Advertising

Bloggers: To Niche or Not To Niche?

Advertising
Bloggers: To Niche or Not To Niche?

I have been having an identity crisis. When I started blogging, I was sure I had picked the right niche for me. I picked a difficult one for sure. DIY and craft blogs are everywhere. Don’t get me wrong, I still love crafts and DIY projects. Blame it on my ADD, my interests are broader than just that. I live a DIY life in every aspect. I love learning on my own and I love sharing it with the world. I am considering rebranding as sort of a do EVERYTHING yourself (DEY?) blog. I have read so many blogging articles that preach about finding a niche to be successful. I decided to go to the web to research this topic. As it turns out, I am not alone.

As I read through articles supporting niche blogging and others not, I remained uncertain. Writing about what inspires me versus forcing out words that don’t, feels like the only way to go. I have currently been guest blogging to touch on other subjects and avoiding my own blog. I decided to find more concrete evidence to help make my decision.

Google search results for articles on niche blogging

I ran a Google search for “niche or non-niche blog.” The first article that peeked my interest was from JonathanFields.com. He asked a few high profile bloggers/website owners about this topic. Here are some of the opinions he received:

Advertising

  • Seth Godin says choose one story, whether it is a broad topic or a very specific one.
  • Anita Campbell says it is okay to have a non-niche blog, as long as you have a strong common theme. She also suggests to dig deep into the subject matter you write about to compel your audience and gain readership.
  • Chris Garret says it depends on your goals and what suits you.
  • Wendy Piersall is a self-proclaimed non-niche blogger who has been successful.
  • Leo Barbauta has a successful non-niche blog. He is neutral saying it depends on your target audience.
  • Glenn Stansberry says non-niche blogging is okay, as long as you have superb writing skills. He also suggests that your topics be generally related on some level.

Defining niche blogging

If you search for the definition of niche blogging, wikepedia.com defines it as a marketing scheme focusing on a target group of people. This type of blog usually contains a lot of advertising.

Expert on non-niche blogging

Leo Barbauta, owner of the non-niche blog ZenHabits.com, says he grew his readership faster than most niche blogs. His site gained 100,000 subscribers in two years. His numbers continued to rise, while a niche blog’s readership tends to plateau due to the limited amount of interest. If interested in hearing more, read the entire article on WritetoDone.com.

Expert on niche blogging

Jon Marrow has an excellent article on GuestBlogger.com, illustrating the steps he took to help a friend find the right niche. He uses a keyword search program to conduct his research. His friend wants to start a blog on mixed martial arts. He searches the program for multiple keyword sets in order to find the highest ranking ones. He discovers that “UFC” has top daily search results, and that mostly fans search this keyword. Another keyword, “MMA”, is popular and used mostly by those interested in training. Marrow’s friend is interested in discussing training methods and products used by fighters, so he would need to utilize the keyword “MMA” because it gears towards the specific niche of fighters. “UFC” is the more broad topic in this field. Marrow is an internet marketing genius if you ask me!

Advertising

Analyzing the data: Are non-niche blogs actually broad topic niche blogs?

Now I get it. If my goal was to continue to target those only interested in home DIY projects and products to use, I would need to stick to this specific niche. My goals have changed and I want to target a very broad group of different types of DIYers.

After this research, I would venture to say that all blogs have a niche. Blogs that write about different life occurances are what most describe as non-niche. They may be considered rebels in the blogosphere, but I don’t think they are. I say this is the broad topic niche labeled as “lifestyle blogging”. Lifestyle blogs can touch on topics such as DIY, parenting, saving money, beauty, photography, etc. The angle isn’t being professional at one of these topics. A lifestyle blog uses different subjects and relates them to their experiences on an everyday level.

I would then veture to state that a non-niche blog would actually be one that writes about their favorite lipstick one day, and a detailed tutorial on writing code the next. I can see why it would be difficult to gain a dedicated following with such polar opposite topics. You may argue that there are sites with different topics similar to these. Well, let’s discuss one that does.

