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Command and Control Your Google Results

Command and Control Your Google Results

Command and Control Your Google Results

    In my last post, I gave you an introduction to your Google results and forced all of you to Google your name.

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      If you have a common name, you should use your middle name or brand yourself relative to a topic ; if you have a unique name, you are in a position to own your results page quite easily.

      Many of you will get random results when you search on your name, with people who share your name and are in various bands or arts. Others will find “spam” sites that you want removed. Today, I’m going to teach you how to command your Google results, so that you can control what shows up for your name in Google over time. Our main focus is for you to own the top ten results because the majority of internet users stop after the first page. Recruiters, your manager, your teacher, your family, your friends and the next male or female you ask on a date is going to Google you. Are you prepared?

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      Google is watching you

      Google has it’s eyes on you and your movement on the web and there is no “off button.” It’s been a few years since Paris Hilton was in jail or done something incredibly stupid. In fact, I haven’t really heard much about her in a long time, which says that she’s been out of trouble. A-Rod, Michael Phelps and Chris Brown have taken her place for the time being. Although Paris has been low-key, Google has still not forgiven her for that damn sex tape she produced with her ex-boyfriend in late 2007 (see snapshot below).

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      paris

        How did this news story, out of the UK, wind up on the first page of Paris’s Google results? Well, it contained her full name in the title and was probably linked to a million times because it was scandalous and involved a major celebrity. Plus, men must have gone crazy over it. If you’re a man, just admit it right now! Over time, Paris may never be able to get rid of this article because of it’s popularity, especially because her PR people don’t know the few secrets that you will learn from reading this blog post.

        You can have control and here’s how

        There are two main ways to take control of your Google results: be a content creator and claim your name on social networks. It also helps to be well networked because that’s how you’ll get more opportunities to write content for sources that rank high in Google. The more content you create and social networks you join, the better the chances are that those results will show up for your name.

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        Social networks

        The largest social networks all have a Google PageRank of 8 or higher. These include Facebook, MySpace, Twitter, LinkedIn and Ning. By registering for each using your full name (branded name), they will start showing up in Google within 48 hours for your name. When I say “branded name,” I mean the name you want the world to recognize you as. For instance, I want people to call me Dan instead of Danny or Daniel and your name might be Jaclyn, but you might want to be called Jackie, etc. Other social networks you should consider are Flickr, Delicious and FriendFeed, which all have about a 6 or 7 PageRank. Aside from using your name, you’ll want to optimize the page for search engines by filling our your profiles completely.

        Blogs and traditional sites

        You don’t have to spend a lot of time on social networks to have them rank high for your name in Google. All you have to do is register for them. With traditional web pages (or static pages), you only have to update your profile once in a while, as your career progresses and your interests change as an individual. All of you should have your own domain name (yourname.com), which you can get through any registrar, such as Godaddy, Host Monster or Bluehost. Then you can build a web page, using your name in the title, around your interests or as a professional resume.

        Your other option is to start a blog, which is a dynamic website that reads in chronological format. You’re reading one right now! Anyways, blogs are always getting easier to build and you can get a free one using Google Blogger or WordPress.com. You could also get the paid versions on your own host or register with Typepad.com. Either way, you’re making the commitment that you’re going to deliver content consistently. This takes hard work, but after a few posts, your blog will shoot up the rankings for your name. If you don’t want to do this, you may want to guest post on another blog (or in addition to blogging).

        How have you taken control of your Google results lately?

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        Personal Branding Basics 3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand

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        Last Updated on June 13, 2019

        15 Best Entrepreneurs Books to Start Reading Now to Be Successful

        15 Best Entrepreneurs Books to Start Reading Now to Be Successful

        Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

        Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

        1. Think and Grow Rich by Napoleon Hill

          This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

          Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

          Get the book here!

          2. The Lean Startup by Eric Reis

            A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

            In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

            Get the book here!

            3. The E-Myth Revisited by Michael E. Gerber

              In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

              Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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              Get the book here!

              4. Rework by Jason Fried

                Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

                However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

                Get the book here!

                5. How to Win Friends and Influence People by Dale Carnegie

                  This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

                  Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

                  Get the book here!

                  6. Outliers: The Story of Success by Malcolm Gladwell

                    Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

                    His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

                    Get the book here!

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                    7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                      This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                      It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                      Get the book here!

                      8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                        Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                        Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                        Get the book here!

                        9. Liar’s Poker by Michael Lewis

                          Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                          Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                          Get the book here!

                          10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                            A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                            In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                            Get the book here!

                            11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                              Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                              His premise? That productivity is proportional to your ability to relax.

                              Get the book here!

                              12. The 7 Habits of Highly Effective People by Stephen R. Covey

                                In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                                Get the book here!

                                13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                                  In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                                  If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                                  Get the book here!

                                  14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                                    The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                                    Get the book here!

                                    15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                      From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                      Branson, however, did business by following a simple philosophy:

                                      “Oh, screw it, let’s do it”

                                      Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                      Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                      Get the book here!

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                                      Featured photo credit: rawpixel via unsplash.com

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