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15 Ways to Stay Resilient and Beat Failure

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15 Ways to Stay Resilient and Beat Failure

Ask The Entrepreneurs is a regular series where members of those involved in the Young Entrepreneur Council are asked a single question that aims to help Lifehack readers level up their own lives, whether in a area of management, communication, business or life in general.

Here’s the question posed in this edition of Ask The Entrepreneurs:

Entrepreneurs are known to be resilient people who fail fast and fail often. Where does your ability to get back up come from?

1. Know the Statistics

    Growing up, my dad told me, “Nine out of every ten businesses fail within the first five years…which means you have to s tart ten businesses.” That sentence, and the knowledge that he’d support me even if I fail nine times, has made all the difference in the world.

    Sean Johnson, Digital Intent

    2. Learn From Each Failure

      As long as you’re learning from each “failure,” it’s not really a failure. My advice: keep a record of all of the lessons you learn as you go. In our business, we use Basecamp to record our big course corrections and lessons learned. It’s always eye-opening to look back over the notes and see the twists and turns over the months and years. Keep a record and you’ll see how far you’ve come.

      Pete Kennedy, Main Street ROI

      3. Watch the Olympics!

        Watching men and women who are the best in the world fall, fail and get right back up is my inspiration. They train harder and longer than anyone and still have setbacks. Knowing that you’ve done your best and can pick up and start again is a great model. Even those athletes who fail to place can come back and win gold!

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        Kelly Azevedo, She’s Got Systems

        4. Stock Up on Support

          Surrounding yourself with other entrepreneurs, change makers and, by general rule, with people that are smart er than you can be a great help. There is always someone else who has been through a similar struggle, and sharing experiences and resources will help you both deal with failure and rise back up to success.

          Christopher Pruijsen, Letslunch.com

          5. Don’t Be Afraid

            Mark Twain said, “Do the thing you fear most and the death of fear is certain.” If you’re afraid of failure, start by putting yourself out there for something small where the failure won’t hurt as much. With practice, the failure will become easier to handle, and your fear of it will lessen.

            Allie Siarto, Loudpixel

            6. Revert to Your Mission

              When there are setbacks or challenges in the day-to-day, I find that our mission brings me back to focus on progressing. It showcases the importance of having a strong sense of the value of your business; whenever times get tough, referring back to it is invigorating.

              Doreen Bloch, Poshly Inc.

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              7. Inspiration — and Desperation

                When you learn to burn the bridge and take the island, you don’t give yourself any option but to succeed or die trying. I’m driven to take risks by inspiration and, in the event I fail, I get back up driven by both inspiration and desperati on. I’m inspired to make a difference for myself, children, family, clients and world. Desperate to stay alive, to succeed and, yes, desperate to try again.

                Charles Gaudet, Predictable Profits

                8. Not Getting Back Up Is Worse

                  To me, the idea of the consequences as a result of not getting back up are far worse than admitting the failure and giving up. Imagining that I have to wake up and drive to a 9-to-5 cubical job with florescent lights has been one of the biggest mental images underlying my motivation for success.

                  Nick Reese, Elite Health Blends

                  9. Take Advantage of Every Opportunity

                    If you’ve been lucky enough in life to be given an opportunity to make a difference, then not taking every possible advantage of that chance is failing. If you get the chance to take a pitch, how can you not swing?

                    Derek Flanzraich, Greatist

                    10. Maintain That Trust

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                      I trust that the universe always has my back and I look at every situation as an opportunity to learn and grow. I trust that I’m always where I NEED to be, even if that’s not always where I WANT to be.

                      Natalie MacNeil, She Takes on the World

                      11. Salute the Sports

                        From the time I started walking, I had a baseball bat in my hands. Honestly, I was never interested really in business until my senior year in high school, but my entrepreneurial foundation was built on the playing field. As a baseball player, you can not get on base 70 percent of the time and be a success. But to get a hit 30 percent of the time, you still need to step up to the plate.

                        Trevor Mauch, Automize, LLC

                        12. Adjust Your Perspective

                          Failure helps shorten the curve to success. When you realize something isn’t working, it allows you to revisit your strategy and shift directions. Think about it like this, would you rather walk through a maze endlessly, not knowing if you were on the right track, or run into a wall and know you’ve got to change direction? Relentless optimism is an entrepreneur’s best friend.

                          Raoul Davis, Ascendant Group

                          13. School of Hard Knocks

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                            I grew up painting houses with my dad. Money was always tight — for a couple months in high school, we literally lived out of a van. Life was tough, but I was always dreaming big; I always believed that my suc cess was in my control. When I get knocked down now as a CEO, I remember those days, and I remember that success is a choice, a commitment, a lifestyle. I simply choose to get back up.

                            Glenn Clayton, Appleton Learning

                            14. Keep Sweet Emotion

                              You have to believe in what you’re doing. It’s part intellectual and part emotional. When you fall, that emotional part makes you fall harder, but it’s also what helps you get back up and keep going.

                              Melissa Kushner, goods for good, nonprofitshare

                              15. Because You Have To

                                I do it because I have limited options. As an entrepreneur, you seldom have the luxury to sit around, sulking and crying. You are the master of your own destiny, and your desire to reach your goals should be your most powerful tool.

                                – Nicolas Gremion, Foboko.com

                                Featured photo credit: Top view of businessman holding his hands up to temples via Shutterstock

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                                Last Updated on August 25, 2021

                                Why Personal Branding Is Important to Your Career

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                                Why Personal Branding Is Important to Your Career

                                As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

                                Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

                                According to Celinne Da Costa:[1]

                                “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

                                A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

                                What Is Your Personal Brand?

                                “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

                                Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

                                Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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                                I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

                                A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

                                Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

                                Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

                                Your Personal Brand Is Essential for Your Career Success

                                In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

                                According to Castrillon,[2]

                                “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

                                The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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                                As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

                                In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

                                “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

                                When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

                                The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

                                Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

                                The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

                                5 Key Steps to Creating Your Personal Brand

                                These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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                                1. Set Your Personal Goals

                                What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

                                2. Create Your Unique Value Proposition

                                Create your unique value proposition by asking yourself these four questions:

                                1. What are your personality features? What benefit do you offer people?
                                2. Who are you and why do people enjoy working with you?
                                3. What do you do and what do people want you to do for them? How do you solve their problems?
                                4. What makes you different from others like you?

                                The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

                                3. Write Your Professional Story

                                Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

                                4. Determine Which Platforms Will Support Your Personal Brand

                                Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

                                5. Become Recognized for Sharing Your Knowledge and Expertise

                                A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

                                The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

                                Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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                                As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

                                Other People’s Stories

                                Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

                                Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

                                Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

                                “your story is what you have, what you will always have. It is something to own.”

                                So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

                                Featured photo credit: Austin Distel via unsplash.com

                                Reference

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