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Confront Assumptions

Confront Assumptions

Challenge Your Assumptions

    Every time that we approach a problem, in any walk of life, we bring to bear assumptions that limit our ability to conceive fresh solutions. Innovators are always aware of assumptions and are always happy to confront them.

    There is a story told about a northern pike, a large carnivorous freshwater fish. A pike was put into an aquarium, which had a glass partition dividing it. In the other half from the pike there were many small fish. The pike tried repeatedly to eat the fish but each time hit the glass partition. The partition was eventually removed but the pike did not attack the little fish. It had learnt that trying to eat the little fish was futile and painful so it stopped trying. We often suffer from this ‘Pike Syndrome’ where an early experience conditions us into wrong assumptions about similar but different situations.

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    The way that we see things is often circumscribed by assumptions. In the Middle Ages the definition of astronomy was ‘the study of how the heavenly bodies move around the Earth.’ The implicit belief was that the Earth was at centre of the Universe. In 1510 a brilliant Polish astronomer, Nicolai Copernicus, postulated the idea that the Sun was the centre of the solar system and that all the planets revolved around the sun. He was able to explain the motions of the planets in a way that made sense but was totally at odds with convention.

    The atom was originally defined as the smallest indivisible unit of matter. The assumption was that an atom could never be subdivided. This belief hampered the advancement of science until eventually J. J. Thomson discovered the existence of a sub-atomic particle, the electron in 1887.

    In business we make all sorts of assumptions. For example you might hear people say:

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    • Competition sets the price level in our industry
    • We must constantly raise our quality and service delivery
    • Our largest customers are our most important customers
    • We should hire people who fit in well with our team

    Each of these notions needs to be challenged.

    Often it is up to a newcomer to an industry to break the existing orthodoxies. For example:

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      Henry Ford challenged the assumption that automobiles were expensive hand-built carriages for the wealthy.

      Anita Roddick challenged the assumption that cosmetics had to be in expensive bottles. Her retail chain, Body Shop, sold products in plastic containers.

      IKEA challenged assumptions by allowing customers to collect their furniture from the warehouse.

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      The low-cost airlines like South-Western and Easyjet challenged the assumptions that you needed to issue tickets, allocate seats and sell through travel agents.

      Apple challenged the assumption that a personal computer was functional and not aesthetic.

      Assumptions are there to be challenged and you should relish defying them. How can you do this? Here are some tips:

      • Start by recognizing that you and everyone else have ingrained assumptions about every situation.
      • Ask plenty of basic questions in order to discover and challenge those assumptions.
      • Write a list of all the ground rules and assumptions that apply in your environment and then go through the list and ask, ‘What would happen if we deliberately broke this rule?’ ‘What if we did the opposite of the norm?’
      • Pretend you are a complete outsider and ask questions like ‘why do we do it this way at all?’
      • Reduce a situation to its simplest components in order to take it out of your environment.
      • Restate the problem in completely different terms.

      Ken Olsen was CEO of DEC who were great innovators in the days of the minicomputer. He said, “The best assumption to have is that any commonly held belief is wrong.”

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      Paul Sloane

      Professional Keynote Speaker, Author, Innovation Expert

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      Last Updated on October 18, 2018

      10 Key Characteristics of a Highly Successful Entrepreneur

      10 Key Characteristics of a Highly Successful Entrepreneur

      When it comes to starting your own business and pursuing your dream of becoming an entrepreneur, it can be advantageous to go all in and embrace the flexibility of finally quitting your day job.

      Keep in mind, though, that it takes a special kind of person to take the business world by storm: a person who has cultivated the key characteristics of entrepreneurial success.

      People with these characteristics are likely to succeed, whereas people without them have difficulty moving forward with even the most brilliant business ideas.

      These characteristics of an entrepreneur are so important that I’ve decided to cover all 10 of them in detail so that you can start your business with your best foot forward.

      1. Successful Entrepreneurs Practice Discipline

      Plenty of business experts claim that you can’t get anywhere as an entrepreneur without vision or creativity, but that’s simply not the truth. Instead, the one quality that no entrepreneur can be successful without is discipline.

