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Finding a New Career in the New Year

Finding a New Career in the New Year

New Year’s resolutions often fall by the wayside come January 2nd, but if you’ve decided it’s time for a new career in 2014, we’d encourage you to stick with it a few days (or months or years) longer. If you’ve been feeling stagnated, frustrated, bored, or simply like you’ve risen as far as you want to (or can) go, a new career might be just what you need to regain your passion, creativity and joy — all very good things for your personal life as well.

That said, a successful career shift isn’t done overnight, and you’ll want to make sure you’ve really taken the time and effort to discover what it is you want and need before you make the leap. Doing so does mean more work upfront, but it’s bound to pay off as you find yourself more fulfilled and creatively challenged. Here are a few great ways to get started.

1. Go Through Pros and Cons

Before you make any big changes, it’s important to pinpoint what it is that you don’t like about your current role and what you might want to change. This is crucial, because, presumably, you picked your current career path for a reason, so it’s important to know whether or not your dissatisfaction lies in a deep dislike of what you do on a daily basis or if it has to do with something more circumstantial, like a bad boss, no life-work balance or the instability of the industry. The last thing you want is to make this huge life change, only to realize you’re back to feeling just like you do now.

Start with a basic pros and cons list for your current role. If you’ve got a dream career path in mind, make one for that as well, and even one for your transitional period, so you can really see what’s on the horizon and determine whether or not a change is worth it.

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2. Take a Career Aptitude Test

If you’re like most people, you probably have some sense of what you’re good at and like doing, but your affinities and abilities are either too broad or you simply don’t know to what kind of careers they might be relevant. You may also have hobbies or more “side capabilities” (i.e. organizational skills, decision making, etc.) that could actually take center stage in the right context. If you see yourself in this description, you may want to start with a career aptitude test.

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    Click image to open interactive version (via Rasmussen College).

    This will give you a baseline for your research, so you can see just where your skills might map and what you can expect salary-wise should you head that way — especially important as you get down to the more practical matter of determining how much of an investment you can make in this change in order for it quite literally to pay off.

    3. Connect on Social Media and Start Networking

    LinkedIn is a great place to start your career search for many reasons. First, use the platform simply to see what former classmates and colleagues are doing, as they might be up to something you find inspiring. Then, start connecting or rekindling relationships with both on LinkedIn and beyond with a simple reach out email. If they seem willing, take contacts out to coffee for an informational interview so you can learn all about their field, their job and what they do on a daily basis.

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    As you start to narrow your targets, scour MeetUp, LinkedIn and Facebook groups and professional groups to learn about and attend networking events. Keep your approach casual as you simply learn about what’s out there, find more people to take out to coffee, and always follow-up with a nice thank-you.

    4. Start Taking Courses

    Sometimes, changing your career means heading back to school for a four-year degree, while other times, you’ll just need a certificate course. Even if not required, community college classes can look great on your resume if you haven’t worked in your new chosen field before, and they’ll give you a great introduction to the work so you can determine whether or not it’s something you’d like to do.

    5. Work With Your Role Models

    You’d be surprised how many people in your network will be open to job shadowing. Whether you go for a day or a week, this can be a great way to see what a job looks like in real time. Alternatively, if there is a particular leading figure in your field, you might reach out to them to let them know you love what they do and offer your skills as an assistant at a low rate. While this can easily slip into an exploitative situation, if you’re careful this can be a great way to get your foot in the door with someone powerful in your new industry and to learn firsthand from the person whose career you want to emulate. It’s also still a relatively rare tactic, and if your reach-out email is well crafted, you’d be surprised how many people will take you up on the offer.

    6. Explore and Network With Volunteering

    When we think of volunteering our time with a nonprofit, we naturally focus on the charitable nature of the work. But nonprofits, which are always in need of skilled people, are also a great way to network with other talented people and to give your skills and capabilities a test run in a lower pressure situation. For example, this is something I’ve personally seen a lot of new copywriters do to build up their resumes and demonstrate what they can do in a real setting amongst some of the most motivated and connected people in their communities.

