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Evil Genius: 6 Business Tips You Can Learn from a Girl Scout

Evil Genius: 6 Business Tips You Can Learn from a Girl Scout

    They are mad, evil geniuses I tell you!

    Every year I watch the sale of Girl Scout cookies with amazement. These sweet, innocent and friendly girls all become masters of marketing, sales and business through the months of January and February. And you know what? I happily buy Girl Scout cookies every year. I open my wallet for them, and admittedly it is because I buy through my personal “connection” (aka: dealer) of these addictive cookies. One would think they are pushing drugs with how people talk about the cookies, but that is all part of their genius plan!

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    Here is the truth: the cookies aren’t special. We all enjoy home baked cookies more than we do mass-produced cookies, but at the same time, I definitely will crave and even horde the cookies. No one better touch my thin mints! Why do I do this every year? Because, I buy more than the cookie. I buy the “sizzle with the steak”, and watching the geniuses work, I have learned a lot about business. Here are six business techniques I’ve learned from the delightfully, ingenious Girl Scouts.

    1. Sell The Idea – The Sizzle

    My father always says when it comes to sales, “sell the sizzle not the steak”. The idea is rather common. Sales is about selling the story, the image and everything around the product, not the product itself. I personally like the saying, “ride the brand”. Brand your sales with an image and then ride it. Apple computers have done very well, as people crave to be part of the Apple computer family. They want the image and the community that comes with Apple, and all someone has to do to join this select group of people is purchase an Apple product. The same idea is used in personal branding.

    When it comes to Girl Scouts, the sweet girls are part of the Girl Scout cookie idea. It is their fundraiser. It is an organization that teaches girls so much, from knitting to car mechanics. By buying Girl Scout cookies we are helping an organization that helps people in our own town and community succeed. So to play off one of my favorite movie lines – Girl Scout cookies are made with real Girl Scouts, as we are buying into the image with the cookie.

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    2. Back Up The Product – The Steak

    Call me old fashioned, but I feel a product needs to be quality, as quality backs up the sizzle. If Apple computers were junk, people wouldn’t want the image of being an Apple fan. True, one may be able to find comparable products for cheaper, but their products are still good products. The idea is that their brand demands a high price, while their product backs up the brand. Girl Scout cookies are good. They may not be my grandmother’s cookies, but they are still good. They are also slightly unique in the style / taste, which makes them stand out from other cookies. Thus, they are able to make a good steak to back up that sizzle. As manufacturers, product managers and business people, we need to make sure our products can back up the brand that goes with them. For me, it is a matter of taking pride in what I do, and I firmly believe the manufacturing company for the Girl Scout cookie takes pride in what they do.

    3. Motivate Your Sales Force

    Did you know there are bonuses for troops that meet sales levels? The girls know they are paying for trips and activities with every sale. Troop leaders are really good at motivating Girl Scouts each year to sell the cookies. Additionally, many troop leaders will teach the girls how to sell. They are great at doing it, and above all they are passionate about doing it.

    4. Order In Advance

    Starting in January in my area, Girl Scouts are asking for orders for their cookies. When it comes to business, this same idea directs part of our sales. By getting advanced orders, we know how much to manufacture. That commitment is great for any business, and why I encourage businesses to find a revenue stream that encourages pre-ordering.

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    5. Keep Product On Hand

    Even with the orders, most troops purchase additional cookies. These will then go on sale outside businesses or are taken with them when they drop off the pre-orders. Why? There are always, always those last minute purchases. There are always people who decide they actually want more than what they first ordered, and you need to fulfill that order. Every industry is slightly different, but learn how much product to have on hand.

    6. Timing is Everything

    I believe Girl Scout cookies are the bane of most New Year’s resolutions. Why? About 20-30 days is when people who are on a diet start craving sweets. Even if you are not on a diet, 20-30 days after the holiday is another time to crave sweets, and guess who comes along? Those, sweet innocent, mad geniuses with the perfect fix to your craving. They are there when the timing is right, and they don’t worry about it for the rest of the year. This not only creates an exclusiveness of needing the product then and there, but it fulfills a desire that is going to be there. Not only do they have their timing down, they have mastered that buy it now or loose it mentality. Two timing essentials at one moment!

    Conclusion

    The girls in my community are geniuses in business, and I think many Girl Scouts carry these sales techniques as they grow up. As someone who was never a Girl Scout, but had a lot of friends who were/are, I know these techniques can help anyone out.

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    So the next time you go out and buy your Girl Scout cookie “fix”, take note of the seller’s genius. I know I will be when little Rachel (my “dealer”) calls to get my order.

