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Finding Diamonds in Your Past

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Finding Diamonds in Your Past

Finding Diamonds in Your Past

    “Been there, done that” has become synonymous with boredom or lack of challenge for some people. For others it is a mini retirement statement. We think it can represent a great place to look for new opportunities.

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    Maybe you or someone you know has made money in one area then gone on to try something a new area and ended up with lousy results. A bit like Michael Jordan once having left the NBA to play baseball.

    Google keeps trying to find other ways to make money besides its simple service of providing text ads that are responsive to search terms input by users. In 2007, contextual ads still generated 99% of the company’s $16.5 billion revenue. Google keeps trying a bunch of other things but most don’t work and those that do don’t become big cash generators. But they keep trying, or at least buying, new things.

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    Most successful business people take an idea that is good in one industry and do it again – often in that same industry. The best ones do it again and again and again. They don’t automatically abandon a successful business and head off in other directions. They might try new things like Google does but they don’t abandon the stuff that is already working.

    The core message here is the value of reflection to find those things in your past that have worked for you. Do them again. But there is a disconnect. Why aren’t we automatically doing this? Why isn’t it as obvious as it seems? We do we often move away from things that are working? At least part of the answer lies in finding new excitement in the “been there, done that.” Here are some reasons for repeating things that have worked for you in the past:

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    1. Tried and true. No need to speculate whether or not it will work for you if it already has.
    2. You have the people. They are excited about the last thing you did and the success that was achieved there.
    3. Relearning is relatively easy. You already have the skills and it is usually much easier to improve upon them than to start from scratch.
    4. You have the pieces. Chances are that if you were to restart a business today that you last operated 5 or 10 years ago, you would quickly be able to put together the technical aspects, marketing materials and begin calling on customers. If you were to write a second book in an area you have already published in, it would be similarly easier.
    5. Credibility. You have a proven track record in the area so don’t need to work as hard on establishing credentials as for the first time.
    6. Visualization. No need to work yourself into a lather establishing what success in the area will look like if you have already been there.
    7. The test of time. If your past business was for manufacturing a plastic product used in exterior applications, it would be nice to be able to point out examples to show the product didn’t shrivel up or turn to dust. For something less technical like say a past workout or diet program that kept you in great shape, there are likely others around who were on it with great results.
    8. You know the downsides. Being able to avoid the pitfalls and knowing where the risks are from your past experience makes it easier to move forward on solid ground.

    The Coca-Cola Company is a great example of repeating past successes. They didn’t really plan it that way. They tried a new taste in 1985 and after offending numerous old coke drinkers, were forced to reintroduce the older version under the “Classic” name. The company is still number one in the world at what it does. They have been basically producing the same stuff for almost a hundred years – repeating it 1.5 billion times per day.

    You might not have the Coke formula in the back of an old drawer but that doesn’t mean you won’t have something in there you could put to great use again. Take some time to reflect on your past successes and bring something forward from your past. Michael Jordan gave up on the baseball after one failed season and rejoined the NBA.

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    Tatsuya Nakagawa

    Tatsuya Nakagawa is the CEO of Castagra and a Podcaster.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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