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Ask the Entrepreneurs: 9 Tasks You Should be Outsourcing

Ask the Entrepreneurs: 9 Tasks You Should be Outsourcing
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Ask The Entrepreneurs is a regular series where members of the Young Entrepreneur Council are asked a single question that aims to help Lifehack readers level up their own lives, whether in a area of management, communication, business or life in general.

Here’s the question posed in this edition of Ask The Entrepreneurs:

What is one surprising task you have completely outsourced in the last year?

1. Follow-Up Emails

Derek Capo

    We are implementing Infusionsoft and Freshdesk. Before, I had to manually send emails to prospective clients, but now the automated marketing or the canned responses (that look as if I wrote the email manually) write them for me. It saves me a ton of time without sacrificing quality or service.
    Derek Capo, Next Step China

    2. Hiring and Filtering Process

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    Benji Rabhan

      We hired an outsourced HR person who comprehends automation to help us define roles and design the process behind hiring.
      Benji Rabhan, MorrisCore

       

      3. Customer Service

      dave-nevogt

        Customer service is one of the easiest and most effective business functions to outsource. It’s all about creating good templates and documentation for your support staff. Once you’ve done that, it’s a great function to outsource because in most cases, many of the requests are very similar. One of the best ways to do this is to find a work-from-home mom or dad who can help you part-time.
        Dave Nevogt, Hubstaff.com

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        4. Product Descriptions

        josh weiss

          Pictures are now detailed enough that we can fully outsource all of our product descriptions.
          Josh Weiss, Bluegala

           

           

          5. HR Tasks

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          Phil-Laboon

            We signed up for a service that automated our entire HR department — complete with employee manuals and training. The icing on the cake for me was that they also handle any legal consequences, including unemployment or worker’s compensation.
            Phil Laboon, Clear Sky SEO

            6. Public Relations

            doreen-bloch

              I believe PR to be a core strategic initiative and never thought we would outsource it at Poshly. With the expansion of press efforts in the past year, we decided to outsource our PR efforts to EJ Media Group. The best thing about working with an external PR firm of fantastic caliber is that we collaborate to find the best outlets for publicity, and they can leverage their expertise and contacts.
              Doreen Bloch, Poshly Inc.

              7. Accounting

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              russ oja

                I’m pretty organized and like having my hands on the accounting, but I found it much more efficient and scalable to outsource it to the professionals. If you’re doing menial labor worth less money than your time is worth, it’s time to outsource that to another person.
                Russ Oja, Seattle Windows and Construction, LLC

                8. Social Media

                Maren Hogan

                  I have a genuine love of online community interactions. I love everything about social media, from moderating chats to meeting new people. As my business grew, I just couldn’t keep up with my outlets the way I need to. I now have a social media manager who I trust and appreciate.
                  Maren Hogan, Red Branch Media

                  9. Administrative Tasks

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                  Danny Boice

                    We share a virtual administration among our executive team, and it’s worked out surprisingly well. Although, it does mean I have to get my own coffee.
                    Danny Boice, Speek

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                    Published on July 27, 2021

                    15 Smart Video Conferencing Etiquette Tips to Follow

                    15 Smart Video Conferencing Etiquette Tips to Follow
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                    During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

                    But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

                    Put the Pro in Professional

                    After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

                    1. Mute Your Mobile and Other Devices

                    The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

                    Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

                    2. Dress the Part

                    While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

                    Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

                    For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

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                    Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

                    3. Stage Your Workspace

                    Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

                    Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

                    4. Put Some Thought Into Lighting and Perspective

                    Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

                    Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

                    Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

                    Remember That Half of Life Is Showing Up

                    5. Arrive on Time

                    In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

                    Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

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                    6. Turn on Your Video

                    Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

                    If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

                    Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

                    7. Plan Ahead Before Sharing Your Screen

                    Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

                    Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

                    Attend to the Pesky Details

                    8. Make Sure That Meetings Remain Right-Sized

                    With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

                    Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

                    9. Remember to “Unmute” Before You Speak

                    Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

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                    Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

                    10. Stay on Point to Keep the Meeting Length in Check

                    As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

                    Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

                    Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

                    Talking Has a Time and a Place

                    11. Chat Appropriately

                    Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

                    At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

                    12. Use the “Raise Hand” Feature to Avoid Interruptions

                    The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

                    Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

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                    13. Don’t Record the Session or Take Photos Without Prior Permission

                    In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

                    Manage Yourself

                    14. Minimize Distractions

                    While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

                    Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

                    15. Save Snacking for Later

                    Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

                    However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

                    Final Thoughts

                    Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

                    Featured photo credit: Chris Montgomery via unsplash.com

                    Reference

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