Advertising
Advertising

Enter the Video Job Application!

Enter the Video Job Application!

When you start to look for a new job, you probably think about application forms, CVs and interviews. Maybe you also think about aptitude tests, personality tests and making presentations, but what most people do not think about is making a video job application.  At least they don’t presently think about making a videothat could change. More employers are starting to see the value of using a video job application process. When you apply for a job in the future, you may be asked to use this approach, but before that happens, learn how to make the most of the opportunity.

Decide What to Cover

Job interviews are all about questions and answers, so if you’re asked to make a video job application, it makes sense to use the same format as the conventional one. Your prospective employer may send you a list of questions that you should cover in your video, but if not, then you have the opportunity to create your own list.  In such a case, resist the temptation to prepare to reveal your life story: instead, draw up a list of questions that relate to the role you’re applying for. Think carefully about the type of information that will be of interest to an employer.

Here are four questions to include in your list:

Advertising

  1. Why do I want to join your company?
  2. Why do I believe I will be an asset to your company?
  3. Which of my skills do I believe I can use to your benefit?
  4. What specific contribution do I hope to make to your company?

Add to the list as needed.

Be Prepared

When you prepare for a job interview, you prepare well: you choose the right clothing to wear and focus on creating the right sort of impression when you are on your prospective employer’s premises. In the interview room, you are careful about how you speak; you are most likely formal in your approach, as well as polite and respectful.  You know you are being watched and assessed all the time, so you ensure your behaviour fits the circumstances.

The same is true about your video job application.

Advertising

You want to create a good impression on video, so you will need to practice how you intend to sit, such as making sure you avoid lounging in your chair. You’ll also need to plan how you’re going to speak, and adopt the right mix of formality and informality in your statements.

Remember that you are speaking to real people, even though they are not in the room with you. Plan to speak to the camera as though it were the chairperson of the interview panel.

Answer the Questions Effectively

You control the process when you create your video job application, so you have every opportunity to do a good job. Do yourself a favourget someone off-camera to ask you the questions you intend to answer, then answer them as though were in an interview.  This approach works, as it’s much easier to sustain a dialogue on camera than it is to deliver a monologue. You know the questions you will be asked, so there is no excuse for a lack of preparedness on your part. Answer with confidence and make sure you cover all the points you want to make.

Advertising

What’s really helpful about a video job application is that if you don’t like the way you answered a specific question the first time you record your response, you can try again and again until you’re happy with how things look. Be prepared to practice.

Adopt a Professional Approach

It’s important to differentiate yourself from other people when you make your video job application. In a conventional job interview process, a panel will allocate a certain amount of time to each candidate’s interview, and the assessment panel will do the same with video applications.

To make the most of your opportunity to impress, do the following:

Advertising

  1. Keep your video shortif it’s longer than five minutes, don’t expect people to view it.
  2. Make a good impression right from the beginning.  You never get a second chance to make a first impression, whether on video or in the real world.
  3. Make your best points first. Make people think that you are a knowledgeable and interesting candidate in the first half-minute, and the assessment panel just might decide to watch more of your video.

Video job applications make sense: They save employers time and money, they help with the screening of candidates, and they can help with short-listing candidates as well. If you’re looking for a new job, you need to make sure you present a good impression, whether in an interview or on video.  You might not be asked to shoot a video today or tomorrow, but it could happen sooner than you think: make sure you’re ready for it.

More by this author

Enter the Video Job Application! How to Reinvent Yourself, Starting At 6 pm Today! Online Biography VS Traditional Resume: Which Is Best? Five Reasons to Cheer When You Fail to Keep Your New Year’s Resolutions

Trending in Work

1 20 Inspiring Vision Statement Examples (2019 Updated) 2 How to Find Work Motivation When You’re Unfulfilled at Work 3 The Ultimate Work Skills List to Help You Change Careers 4 What Makes A Great Place to Work Whilst Pregnant 5 The Only Way a Short Term Career Goal Will Lead You to Your Dream Job

Read Next

Advertising
Advertising
Advertising

Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

          Advertising

          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

            Advertising

            To your success!

            Read Next