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Evil Genius: 6 Business Tips You Can Learn from a Girl Scout

Evil Genius: 6 Business Tips You Can Learn from a Girl Scout

    They are mad, evil geniuses I tell you!

    Every year I watch the sale of Girl Scout cookies with amazement. These sweet, innocent and friendly girls all become masters of marketing, sales and business through the months of January and February. And you know what? I happily buy Girl Scout cookies every year. I open my wallet for them, and admittedly it is because I buy through my personal “connection” (aka: dealer) of these addictive cookies. One would think they are pushing drugs with how people talk about the cookies, but that is all part of their genius plan!

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    Here is the truth: the cookies aren’t special. We all enjoy home baked cookies more than we do mass-produced cookies, but at the same time, I definitely will crave and even horde the cookies. No one better touch my thin mints! Why do I do this every year? Because, I buy more than the cookie. I buy the “sizzle with the steak”, and watching the geniuses work, I have learned a lot about business. Here are six business techniques I’ve learned from the delightfully, ingenious Girl Scouts.

    1. Sell The Idea – The Sizzle

    My father always says when it comes to sales, “sell the sizzle not the steak”. The idea is rather common. Sales is about selling the story, the image and everything around the product, not the product itself. I personally like the saying, “ride the brand”. Brand your sales with an image and then ride it. Apple computers have done very well, as people crave to be part of the Apple computer family. They want the image and the community that comes with Apple, and all someone has to do to join this select group of people is purchase an Apple product. The same idea is used in personal branding.

    When it comes to Girl Scouts, the sweet girls are part of the Girl Scout cookie idea. It is their fundraiser. It is an organization that teaches girls so much, from knitting to car mechanics. By buying Girl Scout cookies we are helping an organization that helps people in our own town and community succeed. So to play off one of my favorite movie lines – Girl Scout cookies are made with real Girl Scouts, as we are buying into the image with the cookie.

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    2. Back Up The Product – The Steak

    Call me old fashioned, but I feel a product needs to be quality, as quality backs up the sizzle. If Apple computers were junk, people wouldn’t want the image of being an Apple fan. True, one may be able to find comparable products for cheaper, but their products are still good products. The idea is that their brand demands a high price, while their product backs up the brand. Girl Scout cookies are good. They may not be my grandmother’s cookies, but they are still good. They are also slightly unique in the style / taste, which makes them stand out from other cookies. Thus, they are able to make a good steak to back up that sizzle. As manufacturers, product managers and business people, we need to make sure our products can back up the brand that goes with them. For me, it is a matter of taking pride in what I do, and I firmly believe the manufacturing company for the Girl Scout cookie takes pride in what they do.

    3. Motivate Your Sales Force

    Did you know there are bonuses for troops that meet sales levels? The girls know they are paying for trips and activities with every sale. Troop leaders are really good at motivating Girl Scouts each year to sell the cookies. Additionally, many troop leaders will teach the girls how to sell. They are great at doing it, and above all they are passionate about doing it.

    4. Order In Advance

    Starting in January in my area, Girl Scouts are asking for orders for their cookies. When it comes to business, this same idea directs part of our sales. By getting advanced orders, we know how much to manufacture. That commitment is great for any business, and why I encourage businesses to find a revenue stream that encourages pre-ordering.

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    5. Keep Product On Hand

    Even with the orders, most troops purchase additional cookies. These will then go on sale outside businesses or are taken with them when they drop off the pre-orders. Why? There are always, always those last minute purchases. There are always people who decide they actually want more than what they first ordered, and you need to fulfill that order. Every industry is slightly different, but learn how much product to have on hand.

    6. Timing is Everything

    I believe Girl Scout cookies are the bane of most New Year’s resolutions. Why? About 20-30 days is when people who are on a diet start craving sweets. Even if you are not on a diet, 20-30 days after the holiday is another time to crave sweets, and guess who comes along? Those, sweet innocent, mad geniuses with the perfect fix to your craving. They are there when the timing is right, and they don’t worry about it for the rest of the year. This not only creates an exclusiveness of needing the product then and there, but it fulfills a desire that is going to be there. Not only do they have their timing down, they have mastered that buy it now or loose it mentality. Two timing essentials at one moment!

    Conclusion

    The girls in my community are geniuses in business, and I think many Girl Scouts carry these sales techniques as they grow up. As someone who was never a Girl Scout, but had a lot of friends who were/are, I know these techniques can help anyone out.

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    So the next time you go out and buy your Girl Scout cookie “fix”, take note of the seller’s genius. I know I will be when little Rachel (my “dealer”) calls to get my order.

