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Bloggers: To Niche or Not To Niche?

Bloggers: To Niche or Not To Niche?

I have been having an identity crisis. When I started blogging, I was sure I had picked the right niche for me. I picked a difficult one for sure. DIY and craft blogs are everywhere. Don’t get me wrong, I still love crafts and DIY projects. Blame it on my ADD, my interests are broader than just that. I live a DIY life in every aspect. I love learning on my own and I love sharing it with the world. I am considering rebranding as sort of a do EVERYTHING yourself (DEY?) blog. I have read so many blogging articles that preach about finding a niche to be successful. I decided to go to the web to research this topic. As it turns out, I am not alone.

As I read through articles supporting niche blogging and others not, I remained uncertain. Writing about what inspires me versus forcing out words that don’t, feels like the only way to go. I have currently been guest blogging to touch on other subjects and avoiding my own blog. I decided to find more concrete evidence to help make my decision.

Google search results for articles on niche blogging

I ran a Google search for “niche or non-niche blog.” The first article that peeked my interest was from JonathanFields.com. He asked a few high profile bloggers/website owners about this topic. Here are some of the opinions he received:

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  • Seth Godin says choose one story, whether it is a broad topic or a very specific one.
  • Anita Campbell says it is okay to have a non-niche blog, as long as you have a strong common theme. She also suggests to dig deep into the subject matter you write about to compel your audience and gain readership.
  • Chris Garret says it depends on your goals and what suits you.
  • Wendy Piersall is a self-proclaimed non-niche blogger who has been successful.
  • Leo Barbauta has a successful non-niche blog. He is neutral saying it depends on your target audience.
  • Glenn Stansberry says non-niche blogging is okay, as long as you have superb writing skills. He also suggests that your topics be generally related on some level.

Defining niche blogging

If you search for the definition of niche blogging, wikepedia.com defines it as a marketing scheme focusing on a target group of people. This type of blog usually contains a lot of advertising.

Expert on non-niche blogging

Leo Barbauta, owner of the non-niche blog ZenHabits.com, says he grew his readership faster than most niche blogs. His site gained 100,000 subscribers in two years. His numbers continued to rise, while a niche blog’s readership tends to plateau due to the limited amount of interest. If interested in hearing more, read the entire article on WritetoDone.com.

Expert on niche blogging

Jon Marrow has an excellent article on GuestBlogger.com, illustrating the steps he took to help a friend find the right niche. He uses a keyword search program to conduct his research. His friend wants to start a blog on mixed martial arts. He searches the program for multiple keyword sets in order to find the highest ranking ones. He discovers that “UFC” has top daily search results, and that mostly fans search this keyword. Another keyword, “MMA”, is popular and used mostly by those interested in training. Marrow’s friend is interested in discussing training methods and products used by fighters, so he would need to utilize the keyword “MMA” because it gears towards the specific niche of fighters. “UFC” is the more broad topic in this field. Marrow is an internet marketing genius if you ask me!

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Analyzing the data: Are non-niche blogs actually broad topic niche blogs?

Now I get it. If my goal was to continue to target those only interested in home DIY projects and products to use, I would need to stick to this specific niche. My goals have changed and I want to target a very broad group of different types of DIYers.

After this research, I would venture to say that all blogs have a niche. Blogs that write about different life occurances are what most describe as non-niche. They may be considered rebels in the blogosphere, but I don’t think they are. I say this is the broad topic niche labeled as “lifestyle blogging”. Lifestyle blogs can touch on topics such as DIY, parenting, saving money, beauty, photography, etc. The angle isn’t being professional at one of these topics. A lifestyle blog uses different subjects and relates them to their experiences on an everyday level.

I would then veture to state that a non-niche blog would actually be one that writes about their favorite lipstick one day, and a detailed tutorial on writing code the next. I can see why it would be difficult to gain a dedicated following with such polar opposite topics. You may argue that there are sites with different topics similar to these. Well, let’s discuss one that does.

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Example of a broad topic niche website

BlogHer.com is a great example of a site with a broad range of article topics. This site is primarily a service that is hired by advertisers looking for high traffic blogs to advertise on. BlogHer found a genius way to attract bloggers to their site. They host a blogging platform that requires only a free membership. They also host annual blogging conferences around the country. This attracts mostly female bloggers, hence their name, from all niches. The common theme for this site IS bloggers! They also offer incentives for joining. You gain the opportunity to get your posts featured and promoted on social media by BlogHer editiors. You may also get the opportunity to get an original writing syndicated article (a paid gig) on their site.

