Advertising
Advertising

Command and Control Your Google Results

Command and Control Your Google Results

Command and Control Your Google Results

    In my last post, I gave you an introduction to your Google results and forced all of you to Google your name.

    Advertising

      If you have a common name, you should use your middle name or brand yourself relative to a topic ; if you have a unique name, you are in a position to own your results page quite easily.

      Many of you will get random results when you search on your name, with people who share your name and are in various bands or arts. Others will find “spam” sites that you want removed. Today, I’m going to teach you how to command your Google results, so that you can control what shows up for your name in Google over time. Our main focus is for you to own the top ten results because the majority of internet users stop after the first page. Recruiters, your manager, your teacher, your family, your friends and the next male or female you ask on a date is going to Google you. Are you prepared?

      Advertising

      Google is watching you

      Google has it’s eyes on you and your movement on the web and there is no “off button.” It’s been a few years since Paris Hilton was in jail or done something incredibly stupid. In fact, I haven’t really heard much about her in a long time, which says that she’s been out of trouble. A-Rod, Michael Phelps and Chris Brown have taken her place for the time being. Although Paris has been low-key, Google has still not forgiven her for that damn sex tape she produced with her ex-boyfriend in late 2007 (see snapshot below).

      Advertising

      paris

        How did this news story, out of the UK, wind up on the first page of Paris’s Google results? Well, it contained her full name in the title and was probably linked to a million times because it was scandalous and involved a major celebrity. Plus, men must have gone crazy over it. If you’re a man, just admit it right now! Over time, Paris may never be able to get rid of this article because of it’s popularity, especially because her PR people don’t know the few secrets that you will learn from reading this blog post.

        You can have control and here’s how

        There are two main ways to take control of your Google results: be a content creator and claim your name on social networks. It also helps to be well networked because that’s how you’ll get more opportunities to write content for sources that rank high in Google. The more content you create and social networks you join, the better the chances are that those results will show up for your name.

        Advertising

        Social networks

        The largest social networks all have a Google PageRank of 8 or higher. These include Facebook, MySpace, Twitter, LinkedIn and Ning. By registering for each using your full name (branded name), they will start showing up in Google within 48 hours for your name. When I say “branded name,” I mean the name you want the world to recognize you as. For instance, I want people to call me Dan instead of Danny or Daniel and your name might be Jaclyn, but you might want to be called Jackie, etc. Other social networks you should consider are Flickr, Delicious and FriendFeed, which all have about a 6 or 7 PageRank. Aside from using your name, you’ll want to optimize the page for search engines by filling our your profiles completely.

        Blogs and traditional sites

        You don’t have to spend a lot of time on social networks to have them rank high for your name in Google. All you have to do is register for them. With traditional web pages (or static pages), you only have to update your profile once in a while, as your career progresses and your interests change as an individual. All of you should have your own domain name (yourname.com), which you can get through any registrar, such as Godaddy, Host Monster or Bluehost. Then you can build a web page, using your name in the title, around your interests or as a professional resume.

        Your other option is to start a blog, which is a dynamic website that reads in chronological format. You’re reading one right now! Anyways, blogs are always getting easier to build and you can get a free one using Google Blogger or WordPress.com. You could also get the paid versions on your own host or register with Typepad.com. Either way, you’re making the commitment that you’re going to deliver content consistently. This takes hard work, but after a few posts, your blog will shoot up the rankings for your name. If you don’t want to do this, you may want to guest post on another blog (or in addition to blogging).

        How have you taken control of your Google results lately?

        More by this author

        Personal Branding Basics 3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand

        Trending in Work

        1 How to Achieve Goals and Increase Your Chance of Success 2 Conflict Management Styles for Effective Communication at Work 3 How to Change Careers When It Seems Too Late 4 How to Make a Career Change at 40 and Stop Feeling Stagnant at Work 5 Going Back to School at 40 Helps Create a New Golden Age: Here’s How

        Read Next

        Advertising
        Advertising
        Advertising

        Last Updated on February 15, 2019

        How to Achieve Goals and Increase Your Chance of Success

        How to Achieve Goals and Increase Your Chance of Success

        Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

        If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

        Luckily, you can realize almost any dream when you harness the right goal-setting methods.

        In this article, I’ll show you how to achieve goals and get closer you success.

        1. Break your dreams down into specific and measurable steps

        We couldn’t talk about goal-setting without mentioning SMART goals.

        SMART goals are specific, measurable, assignable, realistic, and time-related.

        Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

        Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

        Find out more tips about utilizing SMART goals here:

        How to Use SMART Goal to Become Highly Successful in Life

        Advertising

        2. Have at least one clearly defined goal for every interest and role in your life

        It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

        To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

        Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

        You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

        3. Align your goals with your life’s mission, purpose and passion

        Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

        Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

        Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

        Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

        4. Create goals that ignite your spirit and inspire you to take action

        If you can’t be fired up about your goals from the start, they might not be good goals for you.

        The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

        Advertising

        You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

        If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

        5. Write down all your goals in specific, measurable detail

        This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

        When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

        When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

        Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

        If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

        6. Commit to hitting each of your targets without exception

        You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

        You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

        Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

        Advertising

        We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

        7. Share your goals with others to motivate each other

        There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

        When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

        This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

        8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

        Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

        Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

        Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

        In addition, celebrating small wins helps you stay motivated. Here’s how:

        How To Celebrate Small Wins To Achieve Big Goals

        9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

        Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

        Advertising

        When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

        It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

        10. Take an action step toward reaching your goals every day

        Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

        Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

        Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

        Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

        The Bottom Line

        Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

        It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

        More Resources About Setting & Achieving Goals

        Featured photo credit: Andrew Neel via unsplash.com

        Reference

        Read Next