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Grab the Recruiter’s Attention with a Personal Branding Statement

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Grab the Recruiter’s Attention with a Personal Branding Statement

Obtaining a job or career of your dreams requires the ability to appeal to potential employers by making your professional experience stand out among other candidates. When you are seeking new career opportunities, it is important to consider how you want to present yourself when building or updating your current resume. Adding a personal branding statement to your resume is a way to eliminate the need for traditional objectives, giving you the chance to appeal to more employers while also allowing you to share how much value you have to bring to the position you desire.

What is a Personal Branding Statement?

A personal branding statement is similar to traditional resume objectives, but with a more personal touch that helps to share your own skills, experience and the value you will add to a company if you are hired in. This statement helps you to express yourself without sounding too generic and without the classic lines of why you want the position yourself. When you use a personal branding statement, you will not only stand out against other potential candidates, but you have the ability to build a more positive reputation for yourself.

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Why These Statements Work Better Than Traditional Objectives

Using a personal branding statement on your resume is a way for you to stray away from classic lines used in traditional objective statements, as these messages can be highly personalized to fit each position that you are applying for individually, giving you an advantage over other candidates who are not using them, but generic objectives instead.

How to Create the Right Resume Objective Statement

Once you begin brainstorming to create the right resume objective statement, it’s important to consider the position you are interested in and the value you will bring to the company if you are selected for an interview or hired in.

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Creating a personal brand for yourself is a key factor to having success when you are developing your resume: It is important to consider specific words that represent your personality, and will appeal to employers based on the position you are applying for and the responsibilities associated with the job. Using words such as courageous, resilient, robust, intuitive, communicative and even persuasive is a way to appeal to employers while allowing them to gain insight into your own personality and what you have to offer.

Understanding the type of leadership style you have and how you communicate can also help you with forming the right objective statement that will work for you. If you are experienced in specific subjects and industries, consider using words that are more likely to appeal to your future employers because they’re relevant to the work you plan to do.

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Write down personal traits that are useful for the positions you desire to get an idea of the type of personal branding statement you want to implement in your resume before applying for any position. If you have natural gifts and talents, be sure to create a list of your skills, ranging from problem-solving to speaking multiple languages or understanding how to program. The more you have to offer and share with potential employers, the easier it is for them to determine whether you are the right fit for the job.

Preparing the Personal Branding Statement

Once you have a list of skills and positive traits about you that are useful for the position you are interested in, you can then select one skill from each list that fits you best. It is also important to research each company you want to work for individually to ensure that you are utilizing the proper wording, and appealing to companies based on their needs and the company’s work environment. Including the number of years of experience you have is also highly recommended, especially when you have been working in the same field or industry for years and want to showcase that you are familiar with all aspects of the position you desire.

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The Difference Between Classic Resume Objectives and Personal Branding Statements

Classic resume objectives are generally simple, short and sweet, which can often appear as “too generic” to potential employers, who receive hundreds of applications on a regular basis. Rather than creating a resume with a typical resume objective that says something like, “To secure a position as an employee and to work hard for a growing business”, opting for a bigger introduction that is more detailed and relevant to your specific skills, interest and experience is such more effective. Sharing the skills you have with descriptive adjectives and the value you have to offer to the companies you want to work with will allow you to gain an advantage regardless of how in-demand your desired position is.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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