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Graphic Design Can Greatly Help Your Business in These 6 Ways

Graphic Design Can Greatly Help Your Business in These 6 Ways

Any business owner knows that the success of a company is a sum of multiple things: some are small and their influence may not be immediately apparent, others are obvious. But no matter what kind of business you run, there is one thing you simply cannot afford to neglect – your graphic design.

1. Company Logo

Your company’s logo is what people first encounter when they get in touch with your business. All successful businesses share one trait: their logos are immediately recognizable, even if they are partially obscured. One may say that they are recognizable because these companies are so well-known, but this works both ways, and the logo itself contributes greatly to the overall name recognition of the company.

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Take Apple, for example. Their original design was overly complicated and rather generic. It would, of course, be an exaggeration to say that it is the change of logo that brought them success; but it is certain that its current logo has long ago became an immanent part of Apple’s corporate identity and cannot be changed without harming the company’s standing a great deal. It ideally combines all the features of the best logos: simplicity, unmistakability and consistency.

2. Collateral Materials

Business cards, brochures, window stickers, visual aids, letterheads – all these things can and should be used to create and maintain your corporate identity. Don’t think that the age of physical collateral material has passed. On the contrary, people today are so used to web marketing, social networks and suchlike that good old printed marketing tools can make all the difference.

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For example, recent research carried out by Deliver magazine shows that clients from all age categories who received printed catalogs spent 28% more on average than those who didn’t receive one.

3. Web Design

Today, in a world where people get most of their information from the Internet, it doesn’t come as a surprise that web design plays an enormous role in improving sales. Trends, principles and tricks of the trade aimed at improving conversion rates evolve all the time; and fortunately for business owners, it is one of the best documented marketing directions of today. The Internet is rife with case studies showing the results of various A/B tests, and according to them even seemingly unimportant changes in web design can lead to increase in conversion rates ranging from 5-10% to a whopping 595%.

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4. Social Media

Social media design is directly connected with more orthodox web design, but in recent years it has gradually turned into an industry of its own. Various social media, such as Facebook, Twitter, Pinterest, Instagram and so on occupy an ever-growing part of people’s lives. They spend more time there than simply surfing the Internet. They communicate with each other. They find new information. And businesses that manage to harness this trend are harvesting enormous benefits. The Q3 Social Intelligence Report from Adobe shows that last year such social networks as Facebook, Pinterest and Twitter saw respectively a 39, 150 and 300 percent increase in revenue per visitor.

5. Packaging

Most companies treat packaging in a purely utilitarian fashion – as a way to ship their product to clients so that the product isn’t damaged on the way. Which doesn’t mean that it is the way you should behave as well. On the contrary, it is an excellent opportunity to stand out. And it isn’t just a theory. For example, an eye-tracking study by Strategir that researched the influence of different variants of packaging on customer behavior resulted in design changes that increased overall sales by 15%!

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6. Advertising

With all that new-fangled online marketing one can forget about good old-fashioned methods of attracting attention. TV, magazines, newspapers, signboards, yard signs, flyers and suchlike can and should still be used to promote your services and products. You simply should take into account what mediums may sell your product best. For example, TV ads are the best medium in terms of reach (71%) among affluent adults, being especially effective in selling luxury items (costing more than $75,000). The same goes for magazines. Although magazine reach is somewhat lower than that of online ads (48% vs. 50%), among luxury prospects magazines show much better results.

Graphic design is crucial for creating your company’s identity; and once it is created and established, it is very hard to change it. That is why if you are just starting out it is wise to have a brainstorm and consider every idea very carefully before making any final choices.

Featured photo credit: Bee & Bear Calendar 2010 by 2B design/Victor Chang via flickr.com

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Melissa Burns

Entrepreneur

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Last Updated on June 13, 2019

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

1. Think and Grow Rich by Napoleon Hill

    This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

    Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

    Get the book here!

    2. The Lean Startup by Eric Reis

      A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

      In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

      Get the book here!

      3. The E-Myth Revisited by Michael E. Gerber

        In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

        Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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        Get the book here!

        4. Rework by Jason Fried

          Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

          However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

          Get the book here!

          5. How to Win Friends and Influence People by Dale Carnegie

            This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

            Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

            Get the book here!

            6. Outliers: The Story of Success by Malcolm Gladwell

              Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

              His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

              Get the book here!

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              7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                Get the book here!

                8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                  Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                  Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                  Get the book here!

                  9. Liar’s Poker by Michael Lewis

                    Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                    Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                    Get the book here!

                    10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                      A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                      In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                      Get the book here!

                      11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                        Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                        His premise? That productivity is proportional to your ability to relax.

                        Get the book here!

                        12. The 7 Habits of Highly Effective People by Stephen R. Covey

                          In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                          Get the book here!

                          13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                            In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                            If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                            Get the book here!

                            14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                              The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                              Get the book here!

                              15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                Branson, however, did business by following a simple philosophy:

                                “Oh, screw it, let’s do it”

                                Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                Get the book here!

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                                Featured photo credit: rawpixel via unsplash.com

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