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Bored With Business Presentations? 10 Refreshing And Engaging Tactics To Rock The Stage

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Bored With Business Presentations? 10 Refreshing And Engaging Tactics To Rock The Stage

Are you fed up of creating the same old PowerPoint presentations and losing your audience within the first 10 minutes? You need to up your game and try something new! Here we will share a list of ten techniques and out of the box presentation skills that go beyond the use of ineffective PowerPoint slides.

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    Change things up by hosting your presentation somewhere unique and interesting, rather than just another conference hall.

    1.    Choose a unique location for your presentation

    One of the best ways to attract and engage an audience for your presentation is to choose a unique and interesting location. Conference halls have a corporate and somewhat boring feel to them and if you don’t want that projecting onto your innovative idea or product, choosing an exciting, yet relevant setting for your presentation is key.

    A company called The Lost Lectures demonstrates just how effective it can be to choose a unique location for a presentation. The concept behind their business idea is to host enchanting talks from secret locations that take the audience away from traditional corporate or academic environments and into more inspiring and imaginative places.

    Another great way to engage your audience and heighten their expectations of your presentation is to keep the location a secret until the day before or even the morning of the event. This will get people talking about it and add a shroud of mystery to your idea or product.

    2. Share the stage

    Far too many CEOs and entrepreneurs think that they have to carry out their presentation alone, when in fact sharing the stage with members of their team would make for a more interesting and effective presentation format. As a general rule (which we will go on to talk more about later) you should not be speaking for more than ten minutes at a time. A great way to break up your presentation and keep your audience engaged is to have multiple speakers contributing with their expert knowledge. Even if you can’t necessarily have multiple members of your team on stage, you could always include them via video link to add another element of interest to your presentation.

    3. Tell a story

    Whilst PowerPoint slides have long been used in presentations, they are not the greatest tools for engaging and exciting an audience. Something that is far more interesting and appealing to audiences is the stories you have to tell. Telling your audience the story of your business or how you came up with an idea or project is a great way to engage with them on a more personal level. It will be like you are sharing ‘behind the scenes’ knowledge with them and giving them an insight into how your mind works.

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    Telling a story will also help you to show the love and passion you have for the idea you are presenting. After all, if you are not enthusiastic about your product, service or idea, then your audience isn’t going to be either.

    When preparing your presentation, remember that all good stories have a hero and a villain. Your villain will be the problem that you are aiming to solve and your hero will be your idea or product – the solution to the problem.

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      Make your headline, the opening sentence to your presentation, Twitter-friendly.

       4.  Create a Twitter-friendly headline

      A fantastic technique to remember when preparing your presentations is to create a Twitter-friendly headline. This is a sentence that summarises your idea or the purpose of your presentation in 140 characters or less. By creating this headline and repeating it a few times throughout your presentation, you will give journalists, bloggers and any other attendees of your presentation a line they can easily tweet.

      A company that is renowned for creating Twitter-friendly presentation headlines is Apple. For every product launch they announce, they will create a Twitter-friendly headline to use in their keynote presentations. For example, when Tim Cook announced the launch of iOS 7 he used the headline ‘iOS7 is the biggest change to iOS since the iPhone.’ Needless to say, this exact sentence was tweeted by multiple individuals and outlets immediately after the presentation.

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        Steve Jobs was arguably one of the best keynote speakers, known for his Twitter-friendly headlines such as ‘Today Apple is going to reinvent the phone.’

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        http://www.youtube.com/watch?v=k-zMRPZpvcw

        5.    Make your presentation multi-sensory

        Let’s face it; no one at your presentation is going to capture all of the stats and data you provide in the charts and graphs on your boring PowerPoint slides. Data is more memorable when it’s visually interesting. Rather than trying to explain challenging stats and data, why not spend time converting it into a format that is easier for your audience to digest? Breaking the monotony by using multi-sensory tools and visual aids like mood boards and infographics is a great way to highlight the points you are trying to make, without confusing your audience with unnecessary clutter.

        6. Fuse online and offline content

        Another fantastic way to engage your audience is to fuse online and offline content and make your presentation interactive. For example, you could build a simple app for your presentation that people can download on their smartphones for free and use to participate. Possible interactions could involve submitting questions, answering questions or even simply providing feedback. Getting your audience involved in any way will help to keep them focused and interested in your idea.

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          Widen your audience and provide a reminder for attendees by uploading your presentation online.

          6.  Upload your presentation for the world to see

          The presentations you make will be a key part of your brand’s story and will help to deliver a marketing message, so rather than simply giving a presentation and moving on, why not milk it for all it has to give? One of the ways you can generate a greater return from the work you have put into your presentation is to video it and upload it online. That way you will be able to share your presentation with a much wider (or even global) audience and also provide a reminder to attendees.

