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Ask The Entrepreneurs: 14 Ways to Never Slack on Customer Service

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Ask The Entrepreneurs: 14 Ways to Never Slack on Customer Service

Ask The Entrepreneurs is a regular series where members of those involved in the Young Entrepreneur Council are asked a single question that aims to help Lifehack readers level up their own lives, whether in a area of management, communication, business or life in general.

Here’s the question posed in this edition of Ask The Entrepreneurs:

How do you stay on top of customer service, no matter how busy you get?

1. Make FuseDesk a Feature

    My teams use FuseDesk to handle incoming requests, assign cases and track case history. The app links directly to an Infusionsoft account so we don’t spend a lot of extra time trying to remember who is emailing for support, what they bought and when it was shipped. It’s all integrated making it easy to send a template response. The system cut our response time dramatically!

    Kelly Azevedo, She’s Got Systems

    2. HelpScout Helps Out

      We use HelpScout to provide a technical help desk for students of our online school. To them it means simply being able to request help by email — no logging into a dashboard to see updates or followups. For us, it means we can provide greater personalized support, really get to know students and manage all requests in one place — no cluttering up inboxes, yet still providing that personal touch.

      Lea Woodward, Startup Training School

      3. Take It to Twitter

        No matter what’s going on, our team is always on Twitter — and so are most of our users/readers. They resort to it if there’s any trouble and it gives us an opportunity to answer back, help out, and throw in some personality.

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        Derek Flanzraich, Greatist

         

        4. Segmented Customer Support

          Providing customer service throughout the day will only break up your day and take focus away from the stuff that’s making you busy. Instead, take an hour in the morning and an hour before you finish for the day to close out all customer service requests. By doing this, it becomes a game, as you work diligently to finish in that specific time slot you have allocated for customer support.

          Todd Garland, BuySellAds.com

          5. Real Time With Olark

            Olark

            gives us instant access to our customers and since users want to chat right away, it’s a good way to force us to talk with them and remember that they are the most important part of the business.

            Wade Foster, Zapier

             

            6. It’s a Team Effort

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              For many businesses, customer service may be easily shared among all members of the organization. Addressing customers’ needs is something no one should be too senior to do, and spreading the load will ensure that no customer feedback goes unaddressed. It’s a model worth trying out if you’re overburdened with customer requests.

              Doreen Bloch, Poshly Inc.

               

              7. Figure It Out Face to Face

                Establishing genuine relationships with clients needs to be a top priority for all leaders. Yes, this means taking time out of your “busy” schedule and really asking them for feedback over coffee, drinks or dinner. You should likewise create opportunities for group client engagement. Results from a facilitated focus group at my company produced the “pivot” that we now credit for our success.

                Christopher Kelly, Sentry Centers

                8. Give Access to Real People

                  As long as someone human has heard a concern and has made it clear that it will be addressed, most customers can be a little flexible about how long it takes to fix an issue. But the human touch is key to getting that room to work from your customers — if they feel like they haven’t been heard, they’re going to keep hammering until they get a response.

                  Thursday Bram, Hyper Modern Consulting

                   

                  9. If It’s So Important, Create a System

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                    If customer service is truly a top priority for you, then you should have systems in place to ensure quality control. Record and review all client interactions with your employees so they can constantly improve, and hold each employee accountable for customer service standards.

                    Nick Friedman, College Hunks Hauling Junk

                     

                    10. Stay Steps Ahead

                      Always be prepared and be a few steps ahead of your client to guide them in the right direction. With a team that’s great at project management and account management, you can seamlessly stay in contact with clients, updating them and building their trust.

                      Bobby Emamian, Prolific Interactive

                       

                      11. Create a Process Checklist

                        Documenting procedures and processes are key for us. We have developed a checklist called “The Customer Experience” in our office. This makes us more in-tune to consistently deliver our vision for how a customer should feel after doing business with us, no matter how busy we get. We make sure every client we have has experienced each step of the checklist before proceeding further in the relationship and project.

                        Kenny Nguyen, Big Fish Presentations

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                        12. Remember Their Importance

                          Ultimately, our businesses exist to serve our existing customers, not to create products or to attract new customers. Both of the latter two items are important, but not the most important. By reminding yourself of your priorities, it makes it easier to set aside the time to serve them well.

                          Elizabeth Saunders, Real Life E®

                           

                          13. Keep Up Communication

                            It’s not so much important what you say, but how often you say it. Customers, clients, and people in general love to feel that you are aware of their presence. Providing good customer service isn’t all about being pleasant, but also just communicating often and allowing your clients to feel validated. So whether it’s staying on top of emails or phone calls, make sure you respond often and quickly.

                            Steven Le Vine, grapevine pr

                            14. Make It Natural

                              Build a team that has natural customer service skills. Personally, I don’t have to get as involved with customer relations because my team is awesome and cares about each of our clients.

                              John Hall, Digital Talent Agents

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                                More by this author

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                                Last Updated on August 25, 2021

                                Why Personal Branding Is Important to Your Career

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                                Why Personal Branding Is Important to Your Career

                                As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

                                Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

                                According to Celinne Da Costa:[1]

                                “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

                                A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

                                What Is Your Personal Brand?

                                “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

                                Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

                                Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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                                I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

                                A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

                                Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

                                Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

                                Your Personal Brand Is Essential for Your Career Success

                                In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

                                According to Castrillon,[2]

                                “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

                                The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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                                As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

                                In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

                                “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

                                When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

                                The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

                                Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

                                The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

                                5 Key Steps to Creating Your Personal Brand

                                These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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                                1. Set Your Personal Goals

                                What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

                                2. Create Your Unique Value Proposition

                                Create your unique value proposition by asking yourself these four questions:

                                1. What are your personality features? What benefit do you offer people?
                                2. Who are you and why do people enjoy working with you?
                                3. What do you do and what do people want you to do for them? How do you solve their problems?
                                4. What makes you different from others like you?

                                The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

                                3. Write Your Professional Story

                                Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

                                4. Determine Which Platforms Will Support Your Personal Brand

                                Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

                                5. Become Recognized for Sharing Your Knowledge and Expertise

                                A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

                                The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

                                Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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                                As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

                                Other People’s Stories

                                Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

                                Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

                                Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

                                “your story is what you have, what you will always have. It is something to own.”

                                So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

                                Featured photo credit: Austin Distel via unsplash.com

                                Reference

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