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Evil Genius: 6 Business Tips You Can Learn from a Girl Scout

Evil Genius: 6 Business Tips You Can Learn from a Girl Scout

    They are mad, evil geniuses I tell you!

    Every year I watch the sale of Girl Scout cookies with amazement. These sweet, innocent and friendly girls all become masters of marketing, sales and business through the months of January and February. And you know what? I happily buy Girl Scout cookies every year. I open my wallet for them, and admittedly it is because I buy through my personal “connection” (aka: dealer) of these addictive cookies. One would think they are pushing drugs with how people talk about the cookies, but that is all part of their genius plan!

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    Here is the truth: the cookies aren’t special. We all enjoy home baked cookies more than we do mass-produced cookies, but at the same time, I definitely will crave and even horde the cookies. No one better touch my thin mints! Why do I do this every year? Because, I buy more than the cookie. I buy the “sizzle with the steak”, and watching the geniuses work, I have learned a lot about business. Here are six business techniques I’ve learned from the delightfully, ingenious Girl Scouts.

    1. Sell The Idea – The Sizzle

    My father always says when it comes to sales, “sell the sizzle not the steak”. The idea is rather common. Sales is about selling the story, the image and everything around the product, not the product itself. I personally like the saying, “ride the brand”. Brand your sales with an image and then ride it. Apple computers have done very well, as people crave to be part of the Apple computer family. They want the image and the community that comes with Apple, and all someone has to do to join this select group of people is purchase an Apple product. The same idea is used in personal branding.

    When it comes to Girl Scouts, the sweet girls are part of the Girl Scout cookie idea. It is their fundraiser. It is an organization that teaches girls so much, from knitting to car mechanics. By buying Girl Scout cookies we are helping an organization that helps people in our own town and community succeed. So to play off one of my favorite movie lines – Girl Scout cookies are made with real Girl Scouts, as we are buying into the image with the cookie.

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    2. Back Up The Product – The Steak

    Call me old fashioned, but I feel a product needs to be quality, as quality backs up the sizzle. If Apple computers were junk, people wouldn’t want the image of being an Apple fan. True, one may be able to find comparable products for cheaper, but their products are still good products. The idea is that their brand demands a high price, while their product backs up the brand. Girl Scout cookies are good. They may not be my grandmother’s cookies, but they are still good. They are also slightly unique in the style / taste, which makes them stand out from other cookies. Thus, they are able to make a good steak to back up that sizzle. As manufacturers, product managers and business people, we need to make sure our products can back up the brand that goes with them. For me, it is a matter of taking pride in what I do, and I firmly believe the manufacturing company for the Girl Scout cookie takes pride in what they do.

    3. Motivate Your Sales Force

    Did you know there are bonuses for troops that meet sales levels? The girls know they are paying for trips and activities with every sale. Troop leaders are really good at motivating Girl Scouts each year to sell the cookies. Additionally, many troop leaders will teach the girls how to sell. They are great at doing it, and above all they are passionate about doing it.

    4. Order In Advance

    Starting in January in my area, Girl Scouts are asking for orders for their cookies. When it comes to business, this same idea directs part of our sales. By getting advanced orders, we know how much to manufacture. That commitment is great for any business, and why I encourage businesses to find a revenue stream that encourages pre-ordering.

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    5. Keep Product On Hand

    Even with the orders, most troops purchase additional cookies. These will then go on sale outside businesses or are taken with them when they drop off the pre-orders. Why? There are always, always those last minute purchases. There are always people who decide they actually want more than what they first ordered, and you need to fulfill that order. Every industry is slightly different, but learn how much product to have on hand.

    6. Timing is Everything

    I believe Girl Scout cookies are the bane of most New Year’s resolutions. Why? About 20-30 days is when people who are on a diet start craving sweets. Even if you are not on a diet, 20-30 days after the holiday is another time to crave sweets, and guess who comes along? Those, sweet innocent, mad geniuses with the perfect fix to your craving. They are there when the timing is right, and they don’t worry about it for the rest of the year. This not only creates an exclusiveness of needing the product then and there, but it fulfills a desire that is going to be there. Not only do they have their timing down, they have mastered that buy it now or loose it mentality. Two timing essentials at one moment!

    Conclusion

    The girls in my community are geniuses in business, and I think many Girl Scouts carry these sales techniques as they grow up. As someone who was never a Girl Scout, but had a lot of friends who were/are, I know these techniques can help anyone out.

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    So the next time you go out and buy your Girl Scout cookie “fix”, take note of the seller’s genius. I know I will be when little Rachel (my “dealer”) calls to get my order.

    (Photo credit: Mint Filled Chocoalte Patties via Shutterstock)

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    Last Updated on February 15, 2019

    How to Achieve Goals and Increase Your Chance of Success

    How to Achieve Goals and Increase Your Chance of Success

    Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

    If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

    Luckily, you can realize almost any dream when you harness the right goal-setting methods.

    In this article, I’ll show you how to achieve goals and get closer you success.

    1. Break your dreams down into specific and measurable steps

    We couldn’t talk about goal-setting without mentioning SMART goals.

    SMART goals are specific, measurable, assignable, realistic, and time-related.

    Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

    Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

    Find out more tips about utilizing SMART goals here:

    How to Use SMART Goal to Become Highly Successful in Life

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    2. Have at least one clearly defined goal for every interest and role in your life

    It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

    To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

    Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

    You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

    3. Align your goals with your life’s mission, purpose and passion

    Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

    Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

    Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

    Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

    4. Create goals that ignite your spirit and inspire you to take action

    If you can’t be fired up about your goals from the start, they might not be good goals for you.

    The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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    You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

    If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

    5. Write down all your goals in specific, measurable detail

    This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

    When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

    When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

    Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

    If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

    6. Commit to hitting each of your targets without exception

    You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

    You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

    Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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    We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

    7. Share your goals with others to motivate each other

    There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

    When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

    This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

    8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

    Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

    Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

    Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

    In addition, celebrating small wins helps you stay motivated. Here’s how:

    How To Celebrate Small Wins To Achieve Big Goals

    9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

    Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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    When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

    It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

    10. Take an action step toward reaching your goals every day

    Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

    Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

    Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

    Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

    The Bottom Line

    Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

    It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

    More Resources About Setting & Achieving Goals

    Featured photo credit: Andrew Neel via unsplash.com

    Reference

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