Advertising

Example of a broad topic niche website

BlogHer.com is a great example of a site with a broad range of article topics. This site is primarily a service that is hired by advertisers looking for high traffic blogs to advertise on. BlogHer found a genius way to attract bloggers to their site. They host a blogging platform that requires only a free membership. They also host annual blogging conferences around the country. This attracts mostly female bloggers, hence their name, from all niches. The common theme for this site IS bloggers! They also offer incentives for joining. You gain the opportunity to get your posts featured and promoted on social media by BlogHer editiors. You may also get the opportunity to get an original writing syndicated article (a paid gig) on their site.

In conclusion…

I definitely agree it is wiser to begin blogging within a specific niche. Once you become established and get a feel for your style and writing, then explore expanding your niche. I would say that completely unrelated topics should be placed on different blogs, or only written as guest posts. The only way to get away with writing such different content articles and keep a readership, is if you are famous for your writing. I can definitely say I feel confident in my decision after hearing expert advice!

Here are a few more great articles I read on this topic:

Advertising

Okay bloggers, my question remains: to niche or not to niche? What do you think?

Featured photo credit: Keyboard Apple Input Keys Hardware Pc Calculator/TheAngryTeddy via pixabay.com

More by this author

9 Steps To Stop Dreaming and Start Doing 8 Differences Between You And Someone Who Is Successful Bloggers: To Niche or Not To Niche?

Trending in Work

1 What Does It Take to Be an Entrepreneur? (From Mindset to Skillset) 2 15 Best Places for Expats to Live (And Why) 3 Keeping Confidence to Ward Off the Workplace Vampire 4 How to Start a Successful Business and Increase Your Profits 5 How to Be a Successful Entrepreneur: 6 Practical Tips

Read Next

Advertising
Advertising

Last Updated on January 13, 2022

15 Best Places for Expats to Live (And Why)

Advertising
15 Best Places for Expats to Live (And Why)

Many of us dream of living abroad but can often be scared to make such a big change to our routine lifestyles and leave our home countries behind. Daunting as it may be, living abroad can be a rewarding and fulfilling endeavor and can give you the quality of life you have been looking for.

From a warmer climate to a more easy going way of life, there are many foreign countries favored by expats who stay for a long time – and sometimes forever. Taking into consideration livings standards, opportunities and social aspects, here are our top 15 best places to live as an expat and why.

1. Thailand

A hot spot for expats, the ‘land of smiles’ as it’s commonly known offers expats a tropical climate, a huge array of sandy beaches and islands to explore, and a rich culture. The cost of living in Thailand is extremely low, and when combined with the friendly tax system means that disposable income can be very high.

Bangkok, Thailand’s capital city, offers expats great employment opportunities.

2. Switzerland

Another popular destination for expats, Switzerland offers exciting employment packages and a high standard of living. It’s great for those who love the outdoors, as there are many beautiful lakes, mountains to hike in and skiing in the winter. The school standards for expats are also excellent, making it appealing for those with children. English is also widely spoken so day-to-day living can be stress free.

Unemployment in Switzerland is low and expats moving here don’t need to worry too much about finding a job before they arrive.

3. Australia

Many foreigners who visit Australia don’t want to leave as it offers a great quality of life, beautiful beaches and a warm climate. Making friends in Australia is easy too, due to the lack of language barrier and the large number of expats who already live here. Australia is a great place to move to if you have children because of its wide range of schooling possibilities and recreational outdoor activities.

Advertising

Low population levels and high quality of life are two of the main reasons expats choose Australia as a place to live.

4. Singapore

Expats in Singapore can benefit from generous financial packages, great career opportunities and low tax rates. Although education is expensive here, it is rated one of the top places for raising children abroad due to the quality of the education system and the array of schools.

Public transport such as buses and MRT (Mass Rapid Transit) are cheap and very reliable in Singapore.

5. South Korea

South Korea offers expats a unique range of opportunities and a very different way of living. Jobs for expats are easy to find and usually very well paid, with apartments provided by the employer on the most part making living costs even lower. There are also many tight-knit expat communities in South Korea, making it easy to socialize and meet new friends. The excellent education system is also a pro for families wanting to move to this culture-rich country.

