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Discover your 4-Fold Capacity

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Discover your 4-Fold Capacity

I worked in retail for a short time, and detail business that retail is, the experience created some lingering impressions for me. One was a fascination with taking inventory, and projecting the potential margins that inventory could represent.

In the retail business I learned to consider assets as a means to an end; the ‘end’ was product and service. My shop inventory created a product experience for the customer which exponentially magnified my actual cost of goods sold, generating much larger revenue streams. In its raw form, my inventory was actually capacity.

Capacity. The word began to be one that struck some very resonant chords with me. As I discovered my passions in management and leadership, it didn’t take me too long to connect the abundance of human intrigue to capacity too. I wondered about the human capacity for worthwhile work: Could that be something we could ‘take inventory’ of?

Today, I look at our capacity for work in four different ways; physical, intellectual, emotional, and spiritual. Within each realm, we can reveal the incredible potential people have, because we look at their innate strengths with a bigger view; we ‘see more’ of them in that we see them with a greater wholeness.

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In particular, this four-fold view of a person’s capacity has been a good way for me to coach leaders in the mentorship they offer to those they feel are their possible successors. When we mentor, we want to help another discover all they are capable of achieving in a full exploration and celebration of who they are, and who they can be.

Let’s look at these four different dimensions of human capacity one at a time. I am still learning about the abundance to be found in each, and I invite you to investigate them with me.

Physical Capacity

Athleticism, appearance and health are the more obvious parts of physical capacity, however this also includes demeanor, disposition, and those personality traits important for likeability. Beyond those surface traits we recognize, we are looking to discover someone’s born-in talents. From those talents we can reveal their natural inclination for learning certain skills. Conversely, their non-talents will reveal when learning other skills will prove difficult for them.

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Intellectual Capacity

If we are to ‘respect a person’s intelligence’ we must reveal all of their intelligence and celebrate it. Intellectual capacity is what we most often refer to as a person’s pool of knowledge, and further, how they apply and use it. It is how a person thinks and reasons, and how they make decisions. Intellectual capacity includes their ability with problem solving, their thirst for learning, and their capacity for generating new ideas. I have begun to think of self-talk and ‘mental gymnastics’ as the tools of intellectual capacity.

Emotional Capacity

Included in emotional capacity is self-esteem, confidence, and the assertiveness which stems from personal values; thus I consider someone’s beliefs and deep-seated convictions to be more a part of their emotional capacity than of their intellectual capacity. Going back to the concept of ‘taking inventory,’ emotional capacity also includes our tolerance and load factors for stress and burn-out. This is where I’ll also look at someone’s sense of belonging and needs for security. Energy level is directly related to your emotional capacity.

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Spiritual Capacity

I have always found it most useful to look at this as defining the ways a person is inspired, in other words, how they are ‘in-spirit.’ This is the inventory of someone’s personal values, their grounding and sense of place, and their aloha spirit (how they are in the ‘breath of life’). Within spiritual capacity we can start to recognize our connections to social responsibility, to civic duty, to our humanitarian tugs-of-heart, and with those things which bring us closer to a sense of self-actualization.

When managers are coached to look at their people through these lenses, it is akin to their meeting them all over again. They can gain far greater levels of respect for the richness people represent, and they get excited about the opportunity they have been given as coaches and mentors. They begin to realize how unlimited our capacity can be, and they coach better because they encourage more, and with a far greater sense of optimism and celebration.

When you are a manager, the capacity of your people is an inventory well worth taking, for the abundance it creates is actually within you and your outlook.

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Related Articles:
Experience Required. (Are you sure?)
What it means to “Look to your source.”
Mastery, Permission to be oh so human. Rosa Say is the author of Managing with Aloha, Bringing Hawaii’s Universal Values to the Art of Business and the Talking Story blog. She is the founder and head coach of Say Leadership Coaching, a company dedicated to bringing nobility to the working arts of management and leadership. For more of her ideas, click to her Thursday columns in the archives, or download her manifesto: Managing with Aloha, on ChangeThis.com.

Rosa’s Previous Thursday Column was: Easy to duplicate = Easy to learn.

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Rosa Say

Rosa is an author and blogger who dedicates to helping people thrive in the work and live with purpose.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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