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Attending Networking Events is a Career Investment

Attending Networking Events is a Career Investment

    As a Lifehacker, you must be attuned to the changing trends in the workplace. The uncertainties in the U.S economy put into question the idea of a “stable job”. You might be also more keen on pursuing portfolio careers or perhaps setting up a business in lieu of the traditional climb-the-corporate-ladder career path.

    The only way for you to cope with a changing workplace is for you to leave your desk and meet people who can help you attain whatever you want from your career – with or without the threat of recession.

    So, the best career investment that you can do now is to go to networking events. This will give you a chance to meet corporate executives and entrepreneurs who can give you job leads, serve as your mentors and/or become your business partners.

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    1. Be selective

    Some events are worth it, some are just useless, you need to choose the networking event which is aligned with your goal. Choose an event where you can find the experts in your field and/or where you have a higher chance of meeting your potential employers.

    Do your research first – surf the net for information about the event and ask your friends and colleagues for feedback on the networking events they have went to themselves.

    2. Have clear, well-defined goals

    List down what you want to get out of this networking event and then make your own schedule that will meet your goals.

    For instance, Rossana Llenado, founder of online tutorial company Ahead Interactive (AI), invests on attending networking events as this helps her in building her business. So despite her initial concerns on cost and spending time away from her four kids in Manila, Llenado left for California to attend the four-day convention of the International Association of Business Communicators (IABC) in San Diego.

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    Llenado went to IABC conference and participated in the workshops and met up with business contacts in the U.S.. This is in line with her goal to put AI as one the world’s premier provider of online tutorial services. She came home, with a lot of ideas on how to expand AI’s reach and is now busy fine tuning her operations.

    3. Build relationships

    Instead of indiscriminately handing out and collecting business cards, use networking events to meet and establish long-term relationships with potential employers or business partners. Networking organizers advise that you focus on making “meaningful connections” with few people – those who have the right vibe and you’re comfortable working with.

    You also need to avoid being too aggressive, asking questions like “so do you have any job openings?” or “are you interested to buy my products?”

    This will turn off a lot of people – hard selling won’t sell here. Just be cool and discuss with them your common interests and goal. Exchange business cards and keep those contacts “warm” by sending e-mails or inviting them for coffee where you can discuss your proposal.

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    4. Pay it forward

    Go to the networking events with the mindset that you will bring value to the table – and not to pass around your resume and sell your products.

    Yes you can find job leads in networking events – but not on one go. You need to establish trust and confidence among the people that you meet in these events. When approaching someone, you need to consider how your skills and interests can help in solving his/her business problem.

    5. Treat networking as a career investment

    Going to these events is not cheap. You need to invest both time and money, and the cost gets higher if the event is being held overseas.

    You need to discern the difference between value and cost. If the $1,000 you spend going to networking events will bring you triple that amount either in terms of business revenues or career promotion, then the event will have paid for itself.

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    That said, if you’re broke or had to get a second mortgage just to attend the event then you better skip it, and save for it so you can go there in the future. Besides, a high price tag will not necessarily mean that is of high value – to you. Many people spend money to attend the World Economic Forum in Davos. It is a high value event for many people, but do you think going to Davos will help you attain your specific career goals?

    Whatever career path you want to pursue, everything in the end will boil down to having solid relationships with present and future colleagues and partners. While social networking sites may have helped in expanding your work and social circles, meeting people face to face will build trust and confidence that will pave the way to better opportunities.

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    Last Updated on June 13, 2019

    15 Best Entrepreneurs Books to Start Reading Now to Be Successful

    15 Best Entrepreneurs Books to Start Reading Now to Be Successful

    Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

    Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

    1. Think and Grow Rich by Napoleon Hill

      This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

      Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

      Get the book here!

      2. The Lean Startup by Eric Reis

        A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

        In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

        Get the book here!

        3. The E-Myth Revisited by Michael E. Gerber

          In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

          Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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          Get the book here!

          4. Rework by Jason Fried

            Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

            However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

            Get the book here!

            5. How to Win Friends and Influence People by Dale Carnegie

              This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

              Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

              Get the book here!

              6. Outliers: The Story of Success by Malcolm Gladwell

                Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

                His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

                Get the book here!

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                7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                  This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                  It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                  Get the book here!

                  8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                    Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                    Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                    Get the book here!

                    9. Liar’s Poker by Michael Lewis

                      Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                      Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                      Get the book here!

                      10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                        A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                        In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                        Get the book here!

                        11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                          Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                          His premise? That productivity is proportional to your ability to relax.

                          Get the book here!

                          12. The 7 Habits of Highly Effective People by Stephen R. Covey

                            In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                            Get the book here!

                            13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                              In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                              If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                              Get the book here!

                              14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                                The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                                Get the book here!

                                15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                  From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                  Branson, however, did business by following a simple philosophy:

                                  “Oh, screw it, let’s do it”

                                  Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                  Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                  Get the book here!

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                                  Featured photo credit: rawpixel via unsplash.com

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