In conclusion…

I definitely agree it is wiser to begin blogging within a specific niche. Once you become established and get a feel for your style and writing, then explore expanding your niche. I would say that completely unrelated topics should be placed on different blogs, or only written as guest posts. The only way to get away with writing such different content articles and keep a readership, is if you are famous for your writing. I can definitely say I feel confident in my decision after hearing expert advice!

Here are a few more great articles I read on this topic:

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Okay bloggers, my question remains: to niche or not to niche? What do you think?

Featured photo credit: Keyboard Apple Input Keys Hardware Pc Calculator/TheAngryTeddy via pixabay.com

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Last Updated on October 18, 2018

10 Key Characteristics of a Highly Successful Entrepreneur

10 Key Characteristics of a Highly Successful Entrepreneur

When it comes to starting your own business and pursuing your dream of becoming an entrepreneur, it can be advantageous to go all in and embrace the flexibility of finally quitting your day job.

Keep in mind, though, that it takes a special kind of person to take the business world by storm: a person who has cultivated the key characteristics of entrepreneurial success.

People with these characteristics are likely to succeed, whereas people without them have difficulty moving forward with even the most brilliant business ideas.

These characteristics of an entrepreneur are so important that I’ve decided to cover all 10 of them in detail so that you can start your business with your best foot forward.

1. Successful Entrepreneurs Practice Discipline

Plenty of business experts claim that you can’t get anywhere as an entrepreneur without vision or creativity, but that’s simply not the truth. Instead, the one quality that no entrepreneur can be successful without is discipline.

To build an idea into a business, you have to have the discipline to spend time slogging through the least fun parts of running a business (like the bookkeeping), rather than taking that time to do something fun.

Andrew Carnegie, one of the most financially successful Americans of all time, grew up working dull and difficult jobs in factories. Despite going to bed hungry some nights, he continued doing his best work. He was eventually hired by a railroad company and continued to move up the ladder until starting his own successful businesses. Carnegie is a fine example of an entrepreneur dedicated to discipline and hard work. He truly earned his dreams of prosperity and success.

When you’re the boss, there’s no one to keep you at work except yourself — and there’s no short-term consequences for skipping out early.

Sure, if an entrepreneur plays hooky enough he knows that the business just won’t happen, but it’s very hard to convince someone that ‘just this once’ won’t hurt (and to keep ‘just this once’ from becoming a daily occurrence).

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2. Successful Entrepreneurs Keep Calm

Things go wrong when you run your own business.

Most entrepreneurs go through crises with their businesses — and more than a few wind up with outright failures on their hands. But when you’re responsible for a business, you have to be able to keep calm in any situation. Any other reaction — whether you lose your temper or get flustered — compounds the problem.

Instead, a good entrepreneur must have the ability to keep his cool in an emergency or crisis. It may not make the problem easier to solve, but it certainly won’t make it harder.

Honestly, losing your calm is a quick path to becoming the kind of person who gives up in the face of adversity. Instead giving in to frustration, remember classic entrepreneur Benjamin Franklin.

Franklin kept his calm as he experimented and tweaked his inventions again and again in pursuit of success. He didn’t give up during his many failures – he chose to innovate. You can choose innovation, too.

If an entrepreneur can handle failure without frustration or anger, s/he can move past it to find success.

3. Successful Entrepreneurs Pay Attention to Details

Restricting your attention to the big picture can be even more problematic than ‘sweating the small stuff.’

As an entrepreneur, unless venture capital has magically dropped out of the sky, a small expense can be a killer. It’s attention to detail that can make a small business successful when it has competition and it’s attention to detail that can keep costs down.

Attention to detail can be difficult to maintain — going over ledgers can be tedious even when you aren’t trying to pay close attention — but keeping your eye on a long-term vision is just asking for a problem to sneak in under a radar.

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After a business grows, an entrepreneur might be able to hire someone to worry about the details. In the beginning, though, only one person can take responsibility for the details.

Skeptical about the importance of details? Look no further than Howard Schultz, who grew a small coffee shop called Starbucks into one of the most globally successful coffee businesses in the world through his extreme attention to detail.

He is famous for taking all aspects of growing a business into account, paying attention not only to financially smart business decisions, but also focusing on socially responsible business decisions. Details can take you far.

4. Successful Entrepreneurs Embrace Risks

No entrepreneur has a sure thing, no matter how much money s/he stands to earn on a given product. Even if a product tests well, the market can change, the warehouse can burn down and a whole slew of other misfortune can befall a small business.

It’s absolutely risky to run a business of your own and while you can get some insurance, it’s not like most investment options. Even worse, if something does go wrong, it’s the entrepreneur’s responsibility — no matter the actual cause. In order to deal with all of that without developing an ulcer, you have to have a good tolerance for risk.

