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Finding Diamonds in Your Past

Finding Diamonds in Your Past

Finding Diamonds in Your Past

    “Been there, done that” has become synonymous with boredom or lack of challenge for some people. For others it is a mini retirement statement. We think it can represent a great place to look for new opportunities.

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    Maybe you or someone you know has made money in one area then gone on to try something a new area and ended up with lousy results. A bit like Michael Jordan once having left the NBA to play baseball.

    Google keeps trying to find other ways to make money besides its simple service of providing text ads that are responsive to search terms input by users. In 2007, contextual ads still generated 99% of the company’s $16.5 billion revenue. Google keeps trying a bunch of other things but most don’t work and those that do don’t become big cash generators. But they keep trying, or at least buying, new things.

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    Most successful business people take an idea that is good in one industry and do it again – often in that same industry. The best ones do it again and again and again. They don’t automatically abandon a successful business and head off in other directions. They might try new things like Google does but they don’t abandon the stuff that is already working.

    The core message here is the value of reflection to find those things in your past that have worked for you. Do them again. But there is a disconnect. Why aren’t we automatically doing this? Why isn’t it as obvious as it seems? We do we often move away from things that are working? At least part of the answer lies in finding new excitement in the “been there, done that.” Here are some reasons for repeating things that have worked for you in the past:

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    1. Tried and true. No need to speculate whether or not it will work for you if it already has.
    2. You have the people. They are excited about the last thing you did and the success that was achieved there.
    3. Relearning is relatively easy. You already have the skills and it is usually much easier to improve upon them than to start from scratch.
    4. You have the pieces. Chances are that if you were to restart a business today that you last operated 5 or 10 years ago, you would quickly be able to put together the technical aspects, marketing materials and begin calling on customers. If you were to write a second book in an area you have already published in, it would be similarly easier.
    5. Credibility. You have a proven track record in the area so don’t need to work as hard on establishing credentials as for the first time.
    6. Visualization. No need to work yourself into a lather establishing what success in the area will look like if you have already been there.
    7. The test of time. If your past business was for manufacturing a plastic product used in exterior applications, it would be nice to be able to point out examples to show the product didn’t shrivel up or turn to dust. For something less technical like say a past workout or diet program that kept you in great shape, there are likely others around who were on it with great results.
    8. You know the downsides. Being able to avoid the pitfalls and knowing where the risks are from your past experience makes it easier to move forward on solid ground.

    The Coca-Cola Company is a great example of repeating past successes. They didn’t really plan it that way. They tried a new taste in 1985 and after offending numerous old coke drinkers, were forced to reintroduce the older version under the “Classic” name. The company is still number one in the world at what it does. They have been basically producing the same stuff for almost a hundred years – repeating it 1.5 billion times per day.

    You might not have the Coke formula in the back of an old drawer but that doesn’t mean you won’t have something in there you could put to great use again. Take some time to reflect on your past successes and bring something forward from your past. Michael Jordan gave up on the baseball after one failed season and rejoined the NBA.

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    Last Updated on August 19, 2019

    20 Critical Skills to Include on Your Resume (For All Types of Jobs)

    20 Critical Skills to Include on Your Resume (For All Types of Jobs)

    A resume describes your critical skills in a way that compels a hiring manager to want to meet you. That is a resume’s sole purpose.

    And make no mistake: Writing a resume is an art.

    Today each corporate job opening attracts 250 resumes on average, and somehow yours will need to rise above the competition. It’s actually harder to snag an interview from an online posting than to get into Harvard. But don’t let that intimidate you. Instead, open your laptop, roll up your proverbial sleeves, and let’s get to work!


    Employers generally prefer candidates with skills that show leadership ability, problem-solving ability, and perseverance through challenges. So in the resume, you should demonstrate that you’re a dynamic candidate.