    (Photo credit: Mint Filled Chocoalte Patties via Shutterstock)

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    Published on August 4, 2020

    36 Important Resume Skills (For All Types of Jobs)

    36 Important Resume Skills (For All Types of Jobs)

    Most jobs require specialized skills. At the same time, there are a lot of resume skills that apply across the board.

    If you’re on the hunt for a new job, give your resume a refresh. Employers want to know: Can you communicate effectively? Are you easy to get along with? Can you manage your time effectively?

    Remember, you may not get a second look. Use your resume to make a great first impression.

    Holistic ability is what employers want to see when hiring. These resume skills can make you a top pick regardless of what role you’re applying for.

    Communication

    Being properly understood is critical. On any team, you must be able to relay and interpret messages with speed and precision. How you describe yourself, the concision of your phrasings, and the layout of your resume are great ways to showcase these skills.

    1. Writing

    Whether it’s emails or official documents, writing skills are essential for candidates in any industry. Clear, concise phrasings minimize misunderstandings and save the recipient time. This is probably one of the most important resume skills.

    2. Verbal Communication

    Speaking clearly and eloquently is one of the first things a hiring manager will note in an interview. Communicating over the phone is commonplace in business. Outline this skill on your resume, and they’ll invite you in to listen for themselves. This is easily one of the most important resume skills in most industries.

    3. Presentation

    Sales pitches and company meetings may include presentations, which require special communication skills. Being able to spearhead and properly carry out a presentation shows organization and resolve.

    4. Multilingualism

    Knowing more than one language can open doors for you and the business you represent.[1] Being able to speak another language allows your company to serve a whole new demographic.

    5. Reading Comprehension

    At any job, employee handbooks, company newsletters, and emails will come your way. Being able to decipher them quickly and effectively is an important resume skill. This goes hand in hand with having excellent writing skills.

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    Tech Savvy

    Technology is evolving rapidly, especially in the business world. Be sure to mention the technologies you’re familiar with on your resume, even if you don’t expect to use them daily.

    6. Social Media

    Almost everyone has some form of social media these days. Companies use platforms like LinkedIn and Facebook to reach new audiences, provide customer service, and build brand loyalty.

    7. Operating Systems

    Can you use a Mac? What about a PC? Most jobs today require the use of a computer. Prior experience navigating common operating systems will help you acclimate much more quickly. This has become an important resume skill ever since the start of the information age.

    8. Microsoft Office

    Of all the software in the world, Microsoft’s Office suite might be the most popular. Word, Excel, Powerpoint, and Outlook are widely used in the business world. Having this as part of your resume skills is very helpful especially in certain industries.

    9. Job-Specific Programs

    Did you get the hang of HubSpot in your last role? Is Slack something you’ve mastered? Be sure to mention them on your list of resume skills. These demonstrate that you can pick up new tools quickly.

    Interpersonal Skills

    Despite the rise in technology, businesses are run by people. Working with and for people means you need to be able to handle yourself with poise in different social settings. Highlight roles and situations on your resume that involved tricky conversations.

    10. Customer Service

    No company can succeed without its customers. Being able to treat customers with respect and attention is an absolute must for any applicant. Specific industries regard this as the most important resume skill their prospective employees should have.

    11. Active Listening

    Listening is an underrated skill, especially for leaders.[2] If you can’t listen to other people, you’ll struggle to work as part of a team.

    12. Sense of Humor

    You might wonder why having a sense of humor is a part of your resume skills. Humor is important for building rapport, but getting it right in the workplace can be tough. Everyone loves someone who is entertaining and can lighten the mood. On the other hand, people are turned off by immaturity and inappropriate jokes.

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    13. Conflict Resolution

    A customer stomps up to your desk and starts yelling about a problem he or she is having – how do you handle this situation? The right approach is to work to resolve the situation, not to escalate or avoid it.

    Teamwork

    One of the best parts of any job is the bonds you build with your co-workers. Fostering healthy relationships can make the workspace more enjoyable for everyone.

    14. Collaboration

    Whatever your line of work, chances are good that you’ll be working with others. Being able to collaborate effectively with them is critical if the whole team is to hit its goals. You can use various apps and tools available to help you collaborate with your team.

    15. Leadership

    Even if the title of the job you’re applying to isn’t “manager” or “executive,” there will still be moments when it’s your turn to lead. Prove that you’re up to the challenge, and you’ll be looked at as a long-term asset. Listing this as one of your resume skills is certainly an eye-catcher for most.

