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Finding a New Career in the New Year

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Finding a New Career in the New Year

New Year’s resolutions often fall by the wayside come January 2nd, but if you’ve decided it’s time for a new career in 2014, we’d encourage you to stick with it a few days (or months or years) longer. If you’ve been feeling stagnated, frustrated, bored, or simply like you’ve risen as far as you want to (or can) go, a new career might be just what you need to regain your passion, creativity and joy — all very good things for your personal life as well.

That said, a successful career shift isn’t done overnight, and you’ll want to make sure you’ve really taken the time and effort to discover what it is you want and need before you make the leap. Doing so does mean more work upfront, but it’s bound to pay off as you find yourself more fulfilled and creatively challenged. Here are a few great ways to get started.

1. Go Through Pros and Cons

Before you make any big changes, it’s important to pinpoint what it is that you don’t like about your current role and what you might want to change. This is crucial, because, presumably, you picked your current career path for a reason, so it’s important to know whether or not your dissatisfaction lies in a deep dislike of what you do on a daily basis or if it has to do with something more circumstantial, like a bad boss, no life-work balance or the instability of the industry. The last thing you want is to make this huge life change, only to realize you’re back to feeling just like you do now.

Start with a basic pros and cons list for your current role. If you’ve got a dream career path in mind, make one for that as well, and even one for your transitional period, so you can really see what’s on the horizon and determine whether or not a change is worth it.

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2. Take a Career Aptitude Test

If you’re like most people, you probably have some sense of what you’re good at and like doing, but your affinities and abilities are either too broad or you simply don’t know to what kind of careers they might be relevant. You may also have hobbies or more “side capabilities” (i.e. organizational skills, decision making, etc.) that could actually take center stage in the right context. If you see yourself in this description, you may want to start with a career aptitude test.

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    Click image to open interactive version (via Rasmussen College).

    This will give you a baseline for your research, so you can see just where your skills might map and what you can expect salary-wise should you head that way — especially important as you get down to the more practical matter of determining how much of an investment you can make in this change in order for it quite literally to pay off.

    3. Connect on Social Media and Start Networking

    LinkedIn is a great place to start your career search for many reasons. First, use the platform simply to see what former classmates and colleagues are doing, as they might be up to something you find inspiring. Then, start connecting or rekindling relationships with both on LinkedIn and beyond with a simple reach out email. If they seem willing, take contacts out to coffee for an informational interview so you can learn all about their field, their job and what they do on a daily basis.

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    As you start to narrow your targets, scour MeetUp, LinkedIn and Facebook groups and professional groups to learn about and attend networking events. Keep your approach casual as you simply learn about what’s out there, find more people to take out to coffee, and always follow-up with a nice thank-you.

    4. Start Taking Courses

    Sometimes, changing your career means heading back to school for a four-year degree, while other times, you’ll just need a certificate course. Even if not required, community college classes can look great on your resume if you haven’t worked in your new chosen field before, and they’ll give you a great introduction to the work so you can determine whether or not it’s something you’d like to do.

    5. Work With Your Role Models

    You’d be surprised how many people in your network will be open to job shadowing. Whether you go for a day or a week, this can be a great way to see what a job looks like in real time. Alternatively, if there is a particular leading figure in your field, you might reach out to them to let them know you love what they do and offer your skills as an assistant at a low rate. While this can easily slip into an exploitative situation, if you’re careful this can be a great way to get your foot in the door with someone powerful in your new industry and to learn firsthand from the person whose career you want to emulate. It’s also still a relatively rare tactic, and if your reach-out email is well crafted, you’d be surprised how many people will take you up on the offer.

    6. Explore and Network With Volunteering

    When we think of volunteering our time with a nonprofit, we naturally focus on the charitable nature of the work. But nonprofits, which are always in need of skilled people, are also a great way to network with other talented people and to give your skills and capabilities a test run in a lower pressure situation. For example, this is something I’ve personally seen a lot of new copywriters do to build up their resumes and demonstrate what they can do in a real setting amongst some of the most motivated and connected people in their communities.

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    Volunteering also brings you into contact with a wide range of people, some of whom might show you an entirely different way of working that you may never have encountered had you simply carried on in your current role. This can be a great way to broaden your horizons about what’s possible for your career.

    7. Be Strategic About Framing Your Story

    Both as you network and definitely as you start to apply to jobs, it’s important that you think carefully about how you frame your past career experiences. While you may feel that you’re still in exploratory mode, the best approach is to tell your story almost like it’s an adventure that’s bringing you to this culminating point. That doesn’t mean lying about your past; it means tying everything together with tight threads, rather than saying something like, “First I tried this but didn’t like it, so now I’m trying this.”

    Not sure what this means? Let’s say you’re currently a lab tech who used to be a waitress and now wants to be a web designer. In cover letters and pitches, you might discuss how you love the detail-oriented nature of your lab work, but you miss the human-to-human interactions you had as a waitress and the time you had then to work on your art, which, naturally, has lead you to an artistic role that has serving clients at its core (web design). See what I mean? Take a look at the character traits that will serve you well in your desired role, see if you can find examples of you using similar traits in the past, and frame them accordingly.

    8. Be Prepared to Make a Few Adjustments

    So you’ve begun to transition into your new ideal career, but it doesn’t feel as fantastic as you thought it would. Hang in there. There are learning curves for everything, and even if you love the work, it’s still incredibly draining and stressful to swap one ingrained pattern for another, even if you hated the original. Hopefully at this point you’ve set a goal in mind, which should help spur you past all of those less than ideal, lower-level hurdles to get you going where you want to go. Remember, even if you began at the greatest heights in your old career, starting anew means really starting from the bottom. But don’t worry; if you’ve taken the time to really figure out what you want and you’re willing to work hard, you’ll most likely get there much faster than if you were right out of college and only half-heartedly pursuing your goal.

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    A Few Job Hunting Resources

    Your local professional or alumni association. Both are great ways to connect with people with whom you have a natural affinity and who might have connections and educational resources to help get you on your way. They also often have job boards.
    Wage websites. Websites like Glassdoor give you a great glimpse into what people earn where and how they feel about their jobs. Career One Stop provides a similar and even more extensive service. Sites like Career Bliss focus more on the overall happiness expressed within a career, with the clear goal of getting you situated in a job that makes you grin.
    Interview help sites. Sites like Big Interview provide an extensive amount of coaching for the big day.

    Final Thoughts

    Changing your career can feel intimidating, but with a little work, it’s well within your grasp. How would you change your career if you had the chance? Let us know in the comments below.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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