          You could also consider re-purposing some of the content from your presentation and creating a series of blog posts to run along side it or even a webinar.

          www.youtube.com/embed/yGENcskRGRk

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          8. Stick to the 10 minute rule

          We mentioned earlier just how important it is to break up your presentation so that you are talking for no more than ten minutes at a time. The reason that the ten minute rule exists is because it is thought that the average person’s attention span lasts no longer than ten minutes. This means that if you continue talking about the same thing for over ten minutes, you are likely to lose the majority of your audience.

          Aside from introducing guest speakers to contribute their knowledge, another way you can stick to the ten minute rule is by inserting short video clips for your audience to watch. This could be a video demonstration of the product in action or even a humorous video outlining the problems that your product or idea can solve. Alternatively you could re-capture your audience’s attention by asking them to participate in your presentation using a mobile app or do a quick Q&A session.

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            Heard of a silent disco? Capture your audiences’ attention by creating a silent presentation!

            9. Try your hand at silent conferencing

            Unless you have been hiding under a rock for the last few years, it is likely that you will have heard of silent discos. A silent disco involves giving participants headphones, which are linked up the DJ’s sound system, so only they can hear the music playing. Well believe it or not, this concept is actually being introduced to the world of business conferences. Yes, many people are now trialing this innovative presentation method in hope that it will captivate their audience’s attention and prevent them from getting distracted by their surroundings.

            This concept would work particularly well if you were given a presentation at an exhibition, trade show or another busy environment with a lot of footfall. It would eliminate the distractions surrounding your audience and ensure they are focused on you and your idea only.

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              Practice, practice, practice so when you step up in front of that microphone, you know exactly what you want to say and how to deliver it.

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              10. Practice makes perfect

              Whilst you may think we are ending our list on a rather obvious point, what we really wanted to stress is that even the best and most natural presenters in the world practice their presentations and speeches again and again. Although you may have thought that Steve Jobs was naturally great at presenting, it may not have been the case if he didn’t practice so much! Jobs spent hours and hours practicing his presentations to empty conference halls to ensure that when it came to actually giving his keynote speech, it was delivered in a casual, yet polished and effortless manner.

              www.youtube.com/embed/i68a6M5FFBc

              In order to deliver a successful presentation you need to be able to speak it word for word without needing to refer to notes. The odd hidden bullet point behind the mic stand is fine, but no one wants to see you holding sheets of paper or reading word for word off your PowerPoint slides (your audience can do that themselves). Instead take the time to thoroughly prepare yourself to give your presentation. You will find it extremely helpful to break your content down into smaller sections. Another great thing to do is to use different visual aids and formats. Not only will they help your audience to stay engaged, but they will also help you to remember what’s coming up next.

              Conclusion

              The idea behind any presentation is to educate, entertain, inform and inspire an audience, no matter whether they are prospective customers, co-workers or investors. A great presentation requires extensive creativity, careful planning and a hell of a lot of practice, but if someone is willing to take the time to listen to your ideas, it only seems right that you put effort into making your presentation the best it can possibly be.

              Image credits: Access Advertising, Kooroshication, dfarber, clasesdeperiodismo, Media-Saturn and kelbycarr

              Featured photo credit: Freevector.com via freevector.com

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              Last Updated on August 25, 2021

              Why Personal Branding Is Important to Your Career

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              Why Personal Branding Is Important to Your Career

              As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

              Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

              According to Celinne Da Costa:[1]

              “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

              A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

              What Is Your Personal Brand?

              “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

              Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

              Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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              I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

              A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

              Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

              Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

              Your Personal Brand Is Essential for Your Career Success

              In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

              According to Castrillon,[2]

              “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

              The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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              As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

              In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

              “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

              When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

              The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

              Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

              The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

              5 Key Steps to Creating Your Personal Brand

              These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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              1. Set Your Personal Goals

              What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

              2. Create Your Unique Value Proposition

              Create your unique value proposition by asking yourself these four questions:

              1. What are your personality features? What benefit do you offer people?
              2. Who are you and why do people enjoy working with you?
              3. What do you do and what do people want you to do for them? How do you solve their problems?
              4. What makes you different from others like you?

              The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

              3. Write Your Professional Story

              Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

              4. Determine Which Platforms Will Support Your Personal Brand

              Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

              5. Become Recognized for Sharing Your Knowledge and Expertise

              A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

              The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

              Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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              As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

              Other People’s Stories

              Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

              Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

              Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

              “your story is what you have, what you will always have. It is something to own.”

              So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

              Featured photo credit: Austin Distel via unsplash.com

              Reference

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