set,[12] and any changes will need to be implemented in smaller teams.

Whichever personality you choose for your company, make sure to live by it and nurture it. Some things that might help:

Team building events, relevant books in your office library and proper on-boarding for the new employees to get everyone on the same page from the very beginning.

Be a Leader, Not a Boss

Using the words of Printful’s CEO Davis Siksnans, the ultimate goal is to “Hire great people who don’t have to be managed.”

However, when you do need to demonstrate some initiative and control, act as a leader rather than as a boss.

In other words, don’t be afraid to show the personality behind your role. And keep these 11 tips close to your heart.

Featured photo credit: rawpixel via unsplash.com

Reference

Read Next