    (Photo credit: Mint Filled Chocoalte Patties via Shutterstock)

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    Last Updated on October 16, 2019

    How to Bounce Back Gracefully After Getting Fired

    How to Bounce Back Gracefully After Getting Fired

    Whether you saw it coming or not, getting fired is a real shock and its impact is daunting. What did you do wrong? What are you supposed to do next? When will you stop feeling so angry?

    But there are ways to deal with a layoff.

    The most important thing is to remain calm and see it as an opportunity to reflect, change and improve. This is a great time to consider what happened, look again at your needs and desires and start afresh on a stronger, more constructive basis.

    Let’s take a look at how you can bounce back gracefully after getting fired.

    1. Deal with the Shock of Getting Fired

    To lose your job is to lose your identity as a worker and as a person. Debbie Mandel, author of Addicted to Stress, states that 7 out of 10 of us define ourselves by our job titles, since work is where we spend the majority of our time and energy.

    Being laid off affronts your sense of self-worth—it implies that you simply are not good enough. It’s no wonder you feel confused and emotional.

    The first thing, then, is to take some time to digest what happened and deal with the overflow of sensations. People who quickly recover from the pain of a job loss tend to do two things very well:

    First, they accept their feelings of sadness, anger, fear and shame as a part of the natural healing process.

    Second, they do their complaining to a friend.

    Never call out your boss in the office or on social media. It’s a bad form to speak ill of the company you work for. Stay stylish, and your employer will speak better of you when you need a reference.

    2. Stay Away from the Drama Queens

    Mass layoffs are, unfortunately, very common. If this is your situation, then you may be surrounded by a lot of angry people, ruminating and lamenting their fate.

    “It’s not fair!” they say. “After everything we did for this company! We don’t deserve this!”

    You’ve lost your job and that’s tough. But please resist the urge to join in the negativity. Positivity is by far the most important attitude to apply right now. If staying upbeat means you have to limit your exposure to the Negative Nellies, then that’s what you have to do.

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    Remember, life is not harder for you than it is for other people on this planet. You live in a democracy, you have freedom of choice and you enjoy a certain material abundance.

    Stay positive and focus on what’s going well in your life and the exciting future opportunities available to you. Getting fired is only a temporary setback.

    Staying positing could be challenging in a difficult situation, so these tips can help:

    10 Questions To Ask Yourself To Stay Positive When Facing Difficulties

    3. Take a Break and Let the Dust Settle

    Instead of running straight into another job that may not be the right one either, take a short break to recover from the job loss. You need a week or two to de-stress and meditate on the next step.

    Be attentive to your need for self-care during this interlude. Everything goes so fast these days that we often do not stop to think or give ourselves the permission to do a little mourning.

    Getting fired is a big shock: you need time to refocus and take stock of the new reality. Do not make things harder for yourself!

    What you need is to pause a while and do some self reflection:

    How Self-Reflection Gives You a Happier and More Successful Life

    4. Be Anchored in the Present

    Since you no longer have a hold on the past, but have not yet designed your future, try to build yourself up with the present. What do we mean by that?

    We mean that right now is the only time you have any control over. Focus on that instead of losing yourself in memories or reliving the awful day you got fired over and over in your head.

    Get up at 7 a.m. each day, whatever happens. The body needs rhythm and habits. You will feel much more energized if you keep a consistent routine. Maintain a healthy lifestyle, revisit your budget, play sports, volunteer. Take care of the practical stuff like claiming unemployment. Enjoy the small pleasures of everyday life.

    When you’re busy, there’s no room for the inner critic to raise up and derail you. Keep active, and you will gain more of the precious energy you need so much to move forward.

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    Try these things to help you live in the moment:

    34 Ways To Live in the Moment And Grow in the Moment

    5. Understand the “Why”

    There are lots of reasons why people are fired. Sometimes the mistake is yours and it’s embarrassing to admit you backed yourself into this corner.

    Other times, it’s not your fault. Businesses change direction all the time—maybe yours is going through a major transition or merger and your job is disappearing.

    Either way, to give the situation some closure, you need to understand why you were dismissed. What slipped? What could you have done differently? Was your boss really out to get you or did you do something to put your job in jeopardy?

    Be honest with yourself. It’s not easy to admit that you might have dropped the ball but it’s the only way to turn the situation into a learning experience. Ask yourself:

    What skills do you need to improve?

    Is there training you can access, or learning you can do?

    In the end, did this job suit you that much? Were you happy there?

    Reflecting on these questions can help you put things into perspective. What lessons can you learn to avoid reproducing the same pattern in your next job?

