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Bloggers: To Niche or Not To Niche?

Bloggers: To Niche or Not To Niche?

I have been having an identity crisis. When I started blogging, I was sure I had picked the right niche for me. I picked a difficult one for sure. DIY and craft blogs are everywhere. Don’t get me wrong, I still love crafts and DIY projects. Blame it on my ADD, my interests are broader than just that. I live a DIY life in every aspect. I love learning on my own and I love sharing it with the world. I am considering rebranding as sort of a do EVERYTHING yourself (DEY?) blog. I have read so many blogging articles that preach about finding a niche to be successful. I decided to go to the web to research this topic. As it turns out, I am not alone.

As I read through articles supporting niche blogging and others not, I remained uncertain. Writing about what inspires me versus forcing out words that don’t, feels like the only way to go. I have currently been guest blogging to touch on other subjects and avoiding my own blog. I decided to find more concrete evidence to help make my decision.

Google search results for articles on niche blogging

I ran a Google search for “niche or non-niche blog.” The first article that peeked my interest was from JonathanFields.com. He asked a few high profile bloggers/website owners about this topic. Here are some of the opinions he received:

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  • Seth Godin says choose one story, whether it is a broad topic or a very specific one.
  • Anita Campbell says it is okay to have a non-niche blog, as long as you have a strong common theme. She also suggests to dig deep into the subject matter you write about to compel your audience and gain readership.
  • Chris Garret says it depends on your goals and what suits you.
  • Wendy Piersall is a self-proclaimed non-niche blogger who has been successful.
  • Leo Barbauta has a successful non-niche blog. He is neutral saying it depends on your target audience.
  • Glenn Stansberry says non-niche blogging is okay, as long as you have superb writing skills. He also suggests that your topics be generally related on some level.

Defining niche blogging

If you search for the definition of niche blogging, wikepedia.com defines it as a marketing scheme focusing on a target group of people. This type of blog usually contains a lot of advertising.

Expert on non-niche blogging

Leo Barbauta, owner of the non-niche blog ZenHabits.com, says he grew his readership faster than most niche blogs. His site gained 100,000 subscribers in two years. His numbers continued to rise, while a niche blog’s readership tends to plateau due to the limited amount of interest. If interested in hearing more, read the entire article on WritetoDone.com.

Expert on niche blogging

Jon Marrow has an excellent article on GuestBlogger.com, illustrating the steps he took to help a friend find the right niche. He uses a keyword search program to conduct his research. His friend wants to start a blog on mixed martial arts. He searches the program for multiple keyword sets in order to find the highest ranking ones. He discovers that “UFC” has top daily search results, and that mostly fans search this keyword. Another keyword, “MMA”, is popular and used mostly by those interested in training. Marrow’s friend is interested in discussing training methods and products used by fighters, so he would need to utilize the keyword “MMA” because it gears towards the specific niche of fighters. “UFC” is the more broad topic in this field. Marrow is an internet marketing genius if you ask me!

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Analyzing the data: Are non-niche blogs actually broad topic niche blogs?

Now I get it. If my goal was to continue to target those only interested in home DIY projects and products to use, I would need to stick to this specific niche. My goals have changed and I want to target a very broad group of different types of DIYers.

After this research, I would venture to say that all blogs have a niche. Blogs that write about different life occurances are what most describe as non-niche. They may be considered rebels in the blogosphere, but I don’t think they are. I say this is the broad topic niche labeled as “lifestyle blogging”. Lifestyle blogs can touch on topics such as DIY, parenting, saving money, beauty, photography, etc. The angle isn’t being professional at one of these topics. A lifestyle blog uses different subjects and relates them to their experiences on an everyday level.

I would then veture to state that a non-niche blog would actually be one that writes about their favorite lipstick one day, and a detailed tutorial on writing code the next. I can see why it would be difficult to gain a dedicated following with such polar opposite topics. You may argue that there are sites with different topics similar to these. Well, let’s discuss one that does.

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Example of a broad topic niche website

BlogHer.com is a great example of a site with a broad range of article topics. This site is primarily a service that is hired by advertisers looking for high traffic blogs to advertise on. BlogHer found a genius way to attract bloggers to their site. They host a blogging platform that requires only a free membership. They also host annual blogging conferences around the country. This attracts mostly female bloggers, hence their name, from all niches. The common theme for this site IS bloggers! They also offer incentives for joining. You gain the opportunity to get your posts featured and promoted on social media by BlogHer editiors. You may also get the opportunity to get an original writing syndicated article (a paid gig) on their site.

In conclusion…

I definitely agree it is wiser to begin blogging within a specific niche. Once you become established and get a feel for your style and writing, then explore expanding your niche. I would say that completely unrelated topics should be placed on different blogs, or only written as guest posts. The only way to get away with writing such different content articles and keep a readership, is if you are famous for your writing. I can definitely say I feel confident in my decision after hearing expert advice!

Here are a few more great articles I read on this topic:

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Okay bloggers, my question remains: to niche or not to niche? What do you think?

Featured photo credit: Keyboard Apple Input Keys Hardware Pc Calculator/TheAngryTeddy via pixabay.com

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Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

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