South Korea has a cheap public healthcare system and offers great medical care, with most doctors speaking English.

6. New Zealand

New Zealand is constantly on the lookout for skilled workers to expedite to the country – especially those under the age of 30 – and skilled migrants can be granted a stay for up to five years. It offers a good climate and although income levels can be lower than other countries, quality of life is high, with its awe-inspiring scenery, low crime rate and state sponsored healthcare.

New Zealand is great for those looking for a laid back and active outdoors lifestyle.

Advertising

7. Canada

Its national healthcare system, friendly locals and very high quality of life are just a few of the reason expats choose Canada as a place to live. It’s very welcoming to expats and skills shortages encourage foreigners to move here in order for the country to grow economically. It’s easy for expats to feel comfortable quickly in Canada due to its multicultural environment.

Canada was largely unaffected by the economic crisis, making it a very popular country for expats.

8. Qatar

Qatar is becoming increasingly popular among expats with an estimated 500 new arrivals every day. The salaries are generous and are tax free too, making disposable income very high. Car and housing allowances are part of many remuneration packages, and education for your children and airfares are often included.

The cost of living is lower in Qatar than in other UAE countries but salaries can still be just as generous.

9. Hong Kong

Where east truly meets the west, this bustling island has a population of over seven million people. If you’re looking for a fast-paced environment and an active nightlife, Hong Kong is definitely the place to be. Benefits for expats include its advanced healthcare system and elevated standards of schooling for children, along with great employment opportunities. The cost of living in Hong Kong can be high, so trying to negotiate a housing allowance with your employer can be beneficial.

Hong Kong is great for those looking for high incomes and career advancement.

10. Japan

As an expat destination, Japan offers a rich culture and a chance to experience a very different day-to-day life. Currently around two million expats live in Japan, and in the larger cities such as Tokyo a large portion of the population speaks English. English speakers are also in demand and there are a large number of opportunities for language teachers, especially in the capital.

Advertising

Japan offers a high standard of living for expats and a good education system for those with children.

11. Spain

Spain is a very popular destination for expats due to the high temperatures and year-round sunshine. EU residents don’t require a visa to work here, meaning the move can be a lot easier. Skilled foreign workers also continue to be in demand with jobs such as engineering, customer service, skilled trades and language teachers widely available.

A huge 14% of Spain’s population are expats from a variety of foreign countries.

12. Dubai

Two of the main attractions of moving to Dubai are the tax-free salaries and the warm climate. Some of the most popular jobs for expats are in construction, banking, oil and tourism. You can also enjoy a busy social life in Dubai as the expat community is thriving. Although it can be an expensive country, the tax-free salary means you experience a higher quality of life than in other countries.

You will need a work permit, residence visa and an Emirates ID card to live in Dubai as an expat.

13. Germany

Germany is one of Europe’s most populous countries, with around 82.4 million people. It’s a lively and inexpensive country to live in as an expat, and if you have children the education system is great and healthcare is to a high standard. An estimated 250,000 expats live in Germany currently, with the numbers rising every year.

If you are already an EU citizen, you don’t need a visa to live and work in Germany.

Advertising

14. The Netherlands

The Netherlands is a great place for expats who love the outdoors. Cycling is one of the main modes of transport and looking after the environment is widely recognized. There are a lot of English speakers in the Netherlands too, but learning the language can work to your advantage and make day-to-day life that little bit easier. Skilled expats can also benefit from a tax-free allowance equivalent to 30% if they meet the correct criteria.

It is often more important to be able to speak fluent English than to speak Dutch when looking for employment in the Netherlands.

15. China

China offers expats great employment opportunities with little competition. Those who embrace the culture and decide they want to live in China long term can see a host of employment opportunities as its economy is growing rapidly every year. Economists predict it will overtake the US as the world’s largest economy by 2018. China also offer expats low living costs and high disposable incomes, which is why many look to live here for a higher quality of life.

Shanghai and Beijing are the most popular destinations for expats who live in China.

Featured photo credit: Saulo Mohana via unsplash.com

Read Next