      To build an idea into a business, you have to have the discipline to spend time slogging through the least fun parts of running a business (like the bookkeeping), rather than taking that time to do something fun.

      Andrew Carnegie, one of the most financially successful Americans of all time, grew up working dull and difficult jobs in factories. Despite going to bed hungry some nights, he continued doing his best work. He was eventually hired by a railroad company and continued to move up the ladder until starting his own successful businesses. Carnegie is a fine example of an entrepreneur dedicated to discipline and hard work. He truly earned his dreams of prosperity and success.

      When you’re the boss, there’s no one to keep you at work except yourself — and there’s no short-term consequences for skipping out early.

      Sure, if an entrepreneur plays hooky enough he knows that the business just won’t happen, but it’s very hard to convince someone that ‘just this once’ won’t hurt (and to keep ‘just this once’ from becoming a daily occurrence).

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      2. Successful Entrepreneurs Keep Calm

      Things go wrong when you run your own business.

      Most entrepreneurs go through crises with their businesses — and more than a few wind up with outright failures on their hands. But when you’re responsible for a business, you have to be able to keep calm in any situation. Any other reaction — whether you lose your temper or get flustered — compounds the problem.

      Instead, a good entrepreneur must have the ability to keep his cool in an emergency or crisis. It may not make the problem easier to solve, but it certainly won’t make it harder.

      Honestly, losing your calm is a quick path to becoming the kind of person who gives up in the face of adversity. Instead giving in to frustration, remember classic entrepreneur Benjamin Franklin.

      Franklin kept his calm as he experimented and tweaked his inventions again and again in pursuit of success. He didn’t give up during his many failures – he chose to innovate. You can choose innovation, too.

      If an entrepreneur can handle failure without frustration or anger, s/he can move past it to find success.

      3. Successful Entrepreneurs Pay Attention to Details

      Restricting your attention to the big picture can be even more problematic than ‘sweating the small stuff.’

      As an entrepreneur, unless venture capital has magically dropped out of the sky, a small expense can be a killer. It’s attention to detail that can make a small business successful when it has competition and it’s attention to detail that can keep costs down.

      Attention to detail can be difficult to maintain — going over ledgers can be tedious even when you aren’t trying to pay close attention — but keeping your eye on a long-term vision is just asking for a problem to sneak in under a radar.

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      After a business grows, an entrepreneur might be able to hire someone to worry about the details. In the beginning, though, only one person can take responsibility for the details.

      Skeptical about the importance of details? Look no further than Howard Schultz, who grew a small coffee shop called Starbucks into one of the most globally successful coffee businesses in the world through his extreme attention to detail.

      He is famous for taking all aspects of growing a business into account, paying attention not only to financially smart business decisions, but also focusing on socially responsible business decisions. Details can take you far.

      4. Successful Entrepreneurs Embrace Risks

      No entrepreneur has a sure thing, no matter how much money s/he stands to earn on a given product. Even if a product tests well, the market can change, the warehouse can burn down and a whole slew of other misfortune can befall a small business.

      It’s absolutely risky to run a business of your own and while you can get some insurance, it’s not like most investment options. Even worse, if something does go wrong, it’s the entrepreneur’s responsibility — no matter the actual cause. In order to deal with all of that without developing an ulcer, you have to have a good tolerance for risk.

      You don’t need to channel your inner frat boy and take on absolutely stupid risks, but you need to know just how much you can afford to risk — and get a good idea of how likely you are to lose it. If the numbers make you uncomfortable, the risk is too great.

      Embracing risks is essential for growth and additional success, as well. Walt Disney, for example, could have stayed comfortable with his advances in the film and animation industries, but decided to expand his brand with a new dream: a theme park that soared above the competition. Without taking this risk, the incredibly successful Disney theme park empire would never have come about.

      An entrepreneur has to be willing to accept pretty big risks, with some level of comfort.

