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Graphic Design Can Greatly Help Your Business in These 6 Ways

Graphic Design Can Greatly Help Your Business in These 6 Ways

Any business owner knows that the success of a company is a sum of multiple things: some are small and their influence may not be immediately apparent, others are obvious. But no matter what kind of business you run, there is one thing you simply cannot afford to neglect – your graphic design.

1. Company Logo

Your company’s logo is what people first encounter when they get in touch with your business. All successful businesses share one trait: their logos are immediately recognizable, even if they are partially obscured. One may say that they are recognizable because these companies are so well-known, but this works both ways, and the logo itself contributes greatly to the overall name recognition of the company.

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Take Apple, for example. Their original design was overly complicated and rather generic. It would, of course, be an exaggeration to say that it is the change of logo that brought them success; but it is certain that its current logo has long ago became an immanent part of Apple’s corporate identity and cannot be changed without harming the company’s standing a great deal. It ideally combines all the features of the best logos: simplicity, unmistakability and consistency.

2. Collateral Materials

Business cards, brochures, window stickers, visual aids, letterheads – all these things can and should be used to create and maintain your corporate identity. Don’t think that the age of physical collateral material has passed. On the contrary, people today are so used to web marketing, social networks and suchlike that good old printed marketing tools can make all the difference.

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For example, recent research carried out by Deliver magazine shows that clients from all age categories who received printed catalogs spent 28% more on average than those who didn’t receive one.

3. Web Design

Today, in a world where people get most of their information from the Internet, it doesn’t come as a surprise that web design plays an enormous role in improving sales. Trends, principles and tricks of the trade aimed at improving conversion rates evolve all the time; and fortunately for business owners, it is one of the best documented marketing directions of today. The Internet is rife with case studies showing the results of various A/B tests, and according to them even seemingly unimportant changes in web design can lead to increase in conversion rates ranging from 5-10% to a whopping 595%.

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4. Social Media

Social media design is directly connected with more orthodox web design, but in recent years it has gradually turned into an industry of its own. Various social media, such as Facebook, Twitter, Pinterest, Instagram and so on occupy an ever-growing part of people’s lives. They spend more time there than simply surfing the Internet. They communicate with each other. They find new information. And businesses that manage to harness this trend are harvesting enormous benefits. The Q3 Social Intelligence Report from Adobe shows that last year such social networks as Facebook, Pinterest and Twitter saw respectively a 39, 150 and 300 percent increase in revenue per visitor.

5. Packaging

Most companies treat packaging in a purely utilitarian fashion – as a way to ship their product to clients so that the product isn’t damaged on the way. Which doesn’t mean that it is the way you should behave as well. On the contrary, it is an excellent opportunity to stand out. And it isn’t just a theory. For example, an eye-tracking study by Strategir that researched the influence of different variants of packaging on customer behavior resulted in design changes that increased overall sales by 15%!

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6. Advertising

With all that new-fangled online marketing one can forget about good old-fashioned methods of attracting attention. TV, magazines, newspapers, signboards, yard signs, flyers and suchlike can and should still be used to promote your services and products. You simply should take into account what mediums may sell your product best. For example, TV ads are the best medium in terms of reach (71%) among affluent adults, being especially effective in selling luxury items (costing more than $75,000). The same goes for magazines. Although magazine reach is somewhat lower than that of online ads (48% vs. 50%), among luxury prospects magazines show much better results.

Graphic design is crucial for creating your company’s identity; and once it is created and established, it is very hard to change it. That is why if you are just starting out it is wise to have a brainstorm and consider every idea very carefully before making any final choices.

Featured photo credit: Bee & Bear Calendar 2010 by 2B design/Victor Chang via flickr.com

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Melissa Burns

Entrepreneur

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Last Updated on August 20, 2018

Quit Your Job If You Don’t Like It, No Matter What

Quit Your Job If You Don’t Like It, No Matter What

Do you know that feeling? The one where you have to wake up to go to your boring 9-5 job to work with the same boring colleagues who don’t appreciate what you do.

I do, and that’s why I’ve decided to quit my job and follow my passion. This, however, requires a solid plan and some guts.

The one who perseveres doesn’t always win. Sometimes life has more to offer when you quit your current job. Yes, I know. It’s overwhelming and scary.

People who quit are often seen as ‘losers’. They say: “You should finish what you’ve started”.

I know like no other that quitting your job can be very stressful. A dozen questions come up when you’re thinking about quitting your job, most starting with: What if?

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“What if I don’t find a job I love and regret quitting my current job?”
“What if I can’t find another job and I get in debt because I can’t pay my bills?”
“What if my family and friends judge me and disapprove of the decisions I make?”
“What if I quit my job to pursue my dream, but I fail?

After all, if you admit to the truth of your surroundings, you’re forced to acknowledge that you’ve made a wrong decision by choosing your current job. But don’t forget that quitting certain things in life can be the path to your success!

One of my favorite quotes by Henry Ford:

If you always do what you’ve always done, you’ll always get what you’ve always got.

Everything takes energy

Everything you do in life takes energy. It takes energy to participate in your weekly activities. It takes energy to commute to work every day. It takes energy to organize your sister’s big wedding.

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Each of the responsibilities we have take a little bit of our energy. We only have a certain amount of energy a day, so we have to spend it wisely.  Same goes for our time. The only things we can’t buy in this world are time and energy. Yes, you could buy an energy drink, but will it feel the same as eight hours of sleep? Will it be as healthy?

The more stress there is in your life, the less focus you have. This will weaken your results.

Find something that is worth doing

Do you have to quit every time the going gets touch? Absolutely not! You should quit when you’ve put everything you’ve got into something, but don’t see a bright future in it.

When you do something you love and that has purpose in your life, you should push through and give everything you have.

I find star athletes very inspiring. They don’t quit till they step on that stage to receive their hard earned gold medal. From the start, they know how much work its going to take and what they have to sacrifice.

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When you do something you’re really passionate about, you’re not in a downward spiral. Before you even start you can already see the finish line. The more focus you have for something, the faster you’ll reach the finish.

It is definitely possible to spend your valuable time on something you love and earn money doing it. You just have to find out how — by doing enough research.

Other excuses I often hear are:

“But I have my wife and kids, who is going to pay the bills?”
“I don’t have time for that, I’m too busy with… stuff” (Like watching TV for 2 hours every day.)
“At least I get the same paycheck every month if I work for a boss.”
“Quitting my job is too much risk with this crisis.”

I understand those points. But if you’ve never tried it, you’ll never know how it could be. The fear of failure keeps people from stepping out of their comfort zone.

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I’ve heard many people say, “I work to let my children make their dream come true”. I think they should rephrase that sentence to: “I pursue my dreams — to inspire and show my children anything is possible.” 

Conclusion

Think carefully about what you spend your time on. Don’t waste it on things that don’t brighten your future. Instead, search for opportunities. And come up with a solid plan before you take any impulsive actions.

Only good things happen outside of your comfort zone.

Do you dare to quit your job for more success in life?

Featured photo credit: Unsplash via unsplash.com

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