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Everyday Performance Reviews

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Everyday Performance Reviews

I have written about and talked about the need to reinvent Annual Performance Reviews pretty often, and I’m not alone in doing so. Still, the discussion rages on, and there continues to be much talk and not enough action when it comes to improving the processes associated with them. Annual Performance Reviews remain a staple of workplaces everywhere.

My latest short and sweet advice has been this: If you have to do them, and for some valid reason can’t reinvent them, at the very least make the best out of them. Do your due diligence, be honest and be consistent with the process so it has integrity, but dispense with it as quickly and as expeditiously as you can, making the experience as positive as possible for the person reviewed. Frame the discussion forward and not backward.

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By “expeditious” I don’t mean you cut corners and disrespect the person you are reviewing; I mean for you to make quick work of the archaic, sacred cow, can’t remember why we even do this parts of the annual review process which leave you tongue-tied, simply annoy everyone and have little to no redeeming quality: Stop belaboring the motions you don’t believe in and aren’t equipped to handle well.

However, the reality is that you still will hate to do them, and you will probably still hate receiving them, unless you add some value to the process.

Second, it is only in adding value to the process elsewhere, at the right time, and in managing well, that you truly can achieve the “expeditious” and “positive experience” part of my advice.

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Plain and simple, when you are a manager, you have to work on reviewing and taking action with the performance of those you manage virtually every single day, and not just annually or semi-annually. Folks, that’s what management is, and it’s your whole job.

What you’ve got to do, is turn annual performance reviews into everyday performance reviews.

Let’s consider a few of your opportunities:

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    First the Daily 5 Minutes: Bar none, THE single best management practice I know of.
    Every single time someone makes a mistake, because for you, mistakes provide opportunities for learning and coaching.
    Every time you assemble a project team, by conducting interviews of those who want to be part of the gig, and setting some inspiring goals with them.
    With every debrief after a project, change initiative, or mission comes to fruition — or fails, so you can talk about how to “fail forward.”
    When you mentor with personal and professional mission statements. Said another, less formal way, having right-timed discussions in the vein of “Tell me again why you here, and what lights your fire when you’re here. Let’s do more of that!”
    Once each year, you can interview your “old timers” just as you do candidates for hire. Their lives have changed, and their dreams probably have too; how current are you on their news?
    With counseling and discipline as soon as it’s called for, because you are always on the alert for the damage which can be caused with tacit approval.
    With management by walking around and following through to the nth degree, because you are determined that no one will ever say you don’t honor your word and walk your talk. Hence, you walk into opportunities for on-the-spot performance coaching all the time, and you seize them.
    Every time you share with employees how a customer feels, what a customer expects, and how a customer dreams, because customers continually talk to you about your staff and how they impress them (or don’t).
    Every time you hold a meeting because your meetings are about rigorous, “this stuff counts” engaging dialogue, where whole-team performance is talked about all the time because everyone wants excellence.
    Every time you catch someone doing something right, and you start cheering and celebrating about it, because you want to call attention to the great wins you need repeated by everyone.
    Every time you shift roles, recast, and experiment with new energy applied to processes starting to slide into complacency and mediocrity, because those things aren’t gonna happen; not on your watch. You know what your people are good at, and when they’re in their strengths zone, and that’s where you work with them— always.

Lots and lots of everyday opportunities abound. I’m sure you can think of more.

Consider this: If you coached an employee about some part of their performance for just 5 minutes every single week, you’d be giving them the equivalent of a 4 and a half hour annual performance review. And the one you have to officially turn into the HR office at annual review time? You and that employee would be so in sync, and their performance will be so off the charts, it will take you all of 15 minutes tops.

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Article References:
Adding Value to Performance Reviews
5 Questions for your Performance Appraisals
The Daily 5 Minutes

Rosa Say is the author of Managing with Aloha, Bringing Hawaii’s Universal Values to the Art of Business and the Talking Story blog. She is also the founder and head coach of Say Leadership Coaching, a company dedicated to bringing nobility to the working arts of management and leadership.

Rosa’s Previous Thursday Column was: The Leader as Kipuka (Create your Kipuka, Part II).

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More by this author

Rosa Say

Rosa is an author and blogger who dedicates to helping people thrive in the work and live with purpose.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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