      5. Successful Entrepreneurs are Balanced

      You can take any characteristic too far. There’s a point at which attention to detail can become obsession or calm can become unemotional response.

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      As an entrepreneur, you have to be able to balance your characteristics, getting the most of them without going over the edge. But balance for an entrepreneur goes far beyond keeping your characteristics in check, though.

      Just as an entrepreneur doesn’t have a boss to keep them at work when necessary, they don’t have one to send them home when they’re done. If you are working for yourself, you have to decide how to balance your work and home life — and if you have a day job to add into the equation, balance just gets more complicated.

      Oprah Winfrey, one of the most successful and influential entrepreneurs out there, understands the importance of balance. Winfrey has a lot going on; she runs her own media kingdom, acts, produces films, publishes print, and more. In an interview with Fast Company,[1] she talks about her efforts to balance priorities and self care, saying that she must ask herself what is truly important in each limited day.

      You may or may not have as much on your plate as Oprah, but learning how to balance whatever you have going on in life will certainly help you farther along down the road as you learn to be a great entrepreneur.

      6. Successful Entrepreneurs are Passionate and Motivated

      In order to develop any of the above characteristics, you must have a foundation of passion. Staying disciplined day after day during the building of your business takes unrivaled motivation.

      Before you start any business, ask yourself if you can sustain true excitement about your idea during even the darkest days ahead of you. If the answer is yes, then good for you! Nurture your natural motivation by taking these action steps throughout your business journey:

      • Commit to making short and long-term goals. Check in with them often to stay on task.
      • Have a plan in place for the inevitable days when you feel discouraged. Make a list of things that will help keep you motivated and focused.
      • Share your ideas with trusted individuals who are just as excited as you are. They will help keep your enthusiasm rolling even when you are feeling down.

      By being prepared for apathetic days and holding fast to your authentic passion, you can actually enjoy your journey to success.

      7. Successful Entrepreneurs Adapt

      Remember this one word: flexibility. Seasoned entrepreneurs know that change is not only a part of life, but also a part of the business world. Expect change and choose to adapt.

      As a new entrepreneur, it will be tempting to cling to your original business plan with no exceptions, even if you notice it isn’t working. Good entrepreneurs know that it’s okay to make smart, informed changes in order to ensure efficiency.

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      8. Successful Entrepreneurs are Marketing and Sales Experts

      No matter what kind of business you are starting, a knowledge of marketing and sales will save you many headaches. A passion for creating a beautiful handmade lifestyle product is not enough to run a successful lifestyle brand; it is critical that you understand key business principles in addition to your natural skills or great product line.

      Not sure how to start? Taking business courses is a great idea, but you can also easily brush up on sales and marketing through free online resources. Check out these 10 Sales Skills Everyone Should Master To Be Successful to begin now.

      9. Successful Entrepreneurs Have Strong Money Management

      Along with sales and marketing skills, money management is a very useful tool in the box of the entrepreneur. Understanding how to best manage your money can be the difference between early success and early failure in the business world.

      If money management isn’t your strongest skill, prepare to hire a financial expert to help you with any tricky business that comes up. Financial guidance and knowledge is never a bad idea.

      10. Successful Entrepreneurs Ask Questions and Continually Improve

      Pride is a natural human quality, but it’s important to humbly conduct some constructive criticism every now and again on both yourself as a leader and your new business as a whole.

      Assess how things are going and be willing to make positive changes if necessary. Here’re 15 ways to cultivate lifelong learning.

      If you are always improving, then how can you ultimately fail?

      The Bottom Line

      Let me remind you of one important fact: the qualities of an entrepreneur listed here are not exclusively available to some people and elusive to others.

      Although some people may have natural strengths and weaknesses, these qualities can be learned by anyone interested in taking up the entrepreneurial challenge. It might not be easy to change old habits, but it is absolutely possible to cultivate these characteristics in yourself.

      Whether you’re a business owner or an aspiring entrepreneur, with hard work, you can train yourself to develop the qualities that truly determine the entrepreneurial spirit and future success.

      Featured photo credit: Unsplash via unsplash.com

      Reference

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