    6. Find out If You Were the Right Fit

    Hiring decisions ultimately come down to personality. You can study for an interview all you like, but every candidate who is chosen for interview has the right credentials for the job.

    The final decision comes down to personality. Who does the recruiter like the best? Who is a better fit for the company culture? That’s the person who strikes it lucky.

    Firing decisions are based on personality, too. Slacking off, insubordination and playing fast and loose with the company rules—these are the official reasons why people are getting fired.

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    But all of these reasons boil down to one thing: personality. Specifically, they signal a personality clash between an employee and a manager, or an employee’s fit with the company’s culture.

    Here’s an example:

    Suppose you were fired for “not being a team player.” Some people, namely introverts, lose energy when they are surrounded by other people and gain energy when they are on their own. Forcing an introvert to continuously work on a busy, noisy team without any solitary rest periods means the job is a mission impossible. This employee will never perform at her best.

    Or how about the time the Kansas City Star newspaper fired Walt Disney for a perceived lack of imagination? Talk about a clash of personalities![1]

    Getting fired can be a signal to turn inward and do some self-reflection so you can better understand your personality and how it might fit in with corporate culture.

    In particular, personality assessments based on Isabel Briggs Myers’ sixteen personality types can help you to understand your own work style and how you can find a job and workplace that better match who you truly are.

    In many cases, it is totally liberating to realize that all the crap you had to deal with was just down to a clash of work styles and not something you did wrong!

    7. Rediscover Your Strengths and Talents

    A personality test can also give you clear insights into your strengths, weaknesses, motivations and work potential. Do you have leadership abilities? How do you communicate and manage conflict? What benefits do you add to an organization?

    Identifying your working style should be your top priority right now, otherwise you risk accepting a new position that has all the same problems as before. The last thing you want is to reproduce the same old dramas the next time around.

    When you become aware of your potential, you will have the confidence to search and find the type of work you love.

    For example, getting fired from your banking job may have knocked you sideways. But you have some stellar home decorating skills, and a personality test shows that you are curious, flexible, rational and resilient—all the traits of successful entrepreneurs. Maybe this dismissal is an opportunity to launch the business you’ve always dreamed of but never dared to admit to yourself?

    By considering all your special skills and talents, you increase your chances of finding a job you would really enjoy, and not just the one you can do.

    8. Get the Word Out

    At this point, you should be ready to take action and move forward with your job search. Let’s not sugarcoat the situation: getting a new job is tough. It helps to have a clear idea of the direction you want to go in, a list of all your crossover skills and a freshly polished resume.

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    Look around for inspiration. Talk to recruiters in your sector to establish what they consider to be your most valuable skills. Use all the resources at your disposal: job search agencies, headhunters, work coaches, careers websites and so on. These resources can help you match your qualifications to the job requirements and ensure you have the right keywords on your resume.

    Don’t hold back on marshaling your networks. Put friends and family to work to pop up leads, and don’t be afraid to ask for referrals. Sometimes the simple act of getting the word out to the people who know you is the surest way to find work fast.

    9. Anticipate Questions and Know How to Answer Them

    Even if it wasn’t your fault, getting fired can hurt you if you don’t know how to explain why you were let go. You have to be honest here and tell recruiters the truth. Even if a would-be employer does not specifically ask why you left your previous job, it is better to clarify the situation upfront before it comes out in your references.

    The best approach is to take your share of responsibility and show that you want to go forward and that you understand the lesson.

    For example, suppose you got fired for asking the difficult questions that no one wanted to answer and your candidness set people on edge. Acknowledge that some people perceive your communication style as abrupt and explain how you’re taking steps to increase your diplomacy skills.

    A recruiter can be seduced by someone who knows how to evolve and who shows a great energy for personal development.

    10. Adapt and Persist

    Throughout this journey, you inevitably will go through moments of self-doubt and disappointment. There are undulations in every road, and these are the normal steps for regaining self-confidence after getting fired.

    Stay tough! Don’t conclude that your future is hopeless just because the dream job doesn’t land straightaway. You open a positive path when you maintain focus. Have the confidence to know that the perfect job for you is out there.

    Remember, you are not alone. Many people walked this road and they would urge you to keep the momentum. Stay open-minded and go where the opportunities take you: it will bring you closer to the job you really want.

    Coming Out on Top

    While getting fired isn’t the ideal situation, it isn’t the end of the world either. Even if feels like a doozy right now, you will get through it and emerge happier on the other side.

    Be clear on what you want, have courage and believe in yourself. In the end, you may decide that getting fired was the best thing that ever happened to you. It can be the catalyst for a powerful, career-fulfilling change.

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    Featured photo credit: Jesus Kiteque via unsplash.com

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