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Email is Not the Problem – You Are

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Email is Not the Problem – You Are

Can you count the hours you spent on emails this month? How about this week, or even today? I’m pretty sure you can’t.

In the maelstrom of our office and personal life, email has become a cornerstone of our daily activity for good and bad. Spending countless hours checking email has become a habit ingrained in our subconscious. Checking and managing email has the potential to become a sinkhole for just about anyone.

In 2013, the typical corporate email user sends and receives an estimate of 115 emails; that’s roughly 2.5 hours every day spent only on writing them. That doesn’t leave the “typical corporate email user” much time to do anything else and is why we must learn how to process email better.

“Our biggest job is to define what our work is.” Peter Drucker

Keep in mind that email is just a tool for doing your job; it’s not meant to replace your job specs and objectives.

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Measuring and monitoring your email habits will bring much needed structure, and since we’re dealing with a considerable chunk of your day, it will also raise your productivity.

We might start with the best of intentions, but unless we deal with some “hidden” forces, the battle won’t be won. There are a few things that you need to know about your email habits — things that aren’t entirely within your control…

Force number #1: Our lizard brain

There’s a part of our brain that always strives for perfection. It drives meticulous behaviors and ultimately, makes us waste disproportionate amounts of time on tasks that are sometimes trivial in nature — our lizard brain.

“The lizard brain is on high alert to make sure that everything is okay. The lizard brain can’t rest until it knows that everyone likes us, that no one is offended, that all graphs are ticking up and to the right, and the future is assured. But of course, the future (and the present) isn’t perfect. It can’t be.” Seth Godin

By the way, that’s why we mark emails as unread. We want the conditions to be perfect when we open our email, and “the here and now” is never perfect, so maybe later. Try to understand, the conditions will never be perfect, so you’ll have to make things work for you. That’s why you should never open an email, and mark it “unread;” make sure you only touch it once and process it (coming to you from the GTD Master – David Allen).

Force Number #2: FOMO – Fear of missing out

Fear of missing out, or FOMO, is a behavior we’ve cultivated through years of evolution. Evolution, through natural selection, preferred the “FOMO gene” and pushed it up the ladder because a hunter-gatherer with FOMO is a better hunter-gatherer. Curiosity and a need to reap as many rewards as possible brought us to this point in time but, alas, nowadays, FOMO doesn’t serve us as well.

FOMO is one of the major reasons we open emails the second we receive them. Our Smartphones (or perhaps I should call them something else…) even help distract us with sounds and flashing lights each time a new email or text message arrives. Yes…text messages are just another form of email — the name doesn’t trick me.

Sure, you’re probably telling yourself that it’s just your way of managing your tasks better. But you fail to realize that you are managing nothing! Your emails and texts are managing you! This may be a key driver in missing deadlines, failing to set priorities, and not completing tasks, which ultimately may prevent you from sleeping well at night, i.e. the Zeigarnik effect.

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That’s why you need to schedule opening emails during a designated time frame and no more than two to three times per day.

Force number #3: Depression

Yes, I said it…Depression. A study published on 2011 by Sriram Chellappan from the Missouri University of Science and Technology suggests that people suffering from depression engage in a very high level of email usage.

“Study participants with depressive symptoms tended to engage in very high e-mail usage. This perhaps was to be expected: research by the psychologists Janet Morahan-Martin and Phyllis Schumacher has shown that frequent checking of e-mail may relate to high levels of anxiety, which itself correlates with depressive symptoms.” Sriram Chellappan NYTimes 06/12.

This doesn’t mean that if you spend hours upon hours on emails, you’re suffering from depression; it means that people who are suffering from depression tend to spend more time on emails. Why? Because you may be looking for ways to lift your spirit, and your brain remembers how to occupy you in pursuit of online happiness.

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To make things worse, we also find ourselves nowadays surrounded by environmental forces influencing our ability to process emails, like increased email consumption via mobile, which prolongs the amount of time we spend on emails.

Add to the mix an unsatisfied lizard brain, a FOMO tendency, and the above mentioned Zeigarnik effect and you get one depressive concoction that makes things worse for people who already suffer from depression, so be aware.

Historical statistics show that the amount of emails we process on a daily basis is only going to increase as technology progresses, challenging us both physically and mentally. Preparing ourselves and learning about ways to process emails more efficiently and in a more organized way is a must if we want to be more productive!

More by this author

Haim Pekel

Haim Pekel is an entrepreneur and shares tips on productivity and entrepreneurship at Lifehack.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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