    16. Reliability

    Work isn’t always easy or fun. You have to be willing to pull your weight, even when times are hard. Otherwise, your co-workers won’t feel as if they can count on you. Reliability is important in maintaining the cohesion of a team. You should let people know that they can rely on you.

    17. Transparency

    To work as a team, members must be willing to share information with each other. Are you willing to own up to your mistakes, share your challenges, and accept consequences like an adult? Let them know that you’re transparent and reliable.

    Personal Traits

    Your resume is about selling yourself, not just your education and work history. The good news is, your “soft” skills are a great opportunity to differentiate yourself. Use bullets beneath your past experiences to prove you have them.

    18. Adaptability

    In any role, you’ll need to adjust to new procedures, rules, and work environments. Remember, these are always subject to change. Being able to adapt ensures every transition goes smoothly.

    19. Proactivity

    An autonomous employee can get work done without being instructed every step of the way. Orientation is one thing; taking on challenges of your own accord is another. Being proactive is an essential resume skill, especially if you’re eyeing for managerial roles in the future.

    20. Problem-Solving

    When problems arise, can you come up with appropriate solutions? Being able to address your own problems makes your manager’s life easier and minimizes micro-management. Problem-solving is an important yet often overlooked resume skill.

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    21. Creativity

    Can you think outside of the box? Even roles that aren’t “creative,” strictly speaking, require creative thinking. Creativity also helps in your ability to solve problems.

    22. Organization

    Staying organized makes you more efficient and reduces the risk of mistakes. Organization skills make life easier not just for you, but also for other members of your team. This makes it an important skill to put in your list of resume skills.

    23. Work Ethic

    Every company wants hard workers on its team. You’re applying for employment after all, not a place to lounge around. Putting this on your list of resume skills is just as important as actually exhibiting it in the workplace once you’re hired.

    24. Stress Management

    How well do you work under stress? If you’ll be required to meet tight deadlines, you’ll have to prove you can handle the heat.

    25. Attention Management

    Whether you’re developing a partnership or writing a blog post, attention to detail makes all the difference. People who sweat the details do better work and tend to spot problems before they arise. Use Maura Thomas’s 4 Quadrants of Attention Management as a guide to managing attention.[3]

    26. Time Management

    Time is money. The better you are at using company time, the more valuable you’ll be. Show that you can make every second count. Managing your time also means being punctual. No employer wants to deal with a team member who’s constantly tardy. This is commonly included in most people’s resume skills, but not everyone lives up to it.

    27. Patience

    Things won’t always go your way. Can you calmly work through tough situations? If not, you’ll struggle with everything from sales to customer service to engineering.

    28. Gratitude

    When things do go your way, are you gracious? Simply being grateful can help you build real relationships.[4] This also helps foster a better team atmosphere.

    29. Learning

    Employers want to invest in people who are looking to grow. Whether you love to take online courses, read, or experiment with hobbies, make sure you show you’re willing to try new things.

    30. Physical Capability

    Many job postings have the classic line, “must be able to lift X amount of pounds” or “must be able to stand for X hours per day.” Play up past positions that required you to do physical labor.

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    31. Research

    How easily can you dig up new details about a concept? Research skills are critical for marketing, business analysis, writing, account management, and more.

    32. Money Handling

    Being able to count bills quickly and accurately is important at any company with a brick-and-mortar storefront. Integrity and honesty are key when you’re running the cash register or reconciling bank statements.

    Commitment

    To employers, every new hire represents an investment. Are you worth investing in? Prove it. Employers need to see signs of commitment before they bring you on board.

    33. Longevity

    Hiring managers love to see long tenures on your resume. This suggests that you’re in it for the long haul, not just passing through for a quick buck.

    34. Fidelity

    For an employer-employee relationship to work, there has to be trust. Employers tend to find out when someone is hiding side gig or sharing information they shouldn’t be. References from past employers can prove that you’re loyal to companies that hire you.

    35. Obedience

    You won’t agree with every choice your employer makes. With that said, you have to respect your role as an employee. Obedience is about doing what your leader decides is best, even if you have a different perspective.

    36. Flexibility

    Life is full of surprises. A month into your new job, your role could change entirely. Flexible people can roll with the punches.

    Final Words

    Perform a self-audit: Which of these skills will your potential employer want to see? Add them to your resume strategically, and you’ll be that much closer to your dream job.

    Tips on How to Create a Great Resume

    Featured photo credit: Van Tay Media via unsplash.com

    Reference

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