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Command and Control Your Google Results

Command and Control Your Google Results

Command and Control Your Google Results

    In my last post, I gave you an introduction to your Google results and forced all of you to Google your name.

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      If you have a common name, you should use your middle name or brand yourself relative to a topic ; if you have a unique name, you are in a position to own your results page quite easily.

      Many of you will get random results when you search on your name, with people who share your name and are in various bands or arts. Others will find “spam” sites that you want removed. Today, I’m going to teach you how to command your Google results, so that you can control what shows up for your name in Google over time. Our main focus is for you to own the top ten results because the majority of internet users stop after the first page. Recruiters, your manager, your teacher, your family, your friends and the next male or female you ask on a date is going to Google you. Are you prepared?

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      Google is watching you

      Google has it’s eyes on you and your movement on the web and there is no “off button.” It’s been a few years since Paris Hilton was in jail or done something incredibly stupid. In fact, I haven’t really heard much about her in a long time, which says that she’s been out of trouble. A-Rod, Michael Phelps and Chris Brown have taken her place for the time being. Although Paris has been low-key, Google has still not forgiven her for that damn sex tape she produced with her ex-boyfriend in late 2007 (see snapshot below).

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      paris

        How did this news story, out of the UK, wind up on the first page of Paris’s Google results? Well, it contained her full name in the title and was probably linked to a million times because it was scandalous and involved a major celebrity. Plus, men must have gone crazy over it. If you’re a man, just admit it right now! Over time, Paris may never be able to get rid of this article because of it’s popularity, especially because her PR people don’t know the few secrets that you will learn from reading this blog post.

        You can have control and here’s how

        There are two main ways to take control of your Google results: be a content creator and claim your name on social networks. It also helps to be well networked because that’s how you’ll get more opportunities to write content for sources that rank high in Google. The more content you create and social networks you join, the better the chances are that those results will show up for your name.

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        Social networks

        The largest social networks all have a Google PageRank of 8 or higher. These include Facebook, MySpace, Twitter, LinkedIn and Ning. By registering for each using your full name (branded name), they will start showing up in Google within 48 hours for your name. When I say “branded name,” I mean the name you want the world to recognize you as. For instance, I want people to call me Dan instead of Danny or Daniel and your name might be Jaclyn, but you might want to be called Jackie, etc. Other social networks you should consider are Flickr, Delicious and FriendFeed, which all have about a 6 or 7 PageRank. Aside from using your name, you’ll want to optimize the page for search engines by filling our your profiles completely.

        Blogs and traditional sites

        You don’t have to spend a lot of time on social networks to have them rank high for your name in Google. All you have to do is register for them. With traditional web pages (or static pages), you only have to update your profile once in a while, as your career progresses and your interests change as an individual. All of you should have your own domain name (yourname.com), which you can get through any registrar, such as Godaddy, Host Monster or Bluehost. Then you can build a web page, using your name in the title, around your interests or as a professional resume.

        Your other option is to start a blog, which is a dynamic website that reads in chronological format. You’re reading one right now! Anyways, blogs are always getting easier to build and you can get a free one using Google Blogger or WordPress.com. You could also get the paid versions on your own host or register with Typepad.com. Either way, you’re making the commitment that you’re going to deliver content consistently. This takes hard work, but after a few posts, your blog will shoot up the rankings for your name. If you don’t want to do this, you may want to guest post on another blog (or in addition to blogging).

        How have you taken control of your Google results lately?

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        Last Updated on December 10, 2019

        7 Strategies to Keep Employee Motivation High

        7 Strategies to Keep Employee Motivation High

        Highly motivated employees are essential to the success of any business. Most people spend a third of their lives at work.[1] That’s a significant amount of time away from home, apart from the people who make us happy and the things we love to do. So keeping employee motivation high is essential for creating an office environment that gets the best out of our people.

        But do you know what motivates your people?

        It’s simple:

        • Is their work stimulating?
        • Does it challenge them?
        • Is there room to grow, a promotion perhaps?
        • Do you encourage creativity?
        • Can they speak openly and honestly with you?
        • Do you praise them?
        • Do you trust your staff to take ownership of their work?
        • Do they feel safe in their work environment?
        • And more importantly, do you pay them properly?

        Every one of these factors contributes to the general happiness of your employees. It’s what motivates them to come into the office each day and work hard, hit goals, and get results.

        In contrast, an unmotivated employee is typically unhappy. They take more sick days, they’re not invested in seeing your business succeed, and they’re always on the lookout for something better.

        Stats show that 81 percent of employees would consider leaving their jobs today if the right opportunity presented itself.[2] So it’s up to you to set aside time and energy to create a work environment that benefits every one of your employees.

        These seven strategies will help you motivate your people to consistently deliver quality work and, more importantly, to stick around for the long term.

        1. Be Someone They Can Rely On

        You rely on your people to turn up to work each day, to come to you when they have a problem they can’t solve, to be honest, and to always engage professionally with customers.

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        But this is not a one-way street. You, too, need to be someone your team can rely on. They trust you to have their backs when a client is unreasonable, to know that the decisions they make are in your best interest, and to make good on your promises.

        If you say you’ll attend an important meeting, be there. If your company makes a profit and you’ve said you’ll pay a bonus, pay it. The goodwill of your people is something you never want to test, let alone lose.

        Be reliable; it’s astounding how much this motivates your people.

        2. Create an Awesome Company Culture

        There’s no denying that company culture trickles down from the top. Your leadership and attitude massively influences the attitudes, work ethic, and happiness of your staff. If you’re always stressed-out, overly demanding, and unreasonable, it’ll create tension in your office which will adversely affect your employees’ motivation levels.