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    Volunteering also brings you into contact with a wide range of people, some of whom might show you an entirely different way of working that you may never have encountered had you simply carried on in your current role. This can be a great way to broaden your horizons about what’s possible for your career.

    7. Be Strategic About Framing Your Story

    Both as you network and definitely as you start to apply to jobs, it’s important that you think carefully about how you frame your past career experiences. While you may feel that you’re still in exploratory mode, the best approach is to tell your story almost like it’s an adventure that’s bringing you to this culminating point. That doesn’t mean lying about your past; it means tying everything together with tight threads, rather than saying something like, “First I tried this but didn’t like it, so now I’m trying this.”

    Not sure what this means? Let’s say you’re currently a lab tech who used to be a waitress and now wants to be a web designer. In cover letters and pitches, you might discuss how you love the detail-oriented nature of your lab work, but you miss the human-to-human interactions you had as a waitress and the time you had then to work on your art, which, naturally, has lead you to an artistic role that has serving clients at its core (web design). See what I mean? Take a look at the character traits that will serve you well in your desired role, see if you can find examples of you using similar traits in the past, and frame them accordingly.

    8. Be Prepared to Make a Few Adjustments

    So you’ve begun to transition into your new ideal career, but it doesn’t feel as fantastic as you thought it would. Hang in there. There are learning curves for everything, and even if you love the work, it’s still incredibly draining and stressful to swap one ingrained pattern for another, even if you hated the original. Hopefully at this point you’ve set a goal in mind, which should help spur you past all of those less than ideal, lower-level hurdles to get you going where you want to go. Remember, even if you began at the greatest heights in your old career, starting anew means really starting from the bottom. But don’t worry; if you’ve taken the time to really figure out what you want and you’re willing to work hard, you’ll most likely get there much faster than if you were right out of college and only half-heartedly pursuing your goal.

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    A Few Job Hunting Resources

    Your local professional or alumni association. Both are great ways to connect with people with whom you have a natural affinity and who might have connections and educational resources to help get you on your way. They also often have job boards.
    Wage websites. Websites like Glassdoor give you a great glimpse into what people earn where and how they feel about their jobs. Career One Stop provides a similar and even more extensive service. Sites like Career Bliss focus more on the overall happiness expressed within a career, with the clear goal of getting you situated in a job that makes you grin.
    Interview help sites. Sites like Big Interview provide an extensive amount of coaching for the big day.

    Final Thoughts

    Changing your career can feel intimidating, but with a little work, it’s well within your grasp. How would you change your career if you had the chance? Let us know in the comments below.

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    Last Updated on September 29, 2020

    How to Start an Online Business That Will Grow and Succeed

    How to Start an Online Business That Will Grow and Succeed

    Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

    This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

    So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

    1. Becoming the Master of ‘ONE’ Trade

    Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

    A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

    Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

    What Speaks to Your Heart?

    This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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    Decisions Based on Knowledge

    The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

    Undiscovered Potential

    Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

    2. When Is Your Idea Valid?

    All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

    Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

    Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

    This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

    3. Crafting the Map to Success

    Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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    To help you out, here’s a list of all the information online business plans must include:

    • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
    • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

    4. The Virtual Storefront: A Process of Development

    The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

    What does that perfect business website look like? Let’s follow these steps to create an effective business website.

    Choose Your Approach

    There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

    • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
    • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

    Design Can Bring You Maximum Success!

    For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

    The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

    To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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    • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
    • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
    • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

    Where the Website Becomes Reality

    Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

    A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

    Here are some development issues you have to pay attention to while building the business website:

    • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
    • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

    5. Some Tricks to Increase Online Sales

    Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

    So, what are these tricks?

    Utilize the Magic of SEO

    With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

    When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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    With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

    Entice With Free Value

    Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

    Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

    Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

    A Killer Customer Service Is Everything

    Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

    It’s an Easy Process: All You Have to Do Is to Start

    And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

    While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

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    Featured photo credit: Austin Distel via unsplash.com

    Reference

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