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Four mental foibles we all cherish – and how to get rid of them.

Four mental foibles we all cherish – and how to get rid of them.

    As human beings, we have a natural wish to improve ourselves, and are always looking for ways to be more efficient, focused and fulfilled. However, we also have the opposite tendency to cherish certain limitations that prevent us from achieving these exact things! Let’s go into four of these limitations in detail.

    1. Imagining the worst possible future.

    When something bad happens, our mind often has a tendency to compound it by projecting forward into the future and imagining the worst thing that could happen as a result. Such a course of action can be very tempting, especially if we can portray ourselves as a victim and wallow in self-pity as a result. However, if we can look back on times when we have done this (and we all have at some stage) we can see that these nightmare scenarios have nothing to do with reality. Perhaps that’s where the saying “Cheer up, it will never happen” comes from – because it does never happen!

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    A very influential psychological model developed by Weiner et al. in the 1970’s suggested that the happiest people are those who see bad things that happen to them as impermanent and changeable events rather than situations that are going to persist forever. That indeed is the key – to try to see any bad situation that happens to you as part of a larger picture that sure enough contains a lot of bad, but a lot of good things too. One very useful exercise can be to visualise all the good things in your life, and to offer a feeling of gratitude that each of them are there. This helps to stop any misfortune that occurs from taking over your view of the world completely.

    2. Only seeing others’ bad qualities

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    When we are annoyed with someone, we often tend to bring their bad qualities first and foremost in our minds until they crowd out any good qualities they might have. This can backfire on us in a number of ways. Firstly, we are all imperfect, so holding others up to a perfect standard of behaviour will definitely contribute to the hurt we feel when something happens to bring us face to face with our own imperfections. Secondly, your negative thoughts have an uncanny way of influencing your dealings with that person in such a way that bring those exact negative qualities in them to the fore, and further reinforce the situation.

    You can turn this situation around and gain a more balanced picture of the people you interact with if you can realise the consequences listed above and how harmful they can be to your wellbeing. Try to feel what a waste of energy dwelling on what a bad person someone is and begin a new resolution to focus your attention on the things that matter.

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    3. Feeling we have all the time in the world.

    One common mental failing is imagining that we have infinite time at our disposal. We wake up in the morning with a full day ahead of us, and then reached the evening with nothing much done and wondering where all the time went! We have to value time as a very precious resource. ‘Morning shows the day’, so the saying goes, but very often we tend to start the day engaged in ‘pseudo-work’ like checking emails. But instead, if we can buckle down and get a concrete task done first thing in the morning, we will gain a momentum to move onto the next task. If your mind is creating some apprehension about a big task you have to do, try and start with a little sub-task and imagine you have to do only that. Accomplishing something small – even paying a bill or getting something from the shops – can generate the confidence you need to see the thing through to the finish.

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    4. “I can’t do it…”

    As a child, we were always ready to give anything a try, and we were happy just painting or singing or running without wondering were we any good at it. But as we grow older we develop more fixed ideas about what we are capable of, and we often tend to just summarily decide whether we can or can’t do something before even lifting a finger. But where did we get most of those fixed ideas from? If we look back, we see that most of the time we got them from society and the opinions of other people, or perhaps from one single failure which influenced our attitude for the rest of our lives. When faced with a new opportunity, we need to cast all this baggage aside and just seize the moment.

    Often we reinforce this “can’t do” attitude by watching someone who is expert in a certain field – e.g playing a musical instrument – and feeling that it is too late to start practising ourselves because we will never get up to that level. The key to overcoming your lack of confidence in your ability is to just throw away all expectations of an end goal and let your happiness stem from the simple fact that you have started doing it! All good things in life take some time to perfect, and you will have good days and bad days, but don’t attach too much importance to one or the other; in either case, just be grateful for the opportunity to expand yourself and find out what you are truly capable of.

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    Last Updated on September 29, 2020

    How to Start an Online Business That Will Grow and Succeed

    How to Start an Online Business That Will Grow and Succeed

    Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

    This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

    So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

    1. Becoming the Master of ‘ONE’ Trade

    Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

    A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

    Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

    What Speaks to Your Heart?

    This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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    Decisions Based on Knowledge

    The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

    Undiscovered Potential

    Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

    2. When Is Your Idea Valid?

    All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

    Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

    Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

    This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

    3. Crafting the Map to Success

    Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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    To help you out, here’s a list of all the information online business plans must include:

    • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
    • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

    4. The Virtual Storefront: A Process of Development

    The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

    What does that perfect business website look like? Let’s follow these steps to create an effective business website.

    Choose Your Approach

    There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

    • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
    • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

    Design Can Bring You Maximum Success!

    For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

    The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

    To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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    • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
    • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
    • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

    Where the Website Becomes Reality

    Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

    A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

    Here are some development issues you have to pay attention to while building the business website:

    • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
    • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

    5. Some Tricks to Increase Online Sales

    Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

    So, what are these tricks?

    Utilize the Magic of SEO

    With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

    When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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    With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

    Entice With Free Value

    Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

    Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

    Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

    A Killer Customer Service Is Everything

    Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

    It’s an Easy Process: All You Have to Do Is to Start

    And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

    While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

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    Featured photo credit: Austin Distel via unsplash.com

    Reference

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