    Refine the skills on your resume so that you incorporate these resume “musts:”

    1. Leadership Ability

    Even an entry-level employee can show leadership. Point out how your skills helped your department ascend to a new level. Capture leadership attributes with compelling statements.

    Example:

    “Led change that drove efficiency and an ability to cut 800 error-free payroll checks.”

    2. Problem-Solving Ability

    Most employees are hired to solve problems. Showcase that ability on your resume.

    Example:

    “Led staff in campaign to outrival top competitor’s market share during a down cycle.”

    3. Perseverance

    Have you been promoted several times? Or have you maintained margins in a down cycle? Both achievements demonstrate persistence. You look like someone who can navigate roadblocks.

    4. Technical Skills

    Consider including a Key Skills or Technology Skills section in which you list computer and software skills.

    Example:

    “Expert-level knowledge in Java.”

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    5. Quantified Results

    Nothing is quite as attractive as objective results. Did you increase sales by 25 percent? Win three new clients? Surpass the internal goal by 15 percent?

    Use hard-hitting numbers to express your point. State the result first, and then provide a sentence or phrase describing the critical skills you applied to achieve the milestone.

    Example:

    “Boosted sales by 200 percent by developing new online platform that made it easier for customers to compare and contrast sizes, textures, and fit.”

    6. People Skills

    Employers prefer congenial staff members to prima donnas or mavericks. Relate your strongest soft skills.

    Example:

    “Organized, hard-working staffer who listens well and communicates effectively.”

    7. Passion in the Field

    Recruiters and hiring managers can intuit whether candidates care about their career performance by the dynamism behind the descriptions of their skills on their resumes. Are your efforts “transformational” or merely “useful?” Were your results “game-changing” or boringly “appropriate?”

    The tenor of your words reveals whether you’re passionate or passive. (But don’t overdo it. See the “Hyperbole” section below.)

    8. Being the Entrepreneur within the Corporation

    Whether you took the initiative to create a new synergy or worked independently to land an opportunity, share how you furthered organizational goals through your self-directed efforts.

    9. Your Adaptability

    Have you switched career paths? Weathered a corporate takeover?

    Make it clear that your resilience helped get you and your organization through the turbulence.

    10. Confirming Your Expertise

    Every job posting states experience requirements. Ideally, you want to meet these requirements or best them. But don’t exaggerate.


    While proving that you possess the credentials described in the job posting, you can still stand out if you are able to offer additional special skills to showcase your personality.

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    Consider adding any of these special accomplishments, if true:

    11. Referencing Award-Winning Talents

    If you played center on your college basketball team that made it into the Top 10 finals, then working collaboratively and cooperatively are among your natural callings. Be sure to say so.

    12. Unveiling Your Work Persona

    If you were repeatedly singled out for your stellar performance in work settings, becoming employee-of-the-month, top revenue generator, and so on — it’s worth mentioning.

    13. Capitalizing on Commonalities

    From Googling the hiring manager, you discover that she was formerly a Peace Corps volunteer in Belize. Listing your Spanish immersion course in Central America may draw her attention to the other outstanding skills on your resume.

    14. Highlighting Creative Tactics

    If, for example, in your HR role, you piloted an employee incentive program that became an industry model, include it. Such innovative thinking will command an employer’s attention.

    15. Specifying All Accolades

    Listing any honors received instills confidence that you will bring that level of perfectionism forward in a corporate environment.

    16. Transferable Skills

    You spend your spare time conducting your community orchestra. Highlight this after-hours pursuit to show that you have the critical skills needed to keep a team on task.


    Take note: Hyperbole can hurt you. So, show your credibility.

    Although it may be tempting to use embellishments to boost your experience, improve your job title, or enhance your education, resist. These days, a five-minute search will reveal the truth. And taking self-inflation too far could easily come back to destroy your career.

    Hiring managers have their antenna up for resume hyperbole. A survey shows that 53 percent are suspicious that candidates are often dishonest.

