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Evil Genius: 6 Business Tips You Can Learn from a Girl Scout

Evil Genius: 6 Business Tips You Can Learn from a Girl Scout

    They are mad, evil geniuses I tell you!

    Every year I watch the sale of Girl Scout cookies with amazement. These sweet, innocent and friendly girls all become masters of marketing, sales and business through the months of January and February. And you know what? I happily buy Girl Scout cookies every year. I open my wallet for them, and admittedly it is because I buy through my personal “connection” (aka: dealer) of these addictive cookies. One would think they are pushing drugs with how people talk about the cookies, but that is all part of their genius plan!

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    Here is the truth: the cookies aren’t special. We all enjoy home baked cookies more than we do mass-produced cookies, but at the same time, I definitely will crave and even horde the cookies. No one better touch my thin mints! Why do I do this every year? Because, I buy more than the cookie. I buy the “sizzle with the steak”, and watching the geniuses work, I have learned a lot about business. Here are six business techniques I’ve learned from the delightfully, ingenious Girl Scouts.

    1. Sell The Idea – The Sizzle

    My father always says when it comes to sales, “sell the sizzle not the steak”. The idea is rather common. Sales is about selling the story, the image and everything around the product, not the product itself. I personally like the saying, “ride the brand”. Brand your sales with an image and then ride it. Apple computers have done very well, as people crave to be part of the Apple computer family. They want the image and the community that comes with Apple, and all someone has to do to join this select group of people is purchase an Apple product. The same idea is used in personal branding.

    When it comes to Girl Scouts, the sweet girls are part of the Girl Scout cookie idea. It is their fundraiser. It is an organization that teaches girls so much, from knitting to car mechanics. By buying Girl Scout cookies we are helping an organization that helps people in our own town and community succeed. So to play off one of my favorite movie lines – Girl Scout cookies are made with real Girl Scouts, as we are buying into the image with the cookie.

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    2. Back Up The Product – The Steak

    Call me old fashioned, but I feel a product needs to be quality, as quality backs up the sizzle. If Apple computers were junk, people wouldn’t want the image of being an Apple fan. True, one may be able to find comparable products for cheaper, but their products are still good products. The idea is that their brand demands a high price, while their product backs up the brand. Girl Scout cookies are good. They may not be my grandmother’s cookies, but they are still good. They are also slightly unique in the style / taste, which makes them stand out from other cookies. Thus, they are able to make a good steak to back up that sizzle. As manufacturers, product managers and business people, we need to make sure our products can back up the brand that goes with them. For me, it is a matter of taking pride in what I do, and I firmly believe the manufacturing company for the Girl Scout cookie takes pride in what they do.

    3. Motivate Your Sales Force

    Did you know there are bonuses for troops that meet sales levels? The girls know they are paying for trips and activities with every sale. Troop leaders are really good at motivating Girl Scouts each year to sell the cookies. Additionally, many troop leaders will teach the girls how to sell. They are great at doing it, and above all they are passionate about doing it.

    4. Order In Advance

    Starting in January in my area, Girl Scouts are asking for orders for their cookies. When it comes to business, this same idea directs part of our sales. By getting advanced orders, we know how much to manufacture. That commitment is great for any business, and why I encourage businesses to find a revenue stream that encourages pre-ordering.

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    5. Keep Product On Hand

    Even with the orders, most troops purchase additional cookies. These will then go on sale outside businesses or are taken with them when they drop off the pre-orders. Why? There are always, always those last minute purchases. There are always people who decide they actually want more than what they first ordered, and you need to fulfill that order. Every industry is slightly different, but learn how much product to have on hand.

    6. Timing is Everything

    I believe Girl Scout cookies are the bane of most New Year’s resolutions. Why? About 20-30 days is when people who are on a diet start craving sweets. Even if you are not on a diet, 20-30 days after the holiday is another time to crave sweets, and guess who comes along? Those, sweet innocent, mad geniuses with the perfect fix to your craving. They are there when the timing is right, and they don’t worry about it for the rest of the year. This not only creates an exclusiveness of needing the product then and there, but it fulfills a desire that is going to be there. Not only do they have their timing down, they have mastered that buy it now or loose it mentality. Two timing essentials at one moment!

    Conclusion

    The girls in my community are geniuses in business, and I think many Girl Scouts carry these sales techniques as they grow up. As someone who was never a Girl Scout, but had a lot of friends who were/are, I know these techniques can help anyone out.

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    So the next time you go out and buy your Girl Scout cookie “fix”, take note of the seller’s genius. I know I will be when little Rachel (my “dealer”) calls to get my order.

    (Photo credit: Mint Filled Chocoalte Patties via Shutterstock)

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    Last Updated on January 21, 2020

    How to Increase Work Productivity: 9 Ground Rules

    How to Increase Work Productivity: 9 Ground Rules

    We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

    So, what can we do about it? How to be productive at work?

    While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

    Keep reading to find out our tips on work productivity.

    What Does It Mean to Be Productive?

    How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

    But what does being productive actually entail?

    Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

    Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

    It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

    Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

    9 Ground Rules on How to Be Productive at Work

    1. Avoid Multitasking

    Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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    Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

    If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

    2. Turn off Notifications

    According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

    Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

    The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

    Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

    3. Manage Interruptions

    There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

    Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

    If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

    By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

    4. Eat the Frog

    Mark Twain once famously said that:

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    “if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

    What this basically means is that you should get your biggest, most urgent task out of the way first.

    We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

    Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

    5. Cut Down on Meetings

    Meetings can use up a lot of time, which is time that can be used to do something useful.

    You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

    The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

    But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

    If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

    6. Utilize Tools

    Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

    If you’re the manager or business owner, ensure your team has the right tools in place.

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    And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

    Some examples of tools that could be used:

    Communication
    • Slack for team chat and collaboration.
    • Samepage for video conference software.
    • Zendesk for customer service engagement.
    Task Management
    • Zenkit for task and project collaboration.
    • Wunderlist for listing your to-do’s.
    • Wekan for an open source option.
    Database Management
    Time Tracking
    • Clockify for a free tracker.
    • TMetric for workspace integrations.
    • TimeCamp for attendance and productivity monitoring.

    You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

    7. Declutter and Organize

    Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

    Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

    Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

    Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

    8. Take Breaks

    Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

    As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

    Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

    Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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    9. Drink Water

    Although we know we should, it’s easy to forget to drink enough water during the working day.

    Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

    Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

    A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

    If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

    You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

    The Bottom Line

    The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

    After all, it’s something that can be perceived differently depending on the exact job and work environment.

    In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

    A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

    Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

    More About Boosting Productivity

    Featured photo credit: Cathryn Lavery via unsplash.com

    Reference

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