        In fact, the HAYS “US What People Want Survey” found that 47 percent of staff who are actively looking for a new job, pinpoint company culture as the driving force behind their reason to leave.

        So if you have high staff turnover, you need to determine whether your company culture might be the motivating factor behind your churn rate.

        Here are four ways to build a culture that keeps your employees highly motivated.

        • Be conscious of the image you present. Your body language and attitude can positively or negatively impact your employees. So come to work energized. Be optimistic, friendly, and engaging—this enthusiasm will spill over to your people and motivate them to be more productive and efficient.
        • Appreciate your people and be reasonable. Celebrate your team’s achievements. If they’re doing a good job, tell them. Encourage them to challenge themselves and try new things. And reward when deserved. If they’re struggling, help them. Work together to find solutions and be a sounding board for their ideas.
        • Be flexible. Give your people opportunities to work remotely—this is highly motivating to staff, particularly millennials. They don’t want to be battling traffic each day on their way to work. They don’t want to miss their kids’ baseball games or ballet rehearsals. Stats show that companies that offer flextime and the ability to work from home or a coffee shop have happier and more productive employees.
        • Create employee-friendly work environments. These are spaces that inspire and ignite the imagination. Have you ever been to Google’s offices? No headquarter is the same. From indoor slides and food trucks, to hammocks, and funky work pods on the wall, gaming rooms, and tranquil interior gardens, there’s something for everyone. It’s a space where people want to be, catering to their need for creativity, quiet, or team building; you name it.

        So take a look at your company culture and ask yourself, Is my business an attractive workplace for talented professionals? Does it inspire commitment and motivate my people? What could I do to improve my company culture?

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        3. Touch Base with Your Team Weekly

        Make time for your people, whether you run a remote business or work in an office, set aside time each week to talk to your people one-on-one. It’s non-negotiable.

        When there’s an open line of communication between staff members, work gets done. Don’t believe me? A study by Gallup found that 26 percent of employees said feedback from their leaders helps them to do a better job.[3]

        Your people want to feel trusted. They want to take ownership of their work, but they also need to know that when they have a question, they can reach out and get answers. If you’re unwilling to make yourself available, your team will quickly become unmotivated, work will stagnate, and your business will stop growing.

        So block off time on your calendar each week to touch base with your people, even if only to let them know that what they’re working on matters.

        4. Give Them the Tools They Need to Do Their Jobs Well

        Imagine trying to run your business without electricity. How would you contact your clients? What would happen when your phone or computer battery died?

        Technology is super critical to the success of your businesses. It allows you to work more efficiently, to be more productive, and to handle matters on-the-go. That’s why you need to give your people tools that will make their jobs easier.

        Make sure their equipment is in good working condition. There’s nothing more frustrating than a laptop that takes ages to boot up. It’s got to go. Replace outdated software with new software. Don’t make your designer work in Coreldraw; give them access to the most up-to-date version of Adobe Creative Suite. Take it a step further and buy them a subscription to Shutterstock or Getty Images.

        Make working for you a pleasure, not a pain; and watch your employees’ motivation levels rise.

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        5. Provide Opportunities to Learn and Upskill

        Would you believe me if I told you that 33 percent of people cite boredom and a need for new challenges as the top reason for leaving their job?[4] If you want to retain your talent, you need to upskill.

        Thanks to technology, we live in a rapidly evolving world that demands we change with it. A copywriter is no longer just a writer; they now need to be experts in SEO, Google Adwords, CRMs, and so much more.

        A pastry chef needs to be a food stylist, photographer, and social media manager. An entrepreneur needs to be a marketer—or at least take ownership of the marketing message for their business—if they hope to scale.

        Technology makes all of this possible. No matter your location, your people can continuously expand their knowledge and gain new skill sets—something that’s highly motivating to employees. They want to know that there are opportunities to grow and develop themselves.

        If you won’t invest in your people, then your business becomes just another job to tide them over until they find where they truly belong. So be the company that sees value in developing its people.

        6. Monitor Their Workload

        Overworked employees tend to be unproductive and unhappy. Your people cannot be at full capacity every day, month to month. Something’s got to give. They’ll become deflated and their work will eventually suffer, which will negatively impact your business.

        What I like to do is implement a traffic light system. It helps me to keep a finger on the pulse of my business. So there’s red, yellow, and green:

        • Red means they’re fully loaded.
        • Yellow means they’re busy, but they can potentially take on more.
        • Green means they haven’t got enough to do.

        I use this traffic light system because I don’t want my team members to be stressed out of their brains all the time. If they are, they won’t make good decisions and they won’t do good work.

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        If my people are regularly overloaded, I have things to think about. Perhaps I need to hire a new person to help ease the load or take a closer look at what projects are good to go, and which can take a back seat.

        And this is why #3 is essential. If I’m regularly engaging with my people, I’ll know that while they’re coping with their workload, it is impacting their performance and health, and I’ll take action.

        7. Don’t Mess Around with Your Employees’ Pay

        Never mess around with your people’s salary. As a business owner or high-level manager, it’s easy to forget that most people live from paycheck to paycheck. Delayed compensation can mean a missed bill payment, which could result in costly penalties they can’t afford or hits to their credit score.

        So it’s your job to ensure that you pay your people on time.

        The Bottom Line

        A motivated team is an asset to any business. These people never give up. They get excited about coming to work each day and can’t wait to test a new theory or tackle a particularly tricky challenge. They’re proud of the work they do. And more importantly, they have no reason to leave.

        Wouldn’t you rather be part of their success story than the business that drove them away?

        More to Motivate Your Team

        Featured photo credit: Emma Dau via unsplash.com

        Reference

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