    Follow these guiding principles when writing your own resume:

    17. Accurately Describing Your Degree

    Make sure to differentiate between certificates attained and degrees earned, along with the name of the institution awarding them.

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    18. Stating Job Duration with Honest Dates

    Honesty is the only policy when reporting the length of a particular job. If you’ve been out of work for an extended period of time, state the reason you have gaps.

    Whether you traveled, had to cope with a family emergency, or went back to school to change your professional track, communicate the positive outcome that came from the hiatus.

    19. Claiming Only the Skills You Truly Possess

    Unless you’re proficient in a software program or are fluent in a second language, leave any mention of them off.

    Conversely, if you feel like you must include them, then accurately qualify your level of competence.

    20. Being Honest About Your Role in a Project

    You may think you were the lead person because you did most of the work, but chances are your supervisor thinks otherwise.

    Besides the 20 critical skills to include on your resume, here’re some important notes for you.

    Bonus Tips for Writing a Resume

    You Only Have 6 to 7 Seconds to Impress the Employer

    Hiring managers and artificial intelligence “bots” may spend only 6 to 7 seconds perusing your resume, which means you need it to teem with essential skills, quantifiable achievements, and action words.

    If, in fact, you believe that a “bot” will be analyzing your resume before it even lands on a hiring manager’s desk, be sure to include some of the actual key words from the posting in your document. There’s no reason why you can’t customize your resume to each job posting.

    Another tip: Be sure to show your resume to a few individuals who work in your field, so that you can fine-tune the information as needed.

    Starting at the Top

    The Objective at the top of your resume is optional if you’re seeking the same job you already have, just at different company. However, if you’re switching fields, it’s critical to include an Objective, which is a one-sentence summary of the job you want.

    For example:

    Objective: To become web editor at a thriving news website.

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    If you’ve been in your field for ten years or more, you will probably want to include an Executive Summary. This is a one-sentence takeaway about who you are, including the critical skills you amassed throughout your career.

    For example:

    Executive Summary: Award-winning creative director with over ten years experience managing teams on three continents.

    Depending on your field, you may also want to add some skills as bullet points in the Executive Summary section.

    And what about your Education? If you graduated from college within the past ten years, include your Education just below the Objective section (and forgo the Executive Summary). If it’s been over ten years since you graduated, then include your Education at the very end of your resume. Only cite your grade point average (G.P.A.) if it was exceptional—3.7 G.P.A. or higher, or if you won scholastic awards.

    Ideally, the critical skills you amassed during college, at your previous job, and throughout your career will add up to a riveting portrait of a professional who’s ideally suited for your dream position: You.

    Tailor, Tweak, and Fine-Tune

    If you’re targeting different kinds of organizations, you’ll need customized resumes for each outreach.

    Don’t be afraid to parrot some of the words on the list of requirements back to the company. Many times, organizations will actually use the key words mentioned in the job posting when screening resumes.

    Approach Your Resume as a Skills-Based Story

    Like any good storyteller, lay out the framework at the beginning. Include the skills you’ve mastered and state how you can add value—wording your sentences in a way that reflects the specific job you’re seeking.

    Are you vying for a sales position? Quantify your results: “Responsible for 50 percent of all sales that resulted in $750,000 in annual revenue.” Use your critical skills, peppered throughout your resume, to tell the exciting story of your distinguished professional career!

    Researching the organization that you’re targeting will help you make your examples specific. Does the company cater to a particular audience or clientele? Be sure to note any experiences you’ve had with similar audiences.

    Putting It All Together

    A resume is not a laundry list. It tells a cohesive story. Your story should highlight your qualifications and critical skills in a way that makes a logical, well-constructed case for your compatibility with the organization and its advertised position.

    Packaging your story into the concisely prescribed format of a resume means that it will read as a synopsis — one that will hopefully land you the job.

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    Featured photo credit: Bram Naus via unsplash.com

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