Advertising
Advertising

Grab the Recruiter’s Attention with a Personal Branding Statement

Grab the Recruiter’s Attention with a Personal Branding Statement

Obtaining a job or career of your dreams requires the ability to appeal to potential employers by making your professional experience stand out among other candidates. When you are seeking new career opportunities, it is important to consider how you want to present yourself when building or updating your current resume. Adding a personal branding statement to your resume is a way to eliminate the need for traditional objectives, giving you the chance to appeal to more employers while also allowing you to share how much value you have to bring to the position you desire.

What is a Personal Branding Statement?

A personal branding statement is similar to traditional resume objectives, but with a more personal touch that helps to share your own skills, experience and the value you will add to a company if you are hired in. This statement helps you to express yourself without sounding too generic and without the classic lines of why you want the position yourself. When you use a personal branding statement, you will not only stand out against other potential candidates, but you have the ability to build a more positive reputation for yourself.

Advertising

Why These Statements Work Better Than Traditional Objectives

Using a personal branding statement on your resume is a way for you to stray away from classic lines used in traditional objective statements, as these messages can be highly personalized to fit each position that you are applying for individually, giving you an advantage over other candidates who are not using them, but generic objectives instead.

How to Create the Right Resume Objective Statement

Once you begin brainstorming to create the right resume objective statement, it’s important to consider the position you are interested in and the value you will bring to the company if you are selected for an interview or hired in.

Advertising

Creating a personal brand for yourself is a key factor to having success when you are developing your resume: It is important to consider specific words that represent your personality, and will appeal to employers based on the position you are applying for and the responsibilities associated with the job. Using words such as courageous, resilient, robust, intuitive, communicative and even persuasive is a way to appeal to employers while allowing them to gain insight into your own personality and what you have to offer.

Understanding the type of leadership style you have and how you communicate can also help you with forming the right objective statement that will work for you. If you are experienced in specific subjects and industries, consider using words that are more likely to appeal to your future employers because they’re relevant to the work you plan to do.

Advertising

Write down personal traits that are useful for the positions you desire to get an idea of the type of personal branding statement you want to implement in your resume before applying for any position. If you have natural gifts and talents, be sure to create a list of your skills, ranging from problem-solving to speaking multiple languages or understanding how to program. The more you have to offer and share with potential employers, the easier it is for them to determine whether you are the right fit for the job.

Preparing the Personal Branding Statement

Once you have a list of skills and positive traits about you that are useful for the position you are interested in, you can then select one skill from each list that fits you best. It is also important to research each company you want to work for individually to ensure that you are utilizing the proper wording, and appealing to companies based on their needs and the company’s work environment. Including the number of years of experience you have is also highly recommended, especially when you have been working in the same field or industry for years and want to showcase that you are familiar with all aspects of the position you desire.

Advertising

The Difference Between Classic Resume Objectives and Personal Branding Statements

Classic resume objectives are generally simple, short and sweet, which can often appear as “too generic” to potential employers, who receive hundreds of applications on a regular basis. Rather than creating a resume with a typical resume objective that says something like, “To secure a position as an employee and to work hard for a growing business”, opting for a bigger introduction that is more detailed and relevant to your specific skills, interest and experience is such more effective. Sharing the skills you have with descriptive adjectives and the value you have to offer to the companies you want to work with will allow you to gain an advantage regardless of how in-demand your desired position is.

More by this author

Grab the Recruiter’s Attention with a Personal Branding Statement Bilingual Job Hunters: 7 Job Opportunities

Trending in Work

1 20 Inspiring Vision Statement Examples (2019 Updated) 2 How to Find Work Motivation When You’re Unfulfilled at Work 3 The Ultimate Work Skills List to Help You Change Careers 4 What Makes A Great Place to Work Whilst Pregnant 5 The Only Way a Short Term Career Goal Will Lead You to Your Dream Job

Read Next

Advertising
Advertising
Advertising

Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

          Advertising

          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

            Advertising

            To your success!

            Read Next