Advertising
Advertising

Grab the Recruiter’s Attention with a Personal Branding Statement

Grab the Recruiter’s Attention with a Personal Branding Statement

Obtaining a job or career of your dreams requires the ability to appeal to potential employers by making your professional experience stand out among other candidates. When you are seeking new career opportunities, it is important to consider how you want to present yourself when building or updating your current resume. Adding a personal branding statement to your resume is a way to eliminate the need for traditional objectives, giving you the chance to appeal to more employers while also allowing you to share how much value you have to bring to the position you desire.

What is a Personal Branding Statement?

A personal branding statement is similar to traditional resume objectives, but with a more personal touch that helps to share your own skills, experience and the value you will add to a company if you are hired in. This statement helps you to express yourself without sounding too generic and without the classic lines of why you want the position yourself. When you use a personal branding statement, you will not only stand out against other potential candidates, but you have the ability to build a more positive reputation for yourself.

Advertising

Why These Statements Work Better Than Traditional Objectives

Using a personal branding statement on your resume is a way for you to stray away from classic lines used in traditional objective statements, as these messages can be highly personalized to fit each position that you are applying for individually, giving you an advantage over other candidates who are not using them, but generic objectives instead.

How to Create the Right Resume Objective Statement

Once you begin brainstorming to create the right resume objective statement, it’s important to consider the position you are interested in and the value you will bring to the company if you are selected for an interview or hired in.

Advertising

Creating a personal brand for yourself is a key factor to having success when you are developing your resume: It is important to consider specific words that represent your personality, and will appeal to employers based on the position you are applying for and the responsibilities associated with the job. Using words such as courageous, resilient, robust, intuitive, communicative and even persuasive is a way to appeal to employers while allowing them to gain insight into your own personality and what you have to offer.

Understanding the type of leadership style you have and how you communicate can also help you with forming the right objective statement that will work for you. If you are experienced in specific subjects and industries, consider using words that are more likely to appeal to your future employers because they’re relevant to the work you plan to do.

Advertising

Write down personal traits that are useful for the positions you desire to get an idea of the type of personal branding statement you want to implement in your resume before applying for any position. If you have natural gifts and talents, be sure to create a list of your skills, ranging from problem-solving to speaking multiple languages or understanding how to program. The more you have to offer and share with potential employers, the easier it is for them to determine whether you are the right fit for the job.

Preparing the Personal Branding Statement

Once you have a list of skills and positive traits about you that are useful for the position you are interested in, you can then select one skill from each list that fits you best. It is also important to research each company you want to work for individually to ensure that you are utilizing the proper wording, and appealing to companies based on their needs and the company’s work environment. Including the number of years of experience you have is also highly recommended, especially when you have been working in the same field or industry for years and want to showcase that you are familiar with all aspects of the position you desire.

Advertising

The Difference Between Classic Resume Objectives and Personal Branding Statements

Classic resume objectives are generally simple, short and sweet, which can often appear as “too generic” to potential employers, who receive hundreds of applications on a regular basis. Rather than creating a resume with a typical resume objective that says something like, “To secure a position as an employee and to work hard for a growing business”, opting for a bigger introduction that is more detailed and relevant to your specific skills, interest and experience is such more effective. Sharing the skills you have with descriptive adjectives and the value you have to offer to the companies you want to work with will allow you to gain an advantage regardless of how in-demand your desired position is.

More by this author

Grab the Recruiter’s Attention with a Personal Branding Statement Bilingual Job Hunters: 7 Job Opportunities

Trending in Work

1 50 Great People To Follow On LinkedIn, No Matter Your Industry 2 10 Most Successful Entrepreneurs and What We Can Learn from Them 3 How to Switch Careers and Get Closer to Your Dream Job 4 9 Tips for Starting a New Job and Succeeding in Your Career 5 How to Swiftly Make a Midlife Career Change

Read Next

Advertising
Advertising
Advertising

Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

Advertising

Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

Advertising

21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

Advertising

31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

Advertising

43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

More Articles About Successful People

Featured photo credit: LinkedIn Sales Navigator via unsplash.com

Read Next