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Graphic Design Can Greatly Help Your Business in These 6 Ways

Graphic Design Can Greatly Help Your Business in These 6 Ways

Any business owner knows that the success of a company is a sum of multiple things: some are small and their influence may not be immediately apparent, others are obvious. But no matter what kind of business you run, there is one thing you simply cannot afford to neglect – your graphic design.

1. Company Logo

Your company’s logo is what people first encounter when they get in touch with your business. All successful businesses share one trait: their logos are immediately recognizable, even if they are partially obscured. One may say that they are recognizable because these companies are so well-known, but this works both ways, and the logo itself contributes greatly to the overall name recognition of the company.

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Take Apple, for example. Their original design was overly complicated and rather generic. It would, of course, be an exaggeration to say that it is the change of logo that brought them success; but it is certain that its current logo has long ago became an immanent part of Apple’s corporate identity and cannot be changed without harming the company’s standing a great deal. It ideally combines all the features of the best logos: simplicity, unmistakability and consistency.

2. Collateral Materials

Business cards, brochures, window stickers, visual aids, letterheads – all these things can and should be used to create and maintain your corporate identity. Don’t think that the age of physical collateral material has passed. On the contrary, people today are so used to web marketing, social networks and suchlike that good old printed marketing tools can make all the difference.

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For example, recent research carried out by Deliver magazine shows that clients from all age categories who received printed catalogs spent 28% more on average than those who didn’t receive one.

3. Web Design

Today, in a world where people get most of their information from the Internet, it doesn’t come as a surprise that web design plays an enormous role in improving sales. Trends, principles and tricks of the trade aimed at improving conversion rates evolve all the time; and fortunately for business owners, it is one of the best documented marketing directions of today. The Internet is rife with case studies showing the results of various A/B tests, and according to them even seemingly unimportant changes in web design can lead to increase in conversion rates ranging from 5-10% to a whopping 595%.

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4. Social Media

Social media design is directly connected with more orthodox web design, but in recent years it has gradually turned into an industry of its own. Various social media, such as Facebook, Twitter, Pinterest, Instagram and so on occupy an ever-growing part of people’s lives. They spend more time there than simply surfing the Internet. They communicate with each other. They find new information. And businesses that manage to harness this trend are harvesting enormous benefits. The Q3 Social Intelligence Report from Adobe shows that last year such social networks as Facebook, Pinterest and Twitter saw respectively a 39, 150 and 300 percent increase in revenue per visitor.

5. Packaging

Most companies treat packaging in a purely utilitarian fashion – as a way to ship their product to clients so that the product isn’t damaged on the way. Which doesn’t mean that it is the way you should behave as well. On the contrary, it is an excellent opportunity to stand out. And it isn’t just a theory. For example, an eye-tracking study by Strategir that researched the influence of different variants of packaging on customer behavior resulted in design changes that increased overall sales by 15%!

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6. Advertising

With all that new-fangled online marketing one can forget about good old-fashioned methods of attracting attention. TV, magazines, newspapers, signboards, yard signs, flyers and suchlike can and should still be used to promote your services and products. You simply should take into account what mediums may sell your product best. For example, TV ads are the best medium in terms of reach (71%) among affluent adults, being especially effective in selling luxury items (costing more than $75,000). The same goes for magazines. Although magazine reach is somewhat lower than that of online ads (48% vs. 50%), among luxury prospects magazines show much better results.

Graphic design is crucial for creating your company’s identity; and once it is created and established, it is very hard to change it. That is why if you are just starting out it is wise to have a brainstorm and consider every idea very carefully before making any final choices.

Featured photo credit: Bee & Bear Calendar 2010 by 2B design/Victor Chang via flickr.com

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Melissa Burns

Entrepreneur

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Last Updated on April 25, 2019

How to Write a Career Change Resume (With Examples)

How to Write a Career Change Resume (With Examples)

Shifting careers, tiny or big, can be paralyzing. Whether your desire for a career change is self-driven or involuntary, you can manage the panic and fear by understanding ‘why’ you are making the change.

Your ability to clearly and confidently articulate your transferable skills makes it easier for employers to understand how you are best suited for the job or industry.

A well written career change resume that shows you have read the job description and markets your transferable skills can increase your success for a career change.

3 Steps to Prepare Your Mind Before Working on the Resume

Step 1: Know Your ‘Why’

Career changes can be an unnerving experience. However, you can lessen the stress by making informed decisions through research.

One of the best ways to do this is by conducting informational interviews.[1] Invest time to gather information from diverse sources. Speaking to people in the career or industry that you’re pursuing will help you get clarity and check your assumptions.

Here are some questions to help you get clear on your career change:

  • What’s your ideal work environment?
  • What’s most important to you right now?
  • What type of people do you like to work with?
  • What are the work skills that you enjoy doing the most?
  • What do you like to do so much that you lose track of time?
  • Whose career inspires you? What is it about his/her career that you admire?
  • What do you dislike about your current role and work environment?

Step 2: Get Clear on What Your Transferable Skills Are[2]

The data gathered from your research and informational interviews will give you a clear picture of the career change that you want. There will likely be a gap between your current experience and the experience required for your desired job. This is your chance to tell your personal story and make it easy for recruiters to understand the logic behind your career change.

