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Command and Control Your Google Results

Command and Control Your Google Results

Command and Control Your Google Results

    In my last post, I gave you an introduction to your Google results and forced all of you to Google your name.

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      If you have a common name, you should use your middle name or brand yourself relative to a topic ; if you have a unique name, you are in a position to own your results page quite easily.

      Many of you will get random results when you search on your name, with people who share your name and are in various bands or arts. Others will find “spam” sites that you want removed. Today, I’m going to teach you how to command your Google results, so that you can control what shows up for your name in Google over time. Our main focus is for you to own the top ten results because the majority of internet users stop after the first page. Recruiters, your manager, your teacher, your family, your friends and the next male or female you ask on a date is going to Google you. Are you prepared?

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      Google is watching you

      Google has it’s eyes on you and your movement on the web and there is no “off button.” It’s been a few years since Paris Hilton was in jail or done something incredibly stupid. In fact, I haven’t really heard much about her in a long time, which says that she’s been out of trouble. A-Rod, Michael Phelps and Chris Brown have taken her place for the time being. Although Paris has been low-key, Google has still not forgiven her for that damn sex tape she produced with her ex-boyfriend in late 2007 (see snapshot below).

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      paris

        How did this news story, out of the UK, wind up on the first page of Paris’s Google results? Well, it contained her full name in the title and was probably linked to a million times because it was scandalous and involved a major celebrity. Plus, men must have gone crazy over it. If you’re a man, just admit it right now! Over time, Paris may never be able to get rid of this article because of it’s popularity, especially because her PR people don’t know the few secrets that you will learn from reading this blog post.

        You can have control and here’s how

        There are two main ways to take control of your Google results: be a content creator and claim your name on social networks. It also helps to be well networked because that’s how you’ll get more opportunities to write content for sources that rank high in Google. The more content you create and social networks you join, the better the chances are that those results will show up for your name.

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        Social networks

        The largest social networks all have a Google PageRank of 8 or higher. These include Facebook, MySpace, Twitter, LinkedIn and Ning. By registering for each using your full name (branded name), they will start showing up in Google within 48 hours for your name. When I say “branded name,” I mean the name you want the world to recognize you as. For instance, I want people to call me Dan instead of Danny or Daniel and your name might be Jaclyn, but you might want to be called Jackie, etc. Other social networks you should consider are Flickr, Delicious and FriendFeed, which all have about a 6 or 7 PageRank. Aside from using your name, you’ll want to optimize the page for search engines by filling our your profiles completely.

        Blogs and traditional sites

        You don’t have to spend a lot of time on social networks to have them rank high for your name in Google. All you have to do is register for them. With traditional web pages (or static pages), you only have to update your profile once in a while, as your career progresses and your interests change as an individual. All of you should have your own domain name (yourname.com), which you can get through any registrar, such as Godaddy, Host Monster or Bluehost. Then you can build a web page, using your name in the title, around your interests or as a professional resume.

        Your other option is to start a blog, which is a dynamic website that reads in chronological format. You’re reading one right now! Anyways, blogs are always getting easier to build and you can get a free one using Google Blogger or WordPress.com. You could also get the paid versions on your own host or register with Typepad.com. Either way, you’re making the commitment that you’re going to deliver content consistently. This takes hard work, but after a few posts, your blog will shoot up the rankings for your name. If you don’t want to do this, you may want to guest post on another blog (or in addition to blogging).

        How have you taken control of your Google results lately?

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        Dan Schawbel

        Dan Schawbel is the leading personal branding expert for young professionals.

        Personal Branding Basics You Need to Know for Career Success 3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand

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        Last Updated on May 20, 2020

        What Are Analytical Skills (And How to Strengthen Them For Success)

        What Are Analytical Skills (And How to Strengthen Them For Success)

        Everybody makes bad decisions. Some people, however, are more capable of making better decisions that inch them closer to success.

        These individuals are not ruled by emotions, desires, or hunches. Rather, they depend on their analytical skills to overcome challenges regardless of urgency or complexity.

        What Are Analytical Skills?

        According to Richards J. Heuer Jr., a former veteran of the CIA,[1]

        “Thinking analytically is a skill like carpentry or driving a car. It can be taught, it can be learned, and it can improve with practice. But unlike other skills, it is not learned by sitting in a classroom and being told how to do it. Analysts learn by doing.”

        Analytical skills can be considered as one of the critical life skills that are not taught in schools. It comprises of visualization, critical thinking, and abilities for gathering and processing information.

        Here’s a closer look at some of these abilities:

        Visualization

        Also tied to a person’s creativity, visualization is the ability to predict the possible outcomes of strategies and actions. In a professional setting, visualization involves the analysis of data – often through illustrations like charts, graphs, and detailed lists.

        Critical Thinking

        Simply put, a person’s ability to think critically can be measured by his or her consistency in creating reasonable decisions. It pertains to the ability to evaluate information, siphon what’s useful, and draw conclusions without being swayed by emotions.

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        As a critical thinker, you’ll find yourself challenging assertions and finding loopholes in proposed solutions.

