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Don’t Bring Me Answers, Bring Me More Questions!

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Don’t Bring Me Answers, Bring Me More Questions!
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    Don’t depend on answers in uncertain times

    We live in a world that seems endlessly hungry for answers: preferably quick, unambiguous, definitive, once-and-for-all, simple answers. We want to be told what to do, how to solve our problems, how to live our lives to best effect. At work, bosses grind out the old chestnut, “Don’t bring me problems, bring me solutions.” Politicians running for office are expected to come up with the answers to the nation’s greatest difficulties, long before they ever get to the elected position that would allow them to see any of the available, detailed information.

    In our personal lives as well, we want nice, simple recipes for coping. Hence the huge popularity of articles with titles like: “Five simple ways to . . .” or “How to deal with . . . once and for all.”

    But what if I suggested that answers aren’t all they’re expected to be; and that what you need most of all are more questions, even if — especially if — you have no idea how to answer them?

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    Answers too easily prove wrong

    The trouble with answers is that they are quite often wrong: anywhere from totally, hopelessly wrong to just far enough off the right track to produce unexpected future problems. Questions are rarely wrong enough to be useless. Even the wrong questions can lead to unexpected but useful insights. The right question is worth much more than the right answer, since nearly every answer applies only in certain given circumstances, whereas a good question is a good question almost anywhere.

    Science used to be based rigorously on questions, not answers. Every ‘answer’ was judged to be no more than provisional — a theory only — waiting to be disproved by someone with better techniques, more data or greater insight. No area of scientific knowledge was out-of-bounds to questioners; however firmly, or for however long, its theories had been accepted. Sir Isaac Newton supplied the final answer to how the universe worked, until new techniques came along, Einstein arrived, and more than two centuries of scientific ‘knowledge’ was overturned. Now science too is pushed, pressurized and exhorted to produce definite answers, so that the conclusions of research are instantly announced as fact by the media — only to be overturned later by new ‘facts’.

    Answers represent dead ends

    The more definitive and widely accepted the ‘answer’, the more it prevents people from seeing how it will turn out to be wrong. Once you think you know, for a fact, that things work in a particular way — or the answer to problem ‘a’ is always technique ‘b’ — there’s no need to explore any further. Of course, over time, the world changes, but almost nobody looks to see if that affects what they already know for sure — until the unthinkable happens and our nice, simple answers stop working.

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    The world of business is especially prone to relying on widely accepted ‘right’ answers — until they aren’t answers any more. Only then do people run around in a panic trying to find some other way. And when they find one, what do they do? You’ve got it. They quickly stop looking further. Having so many problems to deal with, they gratefully shelve that one as ‘solved’ and forget about it. As one of the guest authors on my Slow Leadership blog explained recently, they play ‘Whack-a-mole Management.’ A problem shows its head; they whack it with some suitable mallet, forget it, and look around to see where the next one will pop up.

    Answers kill creativity

    Creativity is only needed when you don’t know the best way to do something — or suspect the accepted answer isn’t as good as everyone else seems to think. If you truly believe that there is one, right answer to a problem and you already know what it is, what is there to be creative about?

    Questions, of course, are exactly the opposite. They are the life-blood of all creativity. One of the main differences between naturally creative people and the rest is that the creative types are never satisfied with whatever answers they have. They distrust them on principle. Give them an answer and they get cranky and try to prove it isn’t an answer at all. Give them a question, and they’re as happy as a child playing in a sand pit. First they create this answer, only to trample it down and use the ‘sand’ to build another one. What annoys ‘practical’ people about creative types is that they never stop asking questions. What drives creative people wild about ‘practical’ types is that they rarely start.

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    Don’t build your life around what you think you already know

    What takes this topic out of the realm of philosophy and into everyday life is the understanding that any life built around a set of supposedly firm, known answers is like a huge tree in the path of a hurricane. It looks wonderfully solid and unshakeable, but when the winds get wild enough, they are going to snap it into matchwood. With no capacity to bend or change under the onslaught, it either survives until the next attack — perhaps badly damaged — or is destroyed. All it can do is resist and hope for the best.

    People who know the answers in advance — or believe they do — suffer the same fate. They resist or ignore changing circumstances until something comes along that is stronger than they are. Then their carefully constructed, stable lives are ripped up and ruined. With no other options, and little practice in finding any, they are often damaged beyond repair.

    In contrast, the small bushes and saplings bend and twist. Some are uprooted and some are damaged, but most make it through, despite being far, far weaker than the great tree now lying dead and in ruins. Buildings designed to flex can survive earthquakes. Rigid ones collapse.

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    A life is better built around questions

    When you build your life and career around questions, you’re always looking to see how you can find better ways of dealing with whatever events throw at you. Since you don’t assume you already know all the answers, you keep exploring — often finding along the way all kinds of unexpected and wonderful treasures you didn’t know were there. Change is easy and natural. If parts of your life get blown apart, your creativity can quickly get to work to make good the damage. Even in bad times, you probably won’t just survive; you’ll find life’s storms have opened up pathways that weren’t open to you before.

    Here’s one recipe for becoming stronger, wiser and much more able to survive bad times:

    1. Don’t seek to have all the answers; seek out more questions, even if they seem to threaten what you think you know.
    2. Always distrust what answers you have now; they’re probably less firm that they appear to be.
    3. Don’t accept others’ answers, however loudly they parade them as incontrovertible facts; almost nothing out there is as secure as that.
    4. Above all, don’t trot out neat, second-hand solutions. Stick to messy, first-hand problems, ask questions continually and find your own way forward.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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