Make a list and describe your existing skills and experience. Ask yourself:

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What experience do you have that is relevant to the new job or industry?

Include any experience e.g., work, community, volunteer, or helping a neighbour. The key here is ANY relevant experience. Don’t be afraid to list any tasks that may seem minor to you right now. Remember this is about showcasing the fact that you have experience in the new area of work.

What will the hiring manager care about and how can you demonstrate this?

Based on your research you’ll have an idea of what you’ll be doing in the new job or industry. Be specific and show how your existing experience and skills make you the best candidate for the job. Hiring managers will likely scan your resume in less than 7 seconds. Make it easy for them to see the connection between your skills and the skills that are needed.

Clearly identifying your transferable skills and explaining the rationale for your career change shows the employer that you are making a serious and informed decision about your transition.

Step 3: Read the Job Posting

Each job application will be different even if they are for similar roles. Companies use different language to describe how they conduct business. For example, some companies use words like ‘systems’ while other companies use ‘processes’.

When you review the job description, pay attention to the sections that describe WHAT you’ll be doing and the qualifications/skills. Take note of the type of language and words that the employer uses. You’ll want to use similar language in your resume to show that your experience meets their needs.

5 Key Sections on Your Career Change Resume (Example)

The content of the examples presented below are tailored for a high school educator who wants to change careers to become a client engagement manager, however, you can easily use the same structure for your career change resume.

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Don’t forget to write a well crafted cover letter for your career change to match your updated resume. Your career change cover letter will provide the context and personal story that you’re not able to show in a resume.

1. Contact Information and Header

Create your own letterhead that includes your contact information. Remember to hyperlink your email and LinkedIn profile. Again, make it easy for the recruiter to contact you and learn more about you.

Example:

Jill Young

Toronto, ON | [email protected] | 416.222.2222 | LinkedIn Profile

2. Qualification Highlights or Summary

This is the first section that recruiters will see to determine if you meet the qualifications for the job. Use the language from the job posting combined with your transferable skills to show that you are qualified for the role.

Keep this section concise and use 3 to 4 bullets. Be specific and focus on the qualifications needed for the specific job that you’re applying to. This section should be tailored for each job application. What makes you qualified for the role?

Example:

Qualifications Summary

  • Experienced managing multiple stakeholder interests by building a strong network of relationships to support a variety of programs
  • Experienced at resolving problems in a timely and diplomatic manner
  • Ability to work with diverse groups and ensure collaboration while meeting tight timelines

3. Work Experience

Only present experiences that are relevant to the job posting. Focus on your specific transferable skills and how they apply to the new role.

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How this section is structured will depend on your experience and the type of career change you are making.

For example, if you are changing industries you may want to list your roles before the company name. However, if you want to highlight some of the big companies you’ve worked with then you may want to list the company name first. Just make sure that you are consistent throughout your resume.

Be clear and concise. Use 1 to 4 bullets to highlight your relevant work experiences for each job you list on your resume. Ensure that the information demonstrates your qualifications for the new job. Remember to align all the dates on your resume to the right margin.

Example:

Work Experience

Theater Production Manager 2018 – present

YourLocalTheater

  • Collaborated with diverse groups of people to ensure a successful production while meeting tight timelines

4. Education

List your formal education in this section. For example, the name of the degrees you received and the school who issued it. To eliminate biases, I would recommend removing the year you graduated.

Example:

Education

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  • Bachelor of Education, University of Western Ontario
  • Bachelor of Theater Studies with Honors, University of British Columbia

5. Other Activities or Interests

When you took an inventory of your transferable skills, what experiences were relevant to your new career path (that may not fit in the other resume sections?).

Example:

Other Activities

  • Mentor, Pathways to Education
  • Volunteer lead for coordinating all community festival vendors

Bonus Tips

Remember these core resume tips to help you effectively showcase your transferable skills:

  • CAR (Context Action Result) method. Remember that each bullet on your resume needs to state the situation, the action you took and the result of your experience.
  • Font. Use modern Sans Serif fonts like Tahoma, Verdana, or Arial.
  • White space. Ensure that there is enough white space on your resume by adjusting your margins to a minimum of 1.5 cm. Your resume should be no more than two pages long.
  • Tailor your resume for each job posting. Pay attention to the language and key words used on the job posting and adjust your resume accordingly. Make the application process easy on yourself by creating your own resume template. Highlight sections that you need to tailor for each job application.
  • Get someone else to review your resume. Ideally you’d want to have someone with industry or hiring experience to provide you with insights to hone your resume. However, you also want to have someone proofread your resume for grammar and spelling errors.

The Bottom Line

It’s essential that you know why you want to change careers. Setting this foundation not only helps you with your resume, but can also help you to change your cover letter, adjust your LinkedIn profile, network during your job search, and during interviews.

Ensure that all the content on your resume is relevant for the specific job you’re applying to.

Remember to focus on the job posting and your transferable skills. You have a wealth of experience to draw from – don’t discount any of it! It’s time to showcase and brand yourself in the direction you’re moving towards!

More Resources to Help You Change Career Swiftly

Featured photo credit: Parker Byrd via unsplash.com

Reference

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