        Computing

        Whether you like it or not, you need to be comfortable with numbers if you want to sharpen your analytical skills. Bear in mind that computing encompasses other skills like cost analysis, budgeting, and performing general calculations.

        In business, you need to use computations when weighing the risks and benefits of any given strategy.

        Problem-Solving

        Remember that analytical skills are used not just to understand problems, but also to develop the most suitable course or courses of action. This relates to your goal-setting skills, which involve breaking down and prioritizing between objectives.

        Resource Management

        Lastly, analytical skills involve some degree of resource management depending on the task at hand.

        For example, professionals with a tight schedule must know how to effectively manage their own time – also known as one of the most important resources in the world.

        Business leaders, on the other hand, must know how to manage company resources, including cash and manpower. Take note that the definition of analytical skills may change to match the requirements of a specific situation.

        For example, upon hiring a web developer, analytical skills may refer to the ability to determine the needs of online users, understand web analytics for optimization, and identify visual elements that can match a company’s brand.

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        The skillset above, however, should be applicable in most if not all scenarios.

        Develop Your Analytical Skills for More Growth Opportunities

        There’s no question that the right decisions lead to positive results. It doesn’t matter if you’re running a business or simply trying to climb the corporate ladder. By training your analytical skills, you position yourself for more growth opportunities while staying away from negligible actions you will regret.

        For example, you plan to launch a new startup in your local community – but struggle to decide the niche you want to enter. Since you’ve been a technophile your whole life, part of you desires to invest in a gadget store. If you’re passionate about your business, success will come – right?

        If you have sharp analytical skills, you begin to see your plans in whole new dimensions.

        What are the possible outcomes of this venture? Does the local market have a need for a new gadget store? How much do I need to get started – and how much should I sell to make a profit?

        Depending on your findings, you can determine the feasibility of your business idea without letting your emotions get in the way.

        6 Ways to Strengthen Your Analytical Skills

        There are several approaches when it comes to developing an individual’s analytical skills. For instance, psychologists agree that reading fantasy stories as a child can help sharpen critical thinking.[2]

        Research also suggests that undergoing traditional education has a positive effect on a person’s IQ and analytical skills.[3]

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        But as an adult, such opportunities to hone your analytical skills no longer apply. That’s why you need to devise a more deliberate, active approach yourself.

        Below are a few strategies to get you started:

        1. Ideate Business Ideas

        Developing a profitable business idea, whether you pursue them or not, involves numerous challenges. You need a ton of research, computations, and problem-solving to create a tangible business plan.

        You can organize your ideas with a note-taking tool like Microsoft OneNote or Evernote. Doing so will allow you to delve deeper into your analysis, organize your findings, and stay focused on roadblocks as well as how to solve them.

        2. Leverage Analytical Tools

        Aside from note-taking tools, you can also leverage other software that can help with analytical tasks. A money management app like Mint, for example, makes it easy to track your spending habits as well as manage your budget with visual tools. When it comes to prioritizing goals, you can use simple task management apps like Trello or Wunderlist.

        3. Have a Personal Learning Library

        Thanks to the internet, there’s a colossal amount of resources you can utilize to learn new skills, expand your vocabulary, and train your visualization muscles.

        Social media networks like SlideShare and YouTube, for example, offer mountains of tutorials you can access to your heart’s content.

        For a personalized learning library, you can download Instagram videos or GIFs from educational accounts like NASA Goddard and the American Mathematical Society. But if you prefer specific, technical skills, then a good place to start would be online learning platforms like Coursera, edX, and Alison.

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        4. Participate in Online Communities

        The internet is a great place to share experiences, opinions, and sometimes intellectual discussions with like-minded individuals. Reddit, for example, has a place or “subreddit” dedicated for every topic imaginable – from technology to entrepreneurship.

        For structured debates, you can head to websites like Debate.org and let other users choose the winner via votes.

        5. Seek Mental Stimulation

        To keep your mind sharp, make it a habit to engage in mentally stimulating activities, such as chess, puzzles, and brain training apps. A great resource would be Lumosity, which contains dozens of cognitive games designed by teams of scientists and game designers.

        6. Keep a Personal Journal

        Finally, keeping a personal journal allows you to take a second look at everything that happened in your day.

        Remember that writing about learning experiences lets you focus on the lesson rather than the emotion. It will help you analyze how you made your decisions, why you came to certain conclusions, and what you can do to improve in the future.

        Here’s How to Create a Habit of Writing in a Journal.

        Bottom Line

        As an adult, you are required to face a myriad of challenges on a daily basis. Work, school, business, relationships – the list goes on when it comes to the sources of life’s problems. With analytical skills, you can confront and overcome any obstacle standing between you and your goals.

        More Success Skillset

        Featured photo credit: Campaign Creators via unsplash.com

        Reference

        [1] M. S. Ramaiah University of Applied Sciences: Analytical Thinking?
        [2] KD Novelties: Why You Should Read Classic Tales to Your Children
        [3] Economic Inquiry: The Effect of Education on Cognitive Ability

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