You don’t need to channel your inner frat boy and take on absolutely stupid risks, but you need to know just how much you can afford to risk — and get a good idea of how likely you are to lose it. If the numbers make you uncomfortable, the risk is too great.

Embracing risks is essential for growth and additional success, as well. Walt Disney, for example, could have stayed comfortable with his advances in the film and animation industries, but decided to expand his brand with a new dream: a theme park that soared above the competition. Without taking this risk, the incredibly successful Disney theme park empire would never have come about.

An entrepreneur has to be willing to accept pretty big risks, with some level of comfort.

5. Successful Entrepreneurs are Balanced

You can take any characteristic too far. There’s a point at which attention to detail can become obsession or calm can become unemotional response.

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As an entrepreneur, you have to be able to balance your characteristics, getting the most of them without going over the edge. But balance for an entrepreneur goes far beyond keeping your characteristics in check, though.

Just as an entrepreneur doesn’t have a boss to keep them at work when necessary, they don’t have one to send them home when they’re done. If you are working for yourself, you have to decide how to balance your work and home life — and if you have a day job to add into the equation, balance just gets more complicated.

Oprah Winfrey, one of the most successful and influential entrepreneurs out there, understands the importance of balance. Winfrey has a lot going on; she runs her own media kingdom, acts, produces films, publishes print, and more. In an interview with Fast Company,[1] she talks about her efforts to balance priorities and self care, saying that she must ask herself what is truly important in each limited day.

You may or may not have as much on your plate as Oprah, but learning how to balance whatever you have going on in life will certainly help you farther along down the road as you learn to be a great entrepreneur.

6. Successful Entrepreneurs are Passionate and Motivated

In order to develop any of the above characteristics, you must have a foundation of passion. Staying disciplined day after day during the building of your business takes unrivaled motivation.

Before you start any business, ask yourself if you can sustain true excitement about your idea during even the darkest days ahead of you. If the answer is yes, then good for you! Nurture your natural motivation by taking these action steps throughout your business journey:

  • Commit to making short and long-term goals. Check in with them often to stay on task.
  • Have a plan in place for the inevitable days when you feel discouraged. Make a list of things that will help keep you motivated and focused.
  • Share your ideas with trusted individuals who are just as excited as you are. They will help keep your enthusiasm rolling even when you are feeling down.

By being prepared for apathetic days and holding fast to your authentic passion, you can actually enjoy your journey to success.

7. Successful Entrepreneurs Adapt

Remember this one word: flexibility. Seasoned entrepreneurs know that change is not only a part of life, but also a part of the business world. Expect change and choose to adapt.

As a new entrepreneur, it will be tempting to cling to your original business plan with no exceptions, even if you notice it isn’t working. Good entrepreneurs know that it’s okay to make smart, informed changes in order to ensure efficiency.

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8. Successful Entrepreneurs are Marketing and Sales Experts

No matter what kind of business you are starting, a knowledge of marketing and sales will save you many headaches. A passion for creating a beautiful handmade lifestyle product is not enough to run a successful lifestyle brand; it is critical that you understand key business principles in addition to your natural skills or great product line.

Not sure how to start? Taking business courses is a great idea, but you can also easily brush up on sales and marketing through free online resources. Check out these 10 Sales Skills Everyone Should Master To Be Successful to begin now.

9. Successful Entrepreneurs Have Strong Money Management

Along with sales and marketing skills, money management is a very useful tool in the box of the entrepreneur. Understanding how to best manage your money can be the difference between early success and early failure in the business world.

If money management isn’t your strongest skill, prepare to hire a financial expert to help you with any tricky business that comes up. Financial guidance and knowledge is never a bad idea.

10. Successful Entrepreneurs Ask Questions and Continually Improve

Pride is a natural human quality, but it’s important to humbly conduct some constructive criticism every now and again on both yourself as a leader and your new business as a whole.

Assess how things are going and be willing to make positive changes if necessary. Here’re 15 ways to cultivate lifelong learning.

If you are always improving, then how can you ultimately fail?

The Bottom Line

Let me remind you of one important fact: the qualities of an entrepreneur listed here are not exclusively available to some people and elusive to others.

Although some people may have natural strengths and weaknesses, these qualities can be learned by anyone interested in taking up the entrepreneurial challenge. It might not be easy to change old habits, but it is absolutely possible to cultivate these characteristics in yourself.

Whether you’re a business owner or an aspiring entrepreneur, with hard work, you can train yourself to develop the qualities that truly determine the entrepreneurial spirit and future success.

Featured photo credit: Unsplash via unsplash.com

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