Advertising
Advertising

Grab the Recruiter’s Attention with a Personal Branding Statement

Grab the Recruiter’s Attention with a Personal Branding Statement

Obtaining a job or career of your dreams requires the ability to appeal to potential employers by making your professional experience stand out among other candidates. When you are seeking new career opportunities, it is important to consider how you want to present yourself when building or updating your current resume. Adding a personal branding statement to your resume is a way to eliminate the need for traditional objectives, giving you the chance to appeal to more employers while also allowing you to share how much value you have to bring to the position you desire.

What is a Personal Branding Statement?

A personal branding statement is similar to traditional resume objectives, but with a more personal touch that helps to share your own skills, experience and the value you will add to a company if you are hired in. This statement helps you to express yourself without sounding too generic and without the classic lines of why you want the position yourself. When you use a personal branding statement, you will not only stand out against other potential candidates, but you have the ability to build a more positive reputation for yourself.

Advertising

Why These Statements Work Better Than Traditional Objectives

Using a personal branding statement on your resume is a way for you to stray away from classic lines used in traditional objective statements, as these messages can be highly personalized to fit each position that you are applying for individually, giving you an advantage over other candidates who are not using them, but generic objectives instead.

How to Create the Right Resume Objective Statement

Once you begin brainstorming to create the right resume objective statement, it’s important to consider the position you are interested in and the value you will bring to the company if you are selected for an interview or hired in.

Advertising

Creating a personal brand for yourself is a key factor to having success when you are developing your resume: It is important to consider specific words that represent your personality, and will appeal to employers based on the position you are applying for and the responsibilities associated with the job. Using words such as courageous, resilient, robust, intuitive, communicative and even persuasive is a way to appeal to employers while allowing them to gain insight into your own personality and what you have to offer.

Understanding the type of leadership style you have and how you communicate can also help you with forming the right objective statement that will work for you. If you are experienced in specific subjects and industries, consider using words that are more likely to appeal to your future employers because they’re relevant to the work you plan to do.

Advertising

Write down personal traits that are useful for the positions you desire to get an idea of the type of personal branding statement you want to implement in your resume before applying for any position. If you have natural gifts and talents, be sure to create a list of your skills, ranging from problem-solving to speaking multiple languages or understanding how to program. The more you have to offer and share with potential employers, the easier it is for them to determine whether you are the right fit for the job.

Preparing the Personal Branding Statement

Once you have a list of skills and positive traits about you that are useful for the position you are interested in, you can then select one skill from each list that fits you best. It is also important to research each company you want to work for individually to ensure that you are utilizing the proper wording, and appealing to companies based on their needs and the company’s work environment. Including the number of years of experience you have is also highly recommended, especially when you have been working in the same field or industry for years and want to showcase that you are familiar with all aspects of the position you desire.

Advertising

The Difference Between Classic Resume Objectives and Personal Branding Statements

Classic resume objectives are generally simple, short and sweet, which can often appear as “too generic” to potential employers, who receive hundreds of applications on a regular basis. Rather than creating a resume with a typical resume objective that says something like, “To secure a position as an employee and to work hard for a growing business”, opting for a bigger introduction that is more detailed and relevant to your specific skills, interest and experience is such more effective. Sharing the skills you have with descriptive adjectives and the value you have to offer to the companies you want to work with will allow you to gain an advantage regardless of how in-demand your desired position is.

More by this author

Grab the Recruiter’s Attention with a Personal Branding Statement Bilingual Job Hunters: 7 Job Opportunities

Trending in Work

1 20 Best Places to Work for a Great Career in 2018 2 22 Team Building Activity for Work That Are Fun and Encourage Creativity 3 17 Types of Online Work at Home Jobs that Really Pay Off 4 How to Improve Your Computer Skills to Get Ahead in Your Career 5 How to Answer the Tough Question: What are Your Salary Requirements?

Read Next

Advertising
Advertising

Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

        Advertising

        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

                Advertising

                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

                          Advertising

                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

                                  Advertising

                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

                                          Read Next